{"id":157,"date":"2024-02-14T10:55:27","date_gmt":"2024-02-14T09:55:27","guid":{"rendered":"https:\/\/o-seznam.cz\/pravni-informace\/?page_id=157"},"modified":"2024-05-02T09:52:37","modified_gmt":"2024-05-02T07:52:37","slug":"personalizace","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/pravni-informace\/personalizace\/","title":{"rendered":"Personalizace obsahu a reklamy"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>V Seznamu chceme, aby v\u00e1s pou\u017e\u00edv\u00e1n\u00ed na\u0161ich slu\u017eeb a aplikac\u00ed bavilo, proto v\u00e1m d\u00edky personalizovan\u00e9mu obsahu a reklam\u011b m\u016f\u017eeme p\u0159izp\u016fsobit sd\u011blen\u00ed &#8222;na m\u00edru&#8220; a zobrazovat v\u00e1m nap\u0159. jen \u010dl\u00e1nky, kter\u00e9 v\u00e1s zaj\u00edmaj\u00ed a maj\u00ed pro v\u00e1s p\u0159idanou hodnotu.<\/p>\n\n\n\n<p>Krom\u011b cel\u00e9 \u0159ady slu\u017eeb a aplikac\u00ed provozujeme i vlastn\u00ed reklamn\u00ed syst\u00e9m, pomoc\u00ed kter\u00e9ho v\u00e1m m\u016f\u017eeme zobrazit reklamu nejen ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na Seznamu, ale i na v\u0161ech webov\u00fdch str\u00e1nk\u00e1ch na\u0161ich slu\u017eeb \u010di od na\u0161ich partner\u016f.<\/p>\n\n\n\n<div class=\"wp-block-group rounded has-neutral-light-background-color has-background is-layout-constrained wp-container-core-group-is-layout-7d09e458 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--6);padding-left:var(--wp--preset--spacing--6)\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"585\" src=\"https:\/\/o-seznam.cz\/pravni-informace\/wp-content\/uploads\/sites\/6\/2024\/03\/seznam-reklama.svg\" alt=\"\" class=\"wp-image-441\" \/><\/figure>\n<\/div>\n\n\n\n<p>Na\u0161e reklamy pozn\u00e1te jednodu\u0161e, a to podle ikony se ps\u00ed tlapkou, kter\u00e1 se nach\u00e1z\u00ed v prav\u00e9m doln\u00edm rohu. Kliknut\u00edm na ni v\u00e1s p\u0159esm\u011brujeme na str\u00e1nku, kde najdete v\u0161e o personalizovan\u00e9 reklam\u011b, v\u010detn\u011b mo\u017enosti jej\u00edho nastaven\u00ed.<\/p>\n\n\n\n<p>S va\u0161\u00edm souhlasem pak m\u016f\u017eeme z web\u016f a aplikac\u00ed sb\u00edrat informace o va\u0161\u00ed aktivit\u011b, nav\u0161t\u00edven\u00fdch str\u00e1nk\u00e1ch a zp\u016fsobu jejich vyu\u017eit\u00ed. Takov\u00e9 informace n\u00e1m umo\u017e\u0148uj\u00ed personalizovat obsah i reklamy, ulo\u017eit p\u0159edvolby pro \u00fa\u010dely dal\u0161\u00edch n\u00e1v\u0161t\u011bv, zobrazit relevantn\u011bj\u0161\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed a doru\u010dovat pro v\u00e1s zaj\u00edmav\u00e1 reklamn\u00ed sd\u011blen\u00ed. V\u00fdrazn\u011b t\u00edm sn\u00ed\u017e\u00edme m\u00edru ne\u017e\u00e1douc\u00ed reklamy a zlep\u0161\u00edme v\u00e1m u\u017eivatelsk\u00fd z\u00e1\u017eitek p\u0159i n\u00e1v\u0161t\u011bv\u00e1ch web\u016f.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Nej\u010dast\u011bj\u0161\u00ed dotazy<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Jak nastavit personalizaci reklamy?\">\n\t\t\t\t<strong>Jak nastavit personalizaci reklamy?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>P\u0159ejd\u011bte do sv\u00e9ho Seznam \u00da\u010dtu, kde si m\u016f\u017eete nastavit \u010di upravit zobrazov\u00e1n\u00ed reklam podle va\u0161ich z\u00e1jm\u016f (tj. personalizovan\u00fdch reklam), kter\u00e9 jsme zjistili podle va\u0161ich aktivit na slu\u017eb\u00e1ch Seznamu. Tyto oblasti z\u00e1jm\u016f p\u0159i\u0159azujeme pouze v p\u0159\u00edpad\u011b, \u017ee m\u00e1te nastaven\u00fd souhlas s personalizac\u00ed reklamy \u010di obsahu. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b je ve sv\u00e9m \u00fa\u010dtu nenajdete.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Co mi personalizace obsahu a reklamy p\u0159inese?\">\n\t\t\t\t<strong>Co mi personalizace obsahu a reklamy p\u0159inese?<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Smyslem personalizace obsahu a reklamy je, \u017ee v\u00e1m chceme na internetov\u00fdch str\u00e1nk\u00e1ch zobrazovat jen to, co v\u00e1s zaj\u00edm\u00e1 a m\u016f\u017ee m\u00edt pro v\u00e1s p\u0159idanou hodnotu. A\u0165 u\u017e se jedn\u00e1 o \u010dl\u00e1nky, reklamn\u00ed sd\u011blen\u00ed nebo funkce, jako je t\u0159eba p\u0159edpov\u011b\u010f po\u010das\u00ed, kterou v\u00e1m zobraz\u00edme podle va\u0161\u00ed geografick\u00e9 polohy. Z\u00e1jmy vyhodnocujeme podle va\u0161ich aktivit na internetu. Pokud tedy \u010dasto nav\u0161t\u011bvujete str\u00e1nky s automobilovou tematikou, budeme v\u00e1m v\u00edce zobrazovat nab\u00eddky z t\u00e9to oblasti. Personalizovan\u00e9 funkce n\u00e1m umo\u017e\u0148uj\u00ed i nap\u0159. automatick\u00e9 dopl\u0148ov\u00e1n\u00ed ve &#8222;vyhled\u00e1v\u00e1n\u00ed&#8220; jednotliv\u00fdch slu\u017eeb ve chv\u00edli, kdy zad\u00e1te sv\u016fj dotaz.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>V Seznamu chceme, aby v\u00e1s pou\u017e\u00edv\u00e1n\u00ed na\u0161ich slu\u017eeb a aplikac\u00ed bavilo, proto v\u00e1m d\u00edky personalizovan\u00e9mu obsahu a reklam\u011b m\u016f\u017eeme p\u0159izp\u016fsobit sd\u011blen\u00ed &#8222;na m\u00edru&#8220; a zobrazovat v\u00e1m nap\u0159. jen \u010dl\u00e1nky, kter\u00e9 v\u00e1s zaj\u00edmaj\u00ed a maj\u00ed pro v\u00e1s p\u0159idanou hodnotu. Krom\u011b cel\u00e9 \u0159ady slu\u017eeb a aplikac\u00ed provozujeme i vlastn\u00ed reklamn\u00ed syst\u00e9m, pomoc\u00ed kter\u00e9ho v\u00e1m m\u016f\u017eeme zobrazit reklamu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[4],"page_tag":[],"class_list":["post-157","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":157,"en":2668},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/comments?post=157"}],"version-history":[{"count":40,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/157\/revisions"}],"predecessor-version":[{"id":1546,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/pages\/157\/revisions\/1546"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/media?parent=157"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/page_category?post=157"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/pravni-informace\/wp-json\/wp\/v2\/page_tag?post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}