{"id":353,"date":"2024-09-25T12:53:46","date_gmt":"2024-09-25T10:53:46","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/?page_id=353"},"modified":"2026-01-05T14:23:57","modified_gmt":"2026-01-05T13:23:57","slug":"technicke-podminky","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/technicke-podminky\/","title":{"rendered":"Technick\u00e9 podm\u00ednky"},"content":{"rendered":"\n<p>Po odesl\u00e1n\u00ed dotazu se zobraz\u00ed str\u00e1nka s&nbsp;v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed (SERP). Tato str\u00e1nka obsahuje v\u00edce r\u016fzn\u00fdch typ\u016f v\u00fdsledk\u016f, mezi kter\u00e9 pat\u0159\u00ed: <a href=\"#organic\">p\u0159irozen\u00e9 v\u00fdsledky<\/a>, <a href=\"#upoutavky\">upout\u00e1vky a chytr\u00e9 karty<\/a>, <a href=\"#miniaplikace\">miniaplikace a karusel<\/a> a <a href=\"#reklama\">reklama<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"organic\">P\u0159irozen\u00e9 v\u00fdsledky<\/h2>\n\n\n\n<p>Jedn\u00e1 se o odkazy v hlavn\u00ed oblasti v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, jejich\u017e pozice je ur\u010dov\u00e1na stejnou technologi\u00ed nez\u00e1visle na n\u00e1zvu dom\u00e9ny a&nbsp;jej\u00edm vztahu ke spole\u010dnosti Seznam.cz. Tyto v\u00fdsledky nelze \u017e\u00e1dn\u00fdm zp\u016fsobem p\u0159\u00edmo ovliv\u0148ovat nebo koupit. Oblast p\u0159irozen\u00fdch v\u00fdsledk\u016f je hlavn\u00ed \u010d\u00e1st\u00ed str\u00e1nky vyhled\u00e1v\u00e1n\u00ed a b\u011b\u017en\u011b se v n\u00ed zobrazuje 10 odkaz\u016f. Struktura p\u0159irozen\u00e9ho v\u00fdsledku je pops\u00e1na v&nbsp;\u010d\u00e1sti <a href=\"..\/vysledky-vyhledavani\/struktura-vysledku\/\" data-type=\"page\" data-id=\"264\">struktura v\u00fdsledk\u016f<\/a>.<\/p>\n\n\n\n<p>Pro \u0159azen\u00ed p\u0159irozen\u00fdch v\u00fdsledk\u016f je kl\u00ed\u010dov\u00fd proces strojov\u00e9ho u\u010den\u00ed. Modely strojov\u00e9ho u\u010den\u00ed vyu\u017e\u00edvaj\u00ed p\u0159edem p\u0159ipraven\u00e9 p\u0159\u00edklady hodnocen\u00ed str\u00e1nek k&nbsp;dotazu tzv. <em>anotace<\/em>, kter\u00e9 jsou prov\u00e1d\u011bn\u00e9 dle n\u00ed\u017ee p\u0159ilo\u017een\u00fdch pravidel. Na z\u00e1klad\u011b model\u016f, kter\u00e9 ze strojov\u00e9ho u\u010den\u00ed vznikaj\u00ed, pak Seznam Vyhled\u00e1v\u00e1n\u00ed zcela automatizovan\u011b \u0159ad\u00ed v\u00fdsledky p\u0159irozen\u00e9ho vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p><strong>Informace, kter\u00e9 slou\u017e\u00ed jako hlavn\u00ed parametry p\u0159i vyhodnocov\u00e1n\u00ed model\u016f relevance:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informace o v\u00fdskytu slov z&nbsp;dotazu v&nbsp;dokumentu nebo v&nbsp;odkazech.<\/li>\n\n\n\n<li>Grafov\u00e9 algoritmy nad odkazovou s\u00edt\u00ed a statistiky zp\u011btn\u00fdch odkaz\u016f.<\/li>\n\n\n\n<li>Zp\u011btn\u00e1 vazba od u\u017eivatel\u016f: po\u010det klik\u016f na v\u00fdsledek, po\u010det klik\u016f na v\u00fdsledky z&nbsp;webu.<\/li>\n\n\n\n<li>Shoda jazyka dokumentu s&nbsp;jazykem dotazu.<\/li>\n\n\n\n<li>Informace o dotazu: jazyk, slovn\u00ed druhy, vz\u00e1cnost jednotliv\u00fdch slov (jak \u010dasto se vyskytuj\u00ed v&nbsp;textech dokument\u016f), po\u010det segment\u016f dotazu, kter\u00e9 maj\u00ed samostatn\u00fd v\u00fdznam.<\/li>\n\n\n\n<li>Informace o dokumentu: jazyk, statistiky v\u00fdskytu html element\u016f (odstavce, nadpisy, seznamy, obr\u00e1zky), protokol http\/https, velikost dokumentu, velikost bezeztr\u00e1tov\u011b komprimovan\u00e9ho dokumentu, v\u00fdskyt k\u00f3d\u016f reklamn\u00edch syst\u00e9m\u016f.<\/li>\n<\/ul>\n\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-download boxlink--align-y-center px-f8 py-f4\" href=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/09\/Pravidla-anotovani-relevance-verze-4.0.0_-022.01.pdf\" download=\"Pravidla-anotovani-relevance-verze-4.0.0_-022.01.pdf.pdf\"><div class=\"inner-blocks\">Pravidla anotov\u00e1n\u00ed relevance (PDF)<\/div><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"upoutavky\">Upout\u00e1vky a chytr\u00e9 karty<\/h2>\n\n\n\n<p>Upout\u00e1vky a chytr\u00e9 karty maj\u00ed p\u0159idanou informa\u010dn\u00ed hodnotu pro u\u017eivatele. Jejich za\u010dlen\u011bn\u00ed mezi v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed je prov\u00e1d\u011bno pln\u011b automatizovan\u011b, a to na z\u00e1klad\u011b relevance upout\u00e1vky v\u016f\u010di p\u0159irozen\u00fdm v\u00fdsledk\u016fm vyhled\u00e1v\u00e1n\u00ed. Relevanci za\u0159azen\u00ed mezi p\u0159irozen\u00e9 v\u00fdsledky ur\u010duje p\u0159ev\u00e1\u017en\u011b u\u017eivatelsk\u00e1 zp\u011btn\u00e1 vazba v&nbsp;podob\u011b klik\u00e1n\u00ed. V\u00fdsledyk vyhled\u00e1v\u00e1n\u00ed d\u00edky upout\u00e1vk\u00e1m a chytr\u00fdm kart\u00e1m tak jako celek mnohem v\u011brohodn\u011bji reflektuj\u00ed realitu a mnohem l\u00e9pe odr\u00e1\u017e\u00ed pot\u0159eby u\u017eivatel\u016f, ani\u017e by doch\u00e1zelo ke zhor\u0161en\u00ed kvality p\u0159i vyhled\u00e1v\u00e1n\u00ed. Obsah upout\u00e1vek dod\u00e1vaj\u00ed intern\u00ed a partnersk\u00e9 slu\u017eby spole\u010dnosti Seznam.cz, nebo ve\u0159ejn\u00e9 datab\u00e1ze.<\/p>\n\n\n\n<p>Kompletn\u00ed seznam upout\u00e1vek a karet najdete na st\u00e1nk\u00e1ch <a href=\"..\/vysledky-vyhledavani\/upoutavky\/\" data-type=\"page\" data-id=\"267\">Upout\u00e1vky<\/a>, <a href=\"..\/vysledky-vyhledavani\/chytre-karty\/\" data-type=\"page\" data-id=\"270\">Chytr\u00e9 karty<\/a> a <a href=\"..\/vysledky-vyhledavani\/vychytavky\/\" data-type=\"page\" data-id=\"270\">Vychyt\u00e1vky<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"miniaplikace\">Miniaplikace a karusel<\/h2>\n\n\n\n<p>Miniaplikace a odpov\u00edda\u010d maj\u00ed za c\u00edl p\u0159\u00edmo odpov\u011bd\u011bt na dotaz u\u017eivatele v z\u00e1kladn\u00edch ot\u00e1zk\u00e1ch (nap\u0159. kalkula\u010dka, po\u0161tovn\u00ed sm\u011brovac\u00ed \u010d\u00edsla). Karusel pom\u00e1h\u00e1 s&nbsp;orientac\u00ed a v\u00fdb\u011brem souvisej\u00edc\u00edch dotaz\u016f v t\u00e9matu (nap\u0159. jedl\u00e9 houby). Miniaplikace i karusel se zobrazuj\u00ed p\u0159\u00edmo pod vyhled\u00e1vac\u00edm polem. Odpov\u00eddaj\u00ed pouze, kdy\u017e maj\u00ed p\u0159idanou hodnotu pro u\u017eivatele.<\/p>\n\n\n\n<p>Kompletn\u00ed seznam miniaplikac\u00ed a p\u0159\u00edm\u00fdch odpov\u011bd\u00ed odpov\u00edda\u010de a p\u0159ehled hlavn\u00edch karusel\u016f najdete na str\u00e1nk\u00e1ch <a href=\"..\/vysledky-vyhledavani\/miniaplikace\/\" data-type=\"page\" data-id=\"275\">Miniaplikace<\/a>, <a href=\"..\/vysledky-vyhledavani\/odpovidac\/\" data-type=\"page\" data-id=\"278\">Odpov\u00edda\u010d<\/a> a <a href=\"..\/vysledky-vyhledavani\/karusely\/\" data-type=\"page\" data-id=\"285\">Karusely<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"reklama\">Reklama<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Reklama zauj\u00edm\u00e1 speci\u00e1ln\u00ed pozice v r\u00e1mci v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 jsou technologicky i funk\u010dn\u011b odd\u011blen\u00e9 od P\u0159irozen\u00fdch v\u00fdsled\u016f vyhled\u00e1v\u00e1n\u00ed tak, jak jsou pops\u00e1ny v\u00fd\u0161e. Tyto v\u00fdsledky jsou ozna\u010deny jako <span style=\"font-family: 'Arial CE',Arial,'Helvetica CE',Helvetica,sans-serif; font-weight: 400; margin: 0; color: #59946b; font-size: .8em; display: inline-block; padding: .3em .5em; line-height: 1; border: 1px solid #59946b; border-radius: .2em; background: #fff;\">Reklama<\/span>. V bo\u010dn\u00edm a horn\u00edm panelu se mohou zobrazit <em>Nab\u00eddky ze Zbo\u017e\u00ed.cz<\/em>. Detailn\u011bj\u0161\u00ed informace o reklamn\u00edch pozic\u00edch Sklik, zp\u016fsobech jejich \u0159azen\u00ed i mo\u017enostech jejich objedn\u00e1n\u00ed naleznete na <a href=\"http:\/\/napoveda.sklik.cz\/\">str\u00e1nce n\u00e1pov\u011bdy Skliku<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Po odesl\u00e1n\u00ed dotazu se zobraz\u00ed str\u00e1nka s&nbsp;v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed (SERP). Tato str\u00e1nka obsahuje v\u00edce r\u016fzn\u00fdch typ\u016f v\u00fdsledk\u016f, mezi kter\u00e9 pat\u0159\u00ed: p\u0159irozen\u00e9 v\u00fdsledky, upout\u00e1vky a chytr\u00e9 karty, miniaplikace a karusel a reklama. P\u0159irozen\u00e9 v\u00fdsledky Jedn\u00e1 se o odkazy v hlavn\u00ed oblasti v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, jejich\u017e pozice je ur\u010dov\u00e1na stejnou technologi\u00ed nez\u00e1visle na n\u00e1zvu dom\u00e9ny a&nbsp;jej\u00edm vztahu ke spole\u010dnosti [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":0,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[14],"page_tag":[],"service_status_category":[],"class_list":["post-353","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":353},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":30,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/353\/revisions"}],"predecessor-version":[{"id":2134,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/353\/revisions\/2134"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_category?post=353"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_tag?post=353"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/service_status_category?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}