{"id":353,"date":"2024-09-25T12:53:46","date_gmt":"2024-09-25T10:53:46","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/?page_id=353"},"modified":"2026-06-18T10:22:16","modified_gmt":"2026-06-18T08:22:16","slug":"technicke-podminky","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/technicke-podminky\/","title":{"rendered":"Technick\u00e9 podm\u00ednky"},"content":{"rendered":"\n<p>Po odesl\u00e1n\u00ed dotazu se zobraz\u00ed str\u00e1nka s&nbsp;v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed (SERP). Tato str\u00e1nka obsahuje v\u00edce r\u016fzn\u00fdch typ\u016f v\u00fdsledk\u016f, mezi kter\u00e9 pat\u0159\u00ed: <a href=\"#organic\">p\u0159irozen\u00e9 v\u00fdsledky<\/a>, <a href=\"#upoutavky\">upout\u00e1vky a chytr\u00e9 karty<\/a>, <a href=\"#miniaplikace\">miniaplikace a karusel<\/a> a <a href=\"#reklama\">reklama<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"organic\" class=\"wp-block-heading\">P\u0159irozen\u00e9 v\u00fdsledky<\/h2>\n\n\n\n<p>Jedn\u00e1 se o odkazy v hlavn\u00ed oblasti v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, jejich\u017e pozice je ur\u010dov\u00e1na stejnou technologi\u00ed nez\u00e1visle na n\u00e1zvu dom\u00e9ny a\u00a0jej\u00edm vztahu ke spole\u010dnosti Seznam.cz. Tyto v\u00fdsledky nelze \u017e\u00e1dn\u00fdm zp\u016fsobem p\u0159\u00edmo ovliv\u0148ovat nebo koupit. Oblast p\u0159irozen\u00fdch v\u00fdsledk\u016f je hlavn\u00ed \u010d\u00e1st\u00ed str\u00e1nky vyhled\u00e1v\u00e1n\u00ed a b\u011b\u017en\u011b se na n\u00ed m\u016f\u017ee zobrazit a\u017e 10 odkaz\u016f. Struktura p\u0159irozen\u00e9ho v\u00fdsledku je pops\u00e1na v\u00a0\u010d\u00e1sti <a href=\"..\/vysledky-vyhledavani\/struktura-vysledku\/\" data-type=\"page\" data-id=\"264\">struktura v\u00fdsledk\u016f<\/a>.<\/p>\n\n\n\n<p>Pro \u0159azen\u00ed p\u0159irozen\u00fdch v\u00fdsledk\u016f je kl\u00ed\u010dov\u00fd proces strojov\u00e9ho u\u010den\u00ed. Modely strojov\u00e9ho u\u010den\u00ed vyu\u017e\u00edvaj\u00ed p\u0159edem p\u0159ipraven\u00e9 p\u0159\u00edklady hodnocen\u00ed str\u00e1nek k&nbsp;dotazu tzv. <em>anotace<\/em>, kter\u00e9 jsou prov\u00e1d\u011bn\u00e9 dle n\u00ed\u017ee p\u0159ilo\u017een\u00fdch pravidel. Na z\u00e1klad\u011b model\u016f, kter\u00e9 ze strojov\u00e9ho u\u010den\u00ed vznikaj\u00ed, pak Seznam Vyhled\u00e1v\u00e1n\u00ed zcela automatizovan\u011b \u0159ad\u00ed v\u00fdsledky p\u0159irozen\u00e9ho vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p><strong>Informace, kter\u00e9 slou\u017e\u00ed jako hlavn\u00ed parametry p\u0159i vyhodnocov\u00e1n\u00ed model\u016f relevance:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informace o v\u00fdskytu slov z&nbsp;dotazu v&nbsp;dokumentu nebo v&nbsp;odkazech.<\/li>\n\n\n\n<li>Grafov\u00e9 algoritmy nad odkazovou s\u00edt\u00ed a statistiky zp\u011btn\u00fdch odkaz\u016f.<\/li>\n\n\n\n<li>Zp\u011btn\u00e1 vazba od u\u017eivatel\u016f: po\u010det klik\u016f na v\u00fdsledek, po\u010det klik\u016f na v\u00fdsledky z&nbsp;webu.<\/li>\n\n\n\n<li>Shoda jazyka dokumentu s&nbsp;jazykem dotazu.<\/li>\n\n\n\n<li>Informace o dotazu: jazyk, slovn\u00ed druhy, vz\u00e1cnost jednotliv\u00fdch slov (jak \u010dasto se vyskytuj\u00ed v&nbsp;textech dokument\u016f), po\u010det segment\u016f dotazu, kter\u00e9 maj\u00ed samostatn\u00fd v\u00fdznam.<\/li>\n\n\n\n<li>Informace o dokumentu: jazyk, statistiky v\u00fdskytu html element\u016f (odstavce, nadpisy, seznamy, obr\u00e1zky), protokol http\/https, velikost dokumentu, velikost bezeztr\u00e1tov\u011b komprimovan\u00e9ho dokumentu, v\u00fdskyt k\u00f3d\u016f reklamn\u00edch syst\u00e9m\u016f.<\/li>\n<\/ul>\n\n\n<div class=\"block-boxlink\"><a class=\"boxlink boxlink--icon-download boxlink--align-y-center px-f8 py-f4\" href=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/09\/Pravidla-anotovani-relevance-verze-4.0.0_-022.01.pdf\" download=\"Pravidla-anotovani-relevance-verze-4.0.0_-022.01.pdf.pdf\"> <div class=\"inner-blocks\">Pravidla anotov\u00e1n\u00ed relevance (PDF)<\/div> <\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"upoutavky\" class=\"wp-block-heading\">Upout\u00e1vky a chytr\u00e9 karty<\/h2>\n\n\n\n<p>Upout\u00e1vky a chytr\u00e9 karty maj\u00ed p\u0159idanou informa\u010dn\u00ed hodnotu pro u\u017eivatele. Jejich za\u010dlen\u011bn\u00ed mezi v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed je prov\u00e1d\u011bno pln\u011b automatizovan\u011b, a to na z\u00e1klad\u011b relevance upout\u00e1vky v\u016f\u010di p\u0159irozen\u00fdm v\u00fdsledk\u016fm vyhled\u00e1v\u00e1n\u00ed. Relevanci za\u0159azen\u00ed mezi p\u0159irozen\u00e9 v\u00fdsledky ur\u010duje p\u0159ev\u00e1\u017en\u011b u\u017eivatelsk\u00e1 zp\u011btn\u00e1 vazba v\u00a0podob\u011b klik\u00e1n\u00ed. V\u00fdsledky vyhled\u00e1v\u00e1n\u00ed d\u00edky upout\u00e1vk\u00e1m a chytr\u00fdm kart\u00e1m tak jako celek mnohem v\u011brohodn\u011bji reflektuj\u00ed realitu a mnohem l\u00e9pe odr\u00e1\u017e\u00ed pot\u0159eby u\u017eivatel\u016f, ani\u017e by doch\u00e1zelo ke zhor\u0161en\u00ed kvality p\u0159i vyhled\u00e1v\u00e1n\u00ed. Obsah upout\u00e1vek dod\u00e1vaj\u00ed intern\u00ed a partnersk\u00e9 slu\u017eby spole\u010dnosti Seznam.cz, nebo ve\u0159ejn\u00e9 datab\u00e1ze.<\/p>\n\n\n\n<p>Kompletn\u00ed seznam upout\u00e1vek a karet najdete na st\u00e1nk\u00e1ch <a href=\"..\/vysledky-vyhledavani\/upoutavky\/\" data-type=\"page\" data-id=\"267\">Upout\u00e1vky<\/a>, <a href=\"..\/vysledky-vyhledavani\/chytre-karty\/\" data-type=\"page\" data-id=\"270\">Chytr\u00e9 karty<\/a> a <a href=\"..\/vysledky-vyhledavani\/vychytavky\/\" data-type=\"page\" data-id=\"270\">Vychyt\u00e1vky<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"miniaplikace\" class=\"wp-block-heading\">Miniaplikace a karusel<\/h2>\n\n\n\n<p>Miniaplikace a odpov\u00edda\u010d maj\u00ed za c\u00edl p\u0159\u00edmo odpov\u011bd\u011bt na dotaz u\u017eivatele v z\u00e1kladn\u00edch ot\u00e1zk\u00e1ch (nap\u0159. kalkula\u010dka, po\u0161tovn\u00ed sm\u011brovac\u00ed \u010d\u00edsla). Karusel pom\u00e1h\u00e1 s&nbsp;orientac\u00ed a v\u00fdb\u011brem souvisej\u00edc\u00edch dotaz\u016f v t\u00e9matu (nap\u0159. jedl\u00e9 houby). Miniaplikace i karusel se zobrazuj\u00ed p\u0159\u00edmo pod vyhled\u00e1vac\u00edm polem. Odpov\u00eddaj\u00ed pouze, kdy\u017e maj\u00ed p\u0159idanou hodnotu pro u\u017eivatele.<\/p>\n\n\n\n<p>Kompletn\u00ed seznam miniaplikac\u00ed a p\u0159\u00edm\u00fdch odpov\u011bd\u00ed odpov\u00edda\u010de a p\u0159ehled hlavn\u00edch karusel\u016f najdete na str\u00e1nk\u00e1ch <a href=\"..\/vysledky-vyhledavani\/miniaplikace\/\" data-type=\"page\" data-id=\"275\">Miniaplikace<\/a>, <a href=\"..\/vysledky-vyhledavani\/odpovidac\/\" data-type=\"page\" data-id=\"278\">Odpov\u00edda\u010d<\/a> a <a href=\"..\/vysledky-vyhledavani\/karusely\/\" data-type=\"page\" data-id=\"285\">Karusely<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"reklama\" class=\"wp-block-heading\">Reklama<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Reklama zauj\u00edm\u00e1 speci\u00e1ln\u00ed pozice v r\u00e1mci v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 jsou technologicky i funk\u010dn\u011b odd\u011blen\u00e9 od P\u0159irozen\u00fdch v\u00fdsled\u016f vyhled\u00e1v\u00e1n\u00ed tak, jak jsou pops\u00e1ny v\u00fd\u0161e. Tyto v\u00fdsledky jsou ozna\u010deny jako <span style=\"font-family: 'Arial CE',Arial,'Helvetica CE',Helvetica,sans-serif; font-weight: 400; margin: 0; color: #59946b; font-size: .8em; display: inline-block; padding: .3em .5em; line-height: 1; border: 1px solid #59946b; border-radius: .2em; background: #fff;\">Reklama<\/span>. V bo\u010dn\u00edm a horn\u00edm panelu se mohou zobrazit <em>Nab\u00eddky ze Zbo\u017e\u00ed.cz<\/em>. Detailn\u011bj\u0161\u00ed informace o reklamn\u00edch pozic\u00edch Sklik, zp\u016fsobech jejich \u0159azen\u00ed i mo\u017enostech jejich objedn\u00e1n\u00ed naleznete na <a href=\"http:\/\/napoveda.sklik.cz\/\">str\u00e1nce n\u00e1pov\u011bdy Skliku<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Po odesl\u00e1n\u00ed dotazu se zobraz\u00ed str\u00e1nka s&nbsp;v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed (SERP). Tato str\u00e1nka obsahuje v\u00edce r\u016fzn\u00fdch typ\u016f v\u00fdsledk\u016f, mezi kter\u00e9 pat\u0159\u00ed: p\u0159irozen\u00e9 v\u00fdsledky, upout\u00e1vky a chytr\u00e9 karty, miniaplikace a karusel a reklama. P\u0159irozen\u00e9 v\u00fdsledky Jedn\u00e1 se o odkazy v hlavn\u00ed oblasti v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, jejich\u017e pozice je ur\u010dov\u00e1na stejnou technologi\u00ed nez\u00e1visle na n\u00e1zvu dom\u00e9ny a\u00a0jej\u00edm vztahu ke spole\u010dnosti [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":0,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"page_category":[14],"page_tag":[],"service_status_category":[],"class_list":["post-353","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":353},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":32,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/353\/revisions"}],"predecessor-version":[{"id":2175,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/353\/revisions\/2175"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_category?post=353"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_tag?post=353"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/service_status_category?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}