{"id":315,"date":"2024-09-24T13:36:33","date_gmt":"2024-09-24T11:36:33","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/?page_id=315"},"modified":"2024-10-21T13:16:43","modified_gmt":"2024-10-21T11:16:43","slug":"snippety-k-filmum-a-serialum","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/strukturovana-data\/snippety-k-filmum-a-serialum\/","title":{"rendered":"Snippety k film\u016fm a seri\u00e1l\u016fm"},"content":{"rendered":"\n<p class=\"is-style-link-external\">Snippety k film\u016fm a seri\u00e1l\u016fm zobrazujeme <a href=\"https:\/\/search.seznam.cz\/?q=spiderman+homecoming\">ve v\u00fdsledc\u00edch p\u0159irozen\u00e9ho hled\u00e1n\u00ed<\/a>. Roz\u0161i\u0159ujeme je d\u00edky strukturovan\u00fdm dat\u016fm o n\u00e1sleduj\u00edc\u00ed parametry:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e1hled<\/li>\n\n\n\n<li>Jm\u00e9no filmu\/seri\u00e1lu<\/li>\n\n\n\n<li>Popisek<\/li>\n\n\n\n<li>Hodnocen\u00ed a po\u010det hodnocen\u00ed<\/li>\n\n\n\n<li>Seznam herc\u016f\/here\u010dek<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00edsk\u00e1v\u00e1n\u00ed strukturovan\u00fdch dat pro filmy a seri\u00e1ly<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Strukturovan\u00e1 data pro zm\u00edn\u011bn\u00e9 parametry parsujeme p\u0159\u00edmo ze zdrojov\u00e9ho k\u00f3du konkr\u00e9tn\u00ed str\u00e1nky. Z\u00edsk\u00e1v\u00e1me je z anotac\u00ed typu <a href=\"https:\/\/schema.org\/Movie\">Movie<\/a> a <a href=\"https:\/\/schema.org\/TVSeries\">TVSeries<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spr\u00e1vn\u011b vypln\u011bn\u00e1 strukturovan\u00e1 data<\/h2>\n\n\n\n<p>Aby se v na\u0161em Vyhled\u00e1v\u00e1n\u00ed strukturovan\u00e1 data zobrazila, je pot\u0159eba je spr\u00e1vn\u011b vyplnit. V uk\u00e1zce k\u00f3du, kter\u00fd m\u016f\u017eete p\u0159idat do zdrojov\u00e9ho k\u00f3du sv\u00e9 str\u00e1nky, vid\u00edte, jak nadefinovat parametry filmu \u010di seri\u00e1lu. U detailu ka\u017ed\u00e9ho parametru najdete informace o tom, v jak\u00e9m form\u00e1tu by m\u011bl b\u00fdt.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1552\" height=\"440\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippety-filmy.png\" alt=\"\" class=\"wp-image-1055\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippety-filmy.png 1552w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippety-filmy-992x281.png 992w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippety-filmy-320x91.png 320w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippety-filmy-768x218.png 768w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippety-filmy-1536x435.png 1536w\" sizes=\"auto, (max-width: 1552px) 100vw, 1552px\" \/><figcaption class=\"wp-element-caption\">Zobrazen\u00ed strukturovan\u00fdch dat pro filmy a seri\u00e1ly ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/figcaption><\/figure>\n\n\n\n<pre title=\"Uk\u00e1zka z\u00e1pisu strukturovan\u00fdch dat pro filmy a seri\u00e1ly podle schema.org\" class=\"wp-block-code\"><code lang=\"json\" class=\"language-json line-numbers\">&lt;script type=\"application\/ld+json\"&gt;\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Movie\",\n    \"actor\": [\n      {\n        \"@type\": \"Person\",\n        \"name\": \"J\u00e1nos B\u00e1n\"\n      },\n      {\n        \"@type\": \"Person\",\n        \"name\": \"Mari\u00e1n Labuda st.\"\n      },\n      {\n        \"@type\": \"Person\",\n        \"name\": \"Rudolf Hru\u0161\u00ednsk\u00fd\"\n      },\n      {\n        \"@type\": \"Person\",\n        \"name\": \"Rudolf Hru\u0161\u00ednsk\u00fd ml.\"\n      }\n    ],\n    \"aggregateRating\": {\n      \"@type\": \"AggregateRating\",\n      \"ratingCount\": \"80738\",\n      \"ratingValue\": \"88.34\"\n    },\n    \"description\": \"\u00dasm\u011bvn\u00fd film vypr\u00e1v\u00ed ne jeden...\",\n    \"image\": \"https:\/\/image.pmgstatic.com\/posters\/159..\",\n    \"name\": \"Vesni\u010dko m\u00e1 st\u0159ediskov\u00e1 (1985)\"\n  }\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Tip<\/h2>\n\n\n\n<p class=\"is-style-link-external\">V uk\u00e1zce v\u00fd\u0161e je zn\u00e1zorn\u011bna pouze anotace pro <a href=\"https:\/\/schema.org\/Movie\">Movie<\/a>, proto\u017ee anotace typu <a href=\"https:\/\/schema.org\/TVSeries\">TVSeries<\/a> m\u00e1 stejn\u00e9 parametry.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Form\u00e1ty parametr\u016f<\/h2>\n\n\n\n<p class=\"is-style-link-external\"><strong>Jm\u00e9no filmu<\/strong> (<a href=\"https:\/\/schema.org\/name\">name<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Text obsahuj\u00edc\u00ed jm\u00e9no filmu<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Popis<\/strong> (<a href=\"https:\/\/schema.org\/description\">description<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pokud nen\u00ed k dispozici, pou\u017eije se popisek str\u00e1nky jako takov\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>N\u00e1hled<\/strong> (<a href=\"https:\/\/schema.org\/image\">image<\/a>)<\/p>\n\n\n\n<p>Podporujeme v\u00edce mo\u017enost\u00ed z\u00e1pisu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/thumbnailUrl\">thumbnailUrl<\/a> obsahuj\u00edc\u00ed jenom odkaz na obr\u00e1zek.<\/li>\n\n\n\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/thumbnail\">thumbnail<\/a> obsahuj\u00edc\u00ed <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/ImageObject\">ImageObject<\/a>.<\/li>\n\n\n\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/image\">image<\/a> obsahuj\u00edc\u00ed bu\u010f p\u0159\u00edmo odkaz nebo <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/ImageObject\">ImageObject<\/a>.<\/li>\n\n\n\n<li>N\u00e1hledy upravujeme na form\u00e1t 16:9, pokud v n\u011bm u\u017e nejsou.<\/li>\n\n\n\n<li>Ide\u00e1ln\u00ed velikost obr\u00e1zku je 320\u00d7180 pixel\u016f a vy\u0161\u0161\u00ed.<\/li>\n\n\n\n<li>Obr\u00e1zky v\u011bt\u0161\u00ed ne\u017e 3200\u00d73200 pixel\u016f vy\u0159azujeme.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Hodnocen\u00ed<\/strong> (<a href=\"https:\/\/schema.org\/ratingValue\">ratingValue<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u010c\u00edseln\u00e9 hodnocen\u00ed na stupnici od 0.0 do 5.0.<\/li>\n\n\n\n<li>Pokud hodnocen\u00ed nen\u00ed v rozsahu 0.0\u20135.0, na tento rozsah ho p\u0159ev\u00e1d\u00edme.<\/li>\n\n\n\n<li>P\u0159i pou\u017eit\u00ed desetinn\u00fdch \u010d\u00edsel pou\u017e\u00edvejte desetinnou te\u010dku m\u00edsto \u010d\u00e1rky.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Po\u010det hodnocen\u00ed<\/strong> (<a href=\"https:\/\/schema.org\/ratingCount\">ratingCount<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mus\u00ed b\u00fdt cel\u00e9 \u010d\u00edslo.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Herci\/here\u010dky<\/strong> (<a href=\"https:\/\/schema.org\/actor\">actor<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jm\u00e9no herc\u016f\/here\u010dek, kte\u0159\u00ed ve filmu \u00fa\u010dinkuj\u00ed.<\/li>\n\n\n\n<li>Ka\u017ed\u00fd herec\/here\u010dka m\u00e1 vlastn\u00ed anotaci typu <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/actor\">actor<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Tip<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Doporu\u010dujeme zv\u00e1\u017eit vypln\u011bn\u00ed i dal\u0161\u00edch parametr\u016f, krom\u011b v\u00fd\u0161e zm\u00edn\u011bn\u00fdch. Nap\u0159\u00edklad <a href=\"https:\/\/schema.org\/dateCreated\">rok v\u00fdroby<\/a>, <a href=\"https:\/\/schema.org\/duration\">d\u00e9lku<\/a> nebo <a href=\"https:\/\/schema.org\/director\">jm\u00e9no re\u017eis\u00e9ra<\/a>. Tyto parametry v sou\u010dasn\u00e9 dob\u011b v na\u0161em vyhled\u00e1v\u00e1n\u00ed sice nezobrazujeme, ale v budoucnu to pl\u00e1nujeme zm\u011bnit.&nbsp;<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ov\u011b\u0159en\u00ed spr\u00e1vn\u00e9ho vypln\u011bn\u00ed strukturovan\u00fdch dat<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Pokud jsou strukturovan\u00e1 data spr\u00e1vn\u011b vypln\u011bn\u00e1, \u010dasem se zobraz\u00ed v na\u0161ich filmov\u00fdch \u010di seri\u00e1lov\u00fdch snippetech. Spr\u00e1vnou implementaci si m\u016f\u017eete zkontrolovat hned p\u0159es <a href=\"https:\/\/validator.schema.org\">valid\u00e1tor<\/a>. M\u016f\u017eete sem zadat fragment va\u0161eho k\u00f3du obsahuj\u00edc\u00ed schema.org anotaci a zkontrolovat, \u017ee se detekuje anotace spr\u00e1vn\u00e9ho typu se spr\u00e1vn\u011b vypln\u011bn\u00fdmi parametry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snippety k film\u016fm a seri\u00e1l\u016fm zobrazujeme ve v\u00fdsledc\u00edch p\u0159irozen\u00e9ho hled\u00e1n\u00ed. Roz\u0161i\u0159ujeme je d\u00edky strukturovan\u00fdm dat\u016fm o n\u00e1sleduj\u00edc\u00ed parametry: Z\u00edsk\u00e1v\u00e1n\u00ed strukturovan\u00fdch dat pro filmy a seri\u00e1ly Strukturovan\u00e1 data pro zm\u00edn\u011bn\u00e9 parametry parsujeme p\u0159\u00edmo ze zdrojov\u00e9ho k\u00f3du konkr\u00e9tn\u00ed str\u00e1nky. Z\u00edsk\u00e1v\u00e1me je z anotac\u00ed typu Movie a TVSeries. Spr\u00e1vn\u011b vypln\u011bn\u00e1 strukturovan\u00e1 data Aby se v na\u0161em Vyhled\u00e1v\u00e1n\u00ed strukturovan\u00e1 [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":287,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[14],"page_tag":[],"service_status_category":[],"class_list":["post-315","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":315},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":15,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/315\/revisions"}],"predecessor-version":[{"id":1662,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/315\/revisions\/1662"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/287"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_category?post=315"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_tag?post=315"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/service_status_category?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}