{"id":311,"date":"2024-09-24T13:33:31","date_gmt":"2024-09-24T11:33:31","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/?page_id=311"},"modified":"2024-11-07T10:12:49","modified_gmt":"2024-11-07T09:12:49","slug":"eventove-snippety","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/strukturovana-data\/eventove-snippety\/","title":{"rendered":"Eventov\u00e9 snippety"},"content":{"rendered":"\n<p class=\"is-style-link-external\">Eventov\u00e9 snippety zobrazujeme <a href=\"https:\/\/search.seznam.cz\/?q=koncert+chinaski\">ve v\u00fdsledc\u00edch p\u0159irozen\u00e9ho hled\u00e1n\u00ed<\/a>. Tyto snippety roz\u0161i\u0159ujeme d\u00edky strukturovan\u00fdm dat\u016fm o n\u00e1sleduj\u00edc\u00ed parametry:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jm\u00e9no ud\u00e1losti<\/li>\n\n\n\n<li>Popis ud\u00e1losti<\/li>\n\n\n\n<li>N\u00e1hled ud\u00e1losti<\/li>\n\n\n\n<li>M\u00edsto kon\u00e1n\u00ed<\/li>\n\n\n\n<li>Datum kon\u00e1n\u00ed<\/li>\n<\/ul>\n\n\n\n<p>Pokud se v dokumentu nach\u00e1z\u00ed seznam ud\u00e1lost\u00ed, zobrazujeme z n\u011bj 3 polo\u017eky s nejbli\u017e\u0161\u00edm datem kon\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00edsk\u00e1v\u00e1n\u00ed strukturovan\u00fdch dat pro eventy<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Strukturovan\u00e1 data pro zm\u00edn\u011bn\u00e9 parametry parsujeme p\u0159\u00edmo ze zdrojov\u00e9ho k\u00f3du konkr\u00e9tn\u00ed str\u00e1nky. V\u011bt\u0161inu jich z\u00edsk\u00e1v\u00e1me z anotac\u00ed typu <a href=\"https:\/\/schema.org\/Event\">Event<\/a>. Pokud v anotac\u00edch typu schema.org chyb\u00ed n\u00e1hled, zkou\u0161\u00edme ho doplnit z anotac\u00ed typu <a href=\"https:\/\/ogp.me\/\">Open Graph<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spr\u00e1vn\u011b vypln\u011bn\u00e1 strukturovan\u00e1 data<\/h2>\n\n\n\n<p>Aby se v na\u0161em vyhled\u00e1v\u00e1n\u00ed strukturovan\u00e1 data zobrazila, je pot\u0159eba je spr\u00e1vn\u011b vyplnit. V uk\u00e1zce k\u00f3du, kter\u00fd m\u016f\u017eete p\u0159idat do zdrojov\u00e9ho k\u00f3du sv\u00e9 str\u00e1nky, vid\u00edte, jak lze nadefinovat parametry ud\u00e1losti. U detailu ka\u017ed\u00e9ho parametru najdete informace o tom, v jak\u00e9m form\u00e1tu by m\u011bl b\u00fdt. U t\u011bchto typu snippet\u016f jsme schopni parsovat v\u00edce ud\u00e1lost\u00ed z jedn\u00e9 str\u00e1nky. To se hod\u00ed nap\u0159\u00edklad pro str\u00e1nky obsahuj\u00edc\u00ed souhrn ud\u00e1lost\u00ed ke konkr\u00e9tn\u00edmu datu, pro konkr\u00e9tn\u00edho um\u011blce nebo m\u00edsto.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"246\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/eventove-snippety.png\" alt=\"\" class=\"wp-image-992\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/eventove-snippety.png 981w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/eventove-snippety-320x80.png 320w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/eventove-snippety-768x193.png 768w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><figcaption class=\"wp-element-caption\">Podoba eventov\u00fdch snippet\u016f ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/figcaption><\/figure>\n\n\n\n<pre title=\"Uk\u00e1zka z\u00e1pisu eventov\u00fdch strukturovan\u00fdch dat podle schema.org\" class=\"wp-block-code\"><code lang=\"json\" class=\"language-json line-numbers\">&lt;script type=\"application\/ld+json\"&gt;\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Event\",\n    \"name\": \"Alicia Keys v Praze\",\n    \"description\": \"Alicia Keys je patn\u00e1ctin\u00e1sobn\u00e1...\",\n    \"image\": \"alicia_keys.jpg\",\n    \"location\": {\n        \"@type\": \"Place\",\n        \"name\": \"O2 arena\",\n        \"address\": {\n            \"@type\": \"PostalAddress\",\n            \"streetAddress\": \"\u010ceskomoravsk\u00e1 2345\/17\",\n            \"addressLocality\": \"Praha 9\",\n            \"postalCode\": \"190 00\"\n        },\n    },\n    \"starDate\": \"2022-06-25\",\n    \"endDate\": \"2022-06-25\"\n  }\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Form\u00e1ty parametr\u016f<\/h2>\n\n\n\n<p class=\"is-style-link-external\"><strong>Jm\u00e9no<\/strong> (<a href=\"https:\/\/schema.org\/name\">name<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pou\u017e\u00edv\u00e1me pro co nejp\u0159esn\u011bj\u0161\u00ed v\u00fdb\u011br v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Popis <\/strong>(<a href=\"https:\/\/schema.org\/description\">description<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pokud nen\u00ed k dispozici, pou\u017eije se popisek str\u00e1nky jako takov\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>N\u00e1hled<\/strong> (<a href=\"https:\/\/schema.org\/image\">image<\/a>)<\/p>\n\n\n\n<p>Podporujeme v\u00edce mo\u017enost\u00ed z\u00e1pisu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/thumbnailUrl\">thumbnailUrl<\/a> obsahuj\u00edc\u00ed jenom odkaz na obr\u00e1zek.<\/li>\n\n\n\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/thumbnail\">thumbnail<\/a> obsahuj\u00edc\u00ed <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/ImageObject\">ImageObject<\/a>.<\/li>\n\n\n\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/image\">image<\/a> obsahuj\u00edc\u00ed bu\u010f p\u0159\u00edmo odkaz nebo <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/ImageObject\">ImageObject<\/a>.<\/li>\n\n\n\n<li>N\u00e1hledy upravujeme na form\u00e1t 16:9, pokud v n\u011bm u\u017e nejsou.<\/li>\n\n\n\n<li>Ide\u00e1ln\u00ed velikost obr\u00e1zku je 320\u00d7180 pixel\u016f a vy\u0161\u0161\u00ed.<\/li>\n\n\n\n<li>Obr\u00e1zky v\u011bt\u0161\u00ed ne\u017e 3200\u00d73200 pixel\u016f vy\u0159azujeme.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>M\u00edsto kon\u00e1n\u00ed<\/strong> (<a href=\"https:\/\/schema.org\/location\">location<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/Place\">Place<\/a> umo\u017e\u0148uje specifikovat polo\u017eku <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/name\">name<\/a> s n\u00e1zvem m\u00edsta kon\u00e1n\u00ed. Pro unik\u00e1tn\u00ed budovy (St\u00e1tn\u00ed opera, Nov\u00e1 sc\u00e9na N\u00e1rodn\u00edho divadla, Rudolfinum) m\u016f\u017ee b\u00fdt i tato hodnota dosta\u010duj\u00edc\u00ed.<\/li>\n\n\n\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/PostalAddress\">PostalAddress<\/a> specifikuje podobu po\u0161tovn\u00ed adresy pro m\u00edsta m\u00e9n\u011b zn\u00e1m\u00e1 \u010di nejednozna\u010dn\u00e1. M\u016f\u017ee b\u00fdt specifikov\u00e1na jako jedna z polo\u017eek objektu <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/Place\">Place<\/a> nebo zcela samostatn\u011b.<\/li>\n\n\n\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/GeoCoordinates\">GeoCoordinates<\/a> pak m\u016f\u017ee slou\u017eit k zad\u00e1n\u00ed sou\u0159adnic m\u00edsta kon\u00e1n\u00ed, nap\u0159\u00edklad pro ud\u00e1losti konaj\u00edc\u00ed se v p\u0159\u00edrod\u011b nebo na jin\u00e9m neobvykl\u00e9m m\u00edst\u011b. Objekt by m\u011bl b\u00fdt specifikov\u00e1n jako polo\u017eka <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/geo\">geo<\/a> u struktury <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/Place\">Place<\/a>.<\/li>\n\n\n\n<li>Obecn\u011b plat\u00ed, \u017ee je lep\u0161\u00ed uv\u00e9st pro m\u00edsto kon\u00e1n\u00ed ud\u00e1losti co nejp\u0159esn\u011bj\u0161\u00ed informace. T\u00edm sp\u00ed\u0161e, pokud se nejedn\u00e1 o dob\u0159e zn\u00e1mou budovu nebo prostory.<\/li>\n\n\n\n<li>S nalezen\u00edm m\u00edsta kon\u00e1n\u00ed ud\u00e1losti pomohou potenci\u00e1ln\u00edm n\u00e1v\u0161t\u011bvn\u00edk\u016fm <a class=\"is-style-link-external\" href=\"https:\/\/mapy.cz\/\">Mapy.cz<\/a> nebo hled\u00e1n\u00ed na Seznamu.<\/li>\n\n\n\n<li>Jako m\u00edsto kon\u00e1n\u00ed by se nikdy nem\u011bla pou\u017e\u00edvat adresa po\u0159adatele, pro takovou informaci slou\u017e\u00ed polo\u017eka <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/organizer\">organizer<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Datum kon\u00e1n\u00ed<\/strong> (<a href=\"https:\/\/schema.org\/startDate\">startDate<\/a>, <a href=\"https:\/\/schema.org\/endDate\">endDate<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u011blo by b\u00fdt ve form\u00e1tu <a class=\"is-style-link-external\" href=\"https:\/\/en.wikipedia.org\/wiki\/ISO_8601\">ISO-8601<\/a>.<\/li>\n\n\n\n<li>U\u017eite\u010dn\u00e9 rady ohledn\u011b z\u00e1pisu datumu spole\u010dn\u011b s probl\u00e9mov\u00fdmi p\u0159\u00edpady naleznete u popisu <a href=\"..\/video-snippety\">video snippet\u016f<\/a>.<\/li>\n\n\n\n<li>Pokud se ud\u00e1lost kon\u00e1 jednor\u00e1zov\u011b, sta\u010d\u00ed vyplnit polo\u017eku <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/startDate\">startDate<\/a>. U d\u00e9letrvaj\u00edc\u00edch ud\u00e1lost\u00ed jako jsou festivaly, v\u00fdstavy atd. je pot\u0159eba vyplnit i polo\u017eku <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/endDate\">endDate<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Tip<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Doporu\u010dujeme zv\u00e1\u017eit vypln\u011bn\u00ed i dal\u0161\u00edch parametr\u016f krom\u011b v\u00fd\u0161e zm\u00edn\u011bn\u00fdch. Nap\u0159\u00edklad <a href=\"https:\/\/schema.org\/Event#subtypes\">typ ud\u00e1losti<\/a>, <a href=\"https:\/\/schema.org\/performer\">seznam \u00fa\u010dinkuj\u00edc\u00edch<\/a>, informac, zda je event <a href=\"https:\/\/schema.org\/eventAttendanceMode\">online nebo offline<\/a> nebo <a href=\"https:\/\/schema.org\/Offer\">cenu vstupenek<\/a>. Tyto parametry v sou\u010dasn\u00e9 dob\u011b v na\u0161em vyhled\u00e1v\u00e1n\u00ed sice nezobrazujeme, ale v budoucnu by se to mohlo zm\u011bnit.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ov\u011b\u0159en\u00ed spr\u00e1vn\u00e9ho vypln\u011bn\u00ed strukturovan\u00fdch dat<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Pokud jsou strukturovan\u00e1 data spr\u00e1vn\u011b vypln\u011bna, \u010dasem se zobraz\u00ed v na\u0161ich eventov\u00fdch snippetech. Spr\u00e1vnou implementaci si m\u016f\u017eete zkontrolovat hned p\u0159es<a href=\"https:\/\/validator.schema.org\"> valid\u00e1tor<\/a>. M\u016f\u017eete sem zadat fragment va\u0161eho k\u00f3du obsahuj\u00edc\u00ed schema.org anotaci a zkontrolovat, \u017ee se detekuje anotace spr\u00e1vn\u00e9ho typu se spr\u00e1vn\u011b vypln\u011bn\u00fdmi parametry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eventov\u00e9 snippety zobrazujeme ve v\u00fdsledc\u00edch p\u0159irozen\u00e9ho hled\u00e1n\u00ed. Tyto snippety roz\u0161i\u0159ujeme d\u00edky strukturovan\u00fdm dat\u016fm o n\u00e1sleduj\u00edc\u00ed parametry: Pokud se v dokumentu nach\u00e1z\u00ed seznam ud\u00e1lost\u00ed, zobrazujeme z n\u011bj 3 polo\u017eky s nejbli\u017e\u0161\u00edm datem kon\u00e1n\u00ed. Z\u00edsk\u00e1v\u00e1n\u00ed strukturovan\u00fdch dat pro eventy Strukturovan\u00e1 data pro zm\u00edn\u011bn\u00e9 parametry parsujeme p\u0159\u00edmo ze zdrojov\u00e9ho k\u00f3du konkr\u00e9tn\u00ed str\u00e1nky. V\u011bt\u0161inu jich z\u00edsk\u00e1v\u00e1me z anotac\u00ed typu [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":287,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[14],"page_tag":[],"service_status_category":[],"class_list":["post-311","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":311},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/comments?post=311"}],"version-history":[{"count":13,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/311\/revisions"}],"predecessor-version":[{"id":1852,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/311\/revisions\/1852"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/287"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/media?parent=311"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_category?post=311"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_tag?post=311"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/service_status_category?post=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}