{"id":303,"date":"2024-09-24T13:26:48","date_gmt":"2024-09-24T11:26:48","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/?page_id=303"},"modified":"2024-11-07T10:13:12","modified_gmt":"2024-11-07T09:13:12","slug":"clankove-snippety","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/strukturovana-data\/clankove-snippety\/","title":{"rendered":"\u010cl\u00e1nkov\u00e9 snippety"},"content":{"rendered":"\n<p class=\"is-style-link-external\">Pou\u017eit\u00ed <strong>struktrurovan\u00fdch dat<\/strong> na str\u00e1nce se \u010dl\u00e1nky umo\u017e\u0148uje ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed zobrazit podrobn\u011bj\u0161\u00ed informace o \u010dl\u00e1nc\u00edch. \u010cl\u00e1nkov\u00e9 snippety moment\u00e1ln\u011b zobrazujeme <a href=\"https:\/\/search.seznam.cz\/?q=karel+gott&amp;oq=karel+gott\">ve v\u00fdsledc\u00edch p\u0159irozen\u00e9ho hled\u00e1n\u00ed<\/a>, <a href=\"https:\/\/search.seznam.cz\/clanky\/?q=karel%20gott\">v r\u00e1mci speci\u00e1ln\u00edho \u010dl\u00e1nkov\u00e9ho hled\u00e1n\u00ed<\/a> a <a href=\"..\/..\/vysledky-vyhledavani\/upoutavky\/#zpravy\" data-type=\"page\" data-id=\"267\">ve zpravodajsk\u00e9 upout\u00e1vce<\/a>. Tyto snippety roz\u0161i\u0159ujeme d\u00edky strukturovan\u00fdm dat\u016fm o n\u00e1sleduj\u00edc\u00ed parametry:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Titulek \u010dl\u00e1nku<\/li>\n\n\n\n<li>N\u00e1hled \u010dl\u00e1nku<\/li>\n\n\n\n<li>Popisek \u010dl\u00e1nku<\/li>\n\n\n\n<li>Datum publikace<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"138\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippet-clanek-organic-1.png\" alt=\"\" class=\"wp-image-982\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippet-clanek-organic-1.png 662w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippet-clanek-organic-1-320x67.png 320w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><figcaption class=\"wp-element-caption\">Podoba \u010dl\u00e1nkov\u00e9ho snippetu v p\u0159irozen\u00e9m vyhled\u00e1v\u00e1n\u00ed<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"155\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippet-clanek-zpravy.png\" alt=\"\" class=\"wp-image-968\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippet-clanek-zpravy.png 656w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippet-clanek-zpravy-320x76.png 320w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><figcaption class=\"wp-element-caption\">Podoba \u010dl\u00e1nkov\u00e9ho snippetu  ve vyhled\u00e1v\u00e1n\u00ed zpr\u00e1v<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"163\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippet-clanek-upoutavka.png\" alt=\"\" class=\"wp-image-969\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippet-clanek-upoutavka.png 596w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/snippet-clanek-upoutavka-320x88.png 320w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><figcaption class=\"wp-element-caption\">Podoba \u010dl\u00e1nkov\u00e9ho snippetu ve zpravodajsk\u00e9 upout\u00e1vce<\/figcaption><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00edsk\u00e1v\u00e1n\u00ed strukturovan\u00fdch dat pro \u010dl\u00e1nky<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Strukturovan\u00e1 data pro zm\u00edn\u011bn\u00e9 parametry parsujeme p\u0159\u00edmo ze zdrojov\u00e9ho k\u00f3du konkr\u00e9tn\u00ed str\u00e1nky. V\u011bt\u0161inu jich z\u00edsk\u00e1v\u00e1me z anotac\u00ed typu <a href=\"https:\/\/schema.org\/NewsArticle\">schema.org<\/a>. Pokud v anotac\u00edch typu schema.org n\u011bco chyb\u00ed, zkou\u0161\u00edme informace doplnit z anotac\u00ed typu <a href=\"https:\/\/ogp.me\/#type_article\">Open Graph<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spr\u00e1vn\u011b vypln\u011bn\u00e1 strukturovan\u00e1 data<\/h2>\n\n\n\n<p>Aby se v na\u0161em vyhled\u00e1v\u00e1n\u00ed strukturovan\u00e1 data zobrazila, je pot\u0159eba je spr\u00e1vn\u011b vyplnit. V uk\u00e1zce k\u00f3du, kter\u00fd m\u016f\u017eete p\u0159idat do zdrojov\u00e9ho k\u00f3du sv\u00e9 str\u00e1nky, vid\u00edte, jak lze nadefinovat parametry \u010dl\u00e1nku. U detailu ka\u017ed\u00e9ho parametru najdete informace o tom, v jak\u00e9m form\u00e1tu by m\u011bl b\u00fdt.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1326\" height=\"340\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/clanky-strukturovana-data.png\" alt=\"\" class=\"wp-image-985\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/clanky-strukturovana-data.png 1326w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/clanky-strukturovana-data-992x254.png 992w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/clanky-strukturovana-data-320x82.png 320w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/clanky-strukturovana-data-768x197.png 768w\" sizes=\"auto, (max-width: 1326px) 100vw, 1326px\" \/><figcaption class=\"wp-element-caption\">Zobrazen\u00ed \u010dl\u00e1nkov\u00fdch strukturovan\u00fdch dat ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/figcaption><\/figure>\n\n\n\n<pre title=\"Uk\u00e1zka z\u00e1pisu \u010dl\u00e1nkov\u00fdch strukturovan\u00fdch dat podle schema.org\" class=\"wp-block-code\"><code lang=\"json\" class=\"language-json line-numbers\">&lt;script type=\"application\/ld+json\"&gt;\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"NewsArticle\",\n    \"headline\": \"Pro\u010d fotbal odm\u00edtl pen\u00edze nab\u00edzen\u00e9 Spartou a Slavi\u00ed?\",\n    \"description\": \"Rosick\u00e9ho stadion a peripetie i finan\u010dn\u00ed...\",\n    \"image\": [\"https:\/\/sport.cz\/...\/591f2b5fa941a49114380100.jpg\"],\n    \"datePublished\": \"20211005T18:46:12+0000\",\n  }\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Tip<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Sch\u00e9ma ke \u010dl\u00e1nk\u016fm rozli\u0161uje n\u011bkolik jejich <a href=\"https:\/\/schema.org\/Article#subtypes\">podtyp\u016f<\/a>. Klasick\u00fd novinov\u00fd \u010dl\u00e1nek nap\u0159\u00edklad odpov\u00edd\u00e1 podtypu <a href=\"http:\/\/schema.org\/NewsArticle\">NewsArticle<\/a>. Doporu\u010dujeme pou\u017e\u00edt takov\u00fd podtyp, kter\u00fd nejl\u00e9pe odpov\u00edd\u00e1 obsahu. Pokud podtyp nen\u00ed jasn\u00fd, pou\u017eijte obecn\u00fd <a href=\"https:\/\/schema.org\/Article\">Article<\/a>.<\/p>\n<\/div>\n\n\n\n<pre title=\"Uk\u00e1zka z\u00e1pisu \u010dl\u00e1nkov\u00fdch strukturovan\u00fdch dat podle OpenGraph\" class=\"wp-block-code\"><code lang=\"markup\" class=\"language-markup line-numbers\">&lt;script&gt;\n  &lt;meta property=\"og:image\" content=\"https:\/\/sport.cz\/591.jpg\" \/&gt;\n  &lt;meta property=\"article:published_time\" content=\"20211005T18:46:12\" \/&gt;\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Form\u00e1ty parametr\u016f<\/h2>\n\n\n\n<p class=\"is-style-link-external\"><strong>Titulek<\/strong> (<a href=\"https:\/\/schema.org\/headline\">headline<\/a> nebo <a href=\"https:\/\/schema.org\/name\">name<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Titulek \u010dl\u00e1nku (jm\u00e9no vystihuj\u00edc\u00ed \u010dl\u00e1nek).<\/li>\n\n\n\n<li>Pokud chyb\u00ed, nahrazujeme titulkem str\u00e1nky jako takov\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>N\u00e1hled<\/strong> (<a href=\"https:\/\/schema.org\/image\">image<\/a>) &#8211; podporujeme v\u00edce mo\u017enost\u00ed z\u00e1pisu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/thumbnailUrl\">thumbnailUrl<\/a> obsahuj\u00edc\u00ed jenom odkaz na obr\u00e1zek.<\/li>\n\n\n\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/thumbnail\">thumbnail<\/a> obsahuj\u00edc\u00ed <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/ImageObject\">ImageObject<\/a>.<\/li>\n\n\n\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/image\">image<\/a> obsahuj\u00edc\u00ed bu\u010f p\u0159\u00edmo odkaz nebo <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/ImageObject\">ImageObject<\/a>.<\/li>\n\n\n\n<li>N\u00e1hledy upravujeme na form\u00e1t 16:11, pokud v n\u011bm u\u017e nejsou.<\/li>\n\n\n\n<li>Sna\u017e\u00edme se v n\u00e1hledu detekovat obli\u010dej a ten d\u00e1vat p\u0159i o\u0159ezu na spr\u00e1vn\u00fd pom\u011br na st\u0159ed.<\/li>\n\n\n\n<li>Ide\u00e1ln\u00ed velikost obr\u00e1zku je 320\u00d7220 pixel\u016f a vy\u0161\u0161\u00ed.<\/li>\n\n\n\n<li>Obr\u00e1zky v\u011bt\u0161\u00ed ne\u017e 3200\u00d73200 pixel\u016f vy\u0159azujeme.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Galerie obr\u00e1zk\u016f<\/strong> (<a href=\"https:\/\/schema.org\/ImageGallery\">ImageGallery<\/a>) &#8211; pokud \u010dl\u00e1nek obsahuje v\u00edcero fotografi\u00ed, ilustrac\u00ed nebo jin\u00fdch obr\u00e1zk\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data \u010dl\u00e1nku by m\u011bla obsahovat polo\u017eku <a href=\"https:\/\/schema.org\/hasPart\" class=\"is-style-link-external\">hasPart<\/a> s objektem <a href=\"https:\/\/schema.org\/ImageGallery\" class=\"is-style-link-external\">ImageGallery<\/a>.<\/li>\n\n\n\n<li>V <a href=\"https:\/\/schema.org\/ImageGallery\" class=\"is-style-link-external\">ImageGallery<\/a> je pak v\u00fd\u010det v\u0161ech <a href=\"https:\/\/schema.org\/ImageObject\" class=\"is-style-link-external\">ImageObject<\/a>.<\/li>\n\n\n\n<li>Jednotliv\u00e9 obr\u00e1zky jsou zpracov\u00e1ny stejn\u011b jako <strong>N\u00e1hled<\/strong> popsan\u00fd v\u00fd\u0161e.<\/li>\n\n\n\n<li>Galerie by m\u011bla obsahovat obsahov\u011b r\u016fzn\u00e9 obr\u00e1zky, nikoli variace t\u00e9ho\u017e obr\u00e1zku v r\u016fzn\u00fdch rozli\u0161en\u00edch \u010di pom\u011brech stran.<\/li>\n\n\n\n<li>Galerie by m\u011bla obsahovat minim\u00e1ln\u011b p\u011bt obr\u00e1zk\u016f. Pro pot\u0159eby hintu s galeri\u00ed bude pou\u017eito n\u011bkolik obr\u00e1zk\u016f v po\u0159ad\u00ed, v jak\u00e9m jsou uvedeny v datech.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Popis<\/strong> (<a href=\"https:\/\/schema.org\/description\">description<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pokud nen\u00ed k dispozici, pou\u017eije se popisek str\u00e1nky jako takov\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Datum nahr\u00e1n\u00ed<\/strong> (<a href=\"https:\/\/schema.org\/datePublished\">datePublished<\/a>, <a href=\"https:\/\/schema.org\/dateCreated\">dateCreated<\/a>, <a href=\"https:\/\/schema.org\/dateModified\">dateModified<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u011blo by b\u00fdt ve form\u00e1tu <a class=\"is-style-link-external\" href=\"https:\/\/en.wikipedia.org\/wiki\/ISO_8601\">ISO-8601<\/a>.<\/li>\n\n\n\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/datePublished\">datePublished<\/a> a <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/dateCreated\">dateCreated<\/a> jsou pro n\u00e1s rovnocenn\u00e9, sta\u010d\u00ed vyplnit jedno z nich.<\/li>\n\n\n\n<li>Pokud je vypln\u011bn\u00e9 <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/datePublished\">datePublished<\/a> i <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/dateCreated\">dateCreated<\/a> a neshoduj\u00ed se, pou\u017e\u00edv\u00e1me d\u0159\u00edv\u011bj\u0161\u00ed z nich.<\/li>\n\n\n\n<li>dateModified pou\u017e\u00edv\u00e1me jako z\u00e1lohu, v p\u0159\u00edpad\u011b, kdy nen\u00ed vypln\u011bn\u00e9 ani datePublished ani dateCreated.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Tip<\/h2>\n\n\n\n<p>P\u0159i zpracov\u00e1n\u00ed strukturovan\u00fdch dat ke \u010dl\u00e1nk\u016fm d\u00e1v\u00e1me p\u0159ednost schema.org. Doporu\u010dujeme proto pou\u017e\u00edt anotace tohoto typu.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ov\u011b\u0159en\u00ed spr\u00e1vn\u00e9ho vypln\u011bn\u00ed strukturovan\u00fdch dat<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Pokud jsou strukturovan\u00e1 data spr\u00e1vn\u011b vypln\u011bna, \u010dasem se zobraz\u00ed v na\u0161ich \u010dl\u00e1nkov\u00fdch snippetech. Spr\u00e1vnou implementaci si m\u016f\u017eete zkontrolovat hned p\u0159es<a href=\"https:\/\/validator.schema.org\"> valid\u00e1tor<\/a>. M\u016f\u017eete sem zadat fragment va\u0161eho k\u00f3du obsahuj\u00edc\u00ed schema.org anotaci a zkontrolovat, \u017ee se detekuje anotace spr\u00e1vn\u00e9ho typu se spr\u00e1vn\u011b vypln\u011bn\u00fdmi parametry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pou\u017eit\u00ed struktrurovan\u00fdch dat na str\u00e1nce se \u010dl\u00e1nky umo\u017e\u0148uje ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed zobrazit podrobn\u011bj\u0161\u00ed informace o \u010dl\u00e1nc\u00edch. \u010cl\u00e1nkov\u00e9 snippety moment\u00e1ln\u011b zobrazujeme ve v\u00fdsledc\u00edch p\u0159irozen\u00e9ho hled\u00e1n\u00ed, v r\u00e1mci speci\u00e1ln\u00edho \u010dl\u00e1nkov\u00e9ho hled\u00e1n\u00ed a ve zpravodajsk\u00e9 upout\u00e1vce. Tyto snippety roz\u0161i\u0159ujeme d\u00edky strukturovan\u00fdm dat\u016fm o n\u00e1sleduj\u00edc\u00ed parametry: Z\u00edsk\u00e1v\u00e1n\u00ed strukturovan\u00fdch dat pro \u010dl\u00e1nky Strukturovan\u00e1 data pro zm\u00edn\u011bn\u00e9 parametry parsujeme p\u0159\u00edmo ze [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":287,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[14],"page_tag":[],"service_status_category":[],"class_list":["post-303","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":303},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/comments?post=303"}],"version-history":[{"count":29,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/303\/revisions"}],"predecessor-version":[{"id":1853,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/303\/revisions\/1853"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/287"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/media?parent=303"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_category?post=303"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_tag?post=303"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/service_status_category?post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}