{"id":299,"date":"2024-09-24T13:24:13","date_gmt":"2024-09-24T11:24:13","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/?page_id=299"},"modified":"2024-11-07T10:14:22","modified_gmt":"2024-11-07T09:14:22","slug":"video-snippety","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/strukturovana-data\/video-snippety\/","title":{"rendered":"Video snippety"},"content":{"rendered":"\n<p class=\"is-style-link-external\">Pou\u017eit\u00ed <strong>struktrurovan\u00fdch dat <\/strong>pro str\u00e1nky s video obsahem umo\u017e\u0148uje ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed zobrazit podrobn\u011bj\u0161\u00ed informace o samotn\u00fdch vide\u00edch. Video snippety moment\u00e1ln\u011b zobrazujeme <a href=\"https:\/\/search.seznam.cz\/?q=karel+gott+sen+o+v%C3%A1noc%C3%ADch\">ve v\u00fdsledc\u00edch p\u0159irozen\u00e9ho hled\u00e1n\u00ed<\/a>, <a href=\"https:\/\/search.seznam.cz\/videa\/?q=karel+gott\">v r\u00e1mci speci\u00e1ln\u00edho video hled\u00e1n\u00ed<\/a> a <a href=\"https:\/\/search.seznam.cz\/?q=karel+gott\">ve video upout\u00e1vk\u00e1ch<\/a>. Tyto snippety roz\u0161i\u0159ujeme d\u00edky strukturovan\u00fdm dat\u016fm o n\u00e1sleduj\u00edc\u00ed parametry:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Titulek videa<\/li>\n\n\n\n<li>N\u00e1hled videa<\/li>\n\n\n\n<li>Popis videa<\/li>\n\n\n\n<li>Datum nahr\u00e1n\u00ed<\/li>\n\n\n\n<li>Doba trv\u00e1n\u00ed<\/li>\n\n\n\n<li>Po\u010det interakc\u00ed (zhl\u00e9dnut\u00ed)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"139\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/video-snippet-videohledani.png\" alt=\"\" class=\"wp-image-1080\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/video-snippet-videohledani.png 625w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/video-snippet-videohledani-320x71.png 320w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><figcaption class=\"wp-element-caption\">Podoba strukturovan\u00fdch dat v p\u0159irozen\u00fdch v\u00fdsledc\u00edch a ve vyhled\u00e1v\u00e1n\u00ed vide\u00ed<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"489\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/video-snippet-upoutavka.png\" alt=\"\" class=\"wp-image-1079\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/video-snippet-upoutavka.png 621w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/video-snippet-upoutavka-320x252.png 320w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><figcaption class=\"wp-element-caption\">Podoba strukturovan\u00fdch dat ve video upout\u00e1vce<\/figcaption><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00edsk\u00e1v\u00e1n\u00ed strukturovan\u00fd data pro videa<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Strukturovan\u00e1 data pro zm\u00edn\u011bn\u00e9 parametry parsujeme p\u0159\u00edmo ze zdrojov\u00e9ho k\u00f3du konkr\u00e9tn\u00ed str\u00e1nky. V\u011bt\u0161inu jich z\u00edsk\u00e1v\u00e1me z anotac\u00ed typu <a href=\"https:\/\/schema.org\/VideoObject\">schema.org<\/a>. Pokud v anotac\u00edch typu schema.org n\u011bco chyb\u00ed, zkou\u0161\u00edme to doplnit z anotac\u00ed typu <a href=\"https:\/\/ogp.me\/#type_video\">Open Graph<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spr\u00e1vn\u011b vypln\u011bn\u00e1 strukturovan\u00e1 data<\/h2>\n\n\n\n<p>Aby se v na\u0161em vyhled\u00e1v\u00e1n\u00ed strukturovan\u00e1 data zobrazila, je pot\u0159eba je spr\u00e1vn\u011b vyplnit. V uk\u00e1zce k\u00f3du, kter\u00fd m\u016f\u017eete p\u0159idat do zdrojov\u00e9ho k\u00f3du sv\u00e9 str\u00e1nky, vid\u00edte, jak lze nadefinovat parametry videa. U detailu ka\u017ed\u00e9ho parametru najdete informace o tom, v jak\u00e9m form\u00e1tu by m\u011bl b\u00fdt.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1222\" height=\"294\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/video-snippet-anotovany.png\" alt=\"\" class=\"wp-image-1076\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/video-snippet-anotovany.png 1222w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/video-snippet-anotovany-992x239.png 992w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/video-snippet-anotovany-320x77.png 320w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/video-snippet-anotovany-768x185.png 768w\" sizes=\"auto, (max-width: 1222px) 100vw, 1222px\" \/><figcaption class=\"wp-element-caption\">Zobrazen\u00ed strukturovan\u00fdch dat o videu ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/figcaption><\/figure>\n\n\n\n<pre title=\"Uk\u00e1zka z\u00e1pisu strukturovan\u00fdch dat k vide\u00edm podle schema.org\" class=\"wp-block-code\"><code lang=\"json\" class=\"language-json line-numbers\">&lt;script type=\"application\/ld+json\"&gt;\n  {\n    \"@type\": \"VideoObject\",\n    \"description\": \"Speci\u00e1ln\u00ed V\u00e1no\u010dn\u00ed kolekce p\u00edsn\u00ed a koled...\",\n    \"duration\": \"PT106M1S\",\n    \"uploadDate\": \"2020-11-30\",\n    \"name\": \"Karel Gott: Sen o V\u00e1noc\u00edch\",\n    \"thumbnail\": \"https:\/\/i.ytimg.com\/usAn9etAbqE\/hqdefault.jpg\",\n    \"interactionStatistic\": {\n        \"@type\": \"InteracitonCounter\",\n        \"interactionType\": \"https:\/\/schema.org\/ViewAction\",\n        \"userInteractionCount\": \"4198\"\n    },\n  }\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<pre title=\"Uk\u00e1zka z\u00e1pisu strukturovan\u00fdch dat k vide\u00edm podle Open Graph\" class=\"wp-block-code\"><code lang=\"markup\" class=\"language-markup line-numbers\">&lt;script&gt;\n  &lt;meta property=\"og:type\" content=\"video\"&gt;;\n  &lt;meta property=\"og:video\" content=\"youtube.com\/watch?v=usAn9etAbqE&gt;\n  &lt;meta property=\"og:title\" content=\"Karel Gott: Sen o V\u00e1noc\u00edch\"&gt;\n  &lt;meta property=\"og:video:release_date\" content=\"2020-11-30\"&gt;\n  &lt;meta property=\"og:description\" content=\"Speci\u00e1ln\u00ed V\u00e1no\u010dn\u00ed kolekce...\"&gt;\n  &lt;meta property=\"og:image\" content=\"i.ytimg.com\/usAn9etAbqE\/hqdefault.jpg\"&gt;\n  &lt;meta property=\"og:video:duration\" content=\"381601\"&gt;\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Form\u00e1ty parametr\u016f<\/h2>\n\n\n\n<p class=\"is-style-link-external\"><strong>Titulek<\/strong> (<a href=\"https:\/\/schema.org\/name\">name<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jm\u00e9no vystihuj\u00edc\u00ed video.<\/li>\n\n\n\n<li>Pokud chyb\u00ed, nahrazujeme titulkem str\u00e1nky jako takov\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>N\u00e1hled<\/strong> (<a href=\"https:\/\/schema.org\/thumbnail\">thumbnail<\/a>)<\/p>\n\n\n\n<p class=\"is-style-link-external\">Podporujeme v\u00edce mo\u017enost\u00ed z\u00e1pisu, kter\u00e9 <a href=\"https:\/\/schema.org\/VideoObject\">VideoObject<\/a> definuje nebo d\u011bd\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/thumbnailUrl\">thumbnailUrl<\/a> obsahuj\u00edc\u00ed jenom odkaz na obr\u00e1zek.<\/li>\n\n\n\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/thumbnail\">thumbnail<\/a> obsahuj\u00edc\u00ed <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/ImageObject\">ImageObject<\/a>.<\/li>\n\n\n\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/image\">image<\/a> obsahuj\u00edc\u00ed bu\u010f p\u0159\u00edmo odkaz nebo ImageObject.<\/li>\n\n\n\n<li>N\u00e1hledy upravujeme na form\u00e1t 16:9, pokud v n\u011bm u\u017e nejsou.<\/li>\n\n\n\n<li>Ide\u00e1ln\u00ed velikost obr\u00e1zku je 320\u00d7180 pixel\u016f a vy\u0161\u0161\u00ed.<\/li>\n\n\n\n<li>Obr\u00e1zky v\u011bt\u0161\u00ed ne\u017e 3200\u00d73200 pixel\u016f vy\u0159azujeme.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Popis<\/strong> (<a href=\"https:\/\/schema.org\/description\">description<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pokud nen\u00ed k dispozici, pou\u017eije se popisek str\u00e1nky jako takov\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Datum nahr\u00e1n\u00ed<\/strong> (<a href=\"https:\/\/schema.org\/uploadDate\">uploadDate<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Podporujeme <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/uploadDate\">datePublished<\/a> a <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/dateCreated\">dateCreated<\/a>, kter\u00e9 VideoObject umo\u017e\u0148uje pou\u017e\u00edt.<\/li>\n\n\n\n<li>M\u011blo by b\u00fdt ve form\u00e1tu <a class=\"is-style-link-external\" href=\"https:\/\/en.wikipedia.org\/wiki\/ISO_8601\">ISO-8601<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Doba trv\u00e1n\u00ed<\/strong> (<a href=\"https:\/\/schema.org\/duration\">duration<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U schema.org by m\u011bla b\u00fdt ve form\u00e1tu ISO-8601, podle <a class=\"is-style-link-external\" href=\"https:\/\/en.wikipedia.org\/wiki\/ISO_8601#Durations\">t\u00e9to specifikace<\/a>.<\/li>\n\n\n\n<li>U OG je definovan\u00fd form\u00e1t ve vte\u0159in\u00e1ch.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Po\u010det interakc\u00ed <\/strong>(<a href=\"https:\/\/schema.org\/interactionCount\">interactionCount<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u011blo by se jednat o cel\u00e9 \u010d\u00edslo.<\/li>\n\n\n\n<li>M\u011bl by se z\u00e1rove\u0148 specifikovat <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/interactionType\">typ interakce<\/a> (jestli se jedn\u00e1 o zhl\u00e9dnut\u00ed, koment\u00e1\u0159 atd.).<\/li>\n\n\n\n<li>Nej\u010dast\u011bji se uv\u00e1d\u00ed po\u010det zhl\u00e9dnut\u00ed, kdy se jedn\u00e1 o typ interakce <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/WatchAction\">WatchAction<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Tip<\/h2>\n\n\n\n<p>P\u0159i zpracov\u00e1n\u00ed strukturovan\u00fdch dat k vide\u00edm d\u00e1v\u00e1me p\u0159ednost schema.org. Doporu\u010dujeme proto pou\u017e\u00edt anotace tohoto typu.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cast\u00e9 probl\u00e9my p\u0159i zpracov\u00e1v\u00e1n\u00ed strukturovan\u00fdch dat<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Form\u00e1t by se m\u011bl \u0159\u00eddit podle specifikace <a class=\"is-style-link-external\" href=\"https:\/\/en.wikipedia.org\/wiki\/ISO_8601\">ISO 8601<\/a>.<\/li>\n\n\n\n<li>Pokud to jde, pou\u017e\u00edvejte pro z\u00e1pis data u\u017e existuj\u00edc\u00ed knihovny. Nevym\u00fd\u0161lejte \u017e\u00e1dnou vlastn\u00ed podobu z\u00e1pisu, p\u0159edejdete t\u00edm v\u011bt\u0161in\u011b chyb.<\/li>\n\n\n\n<li>Nem\u00edchejte \u010de\u0161tinu a angli\u010dtinu v jednom z\u00e1pisu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Uk\u00e1zky \u0161patn\u011b vypln\u011bn\u00fdch dat<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Mon Aug 23 2021 13:57:47 GMT+02:00 (St\u0159edoevropsk\u00fd letn\u00ed \u010das)<\/em> &#8211; datum anglicky, \u010dasov\u00e9 p\u00e1smo \u010desky.<\/li>\n\n\n\n<li><em>\u00dat, 07\/02\/2019 &#8211; 07:45 a Po, 08\/09\/2021 &#8211; 16:01<\/em> &#8211; co je m\u011bs\u00edc a co den? N\u00e1zev dne je \u010desky, ale form\u00e1t americk\u00fd.<\/li>\n\n\n\n<li><em>Zm\u011bn\u011bno: 22.06.2021 at 13:49 <\/em>a<em> Vytvo\u0159eno: 16.07.2019 at 14:06 <\/em>nebo <em>Datum prvn\u00edho vys\u00edl\u00e1n\u00ed : Feb 03, 2017<\/em> &#8211; text nav\u00edc, v z\u00e1pisu nem\u00e1 b\u00fdt nic jin\u00e9ho ne\u017e datum a \u010das, ani \u017e\u00e1dn\u00e9 zna\u010dky.<\/li>\n\n\n\n<li><em>pond\u011bl\u00ed 16. srpen 2021 5:12<\/em> &#8211; chyba ve <a class=\"is-style-link-external\" href=\"https:\/\/prirucka.ujc.cas.cz\/?id=810\">sklo\u0148ov\u00e1n\u00ed<\/a>, kdy\u017e pou\u017e\u00edv\u00e1me \u010de\u0161tinu, tak podle pravidel.<\/li>\n\n\n\n<li><em>Minul\u00fd t\u00fdden nebo p\u0159ed dv\u011bma lety<\/em> &#8211; relativn\u00ed nebo nep\u0159esn\u00e9 ozna\u010den\u00ed data je zcela nevhodn\u00e9 pro automatick\u00e9 zpracov\u00e1n\u00ed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ov\u011b\u0159en\u00ed spr\u00e1vn\u00e9ho vypln\u011bn\u00ed strukturovan\u00fdch dat<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Pokud jsou strukturovan\u00e1 data spr\u00e1vn\u011b vypln\u011bna, \u010dasem se zobraz\u00ed v na\u0161ich video snippetech. Spr\u00e1vnou implementaci si m\u016f\u017eete zkontrolovat hned p\u0159es<a href=\"https:\/\/validator.schema.org\"> valid\u00e1tor<\/a>. M\u016f\u017eete sem zadat fragment va\u0161eho k\u00f3du obsahuj\u00edc\u00ed schema.org anotaci a zkontrolovat, \u017ee se detekuje anotace spr\u00e1vn\u00e9ho typu se spr\u00e1vn\u011b vypln\u011bn\u00fdmi parametry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pou\u017eit\u00ed struktrurovan\u00fdch dat pro str\u00e1nky s video obsahem umo\u017e\u0148uje ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed zobrazit podrobn\u011bj\u0161\u00ed informace o samotn\u00fdch vide\u00edch. Video snippety moment\u00e1ln\u011b zobrazujeme ve v\u00fdsledc\u00edch p\u0159irozen\u00e9ho hled\u00e1n\u00ed, v r\u00e1mci speci\u00e1ln\u00edho video hled\u00e1n\u00ed a ve video upout\u00e1vk\u00e1ch. Tyto snippety roz\u0161i\u0159ujeme d\u00edky strukturovan\u00fdm dat\u016fm o n\u00e1sleduj\u00edc\u00ed parametry: Z\u00edsk\u00e1v\u00e1n\u00ed strukturovan\u00fd data pro videa Strukturovan\u00e1 data pro zm\u00edn\u011bn\u00e9 parametry parsujeme [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":287,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[14],"page_tag":[],"service_status_category":[],"class_list":["post-299","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":299},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/comments?post=299"}],"version-history":[{"count":21,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/299\/revisions"}],"predecessor-version":[{"id":1855,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/299\/revisions\/1855"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/287"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/media?parent=299"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_category?post=299"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_tag?post=299"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/service_status_category?post=299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}