{"id":297,"date":"2024-09-24T13:20:23","date_gmt":"2024-09-24T11:20:23","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/?page_id=297"},"modified":"2024-11-07T08:23:55","modified_gmt":"2024-11-07T07:23:55","slug":"produktove-snippety","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/strukturovana-data\/produktove-snippety\/","title":{"rendered":"Produktov\u00e9 snippety"},"content":{"rendered":"\n<p class=\"is-style-link-external\">Pou\u017eit\u00ed <strong>struktrurovan\u00fdch dat <\/strong>v e-shopu umo\u017e\u0148uje ve <a href=\"https:\/\/search.seznam.cz\/?q=%C5%A1koln%C3%AD+atlas+sv%C4%9Bta\" data-type=\"link\" data-id=\"https:\/\/search.seznam.cz\/?q=%C5%A1koln%C3%AD+atlas+sv%C4%9Bta\">v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/a> zobrazit podrobn\u011bj\u0161\u00ed informace o prod\u00e1van\u00fdch produktech. Produktov\u00e9 snippety roz\u0161i\u0159ujeme d\u00edky strukturovan\u00fdm dat\u016fm o tyto parametry:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obr\u00e1zek produktu<\/li>\n\n\n\n<li>Cena (\u010d\u00e1stka a m\u011bna)<\/li>\n\n\n\n<li>Hodnocen\u00ed (hodnota a po\u010det hodnocen\u00ed)<\/li>\n\n\n\n<li>Skladovost<\/li>\n\n\n\n<li>Hodnocen\u00ed e-shopu<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00edsk\u00e1v\u00e1n\u00ed strukturovan\u00fdch dat pro produkty<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Strukturovan\u00e1 data pro zm\u00edn\u011bn\u00e9 parametry parsujeme p\u0159\u00edmo ze zdrojov\u00e9ho k\u00f3du konkr\u00e9tn\u00ed str\u00e1nky. V\u011bt\u0161inu jich z\u00edsk\u00e1v\u00e1me z anotac\u00ed typu <a href=\"https:\/\/schema.org\/Product\">schema.org<\/a>. V\u00fdjimku tvo\u0159\u00ed obr\u00e1zky produkt\u016f, kter\u00e9 v n\u011bkter\u00fdch p\u0159\u00edpadech z\u00edsk\u00e1v\u00e1me tak\u00e9 z anotac\u00ed typu <a href=\"https:\/\/ogp.me\/\">Open Graph<\/a>.<\/p>\n\n\n\n<p class=\"is-style-link-external\">Evidujeme v\u0161ak n\u011bkter\u00e9 webov\u00e9 str\u00e1nky, kter\u00e9 st\u00e1le pou\u017e\u00edvaj\u00ed star\u00e9 standardy typu <a href=\"https:\/\/www.data-vocabulary.org\/\">data-vocabulary<\/a>. V r\u00e1mci revize pr\u00e1ce se strukturovan\u00fdmi daty postupn\u011b p\u0159ech\u00e1z\u00edme pouze na standard <a href=\"https:\/\/schema.org\">schema.org<\/a>, na kter\u00fd doporu\u010dujeme p\u0159ej\u00edt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spr\u00e1vn\u011b vypln\u011bn\u00e1 strukturovan\u00e1 data<\/h2>\n\n\n\n<p>M\u00edt spr\u00e1vn\u011b vypln\u011bn\u00e1 produktov\u00e1 strukturovan\u00e1 data je d\u016fle\u017eit\u00e9 pro jejch zobrazen\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. V uk\u00e1zce k\u00f3du vid\u00edte, jak lze nadefinovat parametry produktu. U detailu ka\u017ed\u00e9ho parametru najdete informace o tom, v jak\u00e9m form\u00e1tu by m\u011bl b\u00fdt.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"338\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/rozsireny-produkt-1-anotovany.png\" alt=\"\" class=\"wp-image-1004\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/rozsireny-produkt-1-anotovany.png 1260w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/rozsireny-produkt-1-anotovany-992x266.png 992w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/rozsireny-produkt-1-anotovany-320x86.png 320w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/rozsireny-produkt-1-anotovany-768x206.png 768w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/><figcaption class=\"wp-element-caption\">Zobrazen\u00ed produktov\u00fdch strukturovan\u00fdch dat ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/figcaption><\/figure>\n\n\n\n<pre title=\"Uk\u00e1zka z\u00e1pisu produktov\u00fdch strukturovan\u00fdch dat podle schema.org\" class=\"wp-block-code\"><code lang=\"json\" class=\"language-json line-numbers\">&lt;script type=\"application\/ld+json\"&gt;\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Product\",\n    \"name\": \"iPhone 12 128GB \u010dern\u00e1\",\n    \"description\": \"Mobiln\u00ed telefon - intern\u00ed pam\u011b\u0165 128 GB...\",\n    \"image\": \"https:\/\/cdn.alza.cz\/Foto\/f5\/RI\/RI032c2.jpg\",\n    \"aggergateRating\": {\n        \"@type\": \"AggregateRating\",\n        \"ratingValue\": \"4.8\",\n        \"ratingCount\": \"126\"\n    },\n    \"offers\": {\n        \"@type\": \"Offer\",\n        \"priceCurrency\": \"CZK\",\n        \"price\": \"22990\",\n        \"itemCondition\": \"http:\/\/schema.org\/NewCondition\",\n        \"availability\": \"http:\/\/schema.org\/InStock\"\n    },\n    \"brand\": \"Apple\"\n  }\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<pre title=\"Uk\u00e1zka z\u00e1pisu produktov\u00fdch strukturovan\u00fdch dat podle OpenGraph (jen pro obr\u00e1zky produkt\u016f)\" class=\"wp-block-code\"><code lang=\"markup\" class=\"language-markup line-numbers\">&lt;script&gt;\n  &lt;meta property=\"og:image\" content=\"https:\/\/test.cz\/obrazek.jpg\" \/&gt;\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Form\u00e1ty parametr\u016f<\/h2>\n\n\n\n<p class=\"is-style-link-external\"><strong>Cena<\/strong> (<a href=\"https:\/\/schema.org\/price\">price<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mus\u00ed b\u00fdt v\u017edy \u010d\u00edslo.<\/li>\n\n\n\n<li>Pokud pot\u0159ebujete pou\u017e\u00edt desetinn\u00e1 m\u00edsta, pou\u017e\u00edvejte pros\u00edm desetinnou te\u010dku m\u00edsto \u010d\u00e1rky.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Skladovost<\/strong> (<a href=\"https:\/\/schema.org\/ItemAvailability\">availability<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mus\u00ed nab\u00fdvat jedn\u00e9 z hodnot uveden\u00fdch na <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/ItemAvailability\">schema.org<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>M\u011bna<\/strong> (<a href=\"https:\/\/schema.org\/priceCurrency\">priceCurrency<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u011bla by m\u00edt form\u00e1t dle standardu \u200b\u200b<a class=\"is-style-link-external\" href=\"https:\/\/en.wikipedia.org\/wiki\/ISO_4217\">ISO 4217<\/a>.<\/li>\n\n\n\n<li>Pokud uvedete jen cenu bez m\u011bny, ve snippetu nic nezobraz\u00edme.<\/li>\n\n\n\n<li>Pokud uvedete jen m\u011bnu bez ceny, ve snippetu nic nezobraz\u00edme.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Hodnocen\u00ed<\/strong> (<a href=\"https:\/\/schema.org\/ratingValue\">ratingValue<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u010c\u00edseln\u00e9 hodnocen\u00ed na stupnici od 0.0 do 5.0.<\/li>\n\n\n\n<li>Pokud hodnocen\u00ed nen\u00ed v rozsahu 0.0\u20135.0, na tento rozsah ho p\u0159ev\u00e1d\u00edme.<\/li>\n\n\n\n<li>P\u0159i pou\u017eit\u00ed desetinn\u00fdch \u010d\u00edsel pou\u017e\u00edvejte desetinnou te\u010dku m\u00edsto \u010d\u00e1rky.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Po\u010det hodnocen\u00ed <\/strong>(<a href=\"https:\/\/schema.org\/ratingCount\">ratingCount<\/a>)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mus\u00ed b\u00fdt cel\u00e9 \u010d\u00edslo.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\"><strong>Obr\u00e1zek<\/strong> (<a href=\"https:\/\/schema.org\/image\">image<\/a>)<\/p>\n\n\n\n<p class=\"is-style-link-external\">Obr\u00e1zky jsou nejnov\u011bj\u0161\u00edm prvkem na\u0161ich produktov\u00fdch snippet\u016f. Pro jejich zobrazen\u00ed v na\u0161ich v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed je t\u0159eba vyplnit atribut <a href=\"https:\/\/schema.org\/image\">image<\/a> nebo <a href=\"https:\/\/ogp.me\/\">og:image<\/a>. Av\u0161ak pozor: obr\u00e1zky proch\u00e1z\u00ed na\u0161\u00edm procesem kontroly kvality, proto mus\u00ed spl\u0148ovat n\u00e1sleduj\u00edc\u00ed podm\u00ednky:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Jde skute\u010dn\u011b o obr\u00e1zek produktu, kter\u00fd:\n\t\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>je reprezentativn\u00ed,<\/li>\n\n\n\n<li>ukazuje produkt, nikoli jeho okol\u00ed,<\/li>\n\n\n\n<li>nem\u00e1 barevn\u00e9 r\u00e1me\u010dky, n\u00e1pisy, vodoznaky a dal\u0161\u00ed podobn\u00e9 prvky (viz uk\u00e1zky),<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nen\u00ed v\u011bt\u0161\u00ed ne\u017e 3200\u00d73200 pixel\u016f a 5MB,<\/li>\n\n\n\n<li>nen\u00ed men\u0161\u00ed ne\u017e 120\u00d7120 pixel\u016f,<\/li>\n\n\n\n<li>nem\u00e1 extr\u00e9mn\u00ed pom\u011br stran (viz uk\u00e1zky).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>N\u00e1\u0161 Seznambot <a href=\"..\/..\/seznambot\/robots-txt\">m\u00e1 p\u0159\u00edstup k jejich sta\u017een\u00ed<\/a> (ob\u010das se st\u00e1v\u00e1, \u017ee obr\u00e1zky jsou nedostupn\u00e9 kv\u016fli z\u00e1kazu v robots.txt.).<\/li>\n\n\n\n<li>Na prvn\u00edm m\u00edst\u011b by m\u011bl b\u00fdt co nejlep\u0161\u00ed obr\u00e1zek produktu (respektujeme po\u0159ad\u00ed odkaz\u016f na obr\u00e1zky na str\u00e1nce).<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Tip<\/h2>\n\n\n\n<p>Sta\u017een\u00e9 obr\u00e1zky d\u00e1le zpracov\u00e1v\u00e1me. Odstra\u0148ujeme r\u016fzn\u00e9 r\u00e1me\u010dky, b\u00edl\u00e1 pozad\u00ed a celkov\u011b p\u0159izp\u016fsobujeme obr\u00e1zek na\u0161im pot\u0159eb\u00e1m. Nem\u016f\u017eeme tedy garantovat, \u017ee se v\u0161echny aspekty p\u016fvodn\u00edho obr\u00e1zku zachovaj\u00ed.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edklady nevhodn\u00fdch obr\u00e1zk\u016f<\/h2>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"285\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/spatny-obrazek.png\" alt=\"\" class=\"wp-image-1000\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"182\" height=\"184\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/18-plus.png\" alt=\"\" class=\"wp-image-999\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"277\" height=\"173\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/visa.png\" alt=\"\" class=\"wp-image-1002\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">Obr\u00e1zky neobsahuj\u00ed produkt<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-horizontal is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-2256e7f1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"320\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/extremni-pomer-stran-46x320.png\" alt=\"\" class=\"wp-image-1007\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/extremni-pomer-stran-46x320.png 46w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/extremni-pomer-stran-142x992.png 142w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/extremni-pomer-stran.png 210w\" sizes=\"auto, (max-width: 46px) 100vw, 46px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"55\" height=\"320\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/extremni-pomer-stran-2-55x320.jpg\" alt=\"\" class=\"wp-image-1008\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">Obr\u00e1zky jsou moc \u00fazk\u00e9 (maj\u00ed moc extr\u00e9mn\u00ed pom\u011br stran), nebudou v n\u00e1hledu vid\u011bt<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"254\" height=\"320\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/hodinky-spatne-254x320.png\" alt=\"\" class=\"wp-image-1011\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/hodinky-spatne-254x320.png 254w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/hodinky-spatne-787x992.png 787w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/hodinky-spatne-768x968.png 768w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/hodinky-spatne.png 1188w\" sizes=\"auto, (max-width: 254px) 100vw, 254px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"255\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/hodinky-dobre-320x255.png\" alt=\"\" class=\"wp-image-1012\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/hodinky-dobre-320x255.png 320w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/hodinky-dobre-992x791.png 992w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/hodinky-dobre-768x613.png 768w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/hodinky-dobre.png 1299w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">Uk\u00e1zka nespr\u00e1vn\u00e9ho po\u0159ad\u00ed odkaz\u016f na obr\u00e1zky &#8211; prvn\u00ed odkaz vede na obr\u00e1zek vlevo, kde nen\u00ed v\u016fbec jasn\u00e9, \u017ee se jedn\u00e1 o hodinky. Naopak na obr\u00e1zku vpravo jsou hodinky jasn\u011b vid\u011bt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hodnocen\u00ed e-shop\u016f<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Hodnocen\u00ed e-shop\u016f v na\u0161ich snippetech p\u0159eb\u00edr\u00e1me ze <a href=\"https:\/\/www.zbozi.cz\/\">Zbo\u017e\u00ed.cz<\/a>. Aby se hodnocen\u00ed mohlo ve snippetu zobrazit, mus\u00ed spl\u0148ovat n\u011bkolik podm\u00ednek. Jednou z nich je nap\u0159\u00edklad to, \u017ee hodnocen\u00ed mus\u00ed b\u00fdt od ov\u011b\u0159en\u00fdch u\u017eivatel\u016f. Pokud chcete, aby se hodnocen\u00ed va\u0161eho e-shopu ve snippetu zobrazovalo, je pot\u0159eba nejprve sv\u016fj e-shop registrovat jako obchod na Zbo\u017e\u00ed.cz. Pot\u00e9 nasa\u010fte m\u011b\u0159en\u00ed konverz\u00ed, aby bylo mo\u017en\u00e9 zjistit, zda je z\u00e1kazn\u00edk ov\u011b\u0159en\u00fd \u010di nikoliv.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Uk\u00e1zka hodnocen\u00ed e-shopu<\/h4>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1226\" height=\"272\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/rozsireny-produkt-2-anotovany.png\" alt=\"\" class=\"wp-image-1015\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/rozsireny-produkt-2-anotovany.png 1226w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/rozsireny-produkt-2-anotovany-992x220.png 992w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/rozsireny-produkt-2-anotovany-320x71.png 320w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/rozsireny-produkt-2-anotovany-768x170.png 768w\" sizes=\"auto, (max-width: 1226px) 100vw, 1226px\" \/><figcaption class=\"wp-element-caption\">Zobrazen\u00ed hodnocen\u00ed e-shopu<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;\u010cast\u00e9 probl\u00e9my p\u0159i zpracov\u00e1v\u00e1n\u00ed strukturovan\u00fdch dat<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Na str\u00e1nce by se m\u011bla nach\u00e1zet pouze strukturovan\u00e1 data pro jeden odpov\u00eddaj\u00edc\u00ed produkt. V p\u0159\u00edpad\u011b, \u017ee je nutn\u00e9, aby obsahovala p\u0159idru\u017een\u00e9 produkty, je na m\u00edst\u011b pou\u017e\u00edt vazbu <a href=\"https:\/\/schema.org\/isRelatedTo\">isRelatedTo<\/a> nebo <a href=\"https:\/\/schema.org\/isSimilarTo\">isSimilarTo<\/a>. Pokud dokument obsahuje n\u011bkolik r\u016fznorod\u00fdch produkt\u016f, m\u016f\u017ee doj\u00edt k probl\u00e9m\u016fm p\u0159i zpracov\u00e1n\u00ed (nap\u0159. nemus\u00ed obsah snippetu sed\u011bt s n\u00e1hledov\u00fdm obr\u00e1zkem).<\/p>\n\n\n\n<p class=\"is-style-link-external\">Cena by m\u011bla b\u00fdt pops\u00e1na strukturou <a href=\"https:\/\/schema.org\/Offer\">Offer<\/a>, ve kter\u00e9 je t\u0159eba vyplnit <b>price<\/b> pro hodnotu ceny a <b>priceCurrency<\/b> pro m\u011bnu. Cena ani m\u011bna by se nem\u011bly nach\u00e1zet p\u0159\u00edmo v <a href=\"https:\/\/schema.org\/Product\">Product<\/a>. Je ide\u00e1ln\u00ed struktury definovan\u00e9 ve schema.org neoh\u00fdbat, ani nep\u0159izp\u016fsobovat vlastn\u00edm pot\u0159eb\u00e1m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ov\u011b\u0159en\u00ed spr\u00e1vn\u00e9ho vypln\u011bn\u00ed strukturovan\u00fdch dat<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Pokud jsou strukturovan\u00e1 data spr\u00e1vn\u011b vypln\u011bna, \u010dasem se zobraz\u00ed v na\u0161ich produktov\u00fdch snippetech. Spr\u00e1vnou implementaci si m\u016f\u017eete zkontrolovat hned p\u0159es<a href=\"https:\/\/validator.schema.org\"> valid\u00e1tor<\/a>. M\u016f\u017eete sem zadat fragment va\u0161eho k\u00f3du obsahuj\u00edc\u00ed schema.org anotaci a zkontrolovat, \u017ee se detekuje anotace spr\u00e1vn\u00e9ho typu se spr\u00e1vn\u011b vypln\u011bn\u00fdmi parametry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pou\u017eit\u00ed struktrurovan\u00fdch dat v e-shopu umo\u017e\u0148uje ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed zobrazit podrobn\u011bj\u0161\u00ed informace o prod\u00e1van\u00fdch produktech. Produktov\u00e9 snippety roz\u0161i\u0159ujeme d\u00edky strukturovan\u00fdm dat\u016fm o tyto parametry: Z\u00edsk\u00e1v\u00e1n\u00ed strukturovan\u00fdch dat pro produkty Strukturovan\u00e1 data pro zm\u00edn\u011bn\u00e9 parametry parsujeme p\u0159\u00edmo ze zdrojov\u00e9ho k\u00f3du konkr\u00e9tn\u00ed str\u00e1nky. V\u011bt\u0161inu jich z\u00edsk\u00e1v\u00e1me z anotac\u00ed typu schema.org. V\u00fdjimku tvo\u0159\u00ed obr\u00e1zky produkt\u016f, kter\u00e9 v n\u011bkter\u00fdch [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":287,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[14],"page_tag":[],"service_status_category":[],"class_list":["post-297","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":297},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/comments?post=297"}],"version-history":[{"count":23,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/297\/revisions"}],"predecessor-version":[{"id":1834,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/297\/revisions\/1834"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/287"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/media?parent=297"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_category?post=297"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_tag?post=297"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/service_status_category?post=297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}