{"id":287,"date":"2024-09-24T12:27:36","date_gmt":"2024-09-24T10:27:36","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/?page_id=287"},"modified":"2024-11-07T08:39:52","modified_gmt":"2024-11-07T07:39:52","slug":"strukturovana-data","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/strukturovana-data\/","title":{"rendered":"Strukturovan\u00e1 data"},"content":{"rendered":"\n<p>Strukturovan\u00e1 data jsou metadata, kter\u00e1 pom\u00e1haj\u00ed pochopit v\u00fdznam informac\u00ed na n\u011bjak\u00e9 webov\u00e9 str\u00e1nce. Kdy\u017e se na webovou str\u00e1nku pod\u00edv\u00e1 \u010dlov\u011bk, v\u011bt\u0161inou hned v\u00ed, o \u010dem str\u00e1nka je a jak\u00fd v\u00fdznam informace na n\u00ed maj\u00ed. Pokud se ale na str\u00e1nku pod\u00edv\u00e1 stroj (nap\u0159\u00edklad n\u00e1\u0161 Seznambot), informace o v\u00fdznamu mu \u010dasto unikaj\u00ed. D\u00edky strukturovan\u00fdm dat\u016fm mohou i stroje pochopit v\u00fdznam informac\u00ed a tyto informace se pot\u00e9 mohou d\u00e1le vyu\u017e\u00edt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Typy strukturovan\u00fdch dat<\/h2>\n\n\n\n<p>Existuje n\u011bkolik typ\u016f strukturovan\u00fdch dat, kter\u00e9 se od sebe li\u0161\u00ed zejm\u00e9na zp\u016fsobem, jak\u00fdm se zapisuj\u00ed do zdrojov\u00e9ho k\u00f3du str\u00e1nky. Dva z\u00e1kladn\u00ed typy jsou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/\">schema.org<\/a> &#8211; jedn\u00e1 se o kolaborativn\u00ed komunitn\u00ed projekt, kter\u00fd m\u00e1 za c\u00edl vytv\u00e1\u0159et, standardizovat a udr\u017eovat sch\u00e9mata pro vypl\u0148ov\u00e1n\u00ed strukturovan\u00fdch dat. Na str\u00e1nce projektu lze naj\u00edt konkr\u00e9tn\u00ed sch\u00e9mata pro konkr\u00e9tn\u00ed pot\u0159ebu. Nap\u0159\u00edklad, kdy\u017e chceme popsat produkt, ud\u00e1lost, knihu nebo <a class=\"is-style-link-external\" href=\"https:\/\/schema.org\/Movie\">film<\/a>.<\/li>\n\n\n\n<li><a class=\"is-style-link-external\" href=\"https:\/\/ogp.me\/\">Open Graph<\/a> &#8211; tento standard byl poprv\u00e9 zaveden Facebookem v roce 2010. Vypln\u011bn\u00edm OG tag\u016f se str\u00e1nka zapoj\u00ed do \u201esoci\u00e1ln\u00edho grafu internetu\u201d. Ve Vyhled\u00e1v\u00e1n\u00ed ho pou\u017e\u00edv\u00e1me zejm\u00e9na pro stahov\u00e1n\u00ed obr\u00e1zkov\u00fdch n\u00e1hled\u016f pro produkty, \u010dl\u00e1nky \u010di <a class=\"is-style-link-external\" href=\"https:\/\/ogp.me\/#type_video.movie\">videa<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>S ob\u011bma typy pracujeme i u n\u00e1s v Seznamu. Bohu\u017eel moment\u00e1ln\u011b neexistuje \u017e\u00e1dn\u00fd vylo\u017een\u011b standardizovan\u00fd p\u0159\u00edstup ke strukturovan\u00fdm dat\u016fm, co\u017e vede k \u00faskal\u00edm v r\u00e1mci jejich zpracov\u00e1n\u00ed. Oba typy sice poskytuj\u00ed \u0161ablony, dle kter\u00fdch se strukturovan\u00e1 data maj\u00ed spr\u00e1vn\u011b vypl\u0148ovat, ale u\u017e neexistuje \u017e\u00e1dn\u00e1 jistota, \u017ee je administr\u00e1to\u0159i webu opravdu spr\u00e1vn\u011b vypln\u00ed.<\/p>\n\n\n\n<pre title=\"Uk\u00e1zka pou\u017eit\u00ed schema.org\" class=\"wp-block-code\"><code lang=\"json\" class=\"language-json line-numbers\">&lt;script type=\"application\/ld+json\"&gt;\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Movie\",\n    \"name\": \"Rocky\",\n    \"genre\": [\"Drama, \"Sport\"],\n    \"actor\": [\n        { \"@type\": \"Person\", \"name\": \"Sylvester Stallone\" },\n        { \"@type\": \"Person\", \"name\": \"Talia Shire\" },\n        { \"@type\": \"Person\", \"name\": \"Burt Young\" }\n    ],\n    \"director\": [{ \"@type\": \"Person\", \"name\": \"John G. Avildsen\" }],\n    \"reviewRating\": { \"@type\": \"Rating\",\n                      \"worstRating\": 1, \n                      \"bestRating\": 10, \n                      \"ratingValue\": 9\n                    },\n    \"datePublished\":\"1976-12-03\",\n    \"duration\": \"PT2H\"\n  }\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<pre title=\"Uk\u00e1zka pou\u017eit\u00ed Open Graph\" class=\"wp-block-code\"><code lang=\"markup\" class=\"language-markup line-numbers\">&lt;meta property=\"og:title\" content=\"Rocky (1976) - IMDb\" \/&gt;\n&lt;meta property=\"og:description\" content=\"Rocky: Directed by John G. Avildsen. With\nSylvester Stallone, Talia Shire, Burt Young, Carl Weathers. A small-time boxer hets\na supremely rare chance to fight a heayweight champion in a bout in which he strives\nto go the distance for his self-respect.\" \/&gt;<\/code><\/pre>\n\n\n\n<p class=\"is-style-link-external\">Jak je vid\u011bt z p\u0159\u00edklad\u016f, <a href=\"https:\/\/ogp.me\/\">Open Graph<\/a> disponuje daleko men\u0161\u00edm po\u010dtem mo\u017enost\u00ed popisu filmu, ne\u017e <a href=\"https:\/\/schema.org\/\">schema.org<\/a>. Nav\u00edc lze p\u0159es <a href=\"https:\/\/ogp.me\/\">Open Graph<\/a> definovat jen jeden typ, zat\u00edmco jedna str\u00e1nka m\u016f\u017ee obsahovat v\u00edce <a href=\"https:\/\/schema.org\/\">schema.org<\/a> struktur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vyu\u017eit\u00ed strukturovan\u00fdch dat ve Vyhled\u00e1v\u00e1n\u00ed<\/h2>\n\n\n\n<p>Strukturovan\u00e1 data vyu\u017e\u00edv\u00e1me moment\u00e1ln\u011b hlavn\u011b p\u0159i tvorb\u011b tzv. roz\u0161\u00ed\u0159en\u00fdch snippet\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th scope=\"col\">\u010c\u00e1sti klasick\u00e9ho snippetu<\/th><th scope=\"col\">\u010c\u00e1sti roz\u0161\u00ed\u0159en\u00e9ho snippetu<\/th><\/tr><\/thead><tbody><tr><td>Titulek<\/td><td>Titulek<\/td><\/tr><tr><td>URL<\/td><td>URL<\/td><\/tr><tr><td>Popisek<\/td><td>Popisek<\/td><\/tr><tr><td>&nbsp;<\/td><td>Informace ze strukturovan\u00fdch dat<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"128\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/klasicky-snippet.png\" alt=\"\" class=\"wp-image-954\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/klasicky-snippet.png 616w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/klasicky-snippet-320x66.png 320w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><figcaption class=\"wp-element-caption\">Uk\u00e1zka klasick\u00e9ho snippetu<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"131\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/rozsireny-snippet.png\" alt=\"\" class=\"wp-image-955\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/rozsireny-snippet.png 594w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/rozsireny-snippet-320x71.png 320w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><figcaption class=\"wp-element-caption\">Uk\u00e1zka roz\u0161\u00ed\u0159en\u00e9ho snippetu<\/figcaption><\/figure>\n<\/div>\n\n\n\n<p>Ve Vyhled\u00e1v\u00e1n\u00ed aktu\u00e1ln\u011b rozli\u0161ujeme n\u00e1sleduj\u00edc\u00ed typy roz\u0161\u00ed\u0159en\u00fdch snippet\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"..\/clankove-snippety\/\" data-type=\"page\" data-id=\"303\">\u010cl\u00e1nkov\u00e9<\/a> &#8211; roz\u0161\u00ed\u0159en\u00e9 o n\u00e1hled a datum publikace,<\/li>\n\n\n\n<li><a href=\"..\/eventove-snippety\/\" data-type=\"page\" data-id=\"311\">Eventov\u00e9<\/a> &#8211; roz\u0161\u00ed\u0159en\u00e9 o n\u00e1zev, popis, n\u00e1hled, m\u00edsto a datum kon\u00e1n\u00ed ud\u00e1losti.<\/li>\n\n\n\n<li><a href=\"..\/produktove-snippety\/\" data-type=\"page\" data-id=\"297\">Produktov\u00e9<\/a> \u2013 roz\u0161\u00ed\u0159en\u00e9 o obr\u00e1zek, cenu, hodnocen\u00ed, skladovost, hodnocen\u00ed e-shopu nebo jejich libovolnou kombinaci.<\/li>\n\n\n\n<li><a href=\"..\/receptove-snippety\/\" data-type=\"page\" data-id=\"307\">Receptov\u00e9<\/a> &#8211; roz\u0161\u00ed\u0159en\u00e9 o n\u00e1zev, popis, n\u00e1hled, hodnocen\u00ed a doba p\u0159\u00edpravy receptu,<\/li>\n\n\n\n<li>K <a href=\"..\/snippety-k-diskuznim-vlaknum\">diskuzn\u00edm vl\u00e1kn\u016fm<\/a> &#8211; roz\u0161\u00ed\u0159en\u00e9 o titulek vl\u00e1kna, text prvn\u00edho p\u0159\u00edsp\u011bvku, datum zalo\u017een\u00ed a po\u010det odpov\u011bd\u00ed ve vl\u00e1kn\u011b,<\/li>\n\n\n\n<li>K <a href=\"..\/snippety-k-faq-strankam\">FAQ str\u00e1nk\u00e1m<\/a> &#8211; roz\u0161\u00ed\u0159en\u00e9 o text ot\u00e1zky a odpov\u011b\u010f,<\/li>\n\n\n\n<li>K <a href=\"..\/snippety-k-filmum-a-serialum\">film\u016fm a seri\u00e1l\u016fm<\/a> &#8211; roz\u0161\u00ed\u0159en\u00e9 o n\u00e1hled, n\u00e1zev filmu\/seri\u00e1lu, popisek, hodnocen\u00ed a seznam herc\u016f\/here\u010dek.<\/li>\n\n\n\n<li>K <a href=\"..\/snippety-k-navodum\">n\u00e1vod\u016fm<\/a> &#8211; roz\u0161\u00ed\u0159en\u00e9 o n\u00e1zev, popis, obr\u00e1zek, datum publikace n\u00e1vodu, popis a po\u010det krok\u016f.<\/li>\n\n\n\n<li>K <a href=\"..\/video-snippety\">vide\u00edm<\/a> &#8211; roz\u0161\u00ed\u0159en\u00e9 o n\u00e1hled, datum publikace a po\u010det shl\u00e9dnut\u00ed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vyu\u017eit\u00ed strukutrovan\u00fdch dat v obr\u00e1zkov\u00e9m hled\u00e1n\u00ed<\/strong><\/h2>\n\n\n\n<p class=\"is-style-link-external\">Odkazy na obr\u00e1zky z\u00edskan\u00e9 ze strukturovan\u00fdch dat se z\u00e1rove\u0148 pou\u017eij\u00ed jako zdroj obr\u00e1zk\u016f pro <a href=\"https:\/\/search.seznam.cz\/obrazky\/\">vyhled\u00e1v\u00e1n\u00ed v obr\u00e1zc\u00edch<\/a>. Klikem na tla\u010d\u00edtko <strong>P\u0159ej\u00edt na web<\/strong> pod obr\u00e1zkem (v obr\u00e1zkov\u00e9m hled\u00e1n\u00ed) se pak u\u017eivatel dostane na p\u016fvodn\u00ed dokument, v jeho\u017e strukturovan\u00fdch datech byl odkaz na obr\u00e1zek nalezen.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"456\" height=\"452\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/11\/obrazky-prejit-na-web.png\" alt=\"\" class=\"wp-image-1847\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/11\/obrazky-prejit-na-web.png 456w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/11\/obrazky-prejit-na-web-320x317.png 320w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/><figcaption class=\"wp-element-caption\">Podoba tla\u010d\u00edtka <em>P\u0159ej\u00edt na web<\/em><\/figcaption><\/figure>\n\n\n\n<p>Pro n\u011bkter\u00e9 typy strukturovan\u00fdch dat nav\u00edc v\u00fdsledky obr\u00e1zkov\u00e9ho hled\u00e1n\u00ed obsahuj\u00ed dodate\u010dn\u00e9 vizu\u00e1ln\u00ed prvky pro rozli\u0161en\u00ed typu dokumentu, ze kter\u00e9ho obr\u00e1zek poch\u00e1z\u00ed. Nap\u0159. rozli\u0161en\u00ed <a href=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/strukturovana-data\/produktove-snippety\/\" data-type=\"page\" data-id=\"297\">produktu<\/a> s filmov\u00fdm plak\u00e1tem od <a href=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/strukturovana-data\/clankove-snippety\/\" data-type=\"page\" data-id=\"303\">\u010dl\u00e1nku<\/a> s recenz\u00ed dan\u00e9ho filmu.<\/p>\n\n\n\n<p>Vybran\u00e9 polo\u017eky strukturovan\u00fdch dat se pak pou\u017e\u00edvaj\u00ed k dopln\u011bn\u00ed n\u00e1hled\u016f ve v\u00fdsledc\u00edch, nap\u0159. cena a skladovost <a href=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/strukturovana-data\/produktove-snippety\/\" data-type=\"page\" data-id=\"297\">produkt\u016f<\/a>, doba p\u0159\u00edpravy a n\u00e1ro\u010dnost <a href=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/strukturovana-data\/receptove-snippety\/\" data-type=\"page\" data-id=\"307\">recept\u016f<\/a>, st\u00e1\u0159\u00ed <a href=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/strukturovana-data\/clankove-snippety\/\" data-type=\"page\" data-id=\"303\">\u010dl\u00e1nk\u016f<\/a>. Proto je dobr\u00e9 m\u00edt strukturovan\u00e1 data pokud mo\u017eno vypln\u011bn\u00e1 pro spr\u00e1vn\u00fd typ s kompletn\u00edmi polo\u017ekami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zak\u00e1z\u00e1n\u00ed tvorby snippet\u016f<\/h2>\n\n\n\n<p>Pokud chcete zak\u00e1zat tvorbu snippet\u016f glob\u00e1ln\u011b na cel\u00e9 str\u00e1nce, je t\u0159eba pou\u017e\u00edt meta hlavi\u010dku nosnippet. Jej\u00ed pou\u017eit\u00ed podrobn\u011b popisujeme v <a href=\"..\/seznambot\/zakazani-tvorby-snippetu\">samostatn\u00e9m \u010dl\u00e1nku<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strukturovan\u00e1 data jsou metadata, kter\u00e1 pom\u00e1haj\u00ed pochopit v\u00fdznam informac\u00ed na n\u011bjak\u00e9 webov\u00e9 str\u00e1nce. Kdy\u017e se na webovou str\u00e1nku pod\u00edv\u00e1 \u010dlov\u011bk, v\u011bt\u0161inou hned v\u00ed, o \u010dem str\u00e1nka je a jak\u00fd v\u00fdznam informace na n\u00ed maj\u00ed. Pokud se ale na str\u00e1nku pod\u00edv\u00e1 stroj (nap\u0159\u00edklad n\u00e1\u0161 Seznambot), informace o v\u00fdznamu mu \u010dasto unikaj\u00ed. D\u00edky strukturovan\u00fdm dat\u016fm mohou i [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[14],"page_tag":[],"service_status_category":[],"class_list":["post-287","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":287},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/comments?post=287"}],"version-history":[{"count":34,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/287\/revisions"}],"predecessor-version":[{"id":1849,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/287\/revisions\/1849"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/media?parent=287"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_category?post=287"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_tag?post=287"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/service_status_category?post=287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}