{"id":264,"date":"2024-09-24T10:42:38","date_gmt":"2024-09-24T08:42:38","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/?page_id=264"},"modified":"2025-08-21T15:10:29","modified_gmt":"2025-08-21T13:10:29","slug":"struktura-vysledku","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/vysledky-vyhledavani\/struktura-vysledku\/","title":{"rendered":"Struktura v\u00fdsledku"},"content":{"rendered":"\n

V\u00fdsledky vyhled\u00e1v\u00e1n\u00ed maj\u00ed r\u016fznou strukturu podle toho, o jak\u00fd druh v\u00fdsledku jde a kolik u\u017eite\u010dn\u00fdch informac\u00ed se algoritmus rozhodne k v\u00fdsledku zobrazit. Na obr\u00e1zku je n\u011bkolik p\u0159\u00edklad\u016f, jak mohou p\u0159irozen\u00e9 v\u00fdsledky vypadat.<\/p>\n\n\n\n

Z\u00e1kladn\u00ed struktura v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed<\/h2>\n\n\n
\n\n\t\t\t
\n\t\t\t\"\"\t\t\t
\n\t\t\t\t1<\/a><\/span>2<\/a><\/span>3<\/a><\/span>4<\/a><\/span>5<\/a><\/span>\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\n\t
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\n\t1<\/strong>\n\t
\n\t\tFavicona<\/strong>\n\t\t –<\/span> Favicona p\u0159eb\u00edran\u00e1 ze str\u00e1nky. V\u00edce infomac\u00ed o favicon\u00e1ch najdete na str\u00e1nce Pravidla pro favicony<\/a>. \t<\/div>\n<\/div>\n\n\n\n
\n\t2<\/strong>\n\t
\n\t\tTitulek v\u00fdsledku<\/strong>\n\t\t –<\/span> titulek je automaticky tvo\u0159en z\u00a0textu uzav\u0159en\u00e9ho mezi zna\u010dkami <title>,<\/code> <\/title><\/code> v\u00a0HTML k\u00f3du str\u00e1nky a\u00a0v n\u011bkter\u00fdch p\u0159\u00edpadech tak\u00e9 z\u00a0textu str\u00e1nky nebo dal\u0161\u00edch dostupn\u00fdch zdroj\u016f. Z na\u0161\u00ed strany nen\u00ed mo\u017en\u00e9 jakkoliv titulek m\u011bnit \u010di ovliv\u0148ovat. Zobrazovan\u00fd titulek m\u016f\u017ee ovlivnit pouze tv\u016frce str\u00e1nky \u2013 zm\u011bnou textu mezi zna\u010dkami <title>,<\/title><\/code> a\u00a0textu na str\u00e1nce. O tvorb\u011b titulku str\u00e1nky a\u00a0jeho spr\u00e1vn\u00e9m n\u00e1vrhu se dozv\u00edte v\u00edce v\u00a0\u010d\u00e1sti Optimalizace webu \u2013 titulek str\u00e1nky<\/a>.\t<\/div>\n<\/div>\n\n\n\n
\n\t3<\/strong>\n\t
\n\t\tAdresa URL<\/strong>\n\t\t –<\/span> URL adresa nalezen\u00e9 str\u00e1nky, na kterou vedou odkazy z\u00a0titulku a\u00a0n\u00e1hledu. Slou\u017e\u00ed k\u00a0lep\u0161\u00ed orientaci ve v\u00fdsledc\u00edch.\t<\/div>\n<\/div>\n\n\n\n
\n\t4<\/strong>\n\t
\n\t\tPopisek (\u00faryvek, snippet)<\/strong>\n\t\t –<\/span> popisek je odvozen\u00fd z obsahu zaindexovan\u00e9ho textu. Vznik\u00e1 automaticky a\u00a0pro r\u016fzn\u00e9 vyhled\u00e1van\u00e9 dotazy se li\u0161\u00ed. Pokud se vyhled\u00e1van\u00fd dotaz na str\u00e1nce nevyskytuje, nebo je p\u0159\u00edli\u0161 kr\u00e1tk\u00fd, je pot\u0159ebn\u00fd text dopln\u011bn z\u00a0popisku katalogov\u00e9ho z\u00e1pisu firem (pokud existuje). Z na\u0161\u00ed strany nen\u00ed mo\u017en\u00e9 jakkoliv popisky m\u011bnit \u010di ovliv\u0148ovat. Zobrazen\u00fd popisek m\u016f\u017ee ovlivnit pouze tv\u016frce str\u00e1nky zm\u011bnou textu na str\u00e1nce a\u00a0ve firemn\u00edm z\u00e1pisu.\t<\/div>\n<\/div>\n\n\n\n
\n\t5<\/strong>\n\t
\n\t\tRychl\u00e9 odkazy<\/strong>\n\t\t –<\/span> v\u00fdsledek obohacen\u00fd o\u00a0 tzv. rychl\u00e9 odkazy<\/b> webu. Jedn\u00e1 se o\u00a0takov\u00e9 odkazy, kter\u00e9 jsou uvedeny na homepage dan\u00e9ho webu, odkazuj\u00ed na dokumenty ze stejn\u00e9 L2 dom\u00e9ny a\u00a0jsou pro u\u017eivatele nejv\u00edce p\u0159\u00ednosn\u00e9. Jejich popisky p\u0159eb\u00edr\u00e1me z\u00a0homepage dan\u00e9ho webu a\u00a0nijak je nemodifikujeme.\t<\/div>\n<\/div>\n\n\t<\/div>\n\n\t<\/span>\n\n<\/div>\n\n\n\n

V\u00fdsledek s osnovou<\/h2>\n\n\n
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\n\t\t\t\"\"\t\t\t
\n\t\t\t\t1<\/a><\/span>\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\n\t
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\n\t1<\/strong>\n\t
\n\t\tOsnova<\/strong>\n\t\t –<\/span> osnova informuje o\u00a0rozd\u011blen\u00ed str\u00e1nky do r\u016fzn\u00fdch tematick\u00fdch nebo logick\u00fdch \u010d\u00e1st\u00ed a\u00a0umo\u017e\u0148uje kliknut\u00edm na odkaz p\u0159ej\u00edt p\u0159\u00edmo na zvolen\u00e9 m\u00edsto na str\u00e1nce. Z\u00e1kladem pro to, aby se u\u00a0vyhledan\u00e9ho dokumentu mohla zobrazit osnova, je pou\u017eit\u00ed vnit\u0159n\u00edch odkaz\u016f pomoc\u00ed kotev neboli z\u00e1lo\u017eek<\/b> ve zdrojov\u00e9m HTML textu str\u00e1nky. Osnova m\u016f\u017ee b\u00fdt zobrazena u\u00a0jak\u00e9koliv str\u00e1nky, jej\u00ed zobrazen\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed ale nelze nijak zaru\u010dit. Odkazy do dokumentu jsou vyb\u00edr\u00e1ny v\u00a0souvislosti s\u00a0dotazem a\u00a0nemusej\u00ed sm\u011b\u0159ovat jen na prvn\u00edch n\u011bkolik odd\u00edl\u016f textu. Osnovy sestavujeme nez\u00e1visle na jazyce dokumentu \u010di dotazu.\t<\/div>\n<\/div>\n\n\t<\/div>\n\n\t<\/span>\n\n<\/div>\n\n\n\n

V\u00fdsledek s \u010dasov\u00fdm \u00fadajem<\/h2>\n\n\n
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\n\t\t\t\"\"\t\t\t
\n\t\t\t\t1<\/a><\/span>\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\n\t
\n\t\t\n\n
\n\t1<\/strong>\n\t
\n\t\t\u010casov\u00fd \u00fadaj<\/strong>\n\t\t –<\/span> \u010casov\u00fd \u00fadaj o publikaci p\u0159\u00edmo v\u00a0popisku v\u00fdsledku hled\u00e1n\u00ed ukazuje p\u0159ibli\u017en\u00e9 st\u00e1\u0159\u00ed \u010dl\u00e1nku.\t<\/div>\n<\/div>\n\n\t<\/div>\n\n\t<\/span>\n\n<\/div>\n\n\n\n

V\u00fdsledek se strukturovan\u00fdmi daty<\/h2>\n\n\n
\n\n\t\t\t
\n\t\t\t\"\"\t\t\t
\n\t\t\t\t1<\/a><\/span>\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\n\t
\n\t\t\n\n
\n\t1<\/strong>\n\t
\n\t\tStrukturovan\u00e1 data<\/strong>\n\t\t –<\/span> strukturovan\u00e1 data roz\u0161ituj\u00ed v\u00fdsledek o informace typu hodnocen\u00ed, dostupnost, cena aj. Popisu podporovan\u00fdch strukturovan\u00fdch dat a jejich spr\u00e1vn\u00e9mu z\u00e1pisu se v\u011bnuje samostatn\u00e1 str\u00e1nka<\/a>.\t<\/div>\n<\/div>\n\n\t<\/div>\n\n\t<\/span>\n\n<\/div>\n\n\n\n

V\u00fdsledek v podob\u011b featured snippetu<\/h2>\n\n\n
\n\n\t\t\t
\n\t\t\t\"\"\t\t\t
\n\t\t\t\t1<\/a><\/span>\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\n\t
\n\t\t\n\n
\n\t1<\/strong>\n\t
\n\t\tFeatures snippets<\/strong>\n\t\t –<\/span> Kr\u00e1tk\u00fd \u00faryvek textu, kter\u00fd si klade za c\u00edl poskytnout p\u0159\u00edmou odpov\u011b\u010f na hledan\u00fd dotaz. Zobrazuje se pouze pro jeden v\u00fdsledek. M\u016f\u017ee m\u00edt formu odstavce, tabulky, ale i \u010d\u00edslovan\u00e9ho \u010di ne\u010d\u00edslovan\u00e9ho seznamu.\t<\/div>\n<\/div>\n\n\t<\/div>\n\n\t<\/span>\n\n<\/div>\n\n\n\n
\n

Pozor<\/h2>\n\n\n\n

V\u00fdsledky vyhled\u00e1v\u00e1n\u00ed jsou \u0159azeny automaticky podle relevance, proto jejich po\u0159ad\u00ed nelze ru\u010dn\u011b upravovat.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u00fdsledky vyhled\u00e1v\u00e1n\u00ed maj\u00ed r\u016fznou strukturu podle toho, o jak\u00fd druh v\u00fdsledku jde a kolik u\u017eite\u010dn\u00fdch informac\u00ed se algoritmus rozhodne k v\u00fdsledku zobrazit. Na obr\u00e1zku je n\u011bkolik p\u0159\u00edklad\u016f, jak mohou p\u0159irozen\u00e9 v\u00fdsledky vypadat. Z\u00e1kladn\u00ed struktura v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed V\u00fdsledek s osnovou V\u00fdsledek s \u010dasov\u00fdm \u00fadajem V\u00fdsledek se strukturovan\u00fdmi daty V\u00fdsledek v podob\u011b featured snippetu<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":260,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[14],"page_tag":[],"service_status_category":[],"class_list":["post-264","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":264},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/comments?post=264"}],"version-history":[{"count":15,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/264\/revisions"}],"predecessor-version":[{"id":2102,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/264\/revisions\/2102"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/260"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/media?parent=264"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_category?post=264"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_tag?post=264"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/service_status_category?post=264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}