{"id":238,"date":"2024-09-23T11:03:14","date_gmt":"2024-09-23T09:03:14","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/?page_id=238"},"modified":"2025-12-16T10:51:31","modified_gmt":"2025-12-16T09:51:31","slug":"optimalizacni-minimum","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/optimalizace\/optimalizacni-minimum\/","title":{"rendered":"Optimaliza\u010dn\u00ed minimum"},"content":{"rendered":"\n<p>Pokud chcete optimalizovat web, kter\u00fd ji\u017e n\u011bjakou dobu funguje, v\u011bnujte pozornost jak <strong>on-page<\/strong>, tak <strong>off-page faktor\u016fm<\/strong>, vyvarujte se vytv\u00e1\u0159en\u00ed <a href=\"..\/zakazane-a-nevhodne-techniky\/#webspam\" data-type=\"page\" data-id=\"251\">webspamu<\/a> a pou\u017e\u00edv\u00e1n\u00ed <a href=\"..\/zakazane-a-nevhodne-techniky\/#zakazane-techniky\" data-type=\"page\" data-id=\"251\">zak\u00e1zan\u00fdch<\/a> \u010di <a href=\"..\/zakazane-a-nevhodne-techniky\/#nevhodne-techniky\" data-type=\"page\" data-id=\"251\">nevhodn\u00fdch<\/a> optimaliza\u010dn\u00edch technik.<\/p>\n\n\n\n<p><b>On-page faktory<\/b> vych\u00e1zej\u00ed z obsahu a vlastnost\u00ed str\u00e1nky. Autor str\u00e1nky m\u016f\u017ee tyto faktory p\u0159\u00edmo ovlivnit. Mezi on-page faktory pat\u0159\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#titulek\">titulek str\u00e1nky<\/a>,<\/li>\n\n\n\n<li><a href=\"#meta-tag-description\">meta tag description<\/a>,<\/li>\n\n\n\n<li><a href=\"#kodovani\">k\u00f3dov\u00e1n\u00ed str\u00e1nky<\/a>,<\/li>\n\n\n\n<li><a href=\"#struktura-url\">struktura URL<\/a>,<\/li>\n\n\n\n<li><a href=\"#struktura-stranky\">struktura webov\u00e9 str\u00e1nky<\/a>,<\/li>\n\n\n\n<li><a href=\"#obsah-stranky\">obsah str\u00e1nky<\/a> (nadpisy, zv\u00fdrazn\u011bn\u00fd text, popisky obr\u00e1zk\u016f),<\/li>\n\n\n\n<li><a href=\"#odkazy\">text odkaz\u016f na str\u00e1nce<\/a> (intern\u00edch i extern\u00edch),<\/li>\n\n\n\n<li><a href=\"#navigace\">navigace str\u00e1nek<\/a>,<\/li>\n\n\n\n<li><a href=\"#ramy\">r\u00e1my<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><b>Off-page faktory<\/b> jsou vn\u011bj\u0161\u00ed vlivy p\u016fsob\u00edc\u00ed na danou str\u00e1nku. Maj\u00ed p\u0159\u00edm\u00fd vliv na relevanci str\u00e1nky p\u0159i hled\u00e1n\u00ed ur\u010dit\u00e9ho dotazu. Mezi off-page faktory pat\u0159\u00ed zejm\u00e9na <a href=\"#zpetne-odkazy\" data-type=\"page\" data-id=\"238\">zp\u011btn\u00e9 odkazy<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Tip<\/h2>\n\n\n\n<p>Optimalizace by m\u011bla b\u00fdt zam\u011b\u0159ena p\u0159edev\u0161\u00edm na u\u017eivatele a na to, aby pro n\u011b byl obsah p\u0159\u00ednosn\u00fd.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"titulek\">Titulek str\u00e1nky<\/h2>\n\n\n\n<p>Titulek str\u00e1nky mus\u00ed b\u00fdt um\u00edst\u011bn v&nbsp;hlavi\u010dce str\u00e1nky v&nbsp;p\u00e1rov\u00e9m tagu <code>&lt;title&gt;<\/code>. Tvo\u0159\u00ed jej zpravidla n\u011bkolik slov \u010di fr\u00e1z\u00ed. M\u011bl by stru\u010dn\u011b a&nbsp;v\u00fdsti\u017en\u011b u\u017eivatele informovat o&nbsp;obsahu str\u00e1nky. Pro ka\u017edou str\u00e1nku by m\u011bl b\u00fdt <b>jedine\u010dn\u00fd.<\/b><\/p>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-h2\">Pozor<\/h2>\n\n\n\n<p>Titulek u&nbsp;v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed nen\u00ed v\u017edy toto\u017en\u00fd s&nbsp;titulkem str\u00e1nky. Informace o&nbsp;titulku ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed naleznete na str\u00e1nce <a href=\"..\/..\/vysledky-vyhledavani\/struktura-vysledku\/\" data-type=\"page\" data-id=\"264\">Struktura v\u00fdsledku<\/a>.<\/p>\n<\/div>\n\n\n\n<pre title=\"Uk\u00e1zka vlo\u017een\u00ed titulku do HTML k\u00f3du str\u00e1nky:\" class=\"wp-block-code\"><code lang=\"markup\" class=\"language-markup line-numbers\">&lt;html&gt;\n &lt;head&gt;\n   &lt;title&gt;On-page faktory | SEO n\u00e1pov\u011bda&lt;\/title&gt;\n   &lt;meta ... \/&gt;\n &lt;\/head&gt;\n &lt;body&gt;\n   ...\n &lt;\/body&gt;\n&lt;\/html&gt;<\/code><\/pre>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Tip<\/h2>\n\n\n\n<p>Titulek je jedn\u00edm z&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00edch tag\u016f cel\u00e9 str\u00e1nky \u2013 vyhled\u00e1va\u010de na n\u011bj kladou velk\u00fd d\u016fraz. Spolu s&nbsp;textem str\u00e1nky jsou z\u00e1kladem, ze kter\u00e9ho vyhled\u00e1va\u010d tvo\u0159\u00ed <a href=\"..\/..\/vysledky-vyhledavani\/struktura-vysledku\/\" data-type=\"page\" data-id=\"264\">titulek a&nbsp;popisek v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h4 class=\"wp-block-heading is-style-h2\">Pozor<\/h4>\n\n\n\n<p>Nepou\u017e\u00edvejte obecn\u00e9 titulky typu <b>Nov\u00e1 str\u00e1nka<\/b>, titulky bez vztahu k&nbsp;obsahu a&nbsp;p\u0159\u00edli\u0161 dlouh\u00e9 titulky s&nbsp;mno\u017estv\u00edm kl\u00ed\u010dov\u00fdch slov.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"meta-tag-description\">Meta tag description<\/h2>\n\n\n\n<p>Meta tag <b>description<\/b> slou\u017e\u00ed ke stru\u010dn\u00e9mu popisu obsahu str\u00e1nky. Vkl\u00e1d\u00e1 se do hlavi\u010dky str\u00e1nky do tagu <code>&lt;meta&gt;<\/code>. Jako hodnota atributu <code>content<\/code> m\u016f\u017ee b\u00fdt pou\u017eita cel\u00e1 v\u011bta nebo kr\u00e1tk\u00fd odstavec. Pro ka\u017edou str\u00e1nku webu by tento text m\u011bl b\u00fdt odli\u0161n\u00fd.<\/p>\n\n\n\n<pre title=\"Uk\u00e1zka z\u00e1pisu meta tagu description v\u00a0HTML k\u00f3du str\u00e1nky\" class=\"wp-block-code\"><code lang=\"markup\" class=\"language-markup line-numbers\">&lt;html&gt;\n &lt;head&gt;\n   &lt;title&gt; ... &lt;\/title&gt;\n   &lt;meta name=\"description\" content=\"SEO n\u00e1pov\u011bda V\u00e1m porad\u00ed, jak l\u00e9pe optimalizovat web.\" \/&gt;\n   &lt;meta ... \/&gt;\n &lt;\/head&gt;\n &lt;body&gt;\n   ...\n &lt;\/body&gt;\n&lt;\/html&gt;<\/code><\/pre>\n\n\n\n<p>Obsah meta tagu description m\u016f\u017ee b\u00fdt pou\u017eit jako kr\u00e1tk\u00fd popisek str\u00e1nky ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Pozor<\/h2>\n\n\n\n<p>Nepou\u017e\u00edvejte obecn\u00fd popis typu <b>Toto je webov\u00e1 str\u00e1nka<\/b>, text bez vztahu k&nbsp;obsahu str\u00e1nky a&nbsp;velk\u00e9 mno\u017estv\u00ed kl\u00ed\u010dov\u00fdch slov.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kodovani\">K\u00f3dov\u00e1n\u00ed<\/h2>\n\n\n\n<p>K\u00f3dov\u00e1n\u00ed je zp\u016fsob, jak zapisovat znaky abecedy pomoc\u00ed bajt\u016f tak, aby bylo mo\u017en\u00e9 v\u00fdslednou posloupnost bajt\u016f zase p\u0159ev\u00e9st zp\u011bt na znaky abecedy. P\u0159\u00edkladem k\u00f3dov\u00e1n\u00ed je nap\u0159. <strong>ASCII<\/strong>, <strong>UTF-8<\/strong> nebo <strong>ISO-8859-2<\/strong>.<\/p>\n\n\n\n<p>Pro spolehlivou indexaci str\u00e1nek je pot\u0159eba, aby k\u00f3dov\u00e1n\u00ed webov\u00e9 str\u00e1nky bylo deklarov\u00e1no v textu ka\u017ed\u00e9 str\u00e1nky. V praxi se toti\u017e nelze spol\u00e9hat na to, \u017ee <a href=\"..\/seznambot\/\" data-type=\"page\" data-id=\"54\">SeznamBot<\/a> k\u00f3dov\u00e1n\u00ed rozpozn\u00e1 na z\u00e1klad\u011b informac\u00ed z\u00edskan\u00fdch z hlavi\u010dek, kter\u00e9 pos\u00edl\u00e1 webov\u00fd server. Ten m\u016f\u017ee indikovat k\u00f3dov\u00e1n\u00ed chybn\u011b \u010di dokonce ho nemus\u00ed indikovat v\u016fbec.<\/p>\n\n\n\n<p>Existuje velk\u00e9 mno\u017estv\u00ed r\u016fzn\u00fdch k\u00f3dov\u00e1n\u00ed. SeznamBot v&nbsp;sou\u010dasnosti podporuje tato k\u00f3dov\u00e1n\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iso-8859-2,<\/li>\n\n\n\n<li>windows-1250,<\/li>\n\n\n\n<li>utf-8,<\/li>\n\n\n\n<li>utf-16.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Pozor<\/h2>\n\n\n\n<p>Str\u00e1nky s&nbsp;jin\u00fdm ne\u017e v\u00fd\u0161e uveden\u00fdm k\u00f3dov\u00e1n\u00edm se do indexu nedostanou. Dejte si pozor na to, aby <b>editor<\/b>, ve kter\u00e9m sv\u00e9 str\u00e1nky tvo\u0159\u00edte, m\u011bl nastaven\u00e9 <b>stejn\u00e9 k\u00f3dov\u00e1n\u00ed<\/b>, jak\u00e9 deklarujete v&nbsp;hlavi\u010dce str\u00e1nky.<\/p>\n<\/div>\n\n\n\n<p>K\u00f3dov\u00e1n\u00ed se deklaruje v bloku <code>&lt;head&gt;&lt;\/head&gt;<\/code> HTML dokumentu pomoc\u00ed meta tagu <code>&lt;meta http-equiv=\"Content-Type\"&gt;<\/code>. Pokud tvo\u0159\u00edte str\u00e1nky v&nbsp;HTML5, m\u016f\u017eete vyu\u017e\u00edt o&nbsp;n\u011bco jednodu\u0161\u0161\u00ed meta tag <code>&lt;meta charset&gt;<\/code>. Ten mus\u00ed b\u00fdt um\u00edst\u011bn p\u0159ed prvky, kter\u00e9 obsahuj\u00ed text (nap\u0159. <code>&lt;title&gt;<\/code>).<\/p>\n\n\n\n<pre title=\"Uk\u00e1zka z\u00e1pisu k\u00f3dov\u00e1n\u00ed pomoc\u00ed meta http-equiv\" class=\"wp-block-code\"><code lang=\"markup\" class=\"language-markup line-numbers\">&lt;html&gt;\n  &lt;head&gt;\n    &lt;meta http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\" \/&gt;\n  &lt;\/head&gt;\n  &lt;body&gt;\n    ...\n  &lt;\/body&gt;\n&lt;\/html&gt;<\/code><\/pre>\n\n\n\n<pre title=\"Uk\u00e1zka z\u00e1pisu k\u00f3dov\u00e1n\u00ed pomoc\u00ed meta charset\" class=\"wp-block-code\"><code lang=\"markup\" class=\"language-markup line-numbers\">&lt;html&amp;gt;\n  &lt;head&amp;gt;\n    &lt;meta charset=\"utf-8\" \/&gt;\n    &lt;title&gt;Titulek str\u00e1nky&lt;\/title&gt;\n  &lt;\/head&gt;\n  &lt;body&gt;\n    ...\n  &lt;\/body&gt;\n&lt;\/html&gt;<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"struktura-url\">Struktura URL<\/h2>\n\n\n\n<p>Adresa <strong>URL<\/strong> (Uniform Resource Locator) je d\u016fle\u017eit\u00fdm identifik\u00e1torem str\u00e1nky. Plat\u00ed, \u017ee by m\u011bla b\u00fdt co nejjednodu\u0161\u0161\u00ed a&nbsp;nejsrozumiteln\u011bj\u0161\u00ed. Ve v\u00edceslovn\u00fdch URL pou\u017e\u00edvejte jako odd\u011blova\u010d spojovn\u00edk (-) nebo te\u010dku (.). Pokud n\u00e1zvy dom\u00e9n, adres\u00e1\u0159\u016f a str\u00e1nek vzniknou spojen\u00edm v\u00edce slov bez odd\u011blova\u010de, vyhled\u00e1va\u010de nemus\u00ed z v\u00fdsledn\u00e9 adresy poznat, o jak\u00e1 slova p\u016fvodn\u011b \u0161lo.<\/p>\n\n\n\n<p>Sna\u017ete se v&nbsp;URL pou\u017e\u00edvat slova, kter\u00e1 jsou relevantn\u00ed k&nbsp;obsahu str\u00e1nky a&nbsp;struktu\u0159e webu. Adres\u00e1\u0159e, kter\u00e9 se do URL prom\u00edtnou, mohou slou\u017eit i&nbsp;k&nbsp;ozna\u010den\u00ed typu obsahu na str\u00e1nce.<\/p>\n\n\n\n<p>Pokuste se vyhnout URL s&nbsp;v\u00edce parametry. Pokud je p\u0159eci jen pou\u017eijete, tam, kde to je mo\u017en\u00e9, se je pokuste p\u0159esm\u011brovat na jednodu\u0161\u0161\u00ed variantu URL (pokud pou\u017e\u00edv\u00e1te Apache, pou\u017e\u00edt m\u016f\u017eete modul <a href=\"..\/..\/seznambot\/presmerovani-url\/\" data-type=\"page\" data-id=\"129\">mod_rewrite<\/a>). Pou\u017e\u00edv\u00e1te-li na webu n\u011bjak\u00fd druh session ID, ukl\u00e1dejte je do cookies, ne do URL.<\/p>\n\n\n\n<p>Pokud je to mo\u017en\u00e9, nevytv\u00e1\u0159ejte v\u00edce r\u016fzn\u00fdch URL pro str\u00e1nky se stejn\u00fdm obsahem (nap\u0159. produkt ve v\u00edce kategor\u00edch e-shopu). Pokud je p\u0159eci jen vytvo\u0159\u00edte, pokuste se duplicitn\u00ed URL <a href=\"..\/..\/seznambot\/presmerovani-url\/\" data-type=\"page\" data-id=\"129\">p\u0159esm\u011brovat<\/a> na jednu hlavn\u00ed, nebo pou\u017e\u00edt atribut <a href=\"..\/..\/seznambot\/kanonicke-url\/\" data-type=\"page\" data-id=\"147\">rel=&#8220;canonical&#8220;<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-none\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"154\" src=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/struktura-url.png\" alt=\"\" class=\"wp-image-864\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/struktura-url.png 512w, https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-content\/uploads\/sites\/13\/2024\/10\/struktura-url-320x96.png 320w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Uk\u00e1zka jedn\u00e9 z mo\u017en\u00fdch variant struktury URL<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Pozor<\/h2>\n\n\n\n<p>Znak te\u010dky lze pou\u017e\u00edt pouze u&nbsp;n\u00e1zv\u016f adres\u00e1\u0159\u016f, u&nbsp;dom\u00e9nov\u00e9ho jm\u00e9na slou\u017e\u00ed k&nbsp;odd\u011blen\u00ed dom\u00e9ny dal\u0161\u00edho \u0159\u00e1du. Pokud mo\u017eno nepou\u017e\u00edvejte obecn\u00e9 ozna\u010den\u00ed typu <b>strana1.html<\/b> a&nbsp;opakov\u00e1n\u00ed slov typu <b>strana1-strana1.html<\/b>.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"struktura-stranky\">Struktura webov\u00e9 str\u00e1nky<\/h2>\n\n\n\n<p>Dob\u0159e vytvo\u0159en\u00e1 webov\u00e1 str\u00e1nka se zobraz\u00ed u\u017eivateli \u010diteln\u011b i&nbsp;s vypnut\u00fdmi styly. Dos\u00e1hnete toho dodr\u017eov\u00e1n\u00edm z\u00e1kladn\u00edch pravidel pro strukturu str\u00e1nky, zejm\u00e9na spr\u00e1vn\u00fdm pou\u017e\u00edv\u00e1n\u00edm HTML tag\u016f.<\/p>\n\n\n\n<pre title=\"Uk\u00e1zka z\u00e1kladn\u00ed struktury HTML str\u00e1nky\" class=\"wp-block-code\"><code lang=\"markup\" class=\"language-markup line-numbers\">&lt;!DOCTYPE html&gt;\n&lt;html&gt;\n    &lt;head&gt;\n        &lt;meta ... \/&gt;\n        &lt;title&gt;Titulek str\u00e1nky&lt;\/title&gt;\n    &lt;\/head&gt;\n    &lt;body&gt;\n        Obsah str\u00e1nky\n    &lt;\/body&gt;\n&lt;\/html&gt;<\/code><\/pre>\n\n\n\n<p><b>V\u00fdznam pou\u017eit\u00fdch zna\u010dek:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>&lt;!DOCTYPE html&gt;<\/code> \u2013 deklaruje typ dokumentu;<\/li>\n\n\n\n<li><code>&lt;html&gt;<\/code> \u2013 definuje samotn\u00fd dokument;<\/li>\n\n\n\n<li><code>&lt;head&gt;<\/code> \u2013 definuje hlavi\u010dku dokumentu;<\/li>\n\n\n\n<li><code>&lt;meta&gt;<\/code> \u2013 definuje nejr\u016fzn\u011bj\u0161\u00ed meta tagy (robots, description aj.);<\/li>\n\n\n\n<li><code>&lt;title&gt;<\/code> &#8211; pou\u017e\u00edv\u00e1 se pro titulek str\u00e1nky;<\/li>\n\n\n\n<li><code>&lt;body&gt;<\/code> \u2013 obsahuje vlastn\u00ed obsah str\u00e1nky.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-link-external\">Tag <code>&lt;!DOCTYPE&gt;<\/code> ur\u010duje verzi HTML nebo XHTML, kter\u00e1 je v&nbsp;dokumentu pou\u017eita. Mus\u00ed b\u00fdt v\u017edy na prvn\u00edm m\u00edst\u011b, tedy p\u0159ed tagem <code>&lt;html&gt;<\/code>. Pro ka\u017ed\u00fd (X)HTML standard se pou\u017e\u00edv\u00e1 trochu odli\u0161n\u00e1 deklarace (viz <a href=\"http:\/\/www.w3.org\/QA\/2002\/04\/valid-dtd-list.html\">seznam na str\u00e1nk\u00e1ch konsorcia W3C<\/a>).<\/p>\n\n\n\n<p>P\u0159i tvorb\u011b obsahu str\u00e1nky je dobr\u00e9 dodr\u017eovat spr\u00e1vnou <a href=\"#nadpisy\">hierarchii nadpis\u016f<\/a>, zv\u00fdraz\u0148ovat text pomoc\u00ed tag\u016f k&nbsp;tomu ur\u010den\u00fdch, odstavce vyzna\u010dovat p\u00e1rov\u00fdm tagem <code>&lt;p&gt;<\/code> apod. Ve\u0161ker\u00fd vzhled se sna\u017ete tvo\u0159it pomoc\u00ed kask\u00e1dov\u00fdch styl\u016f (CSS).<\/p>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Tip<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Pokuste se tvo\u0159it validn\u00ed str\u00e1nky. Pokud jsou toti\u017e str\u00e1nky pln\u00e9 chyb, hroz\u00ed, \u017ee robot obsah str\u00e1nky \u0161patn\u011b pochop\u00ed, p\u0159\u00edpadn\u011b se k&nbsp;n\u011bmu v\u016fbec nedostane. Validitu str\u00e1nek si m\u016f\u017eete prov\u011b\u0159it pomoc\u00ed <a href=\"http:\/\/validator.w3.org\/\">valid\u00e1toru konsorcia W3C<\/a>.<\/p>\n<\/div>\n\n\n\n<p>D\u00e1le doporu\u010dujeme db\u00e1t na velikost v\u00fdsledn\u00e9ho html dokumentu, kter\u00fd se zobrazuje u\u017eivateli po vygenerov\u00e1n\u00ed dynamick\u00e9ho obsahu. Dokumenty, jejich\u017e zdrojov\u00fd k\u00f3d p\u0159esahuje 4 MiB, SeznamBot ignoruje a nemohou b\u00fdt indexov\u00e1ny. Tomu lze p\u0159edej\u00edt optimalizac\u00ed jejich k\u00f3du, p\u0159\u00edpadn\u011b rozd\u011blen\u00edm obsahu mezi v\u00edce men\u0161\u00edch str\u00e1nek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"obsah-stranky\">Obsah str\u00e1nky<\/h2>\n\n\n\n<p>Obsah str\u00e1nky je to nejd\u016fle\u017eit\u011bj\u0161\u00ed, co u\u017eivatel na webu nalezne. I robot z&nbsp;obsahu z\u00edsk\u00e1v\u00e1 cenn\u00e9 informace o&nbsp;str\u00e1nce. Proto by m\u011bl b\u00fdt kvalitn\u00ed, srozumiteln\u00fd a&nbsp;dob\u0159e strukturovan\u00fd. Strukturu obsahu je pot\u0159eba promyslet je\u0161t\u011b p\u0159ed samotnou tvorbou webu.<\/p>\n\n\n\n<p>Pokud tvo\u0159\u00edte str\u00e1nky s&nbsp;minimem textu \u010di zcela bez textu (rozcestn\u00edky, flash prezentace, obr\u00e1zkov\u00e9 galerie atp.), doporu\u010dujeme do jejich hlavi\u010dky p\u0159id\u00e1vat <a href=\"#meta-tag-description\" data-type=\"page\" data-id=\"238\">meta tag description<\/a> a&nbsp;vypl\u0148ovat alternativn\u00ed text k&nbsp;obr\u00e1zk\u016fm (atribut <em>&#8222;alt&#8220;<\/em>) a&nbsp;objekt\u016fm (tag <code>&lt;object&gt;<\/code>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nadpisy\">Nadpisy<\/h2>\n\n\n\n<p>Ke strukturov\u00e1n\u00ed obsahu str\u00e1nky slou\u017e\u00ed <b>nadpisy<\/b> (jsou obvykle v\u011bt\u0161\u00ed ne\u017e ostatn\u00ed text). Zapisuj\u00ed se do p\u00e1rov\u00fdch tag\u016f <code>&lt;h1&gt;<\/code> a\u017e <code>&lt;h6&gt;<\/code>. Tag <code>&lt;h1&gt;<\/code> se pou\u017e\u00edv\u00e1 pro nejd\u016fle\u017eit\u011bj\u0161\u00ed nadpisy (obvykle jde o n\u00e1zev str\u00e1nky), tag <code>&lt;h6&gt;<\/code> pro nadpisy nejm\u00e9n\u011b d\u016fle\u017eit\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Pozor<\/h2>\n\n\n\n<p>R\u016fzn\u00e9 druhy nadpis\u016f by m\u011bly b\u00fdt pou\u017e\u00edv\u00e1ny postupn\u011b, se stupn\u011bm rostouc\u00edm o 1, kdy\u017e se jedn\u00e1 o za\u010d\u00e1tek nov\u00e9 \u00farovn\u011b. Nap\u0159. nadpis druhu <code>&lt;h3&gt;<\/code> by m\u011bl b\u00fdt pou\u017eit pouze pokud p\u0159edchoz\u00ed pou\u017eit\u00fd nadpis byl typu <code>&lt;h2&gt;<\/code> nebo <code>&lt;h3&gt;<\/code>, ne pokud byl typu <code>&lt;h1&gt;<\/code>; v takov\u00e9m p\u0159\u00edpad\u011b pou\u017eijte nadpis <code>&lt;h2&gt;<\/code>.<\/p>\n<\/div>\n\n\n\n<p>Nadpisy stejn\u00e9 \u00farovn\u011b by m\u011bly b\u00fdt v\u017edy ve stejn\u00e9m HTML tagu. Plat\u00ed pravidlo, \u017ee by se nadpisy m\u011bly na str\u00e1nce vyskytovat v&nbsp;\u201ep\u0159im\u011b\u0159en\u00e9m mno\u017estv\u00ed\u201c.<\/p>\n\n\n\n<pre title=\"Uk\u00e1zka hierarchick\u00e9 tvorby nadpis\u016f\" class=\"wp-block-code\"><code lang=\"markup\" class=\"language-markup line-numbers\">&lt;html&gt;\n  &lt;head&gt; ... &lt;\/head&gt;\n  &lt;body&gt;\n    &lt;h1&gt;Nadpis str\u00e1nky&lt;\/h1&gt;\n      &lt;h2&gt;Podnadpis str\u00e1nky&lt;\/h2&gt;\n      &lt;h2&gt;Podnadpis str\u00e1nky&lt;\/h2&gt;\n        &lt;h3&gt;Men\u0161\u00ed podnadpis str\u00e1nky&lt;\/h&gt;\n  &lt;\/body&gt;\n&lt;\/html&gt;<\/code><\/pre>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Tip<\/h2>\n\n\n\n<p>P\u0159ed psan\u00edm textu se zamyslete nad t\u00edm, co pou\u017e\u00edt jako nadpis a&nbsp;jak chcete svou str\u00e1nku strukturovat.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"zvyrazneni_textu\">Zv\u00fdrazn\u011bn\u00ed textu<\/h2>\n\n\n\n<p>Zv\u00fdrazn\u011bn\u00ed textu lze dos\u00e1hnout v\u00edce zp\u016fsoby. Tradi\u010dn\u00edm zp\u016fsobem je pou\u017eit\u00ed p\u00e1rov\u00e9ho tagu <code>&lt;b&gt;<\/code> nebo <code>&lt;strong&gt;<\/code>, kter\u00fd ve v\u00fdchoz\u00edm stavu zp\u016fsob\u00ed, \u017ee text bude zobrazen tu\u010dn\u011b. Jinou metodou zv\u00fdrazn\u011bn\u00ed je pou\u017eit\u00ed p\u00e1rov\u00e9ho tagu <code>&lt;em&gt;<\/code> nebo <code>&lt;i&gt;<\/code>, kter\u00fd sd\u011bluje zd\u016frazn\u011bn\u00ed a ve v\u00fdchoz\u00edm stavu zobrazuje text kurz\u00edvou.<\/p>\n\n\n\n<pre title=\"P\u0159\u00edklad z\u00e1pisu zv\u00fdrazn\u011bn\u00e9ho textu v\u00a0HTML k\u00f3du str\u00e1nky\" class=\"wp-block-code\"><code lang=\"markup\" class=\"language-markup line-numbers\">&lt;p&gt;Pro lep\u0161\u00ed pochopitelnost a p\u0159ehlednost textu na webov\u00e9 str\u00e1nce m\u016f\u017ee autor pou\u017e\u00edt\n&lt;b&gt;tu\u010dn\u00fd text&lt;\/b&gt;\na &lt;em&gt;zd\u016frazn\u011bn\u00fd text&lt;\/em&gt;.&lt;\/p&gt;<\/code><\/pre>\n\n\n\n<p>Tak\u00e9 pro zv\u00fdrazn\u011bn\u00ed textu plat\u00ed pravidlo \u201ep\u0159im\u011b\u0159en\u00e9ho mno\u017estv\u00ed\u201c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"popis-obrazku\">Popis obr\u00e1zk\u016f<\/h2>\n\n\n\n<p>Obr\u00e1zky jsou pom\u011brn\u011b b\u011b\u017enou sou\u010d\u00e1st\u00ed str\u00e1nek. Obecn\u011b v\u0161ak robot nen\u00ed schopen rozeznat, co je na obr\u00e1zku. Nevidom\u00fdm a robot\u016fm uleh\u010d\u00edte \u010dten\u00ed str\u00e1nek tak, \u017ee do atributu <b>&#8222;alt&#8220;<\/b> stru\u010dn\u011b pop\u00ed\u0161ete jejich obsah. Nav\u00edc je tento atribut nutn\u00fd pro validitu HTML str\u00e1nky.<\/p>\n\n\n\n<pre title=\"Uk\u00e1zka pou\u017eit\u00ed atributu &quot;alt&quot; u\u00a0obr\u00e1zk\u016f\" class=\"wp-block-code\"><code lang=\"markup\" class=\"language-markup line-numbers\">&lt;img src=\"obrazek.jpg\" alt=\"stru\u010dn\u00fd popis obsahu obr\u00e1zku\" \/&gt;<\/code><\/pre>\n\n\n\n<p>Pou\u017eit\u00ed atributu <i>&#8222;alt&#8220;<\/i> poskytne informace o&nbsp;obr\u00e1zku i&nbsp;u\u017eivatel\u016fm, kte\u0159\u00ed prohl\u00ed\u017e\u00ed v\u00e1\u0161 web v&nbsp;prohl\u00ed\u017ee\u010di, kter\u00fd nepodporuje obr\u00e1zky.<\/p>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Tip<\/h2>\n\n\n\n<p>Jako odkazy a&nbsp;navigaci pou\u017e\u00edvejte obr\u00e1zky co nejm\u00e9n\u011b.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"odkazy\">Odkazy<\/h2>\n\n\n\n<p>Odkazy se do str\u00e1nky vkl\u00e1daj\u00ed pomoc\u00ed p\u00e1rov\u00e9ho tagu <code>&lt;a&gt;<\/code> a jsou jej\u00ed d\u016fle\u017eitou sou\u010d\u00e1st\u00ed. Odkazy na str\u00e1nk\u00e1ch webu d\u011bl\u00edme na <b>intern\u00ed<\/b> a <b>extern\u00ed<\/b> (t\u00e9\u017e zn\u00e1m\u00e9 jako dop\u0159edn\u00e9 odkazy).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><i>Intern\u00ed odkazy<\/i> jsou takov\u00e9 odkazy, kter\u00e9 odkazuj\u00ed na jin\u00e9 str\u00e1nky na tom sam\u00e9m webu.<\/li>\n\n\n\n<li><i>Extern\u00ed odkazy<\/i> jsou takov\u00e9 odkazy, kter\u00e9 odkazuj\u00ed na str\u00e1nky jin\u00fdch web\u016f.<\/li>\n<\/ul>\n\n\n\n<p>Pro v\u0161echny odkazy plat\u00ed, \u017ee by m\u011bly obsahovat srozumiteln\u00fd text vystihuj\u00edc\u00ed v\u00fdznam odkazovan\u00e9 str\u00e1nky. Tento text se zapisuje mezi zna\u010dky <code>&lt;a&gt;,&lt;\/a&gt;<\/code>. Nav\u00edc by m\u011bly m\u00edt r\u016fzn\u00fd text a&nbsp;odkazovat nejenom na tituln\u00ed str\u00e1nku, ale i&nbsp;ostatn\u00ed str\u00e1nky webu.<\/p>\n\n\n\n<pre title=\"P\u0159\u00edklad z\u00e1pisu odkazu\" class=\"wp-block-code\"><code lang=\"markup\" class=\"language-markup line-numbers\">&lt;a href=\"https:\/\/moz.com\/learn\/seo\/on-page-factors\"&gt;On-page faktor\u016fm&lt;\/a&gt;\nv\u011bnujte p\u0159i optimalizaci zv\u00fd\u0161enou pozornost.<\/code><\/pre>\n\n\n\n<p>Vhodn\u011b zvolen\u00fd text odkazu \u0159ekne u\u017eivateli i&nbsp;robotovi n\u011bco o&nbsp;str\u00e1nce, na kterou odkazuje. M\u011bl by b\u00fdt kr\u00e1tk\u00fd, ale p\u0159itom dostate\u010dn\u011b popisn\u00fd, a&nbsp;m\u011bl by se vizu\u00e1ln\u011b li\u0161it od ostatn\u00edho textu.<\/p>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Pozor<\/h2>\n\n\n\n<p>Nepi\u0161te obecn\u00e9 odkazy typu <b>zde<\/b> a&nbsp;vyhn\u011bte se nadm\u011brn\u00e9mu pou\u017e\u00edv\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov v&nbsp;jejich zn\u011bn\u00ed.<\/p>\n<\/div>\n\n\n\n<p>Je vhodn\u00e9 odkazovat pouze na <b>d\u016fv\u011bryhodn\u00e9 weby<\/b> s&nbsp;kvalitn\u00edm obsahem, kter\u00e9 jsou <b>tematicky spjaty<\/b> s&nbsp;obsahem va\u0161eho webu. Neumis\u0165ujte na sv\u00e9 str\u00e1nky odkazy na weby jen s&nbsp;p\u0159edpokladem z\u00edsk\u00e1n\u00ed ranku. Pokud si nejste jisti d\u016fv\u011bryhodnost\u00ed webu, na kter\u00fd odkazujete, nastavte takov\u00e9mu odkazu rad\u011bji atribut<em> rel=&#8220;nofollow&#8220;<\/em>.<\/p>\n\n\n\n<p>Extern\u00ed odkazy by se na str\u00e1nk\u00e1ch m\u011bly vyskytovat v&nbsp;\u201ep\u0159im\u011b\u0159en\u00e9m mno\u017estv\u00ed\u201c a&nbsp;m\u011bly by b\u00fdt p\u0159irozen\u011b rozm\u00edst\u011bny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"navigace\">Navigace<\/h2>\n\n\n\n<p>Navigace je skupina odkaz\u016f na str\u00e1nk\u00e1ch webu, kter\u00e9 umo\u017e\u0148uj\u00ed p\u0159ej\u00edt na jin\u00e9 d\u016fle\u017eit\u00e9 podstr\u00e1nky webu. Sna\u017ete se na sv\u00fdch str\u00e1nk\u00e1ch vytvo\u0159it jednoduchou navigaci. Ta pom\u016f\u017ee k&nbsp;lep\u0161\u00ed orientaci n\u00e1v\u0161t\u011bvn\u00edk\u016f i&nbsp;robot\u016f. Pokud je struktura webu slo\u017eit\u011bj\u0161\u00ed, je vhodn\u00e9 pro u\u017eivatele webu vytvo\u0159it tzv. mapu str\u00e1nek \u2013 hierarchick\u00fd seznam str\u00e1nek va\u0161eho webu.<\/p>\n\n\n\n<p>Pro lep\u0161\u00ed orientaci u\u017eivatele m\u016f\u017eete pou\u017e\u00edt drobe\u010dkovou navigaci, kter\u00e1 umo\u017en\u00ed n\u00e1vrat zp\u011bt i&nbsp;o n\u011bkolik str\u00e1nek.<\/p>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Pozor<\/h2>\n\n\n\n<p>Pokuste se nevytv\u00e1\u0159et rozs\u00e1hl\u00e9 skupiny naviga\u010dn\u00edch nebo&nbsp;obr\u00e1zkov\u00fdch odkaz\u016f. Textov\u00e9 odkazy jsou pochopiteln\u011bj\u0161\u00ed pro \u010dlov\u011bka i vyhled\u00e1va\u010d.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ramy\">R\u00e1my<\/h2>\n\n\n\n<p>Str\u00e1nky v&nbsp;r\u00e1mech pokud mo\u017eno nevytv\u00e1\u0159ejte (m\u00edsto r\u00e1m\u016f lze pou\u017e\u00edt pozicov\u00e1n\u00ed pomoc\u00ed kask\u00e1dov\u00fdch styl\u016f). Pokud str\u00e1nky v&nbsp;r\u00e1mech p\u0159eci jen vytvo\u0159\u00edte, zapi\u0161te do definice rozlo\u017een\u00ed r\u00e1m\u016f <code>&lt;frameset&gt;<\/code> z\u00e1stupn\u00fd text pomoc\u00ed tagu <code>&lt;noframes&gt;<\/code>.<\/p>\n\n\n\n<pre title=\"Uk\u00e1zka z\u00e1pisu r\u00e1m\u016f\" class=\"wp-block-code\"><code lang=\"markup\" class=\"language-markup line-numbers\">&lt;frameset ...&gt;&lt;frame ...&gt;&lt;frame ...&gt; \n  &lt;noframes&gt;Tento text bude pro Seznambota snadn\u011bji p\u0159\u00edstupn\u00fd&lt;\/noframes&gt; \n&lt;\/frameset&gt;<\/code><\/pre>\n\n\n\n<p>Str\u00e1nky v&nbsp;r\u00e1mech maj\u00ed spoustu nev\u00fdhod:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>slo\u017eit\u011b se s&nbsp;nimi pracuje;<\/li>\n\n\n\n<li>jdou \u0161patn\u011b ukl\u00e1dat mezi obl\u00edben\u00e9;<\/li>\n\n\n\n<li>nelze odkazovat na zano\u0159enou str\u00e1nku v\u010detn\u011b menu;<\/li>\n\n\n\n<li>\u0161patn\u011b se na n\u011b odkazuje, proto p\u0159ich\u00e1zej\u00ed o&nbsp;d\u016fle\u017eit\u00e9 zp\u011btn\u00e9 odkazy na mnohdy relevantn\u011bj\u0161\u00ed str\u00e1nky uvnit\u0159 webu;<\/li>\n\n\n\n<li>znesnad\u0148uj\u00ed p\u0159\u00edstup vyhled\u00e1va\u010d\u016f (vno\u0159en\u00e9 str\u00e1nky jsou indexov\u00e1ny bez naviga\u010dn\u00edho menu).<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-default\">Tip<\/h2>\n\n\n\n<p>P\u0159i pou\u017eit\u00ed r\u00e1m\u016f zkontrolujte, zda nem\u00e1te zak\u00e1z\u00e1no stahov\u00e1n\u00ed str\u00e1nek pomoc\u00ed <a href=\"..\/..\/seznambot\/robots-txt\/\" data-type=\"page\" data-id=\"73\">robots.txt<\/a> nebo indexov\u00e1n\u00ed pomoc\u00ed <a href=\"..\/..\/seznambot\/meta-tag-robots\/\" data-type=\"page\" data-id=\"152\">meta tagu robots<\/a>.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"zpetne-odkazy\">Zp\u011btn\u00e9 odkazy<\/h2>\n\n\n\n<p><strong>Zp\u011btn\u00e9 odkazy<\/strong> str\u00e1nky jsou takov\u00e9 odkazy, kter\u00e9 vedou na va\u0161i str\u00e1nku z&nbsp;jin\u00fdch web\u016f. Z\u00edskat je m\u016f\u017eete n\u011bkolika zp\u016fsoby:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>p\u0159irozen\u00fdm zp\u016fsobem \u2013 pokud budete m\u00edt kvalitn\u00ed obsah, jin\u00ed auto\u0159i budou na v\u00e1\u0161 web odkazovat;<\/li>\n\n\n\n<li>pomoc\u00ed zpr\u00e1v\/\u010dl\u00e1nk\u016f publikovan\u00fdch na jin\u00fdch webech;<\/li>\n\n\n\n<li>propagac\u00ed str\u00e1nek na soci\u00e1ln\u00edch s\u00edt\u00edch;<\/li>\n\n\n\n<li>publikov\u00e1n\u00edm na blogu apod.<\/li>\n<\/ul>\n\n\n\n<p>Budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f se odborn\u011b naz\u00fdv\u00e1 linkbuilding.<\/p>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-default\">Tip<\/h2>\n\n\n\n<p class=\"is-style-link-external\">Kvalitn\u00ed zp\u011btn\u00fd odkaz z\u00edsk\u00e1te nap\u0159\u00edklad registrac\u00ed do katalogu firem <a href=\"https:\/\/www.firmy.cz\/\">Firmy.cz<\/a>. <a href=\"https:\/\/napoveda.seznam.cz\/cz\/firmy\/napoveda-pro-klienty\/registrace-uctu-na-firmy.cz\/\">V\u00edce informac\u00ed o registraci<\/a>.<\/p>\n<\/div>\n\n\n\n<p>Obecn\u011b by v\u0161echny zp\u011btn\u00e9 odkazy m\u011bly vznikat p\u0159irozen\u00fdm zp\u016fsobem na z\u00e1klad\u011b kvalitn\u00edho obsahu (tzv. linkbaiting), ne jen za \u00fa\u010delem z\u00edsk\u00e1n\u00ed ranku.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokud chcete optimalizovat web, kter\u00fd ji\u017e n\u011bjakou dobu funguje, v\u011bnujte pozornost jak on-page, tak off-page faktor\u016fm, vyvarujte se vytv\u00e1\u0159en\u00ed webspamu a pou\u017e\u00edv\u00e1n\u00ed zak\u00e1zan\u00fdch \u010di nevhodn\u00fdch optimaliza\u010dn\u00edch technik. On-page faktory vych\u00e1zej\u00ed z obsahu a vlastnost\u00ed str\u00e1nky. Autor str\u00e1nky m\u016f\u017ee tyto faktory p\u0159\u00edmo ovlivnit. Mezi on-page faktory pat\u0159\u00ed: Off-page faktory jsou vn\u011bj\u0161\u00ed vlivy p\u016fsob\u00edc\u00ed na danou str\u00e1nku. [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":234,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[14],"page_tag":[],"service_status_category":[],"class_list":["post-238","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":238},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/comments?post=238"}],"version-history":[{"count":50,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/238\/revisions"}],"predecessor-version":[{"id":2133,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/238\/revisions\/2133"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/234"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/media?parent=238"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_category?post=238"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_tag?post=238"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/service_status_category?post=238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}