{"id":184,"date":"2024-09-20T10:28:26","date_gmt":"2024-09-20T08:28:26","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/?page_id=184"},"modified":"2025-12-10T13:23:36","modified_gmt":"2025-12-10T12:23:36","slug":"seznam-webmaster","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/seznam-webmaster\/","title":{"rendered":"Seznam Webmaster"},"content":{"rendered":"\n<p>Seznam Webmaster je komunika\u010dn\u00ed n\u00e1stroj mezi vyhled\u00e1va\u010dem a webmasterem. Umo\u017e\u0148uje jednodu\u0161\u0161\u00ed p\u0159\u00edstup k informac\u00edm, z\u00e1kladn\u00ed nastaven\u00ed a autorizovan\u00fd kontakt se Seznamem.<\/p>\n\n\n\n<p>Je to n\u00e1stroj, kter\u00fd v\u00e1m v p\u0159ehledn\u00fdch grafech uk\u00e1\u017ee:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kolik va\u0161ich str\u00e1nek nav\u0161t\u00edvil Seznam robot<\/li>\n\n\n\n<li>kolik z nich m\u00e1me ve vyhled\u00e1vac\u00edm indexu<\/li>\n\n\n\n<li>po\u010det str\u00e1nek s p\u0159esm\u011brov\u00e1n\u00edm<\/li>\n\n\n\n<li>kolik str\u00e1nek hl\u00e1s\u00ed robotovi chybu<\/li>\n<\/ul>\n\n\n\n<p>Slo\u017eit\u011bj\u0161\u00ed informace, jako nap\u0159\u00edklad v\u00fdvoj \u00fadaj\u016f za del\u0161\u00ed \u010dasov\u00e9 obdob\u00ed \u010di informace k jednotliv\u00fdm webov\u00fdm str\u00e1nk\u00e1m, z\u00edsk\u00e1te pomoc\u00ed API, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt i v r\u00e1mci skript\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159id\u00e1n\u00ed\/ov\u011b\u0159en\u00ed webu<\/h2>\n\n\n\n<p class=\"is-style-link-external\">P\u0159ihlaste se se sv\u00fdm <a href=\"https:\/\/o-seznam.cz\/napoveda\/ucet\/\">Seznam \u00fa\u010dtem<\/a> na slu\u017ebu <a href=\"https:\/\/reporter.seznam.cz\/wm\/\">Seznam Webmaster<\/a> a zvolte <strong>p\u0159idat web<\/strong>. Po vypln\u011bn\u00ed dom\u00e9ny si m\u016f\u017eete vybrat ze 2 zp\u016fsob\u016f verifikace:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Vlo\u017een\u00ed meta tagu do hlavi\u010dky \u00favodn\u00ed str\u00e1nky<\/b>.\n<ul class=\"wp-block-list\">\n<li>Meta tag mus\u00ed b\u00fdt um\u00edst\u011bn\u00fd ve zdrojov\u00e9m k\u00f3du va\u0161\u00ed domovsk\u00e9 str\u00e1nky, v sekci <code>&lt;head><\/code>. M\u00e1 n\u00e1sleduj\u00edc\u00ed podobu: <code>&lt;meta name=\"seznam-wmt\" content=\"&lt;k\u00f3d-pro-ov\u011b\u0159en\u00ed>\" \/><\/code>.\u00a0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Nahr\u00e1n\u00ed verifika\u010dn\u00edho souboru do domovsk\u00e9ho adres\u00e1\u0159e dom\u00e9ny<\/strong>.\n<ul class=\"wp-block-list\">\n<li>Soubor mus\u00ed b\u00fdt um\u00edst\u011bn v rootovsk\u00e9m adres\u00e1\u0159i va\u0161eho webu a m\u00edt tuto podobu: <code>va\u0161edom\u00e9na.cz\/seznam-wmt-&lt;k\u00f3d-pro-ov\u011b\u0159en\u00ed>.txt<\/code>.<\/li>\n\n\n\n<li>Soubor, kter\u00fdm se ov\u011b\u0159uje web by m\u011bl z\u016fstat ve slo\u017ece a nem\u011blo by doj\u00edt k jeho vymaz\u00e1n\u00ed. Jednou za \u010das toti\u017e prov\u00e1d\u00edme pravideln\u00e9 znovuov\u011b\u0159en\u00ed.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>Ov\u011b\u0159en\u00ed va\u0161eho webu je moment\u00e1ln\u011b mo\u017en\u00e9 pouze v\u00fd\u0161e uveden\u00fdmi zp\u016fsoby. V\u00a0p\u0159\u00edpad\u011b probl\u00e9mu si ov\u011b\u0159te, zda nem\u00e1te zak\u00e1zanou indexaci souboru \u010di str\u00e1nky s\u00a0meta tagem v\u00a0r\u00e1mci <em><a href=\"..\/seznambot\/robots-txt\/\" data-type=\"page\" data-id=\"73\">robots.txt<\/a><\/em>, <em>.htaccess<\/em> apod. (K ov\u011b\u0159en\u00ed, zda m\u00e1 Seznambot na v\u00e1\u0161 web p\u0159\u00edstup, m\u016f\u017eete vyu\u017e\u00edt <a href=\"https:\/\/search.seznam.cz\/wt\/kontrolni-formular\" class=\"is-style-link-external\">kontroln\u00ed formul\u00e1\u0159<\/a>. Pokud formul\u00e1\u0159 zobraz\u00ed chybu v p\u0159\u00edstupu, je pot\u0159eba tuto p\u0159ek\u00e1\u017eku odstranit.)<\/p>\n\n\n\n<p>Pokud jste generovali ov\u011b\u0159ovac\u00ed k\u00f3d opakovan\u011b, je pot\u0159eba na web (v souboru \u010di meta tagu) um\u00edstit posledn\u00ed vygenerovan\u00fd k\u00f3d a teprve po jeho vlo\u017een\u00ed na web kliknout na tla\u010d\u00edtko &#8222;<strong>Ov\u011b\u0159it<\/strong>&#8222;. Vygenerov\u00e1n\u00ed nov\u00e9ho k\u00f3du m\u00e1 za d\u016fsledek zneplatn\u011bn\u00ed k\u00f3du p\u0159edchoz\u00edho.\u00a0Pokud se v\u00e1m st\u00e1le ov\u011b\u0159en\u00ed webu neda\u0159\u00ed, kontaktujte n\u00e1s.<\/p>\n\n\n\n<p class=\"warn_tip is-style-link-external\">Postup, jak vlo\u017eit meta tag u webu ve WordPressu lze nal\u00e9zt v <a href=\"http:\/\/tomaszahalka.cz\/pridat-meta-tag-seznam-webmaster-reporter-wordpressu\/\">tomto \u010dl\u00e1nku<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Tip<\/h2>\n\n\n\n<p>Ov\u011bten\u00ed meta tagu, kter\u00fd je vlo\u017een\u00fd pomoc\u00ed skript\u016f, nen\u00ed podporov\u00e1no.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">Nej\u010dast\u011bj\u0161\u00ed dotazy<\/h2>\n\n\n\n<div class=\"accordion\">\n\t<div class=\"accordion__items\">\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"P\u0159\u00edstup do Webmastera pro dal\u0161\u00ed u\u017eivatele\">\n\t\t\t\t<strong>P\u0159\u00edstup do Webmastera pro dal\u0161\u00ed u\u017eivatele<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">P\u0159\u00edstup pro dal\u0161\u00ed u\u017eivatele z\u0159izuje spr\u00e1vce. Ten m\u016f\u017ee dal\u0161\u00edm u\u017eivatel\u016fm p\u0159idat pr\u00e1va pro z\u00e1pis \u010di \u010dten\u00ed. P\u0159id\u00e1n\u00ed se vztahuje v\u017edy ke konkr\u00e9tn\u00edmu webu. Po p\u0159id\u00e1n\u00ed u\u017eivatele spr\u00e1vcem sta\u010d\u00ed, kdy\u017e se p\u0159idan\u00fd u\u017eivatel na adrese <a href=\"https:\/\/reporter.seznam.cz\/wm\/\">Seznam Webmastera<\/a> p\u0159ihl\u00e1s\u00ed. Web u\u017e bude m\u00edt v rozhran\u00ed p\u0159idan\u00fd.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Zm\u011bna spr\u00e1vce\">\n\t\t\t\t<strong>Zm\u011bna spr\u00e1vce<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p class=\"is-style-link-external\">Sta\u010d\u00ed se do <a href=\"https:\/\/reporter.seznam.cz\/wm\" data-type=\"link\" data-id=\"https:\/\/reporter.seznam.cz\/wm\">Seznam Webmastera<\/a> p\u0159ihl\u00e1sit s \u00fa\u010dtem, kter\u00fd chcete pou\u017e\u00edvat jako spr\u00e1vcovsk\u00fd, a p\u0159idat v\u00e1\u0161 web do rozhran\u00ed. Pak znovu provedete ov\u011b\u0159en\u00ed pomoc\u00ed nov\u011b vygenerovan\u00e9ho tagu \u010di souboru. T\u00edm k webu p\u0159i\u0159ad\u00edte nov\u00e9ho spr\u00e1vce a z\u00e1rove\u0148 znemo\u017en\u00edte p\u0159\u00edstup p\u016fvodn\u00edmu spr\u00e1vci.<\/p>\n\n\n\n<p class=\"warn_pozor\">Zm\u011bnou spr\u00e1vce nen\u00e1vratn\u011b ztrat\u00edte data star\u0161\u00ed ne\u017e 2 m\u011bs\u00edce.<\/p>\n\n\n\n<p class=\"warn_tip\">Jeden web m\u016f\u017ee m\u00edt jen jednoho spr\u00e1vce. Pokud chcete p\u0159istupovat k jednomu webu z v\u00edce \u00fa\u010dt\u016f, p\u0159idejte si tam dal\u0161\u00ed e-mailov\u00e9 adresy s pr\u00e1vy pro z\u00e1pis.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Chybov\u00e9 str\u00e1nky a limity jejich zobrazen\u00ed\">\n\t\t\t\t<strong>Chybov\u00e9 str\u00e1nky a limity jejich zobrazen\u00ed<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p><strong>Chybov\u00e1 URL pro n\u00e1s je URL kter\u00e1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>m\u00e1 pro robota odep\u0159en\u00fd p\u0159\u00edstup \u2013 nap\u0159\u00edklad HTTP stavov\u00fdm k\u00f3dem 403.<\/li>\n\n\n\n<li>m\u00e1 zak\u00e1zanou indexaci pomoc\u00ed <em><a href=\"..\/seznambot\/robots-txt\/\" data-type=\"page\" data-id=\"73\">robots.txt<\/a><\/em>\n<ul class=\"wp-block-list\">\n<li>tento stav nastane ve chv\u00edli, kdy v&nbsp;robots.txt zak\u00e1\u017eete indexaci URL, kter\u00e1 byla do t\u00e9 doby pro robota p\u0159\u00edstupn\u00e1<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>sm\u011b\u0159uje na obsah, kter\u00fd nedok\u00e1\u017eeme p\u0159ev\u00e9st na interpretovateln\u00fd obsah, nap\u0159\u00edklad:\n\t\n\t\n<ul class=\"wp-block-list\">\n<li>mp3 soubory,<\/li>\n\n\n\n<li>\u0161patn\u00fd MIME Type v&nbsp;hlavi\u010dce,<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>m\u00e1 v&nbsp;dob\u011b n\u00e1v\u0161t\u011bvy robota nedostupn\u00fd obsah\n\t\n\t\n<ul class=\"wp-block-list\">\n<li>nedostupn\u00fd server,<\/li>\n\n\n\n<li>timeout,<\/li>\n\n\n\n<li>HTTP stavov\u00fd k\u00f3d 404, 500 aj.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"V\u00fdznam chybov\u00fdch URL a co s&nbsp;nimi\">\n\t\t\t\t<strong>V\u00fdznam chybov\u00fdch URL a co s&nbsp;nimi<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Chybov\u00e1 URL se <strong>mohou<\/strong> vyskytovat i ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Je to proto, abychom p\u0159ede\u0161li vypadnut\u00ed str\u00e1nek z&nbsp;v\u00fdsledk\u016f v p\u0159\u00edpad\u011b, kdy se jedn\u00e1 o do\u010dasnou chybu (nap\u0159\u00edklad kv\u016fli nedostupn\u00e9mu serveru v&nbsp;dob\u011b p\u0159\u00edstupu robota). Pro URL, u kter\u00fdch robot zjist\u00ed probl\u00e9m, si automaticky napl\u00e1nuje \u0159adu n\u00e1v\u0161t\u011bv. Pokud chyba p\u0159etrv\u00e1v\u00e1, URL se odeberou z&nbsp;indexu.<\/p>\n\n\n\n<p>Pomoc\u00ed vol\u00e1n\u00ed API <b>GET \/web\/documents<\/b> m\u016f\u017eete z\u00edskat vzorek 1000 str\u00e1nek, na kter\u00fdch chybu dost\u00e1v\u00e1me.<\/p>\n\n\n\n<p>Pomoc\u00ed vol\u00e1n\u00ed API<b> GET \/web\/document<\/b> se m\u016f\u017eete doptat na ka\u017edou jednu URL, kde dostanete i to, co vid\u00edme, kdy\u017e p\u0159ijde n\u00e1\u0161 robot na tuto konkr\u00e9tn\u00ed URL.<\/p>\n\n\n\n<p>V\u00edce informac\u00ed se m\u016f\u017eete dozv\u011bd\u011bt pou\u017eit\u00edm API. Podrobn\u011bj\u0161\u00ed n\u00e1pov\u011bda k API je p\u0159\u00edmo v rozhran\u00ed Seznam Webmastera.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"Dostupnost dat\">\n\t\t\t\t<strong>Dostupnost dat<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Vzhledem k&nbsp;tomu, \u017ee Seznam Webmaster je v&nbsp;beta verzi, mohou nastat situace, kdy data nemus\u00ed b\u00fdt v&nbsp;ur\u010dit\u00e9m obdob\u00ed dostupn\u00e1. V&nbsp;grafu, kter\u00fd vid\u00edte, se to projevuje bu\u010f jeho neaktualizac\u00ed, nebo n\u00e1hl\u00fdm poklesem po\u010dtu str\u00e1nek v&nbsp;indexu. Tyto situace nast\u00e1vaj\u00ed p\u0159edev\u0161\u00edm ve chv\u00edli, kdy procesy pro v\u00fdpo\u010det URL v&nbsp;na\u0161\u00ed datab\u00e1zi nedob\u011bhnou korektn\u011b do konce. Neznamen\u00e1 to v\u0161ak, \u017ee jste p\u0159i\u0161li o data v&nbsp;na\u0161em indexu a \u017ee va\u0161e str\u00e1nky vypadly z vyhled\u00e1v\u00e1n\u00ed. Data pro slu\u017ebu Webmaster pouze nejsou v&nbsp;danou chv\u00edli dostupn\u00e1.<\/p>\n\n\n\n<p>U nov\u011b p\u0159idan\u00fdch web\u016f se data objev\u00ed v\u011bt\u0161inou do 24 hodin po p\u0159id\u00e1n\u00ed.<\/p>\n\n<\/div><\/details>\n\n\n\n<details class=\"expander is-style-default\">\n\t<summary data-datalayer-name=\"\" data-datalayer-text=\"HTTP a HTTPS\">\n\t\t\t\t<strong>HTTP a HTTPS<\/strong>\n\t\t\t<\/summary>\n\t<div class=\"inner-blocks\">\n\n<p>Chcete-li p\u0159idat a sledovat web pro oba protokoly, pozor na nastaven\u00ed p\u0159esm\u011brov\u00e1n\u00ed. Pokud m\u00e1te p\u0159esm\u011brovan\u00fd ve\u0161ker\u00fd provoz z&nbsp;HTTP na HTTPS a robot bude p\u0159i pokusu ov\u011b\u0159en\u00ed HTTP p\u0159esm\u011brov\u00e1n na HTTPS, nepovede se ov\u011b\u0159it web na HTTP protokolu. Jedn\u00e1 se o odli\u0161en\u00e9 socketov\u00e9 adresy, proto je pot\u0159eba tag nebo soubor pro ov\u011b\u0159en\u00ed vygenerovat pro ka\u017ed\u00fd protokol zvl\u00e1\u0161\u0165.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Seznam Webmaster je komunika\u010dn\u00ed n\u00e1stroj mezi vyhled\u00e1va\u010dem a webmasterem. Umo\u017e\u0148uje jednodu\u0161\u0161\u00ed p\u0159\u00edstup k informac\u00edm, z\u00e1kladn\u00ed nastaven\u00ed a autorizovan\u00fd kontakt se Seznamem. Je to n\u00e1stroj, kter\u00fd v\u00e1m v p\u0159ehledn\u00fdch grafech uk\u00e1\u017ee: Slo\u017eit\u011bj\u0161\u00ed informace, jako nap\u0159\u00edklad v\u00fdvoj \u00fadaj\u016f za del\u0161\u00ed \u010dasov\u00e9 obdob\u00ed \u010di informace k jednotliv\u00fdm webov\u00fdm str\u00e1nk\u00e1m, z\u00edsk\u00e1te pomoc\u00ed API, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt i v r\u00e1mci [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":0,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[14],"page_tag":[],"service_status_category":[],"class_list":["post-184","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":184},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/comments?post=184"}],"version-history":[{"count":14,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/184\/revisions"}],"predecessor-version":[{"id":2131,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/pages\/184\/revisions\/2131"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/media?parent=184"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_category?post=184"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/page_tag?post=184"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vyhledavani\/wp-json\/wp\/v2\/service_status_category?post=184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}