{"id":39,"date":"2025-03-24T08:13:36","date_gmt":"2025-03-24T07:13:36","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/?page_id=39"},"modified":"2026-04-10T15:14:30","modified_gmt":"2026-04-10T13:14:30","slug":"podklady","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/podklady\/","title":{"rendered":"Po\u017eadovan\u00e9 podklady"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Podklady lze dodat v jak\u00e9mkoli form\u00e1tu (nej\u010dast\u011bji PDF, Excel, Word), p\u0159\u00edpadn\u011b nasd\u00edlet online dokument \u010di tabulku.<\/p>\n\n\n\n<p>Podklady doporu\u010dujeme p\u0159ipravit pro ka\u017ed\u00fd produkt samostatn\u011b. U jednoduch\u00fdch variant, jako je nap\u0159\u00edklad pouze odli\u0161n\u00e1 barva, obvykle posta\u010d\u00ed <strong>jeden spole\u010dn\u00fd podklad<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Pokud se v\u0161ak mezi variantami m\u011bn\u00ed d\u016fle\u017eit\u00e9 parametry, jako je pr\u016fm\u011br, v\u00fd\u0161ka nebo jin\u00e9 kl\u00ed\u010dov\u00e9 vlastnosti uveden\u00e9 p\u0159\u00edmo v popisu, doporu\u010dujeme dodat pro ka\u017edou variantu samostatn\u00fd text s odpov\u00eddaj\u00edc\u00edmi \u00fadaji.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Zpracovan\u00fd rich popis<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informativn\u00ed a v\u011bcn\u00fd text, kter\u00fd produkt popisuje bez marketingov\u00fdch fr\u00e1z\u00ed, kter\u00e9 z\u00e1kazn\u00edkovi nic ne\u0159eknou.<\/li>\n\n\n\n<li>Text mus\u00ed b\u00fdt aktu\u00e1ln\u00ed i v budoucnu \u2013 nevyu\u017e\u00edvaj\u00ed se term\u00edny jako: nov\u00fd, nejlep\u0161\u00ed, \u0161pi\u010dkov\u00fd, novinka roku, nejnov\u011bj\u0161\u00ed funkce apod.<\/li>\n\n\n\n<li>Obr\u00e1zky mus\u00ed zachycovat produkt nebo b\u00fdt s produktem spojen\u00e9.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Po\u017eadovan\u00e1 struktura rich text\u016f<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00davodn\u00ed odstavec \u2013 prvn\u00ed 2 v\u011bty se zobraz\u00ed v perexu u produktu.<\/li>\n\n\n\n<li>Kl\u00ed\u010dov\u00e9 vlastnosti \u2013 3 a\u017e 6 top vlastnost\u00ed produktu.<\/li>\n\n\n\n<li>Hlavn\u00ed nadpis \u2013 n\u00e1zev produktu, p\u0159\u00edpadn\u011b dopln\u011bn\u00fd o vhodn\u00e9 p\u0159\u00eddavn\u00e9 jm\u00e9no.<\/li>\n\n\n\n<li>Obecn\u00fd odstavec \u2013 dopl\u0148uj\u00edc\u00ed informace, kter\u00e9 neopakuj\u00ed obsah \u00favodn\u00edho odstavce.<\/li>\n\n\n\n<li>Voliteln\u00fd obr\u00e1zek na celou \u0161\u00ed\u0159ku \u2013 nen\u00ed povinn\u00fd.<\/li>\n\n\n\n<li>Voliteln\u00fd po\u010det odstavc\u016f s obr\u00e1zky a nadpisy \u2013 obr\u00e1zky se \u0159ad\u00ed nalevo nebo napravo k odstavci a nemus\u00ed b\u00fdt v\u017edy, ob odstavec je lze vynechat.<\/li>\n\n\n\n<li>Voliteln\u00e9 video na konci \u2013 lze p\u0159idat odkaz na YouTube um\u00edst\u011bn\u00fd na konci textu (pouze ofici\u00e1ln\u00ed videa zna\u010dky).<\/li>\n<\/ul>\n\n\n\n<p>Konkr\u00e9tn\u00ed struktura se v\u017edy odv\u00edj\u00ed od typu produktu. Jednotliv\u00e9 sekce je proto mo\u017en\u00e9 <strong>podle pot\u0159eby vynechat <\/strong>a voliteln\u00fd obr\u00e1zek p\u0159es celou \u0161\u00ed\u0159ku lze um\u00edstit na r\u016fzn\u00e9 pozice v r\u00e1mci textu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-default\">Pravidla textu<\/h2>\n\n\n\n<p>Text doporu\u010dujeme ps\u00e1t p\u0159ehledn\u011b, od nejd\u016fle\u017eit\u011bj\u0161\u00edch vlastnost\u00ed produktu po dopl\u0148uj\u00edc\u00ed informace. Zam\u011b\u0159te se na konkr\u00e9tn\u00ed <strong>funkce<\/strong>, specifick\u00e9 <strong>detaily<\/strong> a <strong>hlavn\u00ed benefity<\/strong>, kter\u00e9 z\u00e1kazn\u00edkovi pomohou rychle pochopit p\u0159\u00ednos produktu.&nbsp;<\/p>\n\n\n\n<p>Z\u00e1rove\u0148 je vhodn\u00e9 zachovat neutr\u00e1ln\u00ed a nad\u010dasov\u00fd styl, aby popisek z\u016fstal <strong>dlouhodob\u011b pou\u017eiteln\u00fd<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-h4\">Doporu\u010den\u00e9 z\u00e1sady<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0158adit informace od nejd\u016fle\u017eit\u011bj\u0161\u00edch vlastnost\u00ed po m\u00e9n\u011b podstatn\u00e9.<\/li>\n\n\n\n<li>Vyp\u00edchnout specifick\u00e9 funkce, technologie a detaily produktu.<\/li>\n\n\n\n<li>Neopakovat stejn\u00e1 slova, term\u00edny ani cel\u00e9 v\u011bty v r\u00e1mci jednoho popisku.<\/li>\n\n\n\n<li>Vyh\u00fdbat se \u010dasov\u011b omezen\u00fdm formulac\u00edm (nap\u0159. <em>novinka, letos, nejnov\u011bj\u0161\u00ed<\/em>) a superlativ\u016fm (<em>nejlep\u0161\u00ed, \u0161pi\u010dkov\u00fd, vynikaj\u00edc\u00ed<\/em>).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-h4\">Co popisek nesm\u00ed obsahovat<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informace vztahuj\u00edc\u00ed se ke konkr\u00e9tn\u00edmu obchodu.<\/li>\n\n\n\n<li>Informace, kter\u00e9 nevystihuj\u00ed konkr\u00e9tn\u00ed produkt (tzn. obecn\u00e9ho typu zbo\u017e\u00ed, historii firmy\/zna\u010dky aj.).<\/li>\n\n\n\n<li>Text v 1. osob\u011b mn. \u010d\u00edsla (v\u00fdrobce oslovuje z\u00e1kazn\u00edky).<\/li>\n\n\n\n<li>Tyk\u00e1n\u00ed (v\u00fdjimka je pouze u knih, kde pou\u017e\u00edv\u00e1me anotace od nakladatelstv\u00ed).<\/li>\n\n\n\n<li>Nepovolen\u00fd text (URL odkazy, slova jako AKCE, ZDARMA, ceny v\u00fdrobku).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading is-style-h3\">Obr\u00e1zky<\/h2>\n\n\n\n<p>Obr\u00e1zky mus\u00ed spl\u0148ovat <a href=\"https:\/\/napoveda.sklik.cz\/inzerce-nakupy\/parovani-nabidek\/#obrazek\">pravidla Inzerce N\u00e1kupu<\/a>.&nbsp;<\/p>\n\n\n\n<p>P\u0159i v\u00fdb\u011bru vhodn\u00fdch obr\u00e1zk\u016f do rich contentu doporu\u010dujeme zohlednit tak\u00e9 jejich velikost ve vztahu k rozsahu textu jednotliv\u00fdch odstavc\u016f.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rozli\u0161en\u00ed alespo\u0148 425 x 440 px.<\/li>\n\n\n\n<li>Form\u00e1t JPEG, PNG nebo WebP.<\/li>\n\n\n\n<li>Po\u010det minim\u00e1ln\u011b 2+.<\/li>\n\n\n\n<li>Bez vodoznaku.<\/li>\n\n\n\n<li>Bez loga v\u00fdrobce.<\/li>\n\n\n\n<li>Bez velk\u00fdch b\u00edl\u00fdch r\u00e1me\u010dk\u016f kolem zobrazen\u00e9ho produktu.<\/li>\n\n\n\n<li>Obr\u00e1zek mus\u00ed zobrazovat produkt nebo jeho funkci.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading is-style-h3\">Video<\/h2>\n\n\n\n<p>K produktov\u00fdm kart\u00e1m vkl\u00e1d\u00e1me pouze ofici\u00e1ln\u00ed videa od v\u00fdrobc\u016f. Nelze pou\u017e\u00edt video od e-shop\u016f nebo jin\u00e9ho nez\u00e1visl\u00e9ho hodnotitele.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video mus\u00ed b\u00fdt na ofici\u00e1ln\u00edm kan\u00e1lu zna\u010dky na YouTube.<\/li>\n\n\n\n<li>Vkl\u00e1d\u00e1me videa, kter\u00e1 inzeruj\u00ed\/p\u0159ibli\u017euj\u00ed dan\u00fd produkt, p\u0159\u00edpadn\u011b popisuj\u00ed jeho funkci.<\/li>\n\n\n\n<li>Videa mohou b\u00fdt maxim\u00e1ln\u011b dv\u011b.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<p class=\"has-text-align-center\">S objedn\u00e1vkami nebo dotazy se obracejte na <a href=\"mailto:vendori@firma.seznam.cz\">vendori@firma.seznam.cz<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Podklady lze dodat v jak\u00e9mkoli form\u00e1tu (nej\u010dast\u011bji PDF, Excel, Word), p\u0159\u00edpadn\u011b nasd\u00edlet online dokument \u010di tabulku. Podklady doporu\u010dujeme p\u0159ipravit pro ka\u017ed\u00fd produkt samostatn\u011b. U jednoduch\u00fdch variant, jako je nap\u0159\u00edklad pouze odli\u0161n\u00e1 barva, obvykle posta\u010d\u00ed jeden spole\u010dn\u00fd podklad.&nbsp; Pokud se v\u0161ak mezi variantami m\u011bn\u00ed d\u016fle\u017eit\u00e9 parametry, jako je pr\u016fm\u011br, v\u00fd\u0161ka nebo jin\u00e9 kl\u00ed\u010dov\u00e9 vlastnosti uveden\u00e9 p\u0159\u00edmo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[31],"page_tag":[],"service_status_category":[],"class_list":["post-39","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/pages\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":14,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/pages\/39\/revisions"}],"predecessor-version":[{"id":297,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/pages\/39\/revisions\/297"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/page_category?post=39"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/page_tag?post=39"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/service_status_category?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}