{"id":31,"date":"2025-03-24T08:12:15","date_gmt":"2025-03-24T07:12:15","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/?page_id=31"},"modified":"2025-10-08T11:08:09","modified_gmt":"2025-10-08T09:08:09","slug":"datove-spoluprace","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/datove-spoluprace\/","title":{"rendered":"Datov\u00e9 spolupr\u00e1ce"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Vyu\u017eijte mo\u017enost <strong>zdarma<\/strong> vylep\u0161it prezentaci sv\u00fdch produkt\u016f a z\u00edskejte v\u011bt\u0161\u00ed viditelnost i nov\u00e9 z\u00e1kazn\u00edky nap\u0159\u00ed\u010d slu\u017ebami Seznam.cz<\/p>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<p>M\u00e1te probl\u00e9m se zpracov\u00e1n\u00edm a \u00fapravou XML feedu? Nejste si jist\u00ed spr\u00e1vnost\u00ed zas\u00edlan\u00fdch kategori\u00ed \u010di parametr\u016f? Nev\u00e1hejte se n\u00e1m ozvat na <a href=\"mailto:datove.spoluprace@firma.seznam.cz\">datove.spoluprace@firma.seznam.cz<\/a> a na\u0161i kolegov\u00e9 v\u00e1m r\u00e1di a bezplatn\u011b pomohou.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Detailn\u00ed a spr\u00e1vn\u011b vypln\u011bn\u00e1 data v XML feedu zaji\u0161\u0165uj\u00ed lep\u0161\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed, umo\u017e\u0148uj\u00ed <strong>efektivn\u011bj\u0161\u00ed c\u00edlen\u00ed<\/strong> a zlep\u0161uj\u00ed celkovou viditelnost produkt\u016f.<br>Kompletn\u00ed a aktu\u00e1ln\u00ed data o produktech z\u00e1rove\u0148 pom\u00e1haj\u00ed platform\u011b optimalizovat zobrazov\u00e1n\u00ed reklam, co\u017e m\u016f\u017ee v\u00e9st k vy\u0161\u0161\u00ed m\u00ed\u0159e prokliku (CTR) i <strong>lep\u0161\u00edm konverz\u00edm<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Jak na feed, kter\u00fd pracuje za v\u00e1s?<\/h2>\n\n\n\n<p>Nejste si jist\u00ed, zda v\u00e1\u0161 feed obsahuje v\u0161echny pot\u0159ebn\u00e9 informace a tagy? Objevuj\u00ed se v\u00e1m v Diagnostice v Centru prodejce <strong>chyby, u kter\u00fdch v\u00e1h\u00e1te, jak je vy\u0159e\u0161it<\/strong>? R\u00e1di v\u00e1s t\u00edm provedeme a pom\u016f\u017eeme nastavit feed tak, aby fungoval co nejl\u00e9pe.<\/p>\n\n\n\n<p>D\u00edky dob\u0159e nastaven\u00e9mu feedu m\u016f\u017eeme s daty pracovat tak, aby va\u0161e nab\u00eddky byly vid\u011bt na t\u011bch spr\u00e1vn\u00fdch m\u00edstech a p\u0159itahovaly pozornost z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p>XML feed typicky obsahuje informace jako:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>n\u00e1zev produktu<\/li>\n\n\n\n<li>popis produktu<\/li>\n\n\n\n<li>obr\u00e1zek<\/li>\n\n\n\n<li>kategorie a parametry<\/li>\n\n\n\n<li>cena a dostupnost<\/li>\n\n\n\n<li>doprava<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/napoveda.sklik.cz\/reklamy\/xml-feed\/specifikace\/\" target=\"_blank\" rel=\"noreferrer noopener\">V n\u00e1pov\u011bd\u011b<\/a> najdete detailn\u00ed specifikaci v\u0161ech tag\u016f v\u010detn\u011b doporu\u010den\u00ed, jak je spr\u00e1vn\u011b vyplnit.<\/p>\n\n\n\n<p>Kdy\u017e m\u00e1te tyto \u00fadaje v po\u0159\u00e1dku, m\u00e1te pevn\u00fd z\u00e1klad pro \u00fasp\u011b\u0161n\u00fd feed. Kompletn\u00ed a p\u0159esn\u00fd feed zvy\u0161uje relevanci va\u0161ich produkt\u016f ve vyhled\u00e1v\u00e1n\u00ed. Pokud va\u0161e produkty obsahuj\u00ed v\u0161echny detailn\u00ed informace, tak z\u00e1kazn\u00edk\u016fm usnad\u0148uj\u00ed rozhodov\u00e1n\u00ed, co\u017e zvy\u0161uje pravd\u011bpodobnost, \u017ee nakoup\u00ed pr\u00e1v\u011b u v\u00e1s.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Pro\u010d zvolit pr\u00e1v\u011b datovou spolupr\u00e1ci?<\/h2>\n\n\n\n<p>Pom\u016f\u017eeme v\u00e1m d\u00e1t feed do po\u0159\u00e1dku. P\u0159iprav\u00edme detailn\u00ed diagnostiku, kter\u00e1 odhal\u00ed v\u0161echny chyby ovliv\u0148uj\u00edc\u00ed jeho kvalitu, a p\u0159ipoj\u00edme doporu\u010den\u00ed, jak data vylep\u0161it. Zam\u011b\u0159\u00edme se hlavn\u011b na parametry, kter\u00e9 jsou kl\u00ed\u010dov\u00e9 pro \u00fasp\u011bch v Seznam n\u00e1kupech.<\/p>\n\n\n\n<p>Pr\u00e1v\u011b tag PARAM spolu s CATEGORYTEXTem je rozhoduj\u00edc\u00ed nejen pro vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed filtr\u016f na srovn\u00e1va\u010di Zbo\u017e\u00ed.cz, ale tak\u00e9 pro relevanci kl\u00ed\u010dov\u00fdch slov p\u0159i fulltextov\u00e9m vyhled\u00e1v\u00e1n\u00ed na Seznam.cz.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Parametry<\/h2>\n\n\n\n<p>Ka\u017ed\u00fd den p\u0159id\u00e1v\u00e1me nov\u00e9 parametry do na\u0161\u00ed datab\u00e1ze. Nastavte je podle na\u0161ich specifikac\u00ed a nechte je pracovat naplno \u2013 va\u0161e produkty se pak snadno zobraz\u00ed tam, kde je z\u00e1kazn\u00edci hledaj\u00ed, a z\u00edskaj\u00ed v\u011bt\u0161\u00ed viditelnost.<\/p>\n\n\n\n<p>Abychom v\u00e1m zjednodu\u0161ili orientaci, jak\u00e9 parametry jsou v jednotliv\u00fdch kategori\u00edch nejd\u016fle\u017eit\u011bj\u0161\u00ed, rozd\u011blili jsme je do t\u0159\u00ed \u00farovn\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kritick\u00e9<\/strong> \u2013 nejd\u016fle\u017eit\u011bj\u0161\u00ed atributy, jejich\u017e spr\u00e1vn\u00e9 zas\u00edl\u00e1n\u00ed zaji\u0161\u0165uje p\u0159\u00edtomnost ve filtrech<\/li>\n\n\n\n<li><strong>D\u016fle\u017eit\u00e9<\/strong> \u2013 obsahuj\u00ed hodnoty, kter\u00e9 z\u00e1kazn\u00edci \u010dasto hledaj\u00ed a pom\u00e1haj\u00ed zlep\u0161it relevanci a viditelnost va\u0161ich nab\u00eddek.<\/li>\n\n\n\n<li><strong>Dopl\u0148kov\u00e9<\/strong> \u2013 m\u00e9n\u011b \u010dasto hledan\u00e9 informace, kter\u00e9 mohou poskytnout dal\u0161\u00ed kontext a podpo\u0159it celkovou kvalitu feedu.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-seznam-box is-layout-flow wp-block-seznam-box-is-layout-flow\">\n<p class=\"has-text-align-center\">S objedn\u00e1vkami nebo dotazy se obracejte na <a href=\"mailto:vendori@firma.seznam.cz\">vendori@firma.seznam.cz<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vyu\u017eijte mo\u017enost zdarma vylep\u0161it prezentaci sv\u00fdch produkt\u016f a z\u00edskejte v\u011bt\u0161\u00ed viditelnost i nov\u00e9 z\u00e1kazn\u00edky nap\u0159\u00ed\u010d slu\u017ebami Seznam.cz Detailn\u00ed a spr\u00e1vn\u011b vypln\u011bn\u00e1 data v XML feedu zaji\u0161\u0165uj\u00ed lep\u0161\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed, umo\u017e\u0148uj\u00ed efektivn\u011bj\u0161\u00ed c\u00edlen\u00ed a zlep\u0161uj\u00ed celkovou viditelnost produkt\u016f.Kompletn\u00ed a aktu\u00e1ln\u00ed data o produktech z\u00e1rove\u0148 pom\u00e1haj\u00ed platform\u011b optimalizovat zobrazov\u00e1n\u00ed reklam, co\u017e m\u016f\u017ee v\u00e9st k vy\u0161\u0161\u00ed m\u00ed\u0159e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[31],"page_tag":[],"service_status_category":[],"class_list":["post-31","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/pages\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":6,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/pages\/31\/revisions"}],"predecessor-version":[{"id":254,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/pages\/31\/revisions\/254"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/page_category?post=31"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/page_tag?post=31"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/service_status_category?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}