{"id":21,"date":"2025-03-24T08:10:24","date_gmt":"2025-03-24T07:10:24","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/?page_id=21"},"modified":"2026-01-23T09:43:00","modified_gmt":"2026-01-23T08:43:00","slug":"product-ads","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/product-ads\/","title":{"rendered":"Product Ads"},"content":{"rendered":"\n
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Nov\u00fd reklamn\u00ed form\u00e1t Seznam.cz, kter\u00fd v\u00e1m umo\u017en\u00ed vytopovat va\u0161e produktov\u00e9 karty.<\/p>\n\n\n\n

V r\u00e1mci ceny si m\u016f\u017eete zvolit 2 produkty. Jeden se zobraz\u00ed na 2. pozici a druh\u00fd na 12. pozici v r\u00e1mci kategorie i relevantn\u00edho hled\u00e1n\u00ed na Zbo\u017e\u00ed.cz. Produkty se sou\u010dasn\u011b zobraz\u00ed i na detailu v\u0161ech produkt\u016f dan\u00e9 kategorie v sekci \u201cPodobn\u00e9 v\u00fdrobky\u201d. Topovan\u00e9 produkty jsou promov\u00e1ny i v cel\u00e9m ekosyst\u00e9mu Seznam.cz.<\/p>\n\n\n\n

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Pr\u016fm\u011brn\u00e9 CTR dosahuje 2,5 %, nav\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti produktov\u00e9 karty b\u011bhem kampan\u011b t\u00e9m\u011b\u0159 2 500 %. Product Ads z\u00e1rove\u0148 navy\u0161uj\u00ed dlouhodobou organickou n\u00e1v\u0161t\u011bvnost, v obdob\u00ed po skon\u010den\u00ed kampan\u011b je n\u00e1v\u0161t\u011bvnost v pr\u016fm\u011bru vy\u0161\u0161\u00ed o v\u00edce jak o 300 %.<\/p>\n<\/div>\n\n\n\n

Topovan\u00e9 produkty se zobrazuj\u00ed i p\u0159i hled\u00e1n\u00ed konkuren\u010dn\u00edch v\u00fdrobk\u016f, stejn\u011b tak se zobrazuj\u00ed i v podobn\u00fdch produktech u konkurence.<\/p>\n<\/div>\n\n\n\n

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Cen\u00edk<\/h2>\n\n\n\n

Cena je platn\u00e1 v\u017edy na jeden t\u00fdden (PO-NE). Kategorie jsou rozd\u011bleny do cenov\u00fdch hladin. Aktu\u00e1ln\u00ed cen\u00edk Product Ads k dispozici zde<\/a>.<\/p>\n<\/div>\n\n\n\n

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P\u0159\u00edklady zobrazen\u00ed Product Ads<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Product Ads v kategorii na desktopu<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Product Ads v kategorii na mobilu<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Product Ads v detailu produktu na desktopu<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Product Ads v detailu produktu na mobilu<\/em><\/p>\n\n\n\n

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Pokud chcete rezervovat term\u00edn nebo nenajdete kategorii, ve kter\u00e9 chcete inzerovat obra\u0165te se pros\u00edm na sv\u00e9ho obchodn\u00edho z\u00e1stupce nebo na vendori@firma.seznam.cz<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Nov\u00fd reklamn\u00ed form\u00e1t Seznam.cz, kter\u00fd v\u00e1m umo\u017en\u00ed vytopovat va\u0161e produktov\u00e9 karty. V r\u00e1mci ceny si m\u016f\u017eete zvolit 2 produkty. Jeden se zobraz\u00ed na 2. pozici a druh\u00fd na 12. pozici v r\u00e1mci kategorie i relevantn\u00edho hled\u00e1n\u00ed na Zbo\u017e\u00ed.cz. Produkty se sou\u010dasn\u011b zobraz\u00ed i na detailu v\u0161ech produkt\u016f dan\u00e9 kategorie v sekci \u201cPodobn\u00e9 v\u00fdrobky\u201d. Topovan\u00e9 produkty […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[31],"page_tag":[],"service_status_category":[],"class_list":["post-21","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":9,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":267,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/pages\/21\/revisions\/267"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/page_category?post=21"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/page_tag?post=21"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/vendorske-spoluprace\/wp-json\/wp\/v2\/service_status_category?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}