{"id":173,"date":"2024-10-13T00:50:17","date_gmt":"2024-10-12T22:50:17","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/ucet\/?page_id=173"},"modified":"2025-06-17T15:34:49","modified_gmt":"2025-06-17T13:34:49","slug":"reklama-a-personalizace","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/ucet\/data-a-personalizace\/reklama-a-personalizace\/","title":{"rendered":"Reklama a Personalizace"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><nav class=\"menu-anchors\">\n<ul>\n\t<li><a href=\"#placene-produkty\">Nastaven\u00ed placen\u00fdch produkt\u016f<\/a><\/li>\n<li><a href=\"#nastaveni-souhlasu\">Nastaven\u00ed souhlas\u016f s personalizac\u00ed<\/a><\/li>\n<\/ul>\n\n<\/nav>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"is-style-link-external\">Ve sv\u00e9m <a href=\"https:\/\/ucet.seznam.cz\/\" data-type=\"link\" data-id=\"https:\/\/ucet.seznam.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seznam \u00da\u010dtu<\/a> m\u00e1te na jednom m\u00edst\u011b zobrazeny ve\u0161ker\u00e9 nastaven\u00ed t\u00fdkaj\u00edc\u00ed se souhlas\u016f s personalizac\u00ed obsahu a reklamy. Jedn\u00e1 se o nastaven\u00ed sd\u00edlen\u00ed dat se spole\u010dnost\u00ed Seznam.cz a p\u0159\u00edpadn\u00fdmi partnery.<\/p>\n\n\n\n<p>Personalizace obsahu se t\u00fdk\u00e1 zejm\u00e9na \u010dl\u00e1nk\u016f, kter\u00e9 se v\u00e1m zobrazuj\u00ed nap\u0159. na Seznam.cz. Pokud m\u00e1te povolenou personalizaci obsahu, \u010dl\u00e1nky se v\u00e1m zobrazuj\u00ed podle va\u0161ich z\u00e1jm\u016f, kter\u00e9 s n\u00e1mi sd\u00edl\u00edte.<\/p>\n\n\n\n<p>Personalizace reklamy se t\u00fdk\u00e1 zobrazov\u00e1n\u00ed reklam podle toho, co aktu\u00e1ln\u011b hled\u00e1te, abychom v\u00e1m nab\u00eddli reklamu \u0161itou na m\u00edru va\u0161im aktu\u00e1ln\u00edm pot\u0159eb\u00e1m a z\u00e1jm\u016fm.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1984\" height=\"968\" src=\"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2024\/10\/personalizace-overview-1984x968.png\" alt=\"\" class=\"wp-image-676\" style=\"width:643px\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2024\/10\/personalizace-overview-1984x968.png 1984w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2024\/10\/personalizace-overview-992x484.png 992w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2024\/10\/personalizace-overview-320x156.png 320w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2024\/10\/personalizace-overview-768x375.png 768w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2024\/10\/personalizace-overview-1536x750.png 1536w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2024\/10\/personalizace-overview-2048x1000.png 2048w\" sizes=\"auto, (max-width: 1984px) 100vw, 1984px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"placene-produkty\">Nastaven\u00ed placen\u00fdch produkt\u016f<\/h2>\n\n\n\n<p>V horn\u00ed \u010d\u00e1sti jsou zobrazeny produkty&nbsp;<a href=\"https:\/\/o-seznam.cz\/napoveda\/ucet\/data-a-personalizace\/seznam-bez-personalizovane-reklamy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Seznam bez personalizovan\u00e9 reklamy<\/strong><\/a>&nbsp;a&nbsp;<a href=\"https:\/\/o-seznam.cz\/napoveda\/ucet\/data-a-personalizace\/seznam-bez-reklam\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Seznam bez reklam<\/strong><\/a>.&nbsp;<br>U obou produkt\u016f m\u016f\u017eete vid\u011bt mo\u017enost jejich zakoupen\u00ed, p\u0159\u00edpadn\u011b vyzkou\u0161en\u00ed zdarma.&nbsp;<\/p>\n\n\n\n<p>Pokud m\u00e1te n\u011bkter\u00fd produkt zakoupen, zobraz\u00ed se v\u00e1m datum, do kdy je zaplacen. Bli\u017e\u0161\u00ed informace o objedn\u00e1vce p\u0159edplatn\u00e9ho naleznete v detailu produktu kliknut\u00edm na tla\u010d\u00edtko&nbsp;<strong>\u201eZm\u011bnit\u201c<\/strong>.&nbsp;<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b kliknut\u00ed na toto tla\u010d\u00edtko budete p\u0159esm\u011brov\u00e1ni do sekce&nbsp;<strong><a href=\"https:\/\/ucet.seznam.cz\/transactions\">Platby a p\u0159edplatn\u00e1<\/a><\/strong>, kde si m\u016f\u017eete sv\u00e9 produkty dle pot\u0159eby upravit.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1772\" height=\"970\" src=\"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2025\/06\/snimek-obrazovky-2025-06-16-v120407.png\" alt=\"\" class=\"wp-image-1951\" style=\"width:641px\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2025\/06\/snimek-obrazovky-2025-06-16-v120407.png 1772w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2025\/06\/snimek-obrazovky-2025-06-16-v120407-992x543.png 992w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2025\/06\/snimek-obrazovky-2025-06-16-v120407-320x175.png 320w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2025\/06\/snimek-obrazovky-2025-06-16-v120407-768x420.png 768w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2025\/06\/snimek-obrazovky-2025-06-16-v120407-1536x841.png 1536w\" sizes=\"auto, (max-width: 1772px) 100vw, 1772px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1984\" height=\"840\" src=\"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2025\/06\/snimek-obrazovky-2025-06-17-v153431-1984x840.png\" alt=\"\" class=\"wp-image-1956\" style=\"width:643px\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2025\/06\/snimek-obrazovky-2025-06-17-v153431-1984x840.png 1984w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2025\/06\/snimek-obrazovky-2025-06-17-v153431-992x420.png 992w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2025\/06\/snimek-obrazovky-2025-06-17-v153431-320x135.png 320w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2025\/06\/snimek-obrazovky-2025-06-17-v153431-768x325.png 768w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2025\/06\/snimek-obrazovky-2025-06-17-v153431-1536x650.png 1536w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2025\/06\/snimek-obrazovky-2025-06-17-v153431-2048x867.png 2048w\" sizes=\"auto, (max-width: 1984px) 100vw, 1984px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"nastaveni-souhlasu\">Nastaven\u00ed souhlas\u016f s personalizac\u00ed<\/h2>\n\n\n\n<p>N\u00ed\u017ee naleznete nastaven\u00ed ve\u0161ker\u00fdch souhlas\u016f s personalizac\u00ed obsahu a reklamy.<\/p>\n\n\n\n<p>Nastavit si m\u016f\u017eete souhlas i nesouhlas kliknut\u00edm na tla\u010d\u00edtko Zm\u011bnit, ov\u0161em nesouhlas s personalizac\u00ed reklamy a ulo\u017een\u00edm dat do za\u0159\u00edzen\u00ed je podm\u00edn\u011bn zakoupen\u00edm jedno z v\u00fd\u0161e uveden\u00fdch produkt\u016f.<\/p>\n\n\n\n<p>Kliknut\u00edm vyvol\u00e1te dialog pro nastaven\u00ed, pokud vypnete souhlas s ukl\u00e1d\u00e1n\u00edm dat do za\u0159\u00edzen\u00ed a personalizaci reklamy, nebude mo\u017en\u00e9 nastaven\u00ed ulo\u017eit.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"465\" src=\"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2024\/10\/personalizace-souhlasy.png\" alt=\"\" class=\"wp-image-680\" style=\"width:643px\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2024\/10\/personalizace-souhlasy.png 634w, https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-content\/uploads\/sites\/10\/2024\/10\/personalizace-souhlasy-320x235.png 320w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve sv\u00e9m Seznam \u00da\u010dtu m\u00e1te na jednom m\u00edst\u011b zobrazeny ve\u0161ker\u00e9 nastaven\u00ed t\u00fdkaj\u00edc\u00ed se souhlas\u016f s personalizac\u00ed obsahu a reklamy. Jedn\u00e1 se o nastaven\u00ed sd\u00edlen\u00ed dat se spole\u010dnost\u00ed Seznam.cz a p\u0159\u00edpadn\u00fdmi partnery. Personalizace obsahu se t\u00fdk\u00e1 zejm\u00e9na \u010dl\u00e1nk\u016f, kter\u00e9 se v\u00e1m zobrazuj\u00ed nap\u0159. na Seznam.cz. Pokud m\u00e1te povolenou personalizaci obsahu, \u010dl\u00e1nky se v\u00e1m zobrazuj\u00ed podle va\u0161ich [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":98,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[24],"page_tag":[],"service_status_category":[],"class_list":["post-173","page","type-page","status-publish","hentry"],"acf":[],"lang":"cs","translations":{"cs":173},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-json\/wp\/v2\/pages\/173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-json\/wp\/v2\/comments?post=173"}],"version-history":[{"count":7,"href":"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-json\/wp\/v2\/pages\/173\/revisions"}],"predecessor-version":[{"id":1957,"href":"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-json\/wp\/v2\/pages\/173\/revisions\/1957"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-json\/wp\/v2\/pages\/98"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-json\/wp\/v2\/media?parent=173"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-json\/wp\/v2\/page_category?post=173"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-json\/wp\/v2\/page_tag?post=173"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/ucet\/wp-json\/wp\/v2\/service_status_category?post=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}