{"id":68,"date":"2024-10-16T08:32:07","date_gmt":"2024-10-16T06:32:07","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/sbazar\/?page_id=68"},"modified":"2026-02-01T14:59:48","modified_gmt":"2026-02-01T13:59:48","slug":"pravidla-inzerce-sbazar","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/sbazar\/jak-inzerovat\/pravidla-inzerce-sbazar\/","title":{"rendered":"Pravidla inzerce na Sbazar.cz"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"is-style-wrap-balance\">Ka\u017ed\u00fd inzer\u00e1t vlo\u017een\u00fd na Sbazar.cz mus\u00ed spl\u0148ovat\u00a0<strong>pravidla inzerce<\/strong>. Inzer\u00e1ty jsou pr\u016fb\u011b\u017en\u011b kontrolov\u00e1ny a pokud n\u011bkter\u00e9 z pravidel nespl\u0148uj\u00ed, mohou b\u00fdt\u00a0<strong>zam\u00edtnuty nebo odstran\u011bny<\/strong>. D\u016fvod v\u017edy zas\u00edl\u00e1me inzerentovi e-mailem. <br>Opakovan\u00e9 poru\u0161ov\u00e1n\u00ed pravidel m\u016f\u017ee v\u00e9st a\u017e k\u00a0<strong>omezen\u00ed nebo zablokov\u00e1n\u00ed \u00fa\u010dtu<\/strong>.<\/p>\n\n\n\n<p>N\u00ed\u017ee najdete p\u0159ehled pravidel inzerce. Jejich pln\u00e9 zn\u011bn\u00ed je k dispozici v ofici\u00e1ln\u00edm dokumentu <br><strong><a href=\"https:\/\/o-seznam.cz\/napoveda\/sbazar\/wp-content\/uploads\/sites\/19\/2024\/10\/pravidla-pro-inzerci-1.pdf\">Pravidla pro inzerci na Sbazar.cz<\/a><\/strong>\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Obecn\u00e1 pravidla<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inzer\u00e1t nesm\u00ed propagovat n\u00e1sil\u00ed, rasovou nesn\u00e1\u0161enlivost, pornografii ani jin\u00fd obsah v rozporu s pr\u00e1vn\u00edmi p\u0159edpisy, dobr\u00fdmi mravy nebo ve\u0159ejn\u00fdm po\u0159\u00e1dkem.<\/li>\n\n\n\n<li>Nen\u00ed dovoleno nab\u00edzet zbo\u017e\u00ed nebo slu\u017eby, jejich\u017e prodej je zak\u00e1z\u00e1n nebo omezen z\u00e1konem.<\/li>\n\n\n\n<li>Pokud je k prodeji zbo\u017e\u00ed nebo poskytnut\u00ed slu\u017eby nutn\u00e9 povolen\u00ed, koncese nebo jin\u00e9 opr\u00e1vn\u011bn\u00ed, m\u016f\u017ee inzer\u00e1t vlo\u017eit pouze osoba, kter\u00e1 je t\u00edmto opr\u00e1vn\u011bn\u00edm skute\u010dn\u011b disponuje.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Kontaktn\u00ed \u00fadaje a reklama<\/h3>\n\n\n\n<p>Text inzer\u00e1tu ani p\u0159ilo\u017een\u00e9 soubory\u00a0<strong>nesm\u00ed obsahovat<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>telefonn\u00ed \u010d\u00edsla,<\/li>\n\n\n\n<li>e-mailov\u00e9 adresy,<\/li>\n\n\n\n<li>webov\u00e9 odkazy (URL),<\/li>\n\n\n\n<li>\u010d\u00edsla bankovn\u00edch \u00fa\u010dt\u016f,<\/li>\n\n\n\n<li>jin\u00e9 kontaktn\u00ed nebo identifika\u010dn\u00ed \u00fadaje.<\/li>\n<\/ul>\n\n\n\n<p>Zak\u00e1z\u00e1ny jsou tak\u00e9 inzer\u00e1ty obsahuj\u00edc\u00ed reklamu nebo odkazy na jin\u00e9 inzertn\u00ed servery se stejn\u00fdm zam\u011b\u0159en\u00edm.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Typ a zp\u016fsob inzerce<\/h3>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Sbazar.cz je ur\u010den\u00a0<strong>v\u00fdhradn\u011b k nab\u00eddce zbo\u017e\u00ed a slu\u017eeb<\/strong>. Popt\u00e1vkov\u00e9 inzer\u00e1ty nebo jin\u00e1 sd\u011blen\u00ed vkl\u00e1dat nelze.<br>Jeden inzerent m\u016f\u017ee m\u00edt maxim\u00e1ln\u011b\u00a0<strong>500 aktivn\u00edch inzer\u00e1t\u016f<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Nen\u00ed povoleno:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vkl\u00e1dat duplicitn\u00ed inzer\u00e1ty,<\/li>\n\n\n\n<li>nab\u00edzet stejn\u00fd druh zbo\u017e\u00ed ve v\u00edce inzer\u00e1tech (nap\u0159. pouze odli\u0161n\u00e1 barva nebo velikost),<\/li>\n\n\n\n<li>pou\u017e\u00edvat automatick\u00e9 n\u00e1stroje, importy nebo jin\u00e9 nestandardn\u00ed zp\u016fsoby vkl\u00e1d\u00e1n\u00ed.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Za nepovolen\u00fd zp\u016fsob vyu\u017e\u00edv\u00e1n\u00ed slu\u017eby se pova\u017euje nap\u0159\u00edklad:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>opakovan\u00e9 ukl\u00e1d\u00e1n\u00ed inzer\u00e1t\u016f bez zm\u011bny obsahu,<\/li>\n\n\n\n<li>maz\u00e1n\u00ed inzer\u00e1t\u016f p\u0159ed vypr\u0161en\u00edm platnosti a jejich op\u011btovn\u00e9 zakl\u00e1d\u00e1n\u00ed,<\/li>\n\n\n\n<li>zakl\u00e1d\u00e1n\u00ed v\u00edce \u00fa\u010dt\u016f za \u00fa\u010delem obch\u00e1zen\u00ed pravidel.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Obsah inzer\u00e1tu<\/h3>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Inzer\u00e1t je t\u0159eba za\u0159adit do co <strong>nejp\u0159esn\u011bj\u0161\u00ed mo\u017en\u00e9 kategorie<\/strong>.<\/p>\n\n\n\n<p>Inzer\u00e1t mus\u00ed obsahovat\u00a0<strong>pravdiv\u00e9 a \u00fapln\u00e9 informace<\/strong>\u00a0o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nab\u00edzen\u00e9m zbo\u017e\u00ed nebo slu\u017eb\u011b,<\/li>\n\n\n\n<li>jejich stavu,<\/li>\n\n\n\n<li>cen\u011b a podm\u00ednk\u00e1ch prodeje.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Text inzer\u00e1tu<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mus\u00ed b\u00fdt napsan\u00fd \u010desky,<\/li>\n\n\n\n<li>jednozna\u010dn\u011b popisovat p\u0159edm\u011bt nab\u00eddky,<\/li>\n\n\n\n<li>nesm\u00ed obsahovat vulgarismy, reklamn\u00ed sd\u011blen\u00ed, ot\u00e1zky, vyk\u0159i\u010dn\u00edky, emotikony, text psan\u00fd velk\u00fdmi p\u00edsmeny ani zm\u00ednky o konkurenci.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Fotografie<\/h3>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Fotografie mus\u00ed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zobrazovat konkr\u00e9tn\u00ed nab\u00edzen\u00e9 zbo\u017e\u00ed,<\/li>\n\n\n\n<li>b\u00fdt po\u0159\u00edzen\u00e9 p\u0159\u00edmo prodejcem,<\/li>\n\n\n\n<li>odpov\u00eddat skute\u010dn\u00e9mu stavu zbo\u017e\u00ed.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Nen\u00ed dovoleno pou\u017e\u00edvat:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>katalogov\u00e9 fotografie,<\/li>\n\n\n\n<li>fotografie sta\u017een\u00e9 z internetu,<\/li>\n\n\n\n<li>fotografie s logy, vodoznaky, reklamn\u00edmi texty nebo grafick\u00fdmi \u00fapravami.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Nepovolen\u00e9 zbo\u017e\u00ed a slu\u017eby<\/h3>\n\n\n\n<p>Na Sbazar.cz <strong>nen\u00ed dovoleno<\/strong> nab\u00edzet mimo jin\u00e9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tab\u00e1kov\u00e9 v\u00fdrobky, alkohol, elektronick\u00e9 cigarety,<\/li>\n\n\n\n<li>drogy, l\u00e9\u010diva na p\u0159edpis, hormon\u00e1ln\u00ed antikoncepci,<\/li>\n\n\n\n<li>zbran\u011b, st\u0159elivo, pyrotechniku,<\/li>\n\n\n\n<li>finan\u010dn\u00ed slu\u017eby, p\u016fj\u010dky, poji\u0161t\u011bn\u00ed,<\/li>\n\n\n\n<li>nehmotn\u00e9 zbo\u017e\u00ed (\u00fa\u010dty, k\u00f3dy, licen\u010dn\u00ed kl\u00ed\u010de),<\/li>\n\n\n\n<li>pad\u011blky a napodobeniny zna\u010dek,<\/li>\n\n\n\n<li>erotick\u00e9 a pornografick\u00e9 slu\u017eby a pom\u016fcky,<\/li>\n\n\n\n<li>nab\u00eddky zam\u011bstn\u00e1n\u00ed a zprost\u0159edkov\u00e1n\u00ed pr\u00e1ce.<\/li>\n<\/ul>\n\n\n\n<p>Kompletn\u00ed seznam nepovolen\u00e9ho zbo\u017e\u00ed a slu\u017eeb je uveden v <a href=\"https:\/\/o-seznam.cz\/napoveda\/sbazar\/wp-content\/uploads\/sites\/19\/2024\/10\/pravidla-pro-inzerci-1.pdf\">ofici\u00e1ln\u00edch pravidlech<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Dal\u0161\u00ed povinnosti inzerenta<\/h3>\n\n\n\n<p>P\u0159i inzerci specifick\u00fdch kategori\u00ed (nap\u0159. potraviny, veterin\u00e1rn\u00ed p\u0159\u00edpravky, poh\u0159ebn\u00ed slu\u017eby) je inzerent povinen zajistit, aby byl inzer\u00e1t v souladu se z\u00e1konem o regulaci reklamy.<br>Za obsah inzer\u00e1tu nese plnou odpov\u011bdnost v\u017edy inzerent.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ka\u017ed\u00fd inzer\u00e1t vlo\u017een\u00fd na Sbazar.cz mus\u00ed spl\u0148ovat\u00a0pravidla inzerce. Inzer\u00e1ty jsou pr\u016fb\u011b\u017en\u011b kontrolov\u00e1ny a pokud n\u011bkter\u00e9 z pravidel nespl\u0148uj\u00ed, mohou b\u00fdt\u00a0zam\u00edtnuty nebo odstran\u011bny. D\u016fvod v\u017edy zas\u00edl\u00e1me inzerentovi e-mailem. Opakovan\u00e9 poru\u0161ov\u00e1n\u00ed pravidel m\u016f\u017ee v\u00e9st a\u017e k\u00a0omezen\u00ed nebo zablokov\u00e1n\u00ed \u00fa\u010dtu. N\u00ed\u017ee najdete p\u0159ehled pravidel inzerce. Jejich pln\u00e9 zn\u011bn\u00ed je k dispozici v ofici\u00e1ln\u00edm dokumentu Pravidla pro inzerci na [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"parent":341,"menu_order":50,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[33],"page_tag":[],"service_status_category":[],"class_list":["post-68","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/sbazar\/wp-json\/wp\/v2\/pages\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/sbazar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/sbazar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/sbazar\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/sbazar\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":11,"href":"https:\/\/o-seznam.cz\/napoveda\/sbazar\/wp-json\/wp\/v2\/pages\/68\/revisions"}],"predecessor-version":[{"id":705,"href":"https:\/\/o-seznam.cz\/napoveda\/sbazar\/wp-json\/wp\/v2\/pages\/68\/revisions\/705"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/sbazar\/wp-json\/wp\/v2\/pages\/341"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/sbazar\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/sbazar\/wp-json\/wp\/v2\/page_category?post=68"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/sbazar\/wp-json\/wp\/v2\/page_tag?post=68"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/sbazar\/wp-json\/wp\/v2\/service_status_category?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}