{"id":87,"date":"2025-07-25T17:19:13","date_gmt":"2025-07-25T15:19:13","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/?page_id=87"},"modified":"2025-08-15T14:31:47","modified_gmt":"2025-08-15T12:31:47","slug":"zavazna-pravidla-pro-odkazy","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/pravidla-katalogu\/zavazna-pravidla-pro-odkazy\/","title":{"rendered":"Z\u00e1vazn\u00e1 pravidla pro odkazy"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-link-external\">V\u00e1\u017een\u00ed u\u017eivatel\u00e9, p\u0159e\u010dt\u011bte si pozorn\u011b n\u00e1sleduj\u00edc\u00ed pravidla ur\u010duj\u00edc\u00ed podobu odkaz\u016f v katalogu&nbsp;<a href=\"https:\/\/odkazy.seznam.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">odkazy.seznam.cz<\/a>.<\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Obecn\u00e1 pravidla<\/h2>\n\n\n\n<p><strong>Webov\u00e1 prezentace mus\u00ed spl\u0148ovat n\u00e1sleduj\u00edc\u00ed podm\u00ednky:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>obsah str\u00e1nky mus\u00ed b\u00fdt aktu\u00e1ln\u00ed a kvalitn\u00ed.<\/li>\n\n\n\n<li>mus\u00ed b\u00fdt z v\u011bt\u0161\u00ed \u010d\u00e1sti dokon\u010dena.<\/li>\n\n\n\n<li>mus\u00ed b\u00fdt naps\u00e1na v \u010desk\u00e9m \u010di slovensk\u00e9m jazyce (ve v\u00fdjime\u010dn\u00fdch p\u0159\u00edpadech velmi kvalitn\u00edho obsahu je mo\u017en\u00e9 schv\u00e1lit i web v anglick\u00e9m jazyce).<\/li>\n\n\n\n<li>nesm\u00ed se jednat o MFA (str\u00e1nky vytvo\u0159en\u00e9 jen pro vyd\u011bl\u00e1v\u00e1n\u00ed na zobrazov\u00e1n\u00ed reklamy a affiliate odkaz\u016f), SEO str\u00e1nky (str\u00e1nky vytvo\u0159en\u00e9 jen pro odkazov\u00e1n\u00ed na jin\u00e9 str\u00e1nky), produktov\u00e9 mikrostr\u00e1nky (popisuj\u00edc\u00ed n\u011bjak\u00fd produkt), weby zprost\u0159edkov\u00e1vaj\u00edc\u00ed snadno dostupn\u00fd obsah z jin\u00fdch server\u016f (typicky weby vyu\u017e\u00edvaj\u00edc\u00ed arch\u00edvy jin\u00fdch slu\u017eeb a embed videa) a podobn\u00e9 obvykle m\u00e1lo kvalitn\u00ed a pro b\u011b\u017en\u00e9ho u\u017eivatele zbyte\u010dn\u00e9 webov\u00e9 str\u00e1nky.<\/li>\n\n\n\n<li>nesm\u00ed se jednat o web, kter\u00fd zprost\u0159edkov\u00e1v\u00e1 obsah jin\u00fdch server\u016f (typicky str\u00e1nky s odkazy do videoarch\u00edv\u016f televiz\u00ed, nebo embed videi z jin\u00fdch server\u016f).<\/li>\n\n\n\n<li>nesm\u00ed se jednat o web nab\u00edzej\u00edc\u00ed slu\u017eby, produkty, nebo obsah zve\u0159ejn\u011bn\u00fd pouze za poplatek. Firmy lze zdarma um\u00edstit do katalogu&nbsp;<a class=\"is-style-link-external\" href=\"http:\/\/www.firmy.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.firmy.cz<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Ve v\u0161ech p\u0159\u00edpadech v\u010detn\u011b nejasnost\u00ed jsou kone\u010dn\u00fdmi arbitry administr\u00e1to\u0159i odkazov\u00e9ho katalogu odkazy.seznam.cz.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">URL (internetov\u00e1 adresa str\u00e1nky)<\/h2>\n\n\n\n<p><strong>URL odkazu mus\u00ed b\u00fdt:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pln\u011b funk\u010dn\u00ed v dob\u011b pod\u00e1n\u00ed \u017e\u00e1dosti o zat\u0159\u00edd\u011bn\u00ed odkazu.<\/li>\n\n\n\n<li>v souladu s textem \u017e\u00e1dosti o p\u0159id\u00e1n\u00ed odkazu.<\/li>\n\n\n\n<li>zad\u00e1no s http:\/\/ na za\u010d\u00e1tku.<\/li>\n<\/ul>\n\n\n\n<p>URL nesm\u00ed m\u00ed\u0159it na skripty placen\u00fdch server\u016f, kter\u00e9 na konci obsahuj\u00ed znaky pro identifikaci u\u017eivatele (jm\u00e9no, ID apod.). Nesm\u00ed se jednat o p\u0159esm\u011brovanou str\u00e1nku, tzv. redirect.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">N\u00e1zev str\u00e1nky<\/h2>\n\n\n\n<p><strong>Pravidla pro n\u00e1zev str\u00e1nky:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nesm\u00ed b\u00fdt del\u0161\u00ed ne\u017e 25 znak\u016f.<\/li>\n\n\n\n<li>pokud n\u00e1zev popisuje osobn\u00ed str\u00e1nku, pak mus\u00ed b\u00fdt zaps\u00e1n v podob\u011b, uveden\u00e9 na str\u00e1nk\u00e1ch.<\/li>\n\n\n\n<li>mus\u00ed za\u010d\u00ednat velk\u00fdm p\u00edsmenem, pop\u0159\u00edpad\u011b zd\u016fvodnitelnou \u010d\u00edslovkou, nikoli znaky, jako: !, @, #, $, %, ^, &amp;, &#8230;, * apod., za prvn\u00edm p\u00edsmenem n\u00e1sleduj\u00ed&nbsp;mal\u00e1&nbsp;p\u00edsmena.<\/li>\n\n\n\n<li>nesm\u00ed obsahovat superlativy, jako nejlep\u0161\u00ed, nejhor\u0161\u00ed (s v\u00fdjimkou pokud jde nap\u0159.: o sout\u011b\u017e o nejlep\u0161\u00ed p\u00edse\u0148), zm\u00ednky o kvalit\u011b a cen\u011b (nap\u0159.: v\u00fdborn\u00fd, skv\u011bl\u00fd, levn\u00fd, v\u00fdhodn\u00fd, apod.). V\u00fdjimky plat\u00ed pouze pro n\u00e1zvy obsahuj\u00edc\u00ed slova ve tvaru obecn\u011b pou\u017e\u00edvan\u00e9m na internetu.<\/li>\n\n\n\n<li>n\u00e1zev poukazuj\u00edc\u00ed na odkaz, kter\u00fd je \u010dasov\u011b omezen (kulturn\u00ed akce apod.) m\u016f\u017ee uv\u00e1d\u011bt datum (pop\u0159. rok) kon\u00e1n\u00ed, ale pouze v p\u0159\u00edpad\u011b, \u017ee vypr\u0161en\u00ed zobrazov\u00e1n\u00ed odkazu v odkazov\u00e9m katalogu je nastaveno na datum, kdy tato akce kon\u010d\u00ed.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Popis odkazu<\/h2>\n\n\n\n<p><strong>Popis odkazu bl\u00ed\u017ee ur\u010duje obsah webov\u00e9 prezentace, na kterou odkazuje a mus\u00ed spl\u0148ovat tyto podm\u00ednky:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>popis mus\u00ed b\u00fdt tvo\u0159en smyslupln\u00fdmi v\u011btami. V\u011bty popisu mus\u00ed v\u017edy za\u010d\u00ednat velk\u00fdm p\u00edsmenem a pokra\u010dovat mal\u00fdmi.<\/li>\n\n\n\n<li>v\u011bty popisu mus\u00ed obsahovat pouze stru\u010dnou charakteristiku str\u00e1nky a jejich forma mus\u00ed b\u00fdt nad\u010dasov\u00e1<\/li>\n\n\n\n<li>popisek mus\u00ed b\u00fdt v souladu s&nbsp;<a class=\"is-style-link-external\" href=\"https:\/\/prirucka.ujc.cas.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">pravidly \u010desk\u00e9ho pravopisu<\/a>.<\/li>\n\n\n\n<li>popis kon\u010d\u00ed standardn\u00edm interpunk\u010dn\u00edm znam\u00e9nkem, preferov\u00e1na je te\u010dka. Ostatn\u00ed interpunk\u010dn\u00ed znam\u00e9nka mohou b\u00fdt pou\u017eita pouze ve v\u00fdjime\u010dn\u00fdch p\u0159\u00edpadech.<\/li>\n\n\n\n<li>v popisu nesm\u00ed b\u00fdt obsa\u017eena slova s p\u0159edponou &#8222;nej&#8220; (pokud nejde nap\u0159. o sout\u011b\u017e o nejlep\u0161\u00ed p\u00edse\u0148), obecn\u011b superlativy a zm\u00ednky o kvalit\u011b, kvantit\u011b, slev\u00e1ch nebo cen\u011b (nap\u0159.: v\u00fdborn\u00fd, nejv\u00fdhodn\u011bj\u0161\u00ed, levn\u00fd, v\u00fdhodn\u00fd, zdarma), e-mailov\u00e9 \u010di telefonn\u00ed kontakty a po\u0161tovn\u00ed adresu.<\/li>\n\n\n\n<li>pokud popisek odkazuje na \u010dasov\u011b omezenou akci, je povoleno v popisku uv\u00e1d\u011bt i datum jej\u00edho kon\u00e1n\u00ed.<\/li>\n\n\n\n<li>v popisu nen\u00ed dovoleno uv\u00e1d\u011bt prom\u011bnliv\u00e9 informace typu &#8222;200 automobil\u016f ihned k odb\u011bru&#8220;.<\/li>\n\n\n\n<li>popis nesm\u00ed obsahovat v\u011bty s mizivou informa\u010dn\u00ed hodnotou (nap\u0159.: Str\u00e1nka obsahuje v\u0161echno, co jste pot\u0159ebovali v\u011bd\u011bt o&#8230;) a v\u00fd\u010det polo\u017eek nesm\u00ed b\u00fdt zakon\u010den zkratkou &#8222;atd.&#8220;<\/li>\n\n\n\n<li>popis nesm\u00ed b\u00fdt v\u00fdpisem kl\u00ed\u010dov\u00fdch slov pro hled\u00e1n\u00ed (nap\u0159. prodej, v\u00fdkup, komise, proti\u00fa\u010det, leasing).<\/li>\n\n\n\n<li>maxim\u00e1ln\u00ed d\u00e9lka popisu je 130 znak\u016f.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Kategorie<\/h2>\n\n\n\n<p><strong>Hlavn\u00edm c\u00edlem je umis\u0165ovat odkazy do tematicky spr\u00e1vn\u00fdch a relevantn\u00edch kategori\u00ed a (v p\u0159\u00edpad\u011b, \u017ee je to mo\u017en\u00e9) co nejhloub\u011bji ve stromov\u00e9 struktu\u0159e kategori\u00ed katalogu. Z\u00e1rove\u0148:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nen\u00ed mo\u017en\u00e9 p\u0159id\u00e1vat v\u00edce odkaz\u016f na jednu prezentaci do stejn\u00e9 kategorie nebo do kategorie, kter\u00e1 le\u017e\u00ed v ko\u0159enov\u00e9 struktu\u0159e kategori\u00ed pod nebo nad tou, v n\u00ed\u017e je u\u017e jin\u00fd odkaz t\u00e9to WWW prezentace za\u0159azen.<\/li>\n\n\n\n<li>obsahuje-li str\u00e1nka erotick\u00fd obsah, mus\u00ed d\u00e1le spl\u0148ovat i&nbsp;<a class=\"is-style-next\" href=\"https:\/\/o-seznam.cz\/napoveda\/odkazy\/pravidla-katalogu\/pravidla-pro-eroticke-odkazy\/\">pravidla pro za\u0159azen\u00ed odkazu s erotickou t\u00e9matikou<\/a><\/li>\n\n\n\n<li>do n\u011bkter\u00fdch obecn\u00fdch kategori\u00ed jako Cestov\u00e1n\u00ed, Erotika, Zpravodajstv\u00ed, atd. nen\u00ed mo\u017en\u00e9 p\u0159\u00edmo doporu\u010dit odkaz. Tzv. hlavn\u00ed kategorie jsou administrov\u00e1ny redak\u010dn\u011b a pro za\u0159azen\u00ed do t\u00e9to kategorie mus\u00ed b\u00fdt web obsahov\u011b velmi hodnotn\u00fd &#8211; viz&nbsp;<a class=\"is-style-next\" href=\"https:\/\/o-seznam.cz\/napoveda\/odkazy\/pravidla-katalogu\/zarazeni-odkazu-do-hlavnich-kategorii\/\">pravidla pro za\u0159azen\u00ed odkaz\u016f do hlavn\u00edch kategori\u00ed<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Po\u010det a podoba odkaz\u016f<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V p\u0159\u00edpad\u011b nekomer\u010dn\u00edho z\u00e1znamu mohou b\u00fdt v odkazov\u00e9m katalogu nejv\u00fd\u0161e 3 odkazy na stejnou str\u00e1nku. Toto pravidlo plat\u00ed pouze v p\u0159\u00edpad\u011b, \u017ee si obsah odkazu svou kvalitou zasluhuje za\u0159azen\u00ed do v\u00edce ne\u017e jedn\u00e9 kategorie. V p\u0159\u00edpad\u011b hodnotn\u00e9ho obsahu m\u016f\u017ee administr\u00e1tor odkazov\u00e9ho katalogu ud\u011blit dal\u0161\u00ed v\u00fdjimku.<\/li>\n\n\n\n<li>Odkazy um\u00edst\u011bn\u00e9 v kategori\u00edch, kde je nutn\u00e1 \u010dast\u00e1 aktualizace (nap\u0159. programy kin), mus\u00ed b\u00fdt aktualizov\u00e1ny a jejich obsah nesm\u00ed b\u00fdt star\u0161\u00ed ne\u017e 3 m\u011bs\u00edce, jinak mohou b\u00fdt smaz\u00e1ny.<\/li>\n\n\n\n<li>Str\u00e1nka mus\u00ed v\u00e9st p\u0159\u00edmo na obsah uv\u00e1d\u011bn\u00fd v popisu. V p\u0159\u00edpad\u011b p\u0159esm\u011brov\u00e1n\u00ed na zcela jinou prezentaci bude odkaz smaz\u00e1n. To sam\u00e9 se t\u00fdk\u00e1 p\u0159\u00edpad\u016f, kdy odkaz obsahuje obt\u011b\u017euj\u00edc\u00ed nevy\u017e\u00e1danou reklamu (nap\u0159. pop-up okna), viry, p\u0159esm\u011brov\u00e1n\u00ed na jinou sazbou placen\u00e9 p\u0159ipojen\u00ed, tzv. dialer a jin\u00e9 \u0161kodliv\u00e9 a obt\u011b\u017euj\u00edc\u00ed prvky.<\/li>\n\n\n\n<li>Prezentace mus\u00ed obsahovat hodnotn\u00e9 informace, mus\u00ed &nbsp;b\u00fdt aktualizov\u00e1na (pokud to charakter informac\u00ed vy\u017eaduje) a nesm\u00ed obsahovat komer\u010dn\u00ed obsah (typicky produktov\u00e9 mikrostr\u00e1nky).<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Nadstandardn\u00ed um\u00edst\u011bn\u00ed<\/strong><\/h2>\n\n\n\n<p class=\"is-style-next\">M\u00e1te-li z\u00e1jem o um\u00edst\u011bn\u00ed reklamy v katalogu Seznam, vyu\u017eijte&nbsp;<a href=\"https:\/\/o-seznam.cz\/napoveda\/odkazy\/reklama\/inzerce\/\">placen\u00e9 produkty a slu\u017eby<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e1\u017een\u00ed u\u017eivatel\u00e9, p\u0159e\u010dt\u011bte si pozorn\u011b n\u00e1sleduj\u00edc\u00ed pravidla ur\u010duj\u00edc\u00ed podobu odkaz\u016f v katalogu&nbsp;odkazy.seznam.cz. Obecn\u00e1 pravidla Webov\u00e1 prezentace mus\u00ed spl\u0148ovat n\u00e1sleduj\u00edc\u00ed podm\u00ednky: Ve v\u0161ech p\u0159\u00edpadech v\u010detn\u011b nejasnost\u00ed jsou kone\u010dn\u00fdmi arbitry administr\u00e1to\u0159i odkazov\u00e9ho katalogu odkazy.seznam.cz. URL (internetov\u00e1 adresa str\u00e1nky) URL odkazu mus\u00ed b\u00fdt: URL nesm\u00ed m\u00ed\u0159it na skripty placen\u00fdch server\u016f, kter\u00e9 na konci obsahuj\u00ed znaky pro identifikaci u\u017eivatele [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":0,"parent":83,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[31],"page_tag":[],"service_status_category":[],"class_list":["post-87","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/pages\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":29,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/pages\/87\/revisions"}],"predecessor-version":[{"id":366,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/pages\/87\/revisions\/366"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/pages\/83"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/page_category?post=87"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/page_tag?post=87"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/service_status_category?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}