{"id":105,"date":"2025-08-04T13:55:11","date_gmt":"2025-08-04T11:55:11","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/?page_id=105"},"modified":"2026-01-22T07:51:45","modified_gmt":"2026-01-22T06:51:45","slug":"inzerce","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/reklama\/inzerce\/","title":{"rendered":"Inzerce"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Chcete inzerovat na odkazy.seznam.cz? <\/h2>\n\n\n\n<p>Inzerovat m\u016f\u017eete\u00a0na odkazov\u00e9m katalogu\u00a0jednodu\u0161e v r\u00e1mci\u00a0<a href=\"https:\/\/napoveda.sklik.cz\/zaciname-inzerovat\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">reklamn\u00ed s\u00edt\u011b Sklik<\/a>\u00a0s\u00a0<a href=\"https:\/\/napoveda.sklik.cz\/reklamy\/kombinovana-reklama\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">textov\u00fdmi inzer\u00e1ty<\/a>\u00a0pomoc\u00ed\u00a0<a href=\"https:\/\/napoveda.sklik.cz\/cileni\/#umisteni\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">c\u00edlen\u00ed na um\u00edst\u011bn\u00ed<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list is-style-circle\">\n<li>Za\u010d\u00edt inzerovat m\u016f\u017eete po p\u0159ihl\u00e1\u0161en\u00ed do&nbsp;<a class=\"is-style-link-external\" href=\"https:\/\/www.sklik.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sklik \u00fa\u010dtu<\/a>.<\/li>\n\n\n\n<li>Pokud \u00fa\u010det je\u0161t\u011b nem\u00e1te,&nbsp;<a class=\"is-style-link-external\" href=\"https:\/\/www.sklik.cz\/login\/\" target=\"_blank\" rel=\"noreferrer noopener\">vytvo\u0159te si jej zde<\/a>.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Jak\u00e1 reklama se zobrazuje v odkazov\u00e9m katalogu?<\/h2>\n\n\n\n<p><strong>V odkazov\u00e9m katalogu lze inzerovat pouze pomoc\u00ed Skliku. Sklik inzer\u00e1ty se zobrazuj\u00ed na str\u00e1nk\u00e1ch kategori\u00ed, kter\u00e9 jsou 2 druh\u016f:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hlavn\u00ed kategorie &#8211;&nbsp;<\/strong>Hlavn\u00ed kategorie (<a href=\"https:\/\/odkazy.seznam.cz\/Cestovani\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">Cestov\u00e1n\u00ed<\/a>,&nbsp;<a href=\"https:\/\/odkazy.seznam.cz\/Erotika\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">Erotika<\/a>,&nbsp;<a href=\"https:\/\/odkazy.seznam.cz\/Hry\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">Hry<\/a>,&nbsp;<a href=\"https:\/\/odkazy.seznam.cz\/Informacni-a-inzertni-servery\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">Inzer\u00e1ty a informace<\/a>,&nbsp;<a href=\"https:\/\/odkazy.seznam.cz\/Kultura-a-umeni\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">Kultura a um\u011bn\u00ed<\/a>,&nbsp;<a href=\"https:\/\/odkazy.seznam.cz\/Lide-a-spolecnost\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">Lid\u00e9 a spole\u010dnost<\/a>,&nbsp;<a href=\"https:\/\/odkazy.seznam.cz\/Pocitace-a-internet\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">Po\u010d\u00edta\u010de a internet<\/a>,&nbsp;<a href=\"https:\/\/odkazy.seznam.cz\/Sport\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">Sport<\/a>,&nbsp;<a href=\"https:\/\/odkazy.seznam.cz\/Veda-a-technika\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">V\u011bda a technika<\/a>,&nbsp;<a href=\"https:\/\/odkazy.seznam.cz\/Volny-cas-a-zabava\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">Voln\u00fd \u010das a z\u00e1bava<\/a>,&nbsp;<a href=\"https:\/\/odkazy.seznam.cz\/Zpravodajstvi\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">Zpravodajstv\u00ed<\/a>) obsahuj\u00ed nad&nbsp;v\u00fdpisem odkaz\u016f<strong>&nbsp;1 reklamn\u00ed blok s a\u017e 3 inzer\u00e1ty Sklik<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Standardn\u00ed kategorie &#8211;&nbsp;<\/strong>to jsou v\u0161echny ostatn\u00ed kategorie v odkazov\u00e9m katalogu &#8211; obsahuj\u00ed nad&nbsp;v\u00fdpisem odkaz\u016f&nbsp;<strong>1 reklamn\u00ed blok s a\u017e 3 inzer\u00e1ty Sklik<\/strong>.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>N\u00e1vod jak inzerovat na odkazy.seznam.cz krok za krokem:<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list is-style-circle\">\n<li>Na&nbsp;<a class=\"is-style-link-external\" href=\"https:\/\/odkazy.seznam.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">odkazy.seznam.cz<\/a>&nbsp;si vybereme kategorie, ve kter\u00fdch chceme inzerovat a zkop\u00edrujeme si jejich URL.<\/li>\n\n\n\n<li>P\u0159ihl\u00e1s\u00edme se do&nbsp;<a class=\"is-style-link-external\" href=\"https:\/\/www.sklik.cz\/login\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skliku<\/a>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"364\" src=\"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-nastaveni.png\" alt=\"\" class=\"wp-image-408\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-nastaveni.png 700w, https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-nastaveni-320x166.png 320w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list is-style-circle\">\n<li><a class=\"is-style-link-external\" href=\"https:\/\/www.sklik.cz\/campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">Vytvo\u0159\u00edme si v Skliku kampa\u0148<\/a>&nbsp;a vypln\u00edme ji nap\u0159\u00edklad takto:\n<ul class=\"wp-block-list\">\n<li><strong>N\u00e1zev kampan\u011b<\/strong>: &#8222;odkazy.seznam.cz&#8220; (abychom jednozna\u010dn\u011b poznali kampan\u011b jen v katalogu odkazy.seznam.cz.<\/li>\n\n\n\n<li><strong>N\u00e1zev sestavy<\/strong>: &#8222;Kategorie: Sport&#8220; (abychom snadno poznali na jakou kategorii tato sestava c\u00edl\u00ed).<\/li>\n\n\n\n<li><a href=\"https:\/\/napoveda.sklik.cz\/reklamy\/kombinovana-reklama\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">Vytvo\u0159\u00edme si inzer\u00e1t<\/a>.<\/li>\n\n\n\n<li>Ulo\u017e\u00edme kliknut\u00edm na tla\u010d\u00edtko: \u201eVytvo\u0159it reklamu\u201c.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"367\" src=\"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-novareklama.png\" alt=\"\" class=\"wp-image-405\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-novareklama.png 700w, https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-novareklama-320x168.png 320w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list is-style-circle\">\n<li>Nastav\u00edme vytvo\u0159enou kampa\u0148. Na str\u00e1nce Seznamu kampan\u00ed klikneme na n\u00e1zev na\u0161\u00ed kampan\u011b, proklikneme n\u00e1zev sestavy a d\u00e1le klikneme na z\u00e1lo\u017eku ,,Um\u00edst\u011bn\u00ed\u201c<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"349\" src=\"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-sestava.png\" alt=\"\" class=\"wp-image-400\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-sestava.png 700w, https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-sestava-320x160.png 320w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list is-style-circle\">\n<li>Klikneme na tla\u010d\u00edtko <strong>\u201eP\u0159idat Um\u00edst\u011bn\u00ed\u201c.<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prolikneme n\u00e1zev Sestavy a d\u00e1le klikneme na z\u00e1lo\u017eku ,,Um\u00edst\u011bn\u00ed\u201c<\/li>\n\n\n\n<li>Klikneme na tla\u010d\u00edtko <strong>\u201eP\u0159idat Um\u00edst\u011bn\u00ed\u201c<\/strong>.<\/li>\n\n\n\n<li>Vlo\u017e\u00edme URL adresu kategori\u00ed, ve kter\u00fdch chceme zobrazovat. Pokud vlo\u017e\u00edme URL&nbsp;<a class=\"is-style-link-external\" href=\"https:\/\/odkazy.seznam.cz\/Sport\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/odkazy.seznam.cz\/Sport\/<\/a>, tak nastavujeme, \u017ee se inzer\u00e1t m\u00e1 zobrazovat i v kategorii&nbsp;<a class=\"is-style-link-external\" href=\"https:\/\/odkazy.seznam.cz\/Sport\/Golf\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/odkazy.seznam.cz\/Sport\/Golf\/<\/a>. Toto chov\u00e1n\u00ed je dob\u0159e pops\u00e1no&nbsp;<a class=\"is-style-link-external\" href=\"https:\/\/napoveda.sklik.cz\/cileni\/umisteni\/\" target=\"_blank\" rel=\"noreferrer noopener\">v n\u00e1pov\u011bd\u011b Sklik k c\u00edlen\u00ed na um\u00edst\u011bn\u00ed<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"362\" src=\"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-umisteni.png\" alt=\"\" class=\"wp-image-397\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-umisteni.png 700w, https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-umisteni-320x165.png 320w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<ol start=\"6\" class=\"wp-block-list is-style-circle\">\n<li>Pokud nechceme zobrazovat reklamu v n\u011bkter\u00e9 podkategorii, pak ji m\u016f\u017eeme vylou\u010dit \u2013 sta\u010d\u00ed kliknout na \u201eVylou\u010den\u00e1 um\u00edst\u011bn\u00ed\u201c na str\u00e1nce sestavy a p\u0159idat URL do <a href=\"https:\/\/napoveda.sklik.cz\/cileni\/umisteni\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">vylou\u010den\u00fdch URL<\/a>. Na obr\u00e1zku n\u00ed\u017ee je jako p\u0159\u00edklad zad\u00e1na URL&nbsp;<a href=\"https:\/\/odkazy.seznam.cz\/Sport\/Golf\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"is-style-link-external\">https:\/\/odkazy.seznam.cz\/Sport\/Golf\/<\/a>&nbsp;a t\u00edm se reklama v t\u00e9to kategorii nebude zobrazovat.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"363\" src=\"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-vyloucena.png\" alt=\"\" class=\"wp-image-396\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-vyloucena.png 700w, https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-content\/uploads\/sites\/28\/2026\/01\/reklama-sklik-vyloucena-320x166.png 320w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chcete inzerovat na odkazy.seznam.cz? Inzerovat m\u016f\u017eete\u00a0na odkazov\u00e9m katalogu\u00a0jednodu\u0161e v r\u00e1mci\u00a0reklamn\u00ed s\u00edt\u011b Sklik\u00a0s\u00a0textov\u00fdmi inzer\u00e1ty\u00a0pomoc\u00ed\u00a0c\u00edlen\u00ed na um\u00edst\u011bn\u00ed. Jak\u00e1 reklama se zobrazuje v odkazov\u00e9m katalogu? V odkazov\u00e9m katalogu lze inzerovat pouze pomoc\u00ed Skliku. Sklik inzer\u00e1ty se zobrazuj\u00ed na str\u00e1nk\u00e1ch kategori\u00ed, kter\u00e9 jsou 2 druh\u016f: N\u00e1vod jak inzerovat na odkazy.seznam.cz krok za krokem:<\/p>\n","protected":false},"author":67,"featured_media":0,"parent":136,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[31],"page_tag":[],"service_status_category":[],"class_list":["post-105","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/pages\/105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/comments?post=105"}],"version-history":[{"count":72,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/pages\/105\/revisions"}],"predecessor-version":[{"id":411,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/pages\/105\/revisions\/411"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/pages\/136"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/media?parent=105"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/page_category?post=105"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/page_tag?post=105"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/odkazy\/wp-json\/wp\/v2\/service_status_category?post=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}