{"id":18,"date":"2024-06-20T20:17:28","date_gmt":"2024-06-20T18:17:28","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/garant\/?page_id=18"},"modified":"2024-10-31T18:40:24","modified_gmt":"2024-10-31T17:40:24","slug":"co-je-seznam-garant","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/garant\/co-je-seznam-garant\/","title":{"rendered":"Co je Seznam Garant"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><nav class=\"menu-anchors\">\n<ul>\n\t<li><a href=\"#kde-se-reklama-zobrazuje\">Kde se reklama zobrazuje<\/a><\/li>\n<li><a href=\"#cenik\">Cen\u00edk<\/a><\/li>\n<li><a href=\"#cenovy-model\">Cenov\u00fd model<\/a><\/li>\n<li><a href=\"#sezonnost\">Sez\u00f3nnost<\/a><\/li>\n<li><a href=\"#moznosti-platby\">Mo\u017enosti platby<\/a><\/li>\n<\/ul>\n\n<\/nav>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Seznam Garant je reklamn\u00ed syst\u00e9m provozovan\u00fd spole\u010dnost\u00ed Seznam.cz pro n\u00e1kup garantovan\u00e9 reklamy.<\/p>\n\n\n\n<p>Garantovan\u00e1 reklama znamen\u00e1, \u017ee za p\u0159edem zn\u00e1mou cenu kupujete ur\u010dit\u00fd po\u010det zobrazen\u00ed vybran\u00e9ho form\u00e1tu ve zvolen\u00e9m \u010dasov\u00e9m intervalu na konkr\u00e9tn\u00edm m\u00edst\u011b na webu.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"kde-se-reklama-zobrazuje\">Kde se reklama zobrazuje<\/h2>\n\n\n\n<p>Garantovan\u00e1 reklama zakoupen\u00e1 p\u0159es Seznam Garant se zobrazuje na webech Seznamu (Seznam.cz, Novinky.cz, Seznam Zpr\u00e1vy, Super.cz a dal\u0161\u00ed) a v&nbsp;p\u0159\u00edpad\u011b videoreklamy zakoupen\u00e9 floatingov\u011b (bez zac\u00edlen\u00ed na konkr\u00e9tn\u00ed web) i na webech smluvn\u00edch partner\u016f. Uk\u00e1\u017eete se tak u obsahu, kter\u00fd u\u017eivatele zaj\u00edm\u00e1, na nejnav\u0161t\u011bvovan\u011bj\u0161\u00edch webech \u010desk\u00e9ho internetu.<\/p>\n\n\n\n<p>Konkr\u00e9tn\u00ed um\u00edst\u011bn\u00ed reklamy z\u00e1vis\u00ed na zvolen\u00e9 plo\u0161e a vybran\u00e9m webu.<\/p>\n\n\n\n<p>N\u00e1hled um\u00edst\u011bn\u00ed reklamy na str\u00e1nce naleznete po vyhled\u00e1n\u00ed n\u00e1zvu reklamy (nap\u0159\u00edklad Wallpaper) na p\u0159ehledu reklam.<\/p>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/seznam.prehledreklam.cz\/cs\/primy-prodej\/\" data-type=\"link\" data-id=\"https:\/\/www.seznam.cz\/reklama\/cz\/obsahovy-web\/ceniky\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uk\u00e1zat p\u0159ehled reklam<\/a><\/p>\n\n\n\n<p>Zvolenou plochu vyhled\u00e1te nap\u0159\u00edklad pomoc\u00ed pole \u201eN\u00e1zev reklamy\u201c, d\u00e1le otev\u0159ete detail specifikace plochy (t\u00e9\u017e tzv. produktu) se \u0161t\u00edtkem Seznam Garant, v&nbsp;prav\u00e9m horn\u00edm rohu rozkliknete \u201eN\u00e1hledy um\u00edst\u011bn\u00ed reklamy na str\u00e1nce\u201c a v&nbsp;lev\u00e9m sloupci v&nbsp;p\u0159\u00edpad\u011b pot\u0159eby zvol\u00edte web (t\u00e9\u017e tzv. server).<\/p>\n\n\n\n<p>P\u0159\u00edklad nejobl\u00edben\u011bj\u0161\u00edch ploch a jejich rozm\u011br\u016f (px):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skyscraper 300&#215;600<\/li>\n\n\n\n<li>Wallpaper 480&#215;300<\/li>\n\n\n\n<li>Mobiln\u00ed Square (Premium) 480&#215;480<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"cenik\">Cen\u00edk<\/h2>\n\n\n\n<p>Vybran\u00e9 plochy nab\u00edzen\u00e9 v syst\u00e9mu se \u0159\u00edd\u00ed aktu\u00e1ln\u011b platn\u00fdm Souhrnn\u00fdm cen\u00edkem reklamy na Seznam.cz.<\/p>\n\n\n\n<p class=\"is-style-link-external\"><a href=\"https:\/\/www.seznam.cz\/reklama\/cz\/obsahovy-web\/ceniky\/\" data-type=\"link\" data-id=\"https:\/\/www.seznam.cz\/reklama\/cz\/obsahovy-web\/ceniky\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uk\u00e1zat cen\u00edk<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"cenovy-model\">Cenov\u00fd model<\/h2>\n\n\n\n<p>Cena plochy na webu je stanovena za 1000 zobrazen\u00ed (CPT), p\u0159i\u010dem\u017e se rozli\u0161uje CPT pro c\u00edlenou a nec\u00edlenou reklamu.<\/p>\n\n\n\n<p class=\"is-style-link-external\">Pokud budete cht\u00edt vybran\u00fd web a plochu zac\u00edlit behavior\u00e1ln\u011b (pohlav\u00ed, v\u011bk, oblasti z\u00e1jm\u016f), aplikuje se CPT s behavior\u00e1ln\u00edm c\u00edlen\u00edm. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b se uplatn\u00ed CPT pro nec\u00edlenou reklamu.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"sezonnost\"><strong>Sez\u00f3nnost<\/strong><\/h2>\n\n\n\n<p>CPT konkr\u00e9tn\u00ed plochy na vybran\u00e9m webu se li\u0161\u00ed v z\u00e1vislosti na term\u00ednu b\u011bhu a jeho p\u0159\u00edslu\u0161nosti k sez\u00f3n\u011b (low, middle, high).<\/p>\n\n\n\n<p class=\"is-style-link-external\">Konkr\u00e9tn\u00ed term\u00edny trv\u00e1n\u00ed LOW, MIDDLE a HIGH sez\u00f3ny naleznete v aktu\u00e1ln\u00edm cen\u00edku.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"moznosti-platby\">Mo\u017enosti platby<\/h2>\n\n\n\n<p>Objedn\u00e1vku Seznam Garantu zaplat\u00edte rychle a jednodu\u0161e kartou p\u0159es platebn\u00ed br\u00e1nu p\u0159\u00edmo v&nbsp;rozhran\u00ed reklamn\u00edho syst\u00e9mu.<\/p>\n\n\n\n<p>Objedn\u00e1vku je t\u0159eba uhradit nejpozd\u011bji do 14 dn\u016f od jej\u00edho vytvo\u0159en\u00ed v&nbsp;syst\u00e9mu, ale sou\u010dasn\u011b nejpozd\u011bji den p\u0159ed startem objedn\u00e1vky.<\/p>\n\n\n\n<p>Vytvo\u0159en\u00e1 nezaplacen\u00e1 objedn\u00e1vka a s&nbsp;n\u00ed prostor na vybran\u00fdch ploch\u00e1ch a webech je pro v\u00e1s rezervov\u00e1na v&nbsp;reklamn\u00edm syst\u00e9mu nejd\u00e9le 14 dn\u00ed od vytvo\u0159en\u00ed. Po ub\u011bhnut\u00ed lh\u016fty 14 dn\u016f od vytvo\u0159en\u00ed nebo v 23:59&nbsp;dne p\u0159ed startem objedn\u00e1vky (v z\u00e1vislosti na tom, kter\u00e1 podm\u00ednka nastane d\u0159\u00edve) nezaplacen\u00e1 objedn\u00e1vka expiruje, tzn. zru\u0161\u00ed se a rezervovan\u00fd prostor se uvoln\u00ed. O term\u00ednu expirace objedn\u00e1vky v\u00e1s v tomto p\u0159\u00edpad\u011b budeme informovat v&nbsp;rozhran\u00ed Seznam Garantu.<\/p>\n\n\n\n<p>St\u00e1vaj\u00edc\u00ed klienti mohou pro mo\u017enost \u00fahrady objedn\u00e1vky zp\u011btn\u011b na fakturu kontaktovat sv\u00e9ho obchodn\u00edho z\u00e1stupce v&nbsp;Seznamu.cz.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Seznam Garant je reklamn\u00ed syst\u00e9m provozovan\u00fd spole\u010dnost\u00ed Seznam.cz pro n\u00e1kup garantovan\u00e9 reklamy. Garantovan\u00e1 reklama znamen\u00e1, \u017ee za p\u0159edem zn\u00e1mou cenu kupujete ur\u010dit\u00fd po\u010det zobrazen\u00ed vybran\u00e9ho form\u00e1tu ve zvolen\u00e9m \u010dasov\u00e9m intervalu na konkr\u00e9tn\u00edm m\u00edst\u011b na webu. Kde se reklama zobrazuje Garantovan\u00e1 reklama zakoupen\u00e1 p\u0159es Seznam Garant se zobrazuje na webech Seznamu (Seznam.cz, Novinky.cz, Seznam Zpr\u00e1vy, Super.cz [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[3],"page_tag":[],"service_status_category":[],"class_list":["post-18","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/garant\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/garant\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/garant\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/garant\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/garant\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":10,"href":"https:\/\/o-seznam.cz\/napoveda\/garant\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":177,"href":"https:\/\/o-seznam.cz\/napoveda\/garant\/wp-json\/wp\/v2\/pages\/18\/revisions\/177"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/garant\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/garant\/wp-json\/wp\/v2\/page_category?post=18"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/garant\/wp-json\/wp\/v2\/page_tag?post=18"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/garant\/wp-json\/wp\/v2\/service_status_category?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}