{"id":576,"date":"2024-11-18T12:50:34","date_gmt":"2024-11-18T11:50:34","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/email\/?page_id=576"},"modified":"2024-12-16T09:29:08","modified_gmt":"2024-12-16T08:29:08","slug":"zasady-prace-s-databazi-kontaktu-a-vyhodnoceni-uzivatelskeho-signalu","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/email\/pro-odesilatele-hromadnych-zprav\/zasady-prace-s-databazi-kontaktu-a-vyhodnoceni-uzivatelskeho-signalu\/","title":{"rendered":"Datab\u00e1ze kontakt\u016f a u\u017eivatelsk\u00fd sign\u00e1l"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>P\u0159i klasifikaci zpr\u00e1v m\u00e1 z\u00e1sadn\u00ed v\u00e1hu reputace odes\u00edlatele, kterou z velk\u00e9 \u010d\u00e1sti tvo\u0159\u00ed to, jak\u00fdm zp\u016fsobem na jeho p\u0159edchoz\u00ed zpr\u00e1vy reagovali p\u0159\u00edjemci &#8211; zda zpr\u00e1vy \u010dtou, ma\u017eou nep\u0159e\u010dten\u00e9 nebo je ozna\u010duj\u00ed za spam. Je proto d\u016fle\u017eit\u00e9 dodr\u017eovat z\u00e1sady spr\u00e1vn\u00e9ho zach\u00e1zen\u00ed s datab\u00e1z\u00ed kontakt\u016f, pr\u016fb\u011b\u017en\u011b vyhodnocovat v\u00fdsledky rozes\u00edlek a pravideln\u011b \u010distit datab\u00e1zi.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hromadn\u00e1 sd\u011blen\u00ed zas\u00edlejte pouze kontakt\u016fm, od kter\u00fdch k tomu m\u00e1te platn\u00fd souhlas. <\/li>\n\n\n\n<li>Z\u00edskan\u00e9 kontakty si ov\u011b\u0159ujte pomoc\u00ed double opt-in. Krom\u011b p\u0159id\u00e1n\u00ed neplatn\u00fdch adres do va\u0161\u00ed datab\u00e1ze takto p\u0159edejdete tak\u00e9 spamov\u00fdm pastem.<\/li>\n\n\n\n<li>Umo\u017en\u011bte p\u0159\u00edjemci odhl\u00e1sit se z odb\u011bru hromadn\u00fdch zpr\u00e1v (v souladu se z\u00e1konem \u010d.480\/2004sb) a to pomoc\u00ed viditeln\u00e9ho odkazu nap\u0159\u00edklad v pati\u010dce zpr\u00e1vy. Doporu\u010deno je rovn\u011b\u017e odhl\u00e1\u0161en\u00ed pomoc\u00ed metody one-click-unsubscribe.<\/li>\n\n\n\n<li>Z datab\u00e1ze ma\u017ete neexistuj\u00edc\u00ed a neaktivn\u00ed kontakty a tak\u00e9 adres\u00e1ty, kte\u0159\u00ed va\u0161e zpr\u00e1vy ozna\u010dili za spam. O t\u011bchto adres\u00e1ch se m\u016f\u017eete dozv\u011bd\u011bt pomoc\u00ed n\u00e1stroje <a href=\"https:\/\/o-seznam.cz\/napoveda\/email\/pro-odesilatele-hromadnych-zprav\/feedback-loop-fbl\/\">Seznam Feedback Loop<\/a>, do kter\u00e9ho se m\u016f\u017eete zdarma registrovat na adrese <a class=\"is-style-link-external\" href=\"https:\/\/fbl.seznam.cz\" target=\"_blank\" rel=\"noreferrer noopener\">fbl.seznam.cz<\/a>.<\/li>\n\n\n\n<li>Nevyu\u017e\u00edvejte nakoupen\u00e9 datab\u00e1ze kontakt\u016f.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159i klasifikaci zpr\u00e1v m\u00e1 z\u00e1sadn\u00ed v\u00e1hu reputace odes\u00edlatele, kterou z velk\u00e9 \u010d\u00e1sti tvo\u0159\u00ed to, jak\u00fdm zp\u016fsobem na jeho p\u0159edchoz\u00ed zpr\u00e1vy reagovali p\u0159\u00edjemci &#8211; zda zpr\u00e1vy \u010dtou, ma\u017eou nep\u0159e\u010dten\u00e9 nebo je ozna\u010duj\u00ed za spam. Je proto d\u016fle\u017eit\u00e9 dodr\u017eovat z\u00e1sady spr\u00e1vn\u00e9ho zach\u00e1zen\u00ed s datab\u00e1z\u00ed kontakt\u016f, pr\u016fb\u011b\u017en\u011b vyhodnocovat v\u00fdsledky rozes\u00edlek a pravideln\u011b \u010distit datab\u00e1zi.<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":115,"menu_order":50,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[4],"page_tag":[],"service_status_category":[],"class_list":["post-576","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/pages\/576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/comments?post=576"}],"version-history":[{"count":9,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/pages\/576\/revisions"}],"predecessor-version":[{"id":1218,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/pages\/576\/revisions\/1218"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/pages\/115"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/media?parent=576"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/page_category?post=576"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/page_tag?post=576"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/service_status_category?post=576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}