{"id":1038,"date":"2024-12-11T12:44:04","date_gmt":"2024-12-11T11:44:04","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/email\/?page_id=1038"},"modified":"2024-12-11T12:44:04","modified_gmt":"2024-12-11T11:44:04","slug":"zpravy-dorucovane-do-slozky-spam","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/email\/pro-odesilatele-hromadnych-zprav\/dalsi-tipy-a-doporuceni\/klasifikace-zprav\/zpravy-dorucovane-do-slozky-spam\/","title":{"rendered":"Zpr\u00e1vy doru\u010dovan\u00e9 do slo\u017eky Spam"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Jste-li <strong>odes\u00edlatelem zpr\u00e1v na u\u017eivatele Email.cz&nbsp;<\/strong>a \u0159e\u0161\u00edte, \u017ee va\u0161e zpr\u00e1vy kon\u010d\u00ed ve slo\u017ek\u00e1ch Spam, n\u00ed\u017ee naleznete p\u0159ehled n\u00e1stroj\u016f, kter\u00e9 <strong>pomohou zlep\u0161it doru\u010ditelnost va\u0161ich zpr\u00e1v<\/strong>. A\u0165 u\u017e chcete preventivn\u011b zv\u00fd\u0161it validitu odes\u00edlan\u00fdch reklamn\u00edch kampan\u00ed, transak\u010dn\u00edch zpr\u00e1v i osobn\u00ed po\u0161ty, nebo se ji\u017e pot\u00fdk\u00e1te s t\u00edm, \u017ee jsou va\u0161e zpr\u00e1vy na Seznam.cz vyhodnocov\u00e1ny za spam \u010di <a href=\"https:\/\/napoveda.seznam.cz\/email-odesilatele-hromadne\">hromadn\u00e9<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co m\u00e1m d\u011blat, kdy\u017e m\u00e9 zpr\u00e1vy padaj\u00ed do Spamu?<\/h2>\n\n\n\n<p>Padaj\u00ed-li va\u0161e zpr\u00e1vy u p\u0159\u00edjemc\u016f do spamu, doporu\u010dujeme zam\u011b\u0159it na n\u00e1sleduj\u00edc\u00ed faktory:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rozes\u00edlejte<\/strong>\u00a0<strong>na relevantn\u00ed p\u0159\u00edjemce<\/strong>, kte\u0159\u00ed se k odb\u011bru novinek a obchodn\u00edch sd\u011blen\u00ed p\u0159ihl\u00e1sili.<\/li>\n\n\n\n<li><strong>Nez\u00edsk\u00e1vejte odb\u011bratele neeticky<\/strong>\u00a0\u2013 n\u00e1kupem \u010di p\u0159evzet\u00edm od jin\u00fdch subjekt\u016f, vyhled\u00e1v\u00e1n\u00edm adres na internetu, gener\u00e1torem adres aj. P\u0159\u00edjemce mus\u00ed ud\u011blit souhlas se zas\u00edl\u00e1n\u00edm p\u0159\u00edmo v\u00e1m.<\/li>\n\n\n\n<li><strong>Udr\u017eujte datab\u00e1zi p\u0159\u00edjemc\u016f <\/strong>\u010distou, ma\u017ete p\u0159\u00edjemce, kte\u0159\u00ed vyj\u00e1d\u0159\u00ed nesouhlas se zas\u00edl\u00e1n\u00edm \u010di dodate\u010dn\u011b odhl\u00e1s\u00ed odb\u011br, odstra\u0148ujte i neexistuj\u00edc\u00ed adresy \u010di takov\u00e9, na kter\u00e9 se vr\u00e1t\u00ed permanentn\u00ed chyba.<\/li>\n\n\n\n<li><strong>Umo\u017en\u011bte jednoduch\u00e9 odhl\u00e1\u0161en\u00ed <\/strong>p\u0159\u00edjemc\u016fm, kte\u0159\u00ed o va\u0161e zpr\u00e1vy nad\u00e1le nemaj\u00ed z\u00e1jem. Nejlep\u0161\u00ed je odkaz pro odhl\u00e1\u0161en\u00ed p\u0159\u00edmo ve zpr\u00e1v\u011b.\u00a0<\/li>\n\n\n\n<li><strong>Implementujte<\/strong> <strong>modern\u00ed mechanismy pro zlep\u0161en\u00ed doru\u010ditelnosti <\/strong>a pokro\u010dil\u00fd monitoring zpr\u00e1v \u2013 <strong>DMARC, DKIM, SPF, FBL<\/strong>. Tyto mechanismy, vyu\u017e\u00edv\u00e1te-li je efektivn\u011b, v\u00fdrazn\u011b<strong> zlep\u0161uj\u00ed doru\u010ditelnost zpr\u00e1v na Seznamu<\/strong>. P\u0159e\u010dt\u011bte si v\u00edce o valida\u010dn\u00edch technologi\u00edch <a href=\"http:\/\/napoveda.seznam.cz\/cz\/email\/dkim-spf-dmarc\/\">DMARC, DKIM, SPF<\/a> a slu\u017eb\u011b <a href=\"http:\/\/napoveda.seznam.cz\/cz\/email\/feedback-loop-fbl\/\">FBL (Feedback loop)<\/a> pro reportov\u00e1n\u00ed zpr\u00e1v ozna\u010den\u00fdch za spam.<\/li>\n\n\n\n<li><strong>Pos\u00edlejte zpr\u00e1vy, kter\u00e9 maj\u00ed hlavu a patu<\/strong>. P\u0159ehledn\u00e9, srozumiteln\u00e9, bez zbyte\u010dn\u00e9ho balastu. Vyhn\u011bte se p\u0159edm\u011btu psan\u00e9mu kapit\u00e1lkami, p\u0159ehnan\u00e9mu mno\u017estv\u00ed emoji, rozumn\u011b zvolte d\u00e9lku p\u0159edm\u011btu i zpr\u00e1vy. V\u0161echny odkazy ve zpr\u00e1v\u011b by m\u011bly b\u00fdt funk\u010dn\u00ed a nev\u00e9st na podez\u0159el\u00e9 dom\u00e9ny. Vyvarujte se nadbyte\u010dn\u00e9ho skryt\u00e9ho obsahu. Povolen\u00e9 jsou skryt\u00e9 trackovac\u00ed obr\u00e1zky.<\/li>\n\n\n\n<li><strong>Nezas\u00edlejte p\u0159\u00edli\u0161 mnoho zpr\u00e1v<\/strong>, aby se nestaly pro p\u0159\u00edjemce obt\u011b\u017euj\u00edc\u00edmi. To, jak s va\u0161imi zpr\u00e1vami p\u0159\u00edjemci nakl\u00e1daj\u00ed, pou\u017e\u00edv\u00e1me jako jeden z parametr\u016f p\u0159i vyhodnocov\u00e1n\u00ed zpr\u00e1v. Nen\u00ed ve va\u0161em z\u00e1jmu, aby na\u0161i u\u017eivatel\u00e9 zpr\u00e1vy hromadn\u011b ozna\u010dovali za spam nebo mazali bez otev\u0159en\u00ed.<\/li>\n\n\n\n<li><strong>Monitorujte reputaci IP adres<\/strong> odchoz\u00edch server\u016f. Volte spolehliv\u00e9\u00a0extern\u00ed partnery pro zas\u00edl\u00e1n\u00ed e-mailingu. Roli m\u016f\u017ee hr\u00e1t i to, co dal\u0161\u00edho proud\u00ed z po\u0161tovn\u00edch\u00a0server\u016f va\u0161eho extern\u00edho partnera, tj. zda jin\u00fd subjekt nesni\u017euje reputaci server\u016f.<\/li>\n<\/ul>\n\n\n\n<p>Pravidla naleznete p\u0159ehledn\u011b seps\u00e1na na str\u00e1nce projektu&nbsp;<a href=\"https:\/\/dobryemail.cz\/\">Dobryemail.cz<\/a>&nbsp;a str\u00e1nce v\u011bnovan\u00e9 <a href=\"https:\/\/fbl.seznam.cz\/agreement\">FBL<\/a>.<\/p>\n\n\n\n<p>Kon\u010d\u00ed-li u p\u0159\u00edjemc\u016f ve slo\u017ece Spam <strong>transak\u010dn\u00ed zpr\u00e1vy<\/strong> (tj. registra\u010dn\u00ed e-maily, obnova hesla, potvrzen\u00ed objedn\u00e1vek, zakoupen\u00fd digit\u00e1ln\u00ed obsah, komunikace z\u00e1kaznick\u00e9 podpory) a dosp\u011bli jste k n\u00e1zoru, \u017ee body v\u00fd\u0161e byly napln\u011bny, kontaktujte na\u0161i u\u017eivatelskou podporu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jste-li odes\u00edlatelem zpr\u00e1v na u\u017eivatele Email.cz&nbsp;a \u0159e\u0161\u00edte, \u017ee va\u0161e zpr\u00e1vy kon\u010d\u00ed ve slo\u017ek\u00e1ch Spam, n\u00ed\u017ee naleznete p\u0159ehled n\u00e1stroj\u016f, kter\u00e9 pomohou zlep\u0161it doru\u010ditelnost va\u0161ich zpr\u00e1v. A\u0165 u\u017e chcete preventivn\u011b zv\u00fd\u0161it validitu odes\u00edlan\u00fdch reklamn\u00edch kampan\u00ed, transak\u010dn\u00edch zpr\u00e1v i osobn\u00ed po\u0161ty, nebo se ji\u017e pot\u00fdk\u00e1te s t\u00edm, \u017ee jsou va\u0161e zpr\u00e1vy na Seznam.cz vyhodnocov\u00e1ny za spam \u010di hromadn\u00e9. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":580,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidemenu","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"page_category":[4],"page_tag":[],"service_status_category":[],"class_list":["post-1038","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/pages\/1038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/comments?post=1038"}],"version-history":[{"count":1,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/pages\/1038\/revisions"}],"predecessor-version":[{"id":1039,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/pages\/1038\/revisions\/1039"}],"up":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/pages\/580"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/media?parent=1038"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/page_category?post=1038"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/page_tag?post=1038"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/email\/wp-json\/wp\/v2\/service_status_category?post=1038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}