{"id":616,"date":"2026-06-24T19:45:47","date_gmt":"2026-06-24T17:45:47","guid":{"rendered":"https:\/\/o-seznam.cz\/napoveda\/asistent\/?page_id=616"},"modified":"2026-06-24T19:48:10","modified_gmt":"2026-06-24T17:48:10","slug":"sklik-inzeraty-v-asistentovi","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/napoveda\/asistent\/sklik-inzeraty-v-asistentovi\/","title":{"rendered":"Sklik inzer\u00e1ty v Asistentovi"},"content":{"rendered":"\n<p>V Seznam Asistentovi se m\u016f\u017eete nov\u011b setkat s inzer\u00e1ty z Skliku. Ty roz\u0161i\u0159uj\u00ed odpov\u011bdi o relevantn\u00ed doporu\u010den\u00ed na firmy, kter\u00e9 v\u00e1m pomohou s \u0159e\u0161en\u00edm va\u0161ich pot\u0159eb. Reklamy se nav\u00edc zobrazuj\u00ed pouze tehdy, kdy\u017e mohou b\u00fdt skute\u010dn\u011b p\u0159\u00ednosn\u00e9. <strong>Odpov\u011b\u010f Asistenta<\/strong> <strong>nen\u00ed<\/strong> inzerc\u00ed nijak <strong>ovlivn\u011bna<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak k inzerci p\u0159istupujeme?<\/h2>\n\n\n\n<p>Chceme, aby inzerce v Asistentovi nep\u016fsobila negativn\u011b na u\u017eivatelsk\u00fd z\u00e1\u017eitek. Proto je na\u0161\u00ed ambic\u00ed, aby se reklamy\u00a0z Skliku\u00a0v Asistentovi zobrazovaly pouze v p\u0159\u00edpadech, kdy jsou skute\u010dn\u011b <strong>u\u017eite\u010dn\u00e9<\/strong> a <strong>relevantn\u00ed k va\u0161emu dotazu<\/strong> a kdy pomohou odbavit va\u0161i pot\u0159ebu.<\/p>\n\n\n\n<p>Proto jsme sestavili sadu p\u0159\u00edsn\u00fdch krit\u00e9ri\u00ed, kter\u00e9 mus\u00ed jednotliv\u00e9 inzer\u00e1ty spl\u0148ovat, abychom konkr\u00e9tn\u00ed inzer\u00e1t v Asistentovi vydali. Z toho plyne tak\u00e9 to, \u017ee inzer\u00e1ty vyd\u00e1v\u00e1me zejm\u00e9na v p\u0159\u00edpadech, kdy u\u017eivatel projev\u00ed z\u00e1jem o n\u011bjak\u00e9 zbo\u017e\u00ed nebo slu\u017ebu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kde se inzer\u00e1ty zobrazuj\u00ed?<\/h2>\n\n\n\n<p>V p\u0159\u00edpadech, kdy jsou spln\u011bna v\u00fd\u0161e zm\u00edn\u011bn\u00e1 krit\u00e9ria, se sekce s inzer\u00e1ty objevuje pod odpov\u011b\u010fmi Asistenta, v\u017edy ji transparentn\u011b ozna\u010duje nadpis\u00a0<strong>Sponzorovan\u00e9 v\u00fdsledky<\/strong>\u00a0a obsahuje maxim\u00e1ln\u011b dva inzer\u00e1ty k dan\u00e9mu dotazu u\u017eivatele. Sekce obsahuje tak\u00e9 odkaz, kde je mo\u017en\u00e9 zjistit, kdo si danou inzerci zaplatil.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1454\" height=\"1318\" src=\"https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-content\/uploads\/sites\/26\/2026\/06\/snimek-obrazovky-2026-06-19-v104812-1.png\" alt=\"\" class=\"wp-image-618\" srcset=\"https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-content\/uploads\/sites\/26\/2026\/06\/snimek-obrazovky-2026-06-19-v104812-1.png 1454w, https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-content\/uploads\/sites\/26\/2026\/06\/snimek-obrazovky-2026-06-19-v104812-1-992x899.png 992w, https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-content\/uploads\/sites\/26\/2026\/06\/snimek-obrazovky-2026-06-19-v104812-1-320x290.png 320w, https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-content\/uploads\/sites\/26\/2026\/06\/snimek-obrazovky-2026-06-19-v104812-1-768x696.png 768w\" sizes=\"auto, (max-width: 1454px) 100vw, 1454px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Informace pro inzerenty<\/h2>\n\n\n\n<p>Reklamy se vyd\u00e1vaj\u00ed\u00a0z\u00a0<a href=\"https:\/\/napoveda.sklik.cz\/kampane-a-sestavy\/typy-kampani\/vyhledavaci-kampan\/\" target=\"_blank\" rel=\"noreferrer noopener\">vyhled\u00e1vac\u00ed<\/a>\u00a0nebo\u00a0<a href=\"https:\/\/napoveda.sklik.cz\/kampane-a-sestavy\/typy-kampani\/chytra-kampan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chytr\u00e9\u00a0kampan\u011b<\/a>.\u00a0Nen\u00ed pot\u0159eba nic nov\u011b nastavovat, za\u010dnou se zobrazovat automaticky.<\/p>\n\n\n\n<p>V\u00fdkon z reklamn\u00edch ploch v\u00a0Seznam Asistentovi je sou\u010d\u00e1st\u00ed statistik dan\u00e9 kampan\u011b\u00a0a\u00a0sestavy. Aktu\u00e1ln\u011b nen\u00ed k dispozici\u00a0statistika pro tuto reklamn\u00ed plochu\u00a0samostatn\u011b.\u00a0P\u0159edpokl\u00e1dan\u00fd konverzn\u00ed v\u00fdkon je v\u0161ak srovnateln\u00fd\u00a0s inzerc\u00ed v b\u011b\u017en\u00e9m vyhled\u00e1v\u00e1n\u00ed\u00a0a do budoucna o\u010dek\u00e1v\u00e1me jeho dal\u0161\u00ed r\u016fst.<\/p>\n\n\n\n<p>Na reklamn\u00ed plochy v Asistentovi nen\u00ed mo\u017en\u00e9 zvl\u00e1\u0161\u0165 zac\u00edlit ani je z inzerce vylou\u010dit. Chcete-li m\u00edt jistotu, \u017ee vyu\u017eijete\u00a0reklamn\u00ed prostor\u00a0naplno, doporu\u010dujeme vyzkou\u0161et\u00a0<a href=\"https:\/\/napoveda.sklik.cz\/kampane-a-sestavy\/nastaveni-kampane\/maximalizace-konverzi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maximalizaci konverz\u00ed<\/a>. Ta va\u0161e ceny za proklik v ka\u017ed\u00e9 aukci uprav\u00ed podle o\u010dek\u00e1van\u00e9ho v\u00fdkonu\u00a0pro dan\u00e9ho u\u017eivatele na konkr\u00e9tn\u00ed plo\u0161e.<\/p>\n\n\n\n<p>Pro \u00faplnost dod\u00e1v\u00e1me, \u017ee nab\u00eddky ze\u00a0<a href=\"https:\/\/napoveda.sklik.cz\/kampane-a-sestavy\/typy-kampani\/seznam_nakupy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seznam N\u00e1kup\u016f<\/a>\u00a0u\u017e se v Asistentovi tak\u00e9 zobrazuj\u00ed. V p\u0159\u00edpad\u011b, \u017ee u\u017eivatele zaujme n\u011bkter\u00fd z nab\u00edzen\u00fdch produkt\u016f, m\u016f\u017ee si vybrat nab\u00eddku konkr\u00e9tn\u00edho e-shopu. Ve statistik\u00e1ch jsou tyto imprese a prokliky zapo\u010dten\u00e9 do\u00a0<strong>Produkt \u2013 doporu\u010den\u00e9\u00a0nab\u00eddky<\/strong>.<\/p>\n\n\n\n<p>Aby byl p\u0159\u00ednos reklamn\u00edch ploch pro u\u017eivatele i inzerenty co nejv\u011bt\u0161\u00ed,\u00a0jejich podobu,\u00a0um\u00edst\u011bn\u00ed\u00a0nebo ozna\u010den\u00ed\u00a0budeme pr\u016fb\u011b\u017en\u011b testovat. Jejich budouc\u00ed podoba se od t\u00e9 aktu\u00e1ln\u00ed m\u016f\u017ee li\u0161it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V Seznam Asistentovi se m\u016f\u017eete nov\u011b setkat s inzer\u00e1ty z Skliku. Ty roz\u0161i\u0159uj\u00ed odpov\u011bdi o relevantn\u00ed doporu\u010den\u00ed na firmy, kter\u00e9 v\u00e1m pomohou s \u0159e\u0161en\u00edm va\u0161ich pot\u0159eb. Reklamy se nav\u00edc zobrazuj\u00ed pouze tehdy, kdy\u017e mohou b\u00fdt skute\u010dn\u011b p\u0159\u00ednosn\u00e9. Odpov\u011b\u010f Asistenta nen\u00ed inzerc\u00ed nijak ovlivn\u011bna. Jak k inzerci p\u0159istupujeme? Chceme, aby inzerce v Asistentovi nep\u016fsobila negativn\u011b na [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"page_category":[31],"page_tag":[],"service_status_category":[],"class_list":["post-616","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-json\/wp\/v2\/pages\/616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-json\/wp\/v2\/comments?post=616"}],"version-history":[{"count":2,"href":"https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-json\/wp\/v2\/pages\/616\/revisions"}],"predecessor-version":[{"id":620,"href":"https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-json\/wp\/v2\/pages\/616\/revisions\/620"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-json\/wp\/v2\/media?parent=616"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-json\/wp\/v2\/page_category?post=616"},{"taxonomy":"page_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-json\/wp\/v2\/page_tag?post=616"},{"taxonomy":"service_status_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/napoveda\/asistent\/wp-json\/wp\/v2\/service_status_category?post=616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}