{"id":21006,"date":"2026-11-10T08:25:48","date_gmt":"2026-11-10T07:25:48","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/501047-konzultant-online-marketingu-sklik\/"},"modified":"2026-11-11T17:42:40","modified_gmt":"2026-11-11T16:42:40","slug":"501047-konzultant-online-marketingu-sklik","status":"publish","type":"post","link":"https:\/\/o-seznam.cz\/kariera\/501047-konzultant-online-marketingu-sklik\/","title":{"rendered":"Konzultant online marketingu \u2013 Sklik"},"content":{"rendered":"<p>Klientovi v Skliku b\u011b\u017e\u00ed kampa\u0148, ale v\u00fdsledky neodpov\u00eddaj\u00ed jeho KPI. Vy se pod\u00edv\u00e1te do dat, pojmenujete, co v\u00fdkon brzd\u00ed, a na sch\u016fzce s klientem nebo agenturou navrhnete dal\u0161\u00ed postup. V brn\u011bnsk\u00e9m t\u00fdmu budete rozv\u00edjet sv\u011b\u0159en\u00e9 portfolio partnersk\u00fdch agentur a v\u00fdznamn\u00fdch klient\u016f a pom\u00e1hat jim vyu\u017e\u00edvat Sklik i souvisej\u00edc\u00ed mo\u017enosti <a class=\"is-style-link-external\" href=\"http:\/\/xn--zbo-tma83e.cz\" target=\"_blank\">Zbo\u017e\u00ed.cz<\/a> tak, aby dosahovali sv\u00fdch marketingov\u00fdch a obchodn\u00edch c\u00edl\u016f.\u00a0<\/p>\n<hr>\n<p><strong>Co od v\u00e1s o\u010dek\u00e1v\u00e1me<\/strong>\u00a0<\/p>\n<ul>\n<li>V Skliku se dob\u0159e orientujete \u2013 zn\u00e1te jeho mo\u017enosti a logiku natolik, abyste klientovi nebo agentu\u0159e dok\u00e1zali poradit, co optimalizovat, jak kampan\u011b strukturovat a kde hledat probl\u00e9my. Znalost <a class=\"is-style-link-external\" href=\"http:\/\/xn--zbo-tma83e.cz\" target=\"_blank\">Zbo\u017e\u00ed.cz<\/a> je v\u00edtan\u00e1 \u2013 oba syst\u00e9my se v praxi prol\u00ednaj\u00ed.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Rozum\u00edte princip\u016fm PPC a dok\u00e1\u017eete samostatn\u011b posoudit nastaven\u00ed i v\u00fdkon kampan\u00ed.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Orientujete se ve webov\u00e9 analytice a \u0161ir\u0161\u00edch souvislostech internetov\u00e9ho marketingu.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Um\u00edte pracovat s daty v tabulk\u00e1ch, v\u010detn\u011b graf\u016f, vzorc\u016f, filtr\u016f a kontingen\u010dn\u00edch tabulek.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Dok\u00e1\u017eete budovat dlouhodob\u00e9 vztahy, v\u00e9st odbornou konzultaci a p\u0159esv\u011bd\u010div\u011b argumentovat p\u0159i osobn\u00edm i online jedn\u00e1n\u00ed.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Um\u00edte srozumiteln\u011b prezentovat z\u00e1v\u011bry z anal\u00fdz klient\u016fm i reklamn\u00edm agentur\u00e1m.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>\u0158\u00edd\u00edte aktivn\u011b a m\u00e1te \u0159idi\u010dsk\u00fd pr\u016fkaz.\u00a0<\/li>\n<\/ul>\n<hr>\n<p><strong>Co m\u016f\u017eete o\u010dek\u00e1vat vy<\/strong>\u00a0<\/p>\n<ul>\n<li>Budete s klienty a reklamn\u00edmi agenturami osobn\u011b i online konzultovat nastaven\u00ed a optimalizaci kampan\u00ed v Skliku; kampan\u011b v\u0161ak nebudete p\u0159\u00edmo spravovat ani do nich zasahovat.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>P\u0159evezmete st\u00e1l\u00e9 portfolio partnersk\u00fdch agentur a v\u00fdznamn\u00fdch klient\u016f. Pomoc\u00ed anal\u00fdz, doporu\u010den\u00ed a dal\u0161\u00edch podp\u016frn\u00fdch aktivit je budete rozv\u00edjet a p\u0159isp\u00edvat k pln\u011bn\u00ed stanoven\u00fdch c\u00edl\u016f.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Budete odbornou a technickou oporou obchodn\u00edk\u016f Seznamu p\u0159i jedn\u00e1n\u00edch s klienty a reklamn\u00edmi agenturami.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Prozkoum\u00e1te data z Skliku, <a class=\"is-style-link-external\" href=\"http:\/\/xn--zbo-tma83e.cz\" target=\"_blank\">Zbo\u017e\u00ed.cz<\/a> a analytick\u00fdch n\u00e1stroj\u016f, p\u0159iprav\u00edte anal\u00fdzy a p\u0159evedete je do konkr\u00e9tn\u00edch, srozumiteln\u00fdch doporu\u010den\u00ed.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Zapoj\u00edte se do \u0161kolen\u00ed a workshop\u016f pro klienty a agentury, p\u0159\u00edpadn\u011b budete Seznam reprezentovat na marketingov\u00fdch akc\u00edch, konferenc\u00edch nebo setk\u00e1n\u00edch se studenty.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Budete se pod\u00edlet na projektech, kter\u00e9 zlep\u0161uj\u00ed klientsk\u00fd a agenturn\u00ed servis i samotn\u00fd Sklik. P\u0159i pr\u00e1ci vyu\u017e\u00edv\u00e1me tak\u00e9 AI.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Stanete se sou\u010d\u00e1st\u00ed zku\u0161en\u00e9ho t\u00fdmu, kter\u00fd si p\u0159ed\u00e1v\u00e1 know-how a spole\u010dn\u011b hled\u00e1 lep\u0161\u00ed cesty, jak klient\u016fm s online reklamou poradit.\u00a0\n<p>[job-video]<\/p>\n<\/li>\n<\/ul>\n<p><strong>Jak prob\u00edh\u00e1 v\u00fdb\u011brko<\/strong>\u00a0<\/p>\n<ul>\n<li>Do 3 pracovn\u00edch dn\u016f se v\u00e1m ozve Mark\u00e9ta a domluv\u00edte se na kr\u00e1tk\u00e9m prescreenu. Pobav\u00edte se o va\u0161ich zku\u0161enostech, motivaci a z\u00e1kladn\u00edch o\u010dek\u00e1v\u00e1n\u00edch.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>V prvn\u00edm kole se potk\u00e1te s mana\u017eerem t\u00fdmu a HR. Budeme se bavit o va\u0161ich zku\u0161enostech s\u202fPPC, dozv\u00edte se v\u00edce o pozici a my v\u00edce o v\u00e1s.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Ve druh\u00e9m kole p\u016fjdeme v\u00edce do hloubky \u2013 zam\u011b\u0159\u00edme se na pr\u00e1ci s Sklikem, konzulta\u010dn\u00ed p\u0159\u00edstup a strategick\u00e9 uva\u017eov\u00e1n\u00ed.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Po ka\u017ed\u00e9m kole v\u00e1m d\u00e1me v\u011bd\u011bt dal\u0161\u00ed postup co nejd\u0159\u00edve. Je to shoda? V\u00edtejte na palub\u011b.\u00a0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Klientovi v Skliku b\u011b\u017e\u00ed kampa\u0148, ale v\u00fdsledky neodpov\u00eddaj\u00ed jeho KPI. Vy se pod\u00edv\u00e1te do dat, pojmenujete, co v\u00fdkon brzd\u00ed, a na sch\u016fzce s klientem nebo agenturou navrhnete dal\u0161\u00ed postup. V brn\u011bnsk\u00e9m t\u00fdmu budete rozv\u00edjet sv\u011b\u0159en\u00e9 portfolio partnersk\u00fdch agentur a v\u00fdznamn\u00fdch klient\u016f a pom\u00e1hat jim vyu\u017e\u00edvat Sklik i souvisej\u00edc\u00ed mo\u017enosti Zbo\u017e\u00ed.cz tak, aby dosahovali sv\u00fdch marketingov\u00fdch [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[243],"tags":[58],"location":[26],"technology":[],"landing_category":[151,226],"class_list":["post-21006","post","type-post","status-publish","format-standard","hentry","category-odborni-specialiste","tag-plny-uvazek"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/21006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/comments?post=21006"}],"version-history":[{"count":1,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/21006\/revisions"}],"predecessor-version":[{"id":21007,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/21006\/revisions\/21007"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/media?parent=21006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/categories?post=21006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/tags?post=21006"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/location?post=21006"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/technology?post=21006"},{"taxonomy":"landing_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/landing_category?post=21006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}