{"id":20975,"date":"2026-10-07T17:51:43","date_gmt":"2026-10-07T15:51:43","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/499035-produktovy-manazer-pro-reklamni-system-sklik\/"},"modified":"2026-11-09T18:02:27","modified_gmt":"2026-11-09T17:02:27","slug":"499035-produktovy-manazer-pro-reklamni-system-sklik","status":"publish","type":"post","link":"https:\/\/o-seznam.cz\/kariera\/499035-produktovy-manazer-pro-reklamni-system-sklik\/","title":{"rendered":"Produktov\u00fd mana\u017eer pro reklamn\u00ed syst\u00e9m Sklik"},"content":{"rendered":"<p>Sklik stoj\u00ed na rozhran\u00ed API, datech a \u010d\u00edm d\u00e1l v\u00edc i na AI. Ve Spole\u010dn\u00fdch \u010d\u00e1stech stav\u00edme jeho z\u00e1klad: slu\u017eby, komponenty, design syst\u00e9m a rozhran\u00ed, kter\u00e9 pou\u017e\u00edvaj\u00ed ostatn\u00ed t\u00fdmy Skliku, agentury, partne\u0159i i AI asistenti. Kdy\u017e tady n\u011bco navrhneme dob\u0159e, u\u0161et\u0159\u00ed to pr\u00e1ci des\u00edtk\u00e1m lid\u00ed. Kdy\u017e \u0161patn\u011b, rozbije se to na mnoha m\u00edstech najednou.<\/p>\n<p>Hled\u00e1me produktov\u00e9ho mana\u017eera, kter\u00fd bude zm\u011bny v reklamn\u00edm syst\u00e9mu v\u00e9st. V\u011bt\u0161ina toho, co u n\u00e1s \u0159e\u0161\u00edme, se t\u00fdk\u00e1 v\u00edce t\u00fdm\u016f najednou a nikdo v\u00e1m ji nena\u0159\u00edd\u00ed. Lidi pro ni z\u00edsk\u00e1te daty, argumenty a jasn\u00fdm zad\u00e1n\u00edm. Produk\u010dn\u00ed k\u00f3d ps\u00e1t nebudete. Po\u010d\u00edt\u00e1me ale s t\u00edm, \u017ee si sami zavol\u00e1te API, nap\u00ed\u0161ete SQL dotaz a s v\u00fdvoj\u00e1\u0159i prob\u00edr\u00e1te \u0159e\u0161en\u00ed jako rovn\u00fd partner.<\/p>\n<hr>\n<h2>Co budete d\u011blat<\/h2>\n<ul>\n<li>Povedete zm\u011bny nap\u0159\u00ed\u010d t\u00fdmy. Najdete probl\u00e9m s nejv\u011bt\u0161\u00edm dopadem, z\u00edsk\u00e1te pro \u0159e\u0161en\u00ed v\u00fdvoj, design, data i byznys a dot\u00e1hnete ho do konce.<\/li>\n<li>Budete rozhodovat o priorit\u00e1ch a um\u011bt je obh\u00e1jit. Discovery u n\u00e1s kon\u010d\u00ed rozhodnut\u00edm a zad\u00e1n\u00edm, ne dal\u0161\u00edm seznamem ot\u00e1zek.<\/li>\n<li>Budete ps\u00e1t zad\u00e1n\u00ed, podle kter\u00fdch m\u016f\u017ee v\u00fdvoj rovnou stav\u011bt. Obsahuj\u00ed kontext, o\u010dek\u00e1van\u00e9 chov\u00e1n\u00ed, okrajov\u00e9 stavy a chyby, akcepta\u010dn\u00ed krit\u00e9ria, metriku \u00fasp\u011bchu i to, co do \u0159e\u0161en\u00ed nepat\u0159\u00ed.<\/li>\n<li>S v\u00fdvoj\u00e1\u0159i budete navrhovat a m\u011bnit API, v\u010detn\u011b verzov\u00e1n\u00ed, zp\u011btn\u00e9 kompatibility, chybov\u00fdch stav\u016f, opr\u00e1vn\u011bn\u00ed a dokumentace.<\/li>\n<li>Hypot\u00e9zy si ov\u011b\u0159\u00edte nad daty sami, v SQL nebo v BI n\u00e1stroji.<\/li>\n<li>Budete navrhovat AI funkce i se v\u0161\u00edm, co k nim pat\u0159\u00ed: opr\u00e1vn\u011bn\u00ed, lidsk\u00e9 schv\u00e1len\u00ed, auditn\u00ed stopu, vyhodnocen\u00ed kvality a postup pro chv\u00edle, kdy se AI splete.<\/li>\n<li>Budete m\u011b\u0159it v\u00fdsledky a podle nich rozhodovat, co d\u00e1l.<\/li>\n<\/ul>\n<p><strong>Konkr\u00e9tn\u011b se pust\u00edte t\u0159eba do t\u011bchto oblast\u00ed:<\/strong><\/p>\n<ul>\n<li>P\u0159echod na nov\u00e9 jednotn\u00e9 API a vypnut\u00ed star\u00e9ho rozhran\u00ed. Zjist\u00edte, kte\u0159\u00ed klienti jsou ohro\u017een\u00ed a co jim chyb\u00ed, a p\u0159id\u00e1te zapisovac\u00ed operace pro agentury a dal\u0161\u00ed slu\u017eby Seznamu.<\/li>\n<li>AI asistent pro inzerenty, od doporu\u010den\u00ed p\u0159es \u00fapravy kampan\u00ed a\u017e po jejich automatick\u00e9 zakl\u00e1d\u00e1n\u00ed.<\/li>\n<li>MCP a AI agenti. N\u00e1\u0161 design syst\u00e9m u\u017e m\u00e1 vlastn\u00ed MCP server a podobn\u011b pl\u00e1nujeme otev\u0159\u00edt dal\u0161\u00ed \u010d\u00e1sti Skliku.<\/li>\n<li>Napojen\u00ed vertik\u00e1l Seznamu, jako jsou Sbazar a Sauto, i e-shopov\u00fdch platforem, nap\u0159\u00edklad Shoptetu.<\/li>\n<li>Statistiky pro inzerenty, kter\u00e9 jsou p\u0159esn\u00e9, dostupn\u00e9 do 24 hodin a stejn\u00e9 na v\u0161ech obrazovk\u00e1ch.<\/li>\n<li>Platforma a metodika pro A\/B testy a experimenty.<\/li>\n<li>Audience Manager, rozpo\u010dty, audit a ochrana proti podvod\u016fm.<\/li>\n<\/ul>\n<hr>\n<h2>Co budete pot\u0159ebovat<\/h2>\n<ul>\n<li>\n<p>Zku\u0161enost s technick\u00fdm produktem, t\u0159eba s API, platformou, integracemi, datov\u00fdm produktem nebo n\u00e1stroji pro v\u00fdvoj\u00e1\u0159e. Nemuselo j\u00edt o roli s n\u00e1zvem product manager, po\u010d\u00edt\u00e1 se i business \u010di syst\u00e9mov\u00e1 anal\u00fdza nebo integrace, pokud jste zad\u00e1n\u00ed dotahovali a\u017e do nasazen\u00ed.<\/p>\n<\/li>\n<li>Praktickou znalost API. P\u0159e\u010dtete specifikaci OpenAPI, zavol\u00e1te si endpoint v Postmanu nebo curlu a v\u00edte, co znamen\u00e1 chybov\u00fd k\u00f3d, str\u00e1nkov\u00e1n\u00ed, autentizace nebo nekompatibiln\u00ed zm\u011bna.<\/li>\n<li>Um\u00edte si SQL napsat sami na \u00farovni spojov\u00e1n\u00ed tabulek, agregac\u00ed a podm\u00ednek. Nemus\u00edte b\u00fdt spr\u00e1vce datab\u00e1ze, jen nechcete na ka\u017edou odpov\u011b\u010f \u010dekat na analytika.<\/li>\n<li>Zku\u0161enost s psan\u00edm zad\u00e1n\u00ed, podle kter\u00fdch m\u016f\u017ee v\u00fdvoj stav\u011bt.<\/li>\n<li>Schopnost p\u0159esv\u011bd\u010dit lidi, kte\u0159\u00ed v\u00e1m nepodl\u00e9haj\u00ed, a \u0159\u00edct ne, kdy\u017e n\u011bco ned\u00e1v\u00e1 smysl.<\/li>\n<li>Ka\u017edodenn\u00ed pr\u00e1ci s AI a p\u0159ehled o jej\u00edch limitech, jako jsou halucinace, n\u00e1klady, bezpe\u010dnost a pot\u0159eba lidsk\u00e9 kontroly.<\/li>\n<li>Schopnost rozhodnout se i bez \u00fapln\u00fdch informac\u00ed a \u0159\u00edct, co v\u00edte, co p\u0159edpokl\u00e1d\u00e1te a co je\u0161t\u011b ov\u011b\u0159\u00edte.<\/li>\n<\/ul>\n<p>Ocen\u00edme vlastn\u00ed pr\u00e1ci s AI agentem, MCP serverem nebo vyhodnocov\u00e1n\u00edm v\u00fdstup\u016f AI, zku\u0161enost s reklamn\u00edmi syst\u00e9my nebo e-commerce integracemi (feedy, API partner\u016f) a z\u00e1kladn\u00ed orientaci v Gitu a ve \u010dten\u00ed k\u00f3du.<\/p>\n<h2>Na co se m\u016f\u017eete t\u011b\u0161it<\/h2>\n<ul>\n<li>Hlubok\u00e1 voda od za\u010d\u00e1tku. Dostanete skute\u010dnou oblast i odpov\u011bdnost za ni. Pom\u016f\u017eeme v\u00e1m, ale za ruku v\u00e1s vodit nebudeme.<\/li>\n<li>Dopad p\u0159es cel\u00fd reklamn\u00ed syst\u00e9m. Va\u0161e rozhodnut\u00ed se prop\u00ed\u0161ou do v\u00edce produkt\u016f a t\u00fdm\u016f a k tis\u00edc\u016fm inzerent\u016f.<\/li>\n<li>Technicky siln\u00fd t\u00fdm, kter\u00fd po v\u00e1s bude cht\u00edt argumenty, ne prezentace.<\/li>\n<li>AI v praxi, ne jako slogan. Agenti, MCP a zapisovac\u00ed akce nad skute\u010dn\u00fdmi kampan\u011bmi.<\/li>\n<\/ul>\n<h2>Jak prob\u00edh\u00e1 v\u00fdb\u011brko<\/h2>\n<ul>\n<li>\n<p><strong>Prvn\u00ed kontakt.<\/strong> Po\u0161lete n\u00e1m CV nebo LinkedIn profil a klidn\u011b p\u00e1r v\u011bt o technick\u00e9m projektu, kter\u00fd jste dot\u00e1hli. Recruiter se v\u00e1m ozve do 3 pracovn\u00edch dn\u016f.<\/p>\n<\/li>\n<li><strong>Online setk\u00e1n\u00ed (30 minut)<\/strong> s Richardem Hrdli\u010dkou. Probereme roli, va\u0161e zku\u0161enosti a jeden v\u00e1\u0161 projekt do hloubky.<\/li>\n<li><strong>Praktick\u00fd \u00fakol (3 hodiny doma)<\/strong> Dostanete re\u00e1lnou situaci z Skliku i s uk\u00e1zkou API a dat. Zaj\u00edm\u00e1 n\u00e1s, jak probl\u00e9m uchop\u00edte, ov\u011b\u0159\u00edte nad daty a co zad\u00e1te v\u00fdvoji.<\/li>\n<li><strong>Osobn\u00ed setk\u00e1n\u00ed (90 minut)<\/strong> Projdeme va\u0161e \u0159e\u0161en\u00ed s lidmi, se kter\u00fdmi byste pracovali.<\/li>\n<li><strong>Zp\u011btn\u00e1 vazba a n\u00e1stup.<\/strong> Pokud si sedneme, domluv\u00edme se na dal\u0161\u00edm postupu a dokumenty podep\u00ed\u0161ete elektronicky.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sklik stoj\u00ed na rozhran\u00ed API, datech a \u010d\u00edm d\u00e1l v\u00edc i na AI. Ve Spole\u010dn\u00fdch \u010d\u00e1stech stav\u00edme jeho z\u00e1klad: slu\u017eby, komponenty, design syst\u00e9m a rozhran\u00ed, kter\u00e9 pou\u017e\u00edvaj\u00ed ostatn\u00ed t\u00fdmy Skliku, agentury, partne\u0159i i AI asistenti. Kdy\u017e tady n\u011bco navrhneme dob\u0159e, u\u0161et\u0159\u00ed to pr\u00e1ci des\u00edtk\u00e1m lid\u00ed. Kdy\u017e \u0161patn\u011b, rozbije se to na mnoha m\u00edstech najednou. Hled\u00e1me [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[239,240,241],"tags":[58],"location":[26,19],"technology":[],"landing_category":[151,169,143,262],"class_list":["post-20975","post","type-post","status-publish","format-standard","hentry","category-it-a-technologie","category-obchod-a-prodej-reklamy","category-pr-marketing-a-media","tag-plny-uvazek"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/comments?post=20975"}],"version-history":[{"count":1,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20975\/revisions"}],"predecessor-version":[{"id":20976,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20975\/revisions\/20976"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/media?parent=20975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/categories?post=20975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/tags?post=20975"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/location?post=20975"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/technology?post=20975"},{"taxonomy":"landing_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/landing_category?post=20975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}