{"id":20913,"date":"2026-10-06T09:20:46","date_gmt":"2026-10-06T07:20:46","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/498879-e-mailing-crm-specialist\/"},"modified":"2026-10-06T17:22:49","modified_gmt":"2026-10-06T15:22:49","slug":"498879-e-mailing-crm-specialist","status":"publish","type":"post","link":"https:\/\/o-seznam.cz\/kariera\/498879-e-mailing-crm-specialist\/","title":{"rendered":"E-mailing &amp; CRM Specialist"},"content":{"rendered":"<p>Kdy\u017e n\u011bkdo p\u0159estane pou\u017e\u00edvat slu\u017ebu Seznamu, \u010dasto rozhodne dob\u0159e na\u010dasovan\u00fd e-mail o tom, jestli se vr\u00e1t\u00ed. Vy navrhnete sc\u00e9n\u00e1\u0159e, kter\u00e9 takov\u00e9 chv\u00edle zachyt\u00ed, a podle dat je budete ladit. Pod v\u00e1mi bude CRM komunikace Seznamu: aktivace nov\u00fdch u\u017eivatel\u016f, jejich n\u00e1vrat i nab\u00eddka placen\u00fdch funkc\u00ed. A proto\u017ee <a class=\"is-style-link-external\" href=\"http:\/\/Mapy.com\" target=\"_blank\">Mapy.com<\/a> vstupuj\u00ed na zahrani\u010dn\u00ed trhy, budete ji stav\u011bt i pro lidi, kte\u0159\u00ed n\u00e1s teprve pozn\u00e1vaj\u00ed. To v\u0161e v t\u00fdmu, kter\u00fd intenzivn\u011b pracuje na automatizac\u00edch, v\u010detn\u011b t\u011bch postaven\u00fdch na AI.<\/p>\n<hr>\n<h2>Co od v\u00e1s o\u010dek\u00e1v\u00e1me<\/h2>\n<ul>\n<li>M\u00e1te praktickou zku\u0161enost s p\u0159\u00edpravou, nasazen\u00edm a vyhodnocen\u00edm e-mailov\u00fdch kampan\u00ed v e-mailingov\u00e9 platform\u011b.<\/li>\n<li>Rozum\u00edte doru\u010ditelnosti, reputaci odes\u00edlatele a dlouhodob\u00e9 p\u00e9\u010di o datab\u00e1zi.<\/li>\n<li>Um\u00edte pracovat s daty a p\u0159ev\u00e9st zji\u0161t\u011bn\u00ed do konkr\u00e9tn\u00edch doporu\u010den\u00ed.<\/li>\n<li>Bav\u00ed v\u00e1s automatizace a AI. M\u00e1te chu\u0165 hledat, co jde d\u011blat chyt\u0159eji a efektivn\u011bji, zkou\u0161et nov\u00e9 n\u00e1stroje a postupy a sami se v tom rozv\u00edjet.<\/li>\n<li>Domluv\u00edte se s kolegy z Brandu, Produktu, Analytiky i technick\u00fdch t\u00fdm\u016f a um\u00edte obh\u00e1jit vlastn\u00ed doporu\u010den\u00ed.<\/li>\n<li>Pracujete samostatn\u011b, pe\u010dliv\u011b a dotahujete kampan\u011b i navazuj\u00edc\u00ed \u00fapravy.<\/li>\n<li>Mimo to nav\u00edc ocen\u00edme pokud m\u00e1te zku\u0161enost s n\u00e1vrhem automatizovan\u00fdch lifecycle sc\u00e9n\u00e1\u0159\u016f a CRM strategie.<\/li>\n<li>A jestli zn\u00e1te prost\u0159ed\u00ed mobiln\u00edch aplikac\u00ed, subscription slu\u017eeb nebo e-commerce bude to dal\u0161\u00ed plus.<\/li>\n<\/ul>\n<hr>\n<h2>Co m\u016f\u017eete o\u010dek\u00e1vat vy<\/h2>\n<ul>\n<li>P\u0159evezmete p\u0159\u00edpravu, nasazov\u00e1n\u00ed a dal\u0161\u00ed rozvoj CRM komunikace, p\u0159edev\u0161\u00edm automatizovan\u00fdch sc\u00e9n\u00e1\u0159\u016f.<\/li>\n<li>Budete pracovat s technickou str\u00e1nkou e-mailingu: se \u0161ablonami, segmentac\u00ed, custom audiences, exclusion listy i reportingem v Mailkitu, Targitu a Keboole.<\/li>\n<li>Cursor a Claude Code pro v\u00e1s budou b\u011b\u017en\u00fdmi pracovn\u00edmi n\u00e1stroji p\u0159i tvorb\u011b \u0161ablon, p\u0159\u00edprav\u011b kampan\u00ed i automatizaci opakuj\u00edc\u00edch se \u00fakol\u016f.<\/li>\n<li>P\u0159iprav\u00edte akvizi\u010dn\u00ed, reten\u010dn\u00ed, reaktiva\u010dn\u00ed a up-sellov\u00e9 kampan\u011b pro <a class=\"is-style-link-external\" href=\"http:\/\/Seznam.cz\" target=\"_blank\">Seznam.cz<\/a> i dal\u0161\u00ed slu\u017eby Seznamu.<\/li>\n<li>Budete vyhodnocovat v\u00fdkon kampan\u00ed (engagement, konverze i finan\u010dn\u00ed n\u00e1vratnost) a pomoc\u00ed A\/B test\u016f hledat varianty, kter\u00e9 l\u00e9pe funguj\u00ed p\u0159i aktivaci u\u017eivatel\u016f, n\u00e1vratu ke slu\u017eb\u00e1m a adopci placen\u00fdch funkc\u00ed.<\/li>\n<li>Postupn\u011b p\u0159evezmete tak\u00e9 push notifikace a in-app messaging v OneSignal a AppsFlyer, s t\u011bmito kan\u00e1ly v\u00e1s zau\u010d\u00edme.<\/li>\n<li>Dostanete prostor rozv\u00edjet se v automatizaci a AI a p\u0159ich\u00e1zet s vlastn\u00edmi n\u00e1pady, jak pr\u00e1ci t\u00fdmu zlep\u0161it.<\/li>\n<\/ul>\n<h2>Jak prob\u00edh\u00e1 v\u00fdb\u011brko<\/h2>\n<ul>\n<li>\n<p>Jakmile k n\u00e1m doraz\u00ed va\u0161e CV, pe\u010dliv\u011b ho projdeme a Kl\u00e1ra se s v\u00e1mi spoj\u00ed nejpozd\u011bji do 3 pracovn\u00edch dn\u016f. V p\u0159\u00edpad\u011b shody si kr\u00e1tce zavol\u00e1me.\u00a0<\/p>\n<\/li>\n<li>Pokud to bude d\u00e1vat smysl, nav\u00e1\u017ee zhruba t\u0159icetiminutov\u00e9 online setk\u00e1n\u00ed. Jeho c\u00edlem bude vz\u00e1jemn\u00e9 p\u0159edstaven\u00ed, vysv\u011btlen\u00ed kontextu role a slad\u011bn\u00ed o\u010dek\u00e1v\u00e1n\u00ed z obou stran.\u00a0<\/li>\n<li>Druh\u00e9 kolo prob\u011bhne osobn\u011b a setk\u00e1te se p\u0159i n\u011bm s Kl\u00e1rou a mana\u017eerem Ondrou. Sou\u010d\u00e1st\u00ed druh\u00e9ho kola bude tak\u00e9 praktick\u00fd \u00fakol. <\/li>\n<li>Pokud se shodneme, \u017ee si sed\u00edme, obdr\u017e\u00edte od n\u00e1s nab\u00eddku. N\u00e1sledn\u011b v\u00e1s \u010dek\u00e1 kr\u00e1tk\u00fd online dotazn\u00edk a elektronick\u00e9 podeps\u00e1n\u00ed dokument\u016f a pot\u00e9 u\u017e se budeme t\u011b\u0161it na v\u00e1\u0161 prvn\u00ed den u n\u00e1s.\u00a0\u00a0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e n\u011bkdo p\u0159estane pou\u017e\u00edvat slu\u017ebu Seznamu, \u010dasto rozhodne dob\u0159e na\u010dasovan\u00fd e-mail o tom, jestli se vr\u00e1t\u00ed. Vy navrhnete sc\u00e9n\u00e1\u0159e, kter\u00e9 takov\u00e9 chv\u00edle zachyt\u00ed, a podle dat je budete ladit. Pod v\u00e1mi bude CRM komunikace Seznamu: aktivace nov\u00fdch u\u017eivatel\u016f, jejich n\u00e1vrat i nab\u00eddka placen\u00fdch funkc\u00ed. A proto\u017ee Mapy.com vstupuj\u00ed na zahrani\u010dn\u00ed trhy, budete ji stav\u011bt i [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[241],"tags":[58],"location":[19],"technology":[],"landing_category":[220,171,143],"class_list":["post-20913","post","type-post","status-publish","format-standard","hentry","category-pr-marketing-a-media","tag-plny-uvazek"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/comments?post=20913"}],"version-history":[{"count":1,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20913\/revisions"}],"predecessor-version":[{"id":20914,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20913\/revisions\/20914"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/media?parent=20913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/categories?post=20913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/tags?post=20913"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/location?post=20913"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/technology?post=20913"},{"taxonomy":"landing_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/landing_category?post=20913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}