{"id":20841,"date":"2026-09-14T14:35:43","date_gmt":"2026-09-14T12:35:43","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/497610-mobile-app-growth-strategist\/"},"modified":"2026-09-14T15:02:22","modified_gmt":"2026-09-14T13:02:22","slug":"497610-mobile-app-growth-strategist","status":"publish","type":"post","link":"https:\/\/o-seznam.cz\/kariera\/497610-mobile-app-growth-strategist\/","title":{"rendered":"Mobile App Growth Strategist"},"content":{"rendered":"<p>R\u016fst <a class=\"is-style-link-external\" href=\"http:\/\/Mapy.com\" target=\"_blank\">Mapy.com<\/a> na zahrani\u010dn\u00edch trz\u00edch a v\u00fdsledky aplikace <a class=\"is-style-link-external\" href=\"http:\/\/Seznam.cz\" target=\"_blank\">Seznam.cz<\/a> v \u010cesku budou st\u00e1t i na va\u0161\u00ed strategii pro mobiln\u00ed marketing. Nejde n\u00e1m o obecn\u00fd digit\u00e1ln\u00ed marketing, ale o <strong>mobile growth<\/strong> postaven\u00fd na datech, atribuci, retenci a pr\u00e1ci s cel\u00fdm app ekosyst\u00e9mem. Budete u produkt\u016f, kter\u00e9 maj\u00ed re\u00e1ln\u00fd dopad na miliony u\u017eivatel\u016f. A dostanete prostor nastavit sm\u011br, kter\u00fd bude vid\u011bt v kampan\u00edch i v \u010d\u00edslech.\u00a0<\/p>\n<hr>\n<h2>Co od v\u00e1s o\u010dek\u00e1v\u00e1me\u00a0<\/h2>\n<ul>\n<li>M\u00e1te prokazatelnou zku\u0161enost s marketingem mobiln\u00ed aplikace nebo digit\u00e1ln\u00edho produktu, kde aplikace hr\u00e1la z\u00e1sadn\u00ed roli v r\u016fstu byznysu.\u00a0<\/li>\n<li>Rozum\u00edte app lifecycle marketingu od akvizice p\u0159es aktivaci a retenci a\u017e po reaktivaci u\u017eivatel\u016f.\u00a0<\/li>\n<li>Um\u00edte postavit r\u016fstovou strategii pro mobiln\u00ed aplikaci a p\u0159ev\u00e9st ji do konkr\u00e9tn\u00edch priorit, kampan\u00ed a metrik.\u00a0<\/li>\n<li>Pracujete s daty, atribuc\u00ed, ROI, LTV, kohortami a um\u00edte z nich odvodit dal\u0161\u00ed kroky.\u00a0<\/li>\n<li>Orientujete se v prost\u0159ed\u00ed App Store, Google Play, ASO, push notifikac\u00ed, in-app komunikace, deep link\u016f a m\u011b\u0159en\u00ed mobiln\u00edch kampan\u00ed.\u00a0<\/li>\n<li>M\u00e1te p\u0159esah do v\u00fdkonnostn\u00edch kan\u00e1l\u016f, e-mailingu, CRM, vlastn\u00edch promo ploch a media planningu.\u00a0<\/li>\n<li>Dok\u00e1\u017eete v\u00e9st odbornou debatu s produktov\u00fdmi mana\u017eery, analytiky, v\u00fdvoj\u00e1\u0159i i specialisty na jednotliv\u00e9 marketingov\u00e9 kan\u00e1ly.\u00a0<\/li>\n<\/ul>\n<hr>\n<h2>Co m\u016f\u017eete o\u010dek\u00e1vat vy\u00a0<\/h2>\n<ul>\n<li>\n<p>Prim\u00e1rn\u011b se budete v\u011bnovat r\u016fstu mobiln\u00ed aplikace <a class=\"is-style-link-external\" href=\"http:\/\/Mapy.com\" target=\"_blank\">Mapy.com<\/a> na zahrani\u010dn\u00edch trz\u00edch a aplikace <a class=\"is-style-link-external\" href=\"http:\/\/Seznam.cz\" target=\"_blank\">Seznam.cz<\/a> na \u010desk\u00e9m trhu.\u00a0<\/p>\n<\/li>\n<li>Budete sou\u010d\u00e1st\u00ed t\u00fdmu Digit\u00e1ln\u00edho marketingu pod veden\u00edm Jardy.\u00a0<\/li>\n<li>Nebudete m\u00edt p\u0159\u00edm\u00e9 pod\u0159\u00edzen\u00e9, ale budete projektov\u011b \u0159\u00eddit spolupr\u00e1ci nap\u0159\u00ed\u010d Marketingem, produktem, analytikou, v\u00fdvojem i kreativou.\u00a0<\/li>\n<li>Budete nastavovat digit\u00e1ln\u00ed strategii, medi\u00e1ln\u00ed pl\u00e1n a rozlo\u017een\u00ed investic ve spolupr\u00e1ci s PPC specialisty, e-mailing specialisty, CRM t\u00fdmem a dal\u0161\u00edmi kolegy.\u00a0<\/li>\n<li>\u010cek\u00e1 v\u00e1s pr\u00e1ce s n\u00e1stroji jako AppsFlyer, GA4, Firebase, Google Cloud nebo OneSignal.\u00a0<\/li>\n<li>Dostanete prostor pro experimenty, automatizaci, dynamick\u00e9 kreativy, smyslupln\u00fd reporting a vyhodnocov\u00e1n\u00ed dopadu kampan\u00ed na r\u016fst aplikac\u00ed.\u00a0<\/li>\n<li>Budete m\u00edt velkou m\u00edru autonomie v tom, jak hypot\u00e9zy ov\u011b\u0159\u00edte, co doporu\u010d\u00edte d\u00e1l a jak slad\u00edte marketingov\u00e9 aktivity s produktov\u00fdm sm\u011brem.\u00a0<\/li>\n<\/ul>\n<h2>Jak prob\u00edh\u00e1 v\u00fdb\u011brko\u00a0<\/h2>\n<ul>\n<li>\n<p>Jakmile k n\u00e1m doraz\u00ed va\u0161e CV, pe\u010dliv\u011b ho projdeme a Kl\u00e1ra se s v\u00e1mi spoj\u00ed nejpozd\u011bji do 3 pracovn\u00edch dn\u016f. V p\u0159\u00edpad\u011b shody si kr\u00e1tce zavol\u00e1me.\u00a0<\/p>\n<\/li>\n<li>Pokud to bude d\u00e1vat smysl, nav\u00e1\u017ee zhruba t\u0159icetiminutov\u00e9 online setk\u00e1n\u00ed. Jeho c\u00edlem bude vz\u00e1jemn\u00e9 p\u0159edstaven\u00ed, vysv\u011btlen\u00ed kontextu role a slad\u011bn\u00ed o\u010dek\u00e1v\u00e1n\u00ed z obou stran.\u00a0<\/li>\n<li>Sou\u010d\u00e1st\u00ed v\u00fdb\u011brka je tak\u00e9 \u00fakol, kter\u00fd dostanete po prvn\u00edm kole a kter\u00fd si p\u0159iprav\u00edte na n\u00e1sledn\u00e9 osobn\u00ed setk\u00e1n\u00ed.\u00a0<\/li>\n<li>Druh\u00e9 kolo prob\u011bhne osobn\u011b a setk\u00e1te se p\u0159i n\u011bm s Kl\u00e1rou a Jardou. Nejprve p\u0159ijde na \u0159adu prezentace \u00fakolu a n\u00e1sledn\u00e1 diskuze nad va\u0161\u00edm p\u0159\u00edstupem, na co\u017e si vyhrad\u00edme zhruba \u010dty\u0159icet p\u011bt minut. Pot\u00e9 nav\u00e1\u017ee odborn\u011bj\u0161\u00ed rozhovor o va\u0161ich zku\u0161enostech, konkr\u00e9tn\u00ed n\u00e1plni pr\u00e1ce a tom, jak by mohla na\u0161e spolupr\u00e1ce vypadat, kter\u00fd potrv\u00e1 p\u0159ibli\u017en\u011b dal\u0161\u00edch \u010dty\u0159icet p\u011bt minut. Celkem tedy po\u010d\u00edtejte s \u010dasem okolo jedn\u00e9 a p\u016fl hodiny.\u00a0<\/li>\n<li>Pokud se shodneme, \u017ee si sed\u00edme, obdr\u017e\u00edte od n\u00e1s nab\u00eddku. N\u00e1sledn\u011b v\u00e1s \u010dek\u00e1 kr\u00e1tk\u00fd online dotazn\u00edk a elektronick\u00e9 podeps\u00e1n\u00ed dokument\u016f a pot\u00e9 u\u017e se budeme t\u011b\u0161it na v\u00e1\u0161 prvn\u00ed den u n\u00e1s.\u00a0\u00a0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>R\u016fst Mapy.com na zahrani\u010dn\u00edch trz\u00edch a v\u00fdsledky aplikace Seznam.cz v \u010cesku budou st\u00e1t i na va\u0161\u00ed strategii pro mobiln\u00ed marketing. Nejde n\u00e1m o obecn\u00fd digit\u00e1ln\u00ed marketing, ale o mobile growth postaven\u00fd na datech, atribuci, retenci a pr\u00e1ci s cel\u00fdm app ekosyst\u00e9mem. Budete u produkt\u016f, kter\u00e9 maj\u00ed re\u00e1ln\u00fd dopad na miliony u\u017eivatel\u016f. A dostanete prostor nastavit [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[241],"tags":[58],"location":[19],"technology":[72],"landing_category":[171,143],"class_list":["post-20841","post","type-post","status-publish","format-standard","hentry","category-pr-marketing-a-media","tag-plny-uvazek"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/comments?post=20841"}],"version-history":[{"count":1,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20841\/revisions"}],"predecessor-version":[{"id":20842,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20841\/revisions\/20842"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/media?parent=20841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/categories?post=20841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/tags?post=20841"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/location?post=20841"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/technology?post=20841"},{"taxonomy":"landing_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/landing_category?post=20841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}