{"id":20787,"date":"2026-08-19T09:25:09","date_gmt":"2026-08-19T07:25:09","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/495858-data-analytik-pro-sklik\/"},"modified":"2026-08-21T21:23:15","modified_gmt":"2026-08-21T19:23:15","slug":"495858-data-analytik-pro-sklik","status":"publish","type":"post","link":"https:\/\/o-seznam.cz\/kariera\/495858-data-analytik-pro-sklik\/","title":{"rendered":"Data analytik pro Sklik"},"content":{"rendered":"<p>Graf je jen za\u010d\u00e1tek. D\u016fle\u017eit\u011bj\u0161\u00ed je ot\u00e1zka, co se za n\u00edm opravdu d\u011bje. V Skliku budete hledat p\u0159\u00edb\u011bhy v datech: pro\u010d se zm\u011bnil v\u00fdkon, kde se ztr\u00e1c\u00ed p\u0159\u00edle\u017eitost, co m\u016f\u017ee produkt zlep\u0161it a jak m\u00e1 obchod reagovat. Pokud v\u00e1s bav\u00ed v\u00edc detektivn\u00ed pr\u00e1ce ne\u017e p\u0159episov\u00e1n\u00ed \u010d\u00edsel do reportu, budete tu spr\u00e1vn\u011b.\u00a0<\/p>\n<hr>\n<h2>Co budete d\u011blat\u00a0<\/h2>\n<ul>\n<li>Budete analyzovat data z Skliku a hledat v nich odpov\u011bdi na obchodn\u00ed i produktov\u00e9 ot\u00e1zky.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Zam\u011b\u0159\u00edte se na anom\u00e1lie, v\u00fdkyvy a zm\u011bny v datech, u kter\u00fdch bude pot\u0159eba pochopit p\u0159\u00ed\u010dinu i dopad.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Propoj\u00edte p\u0159ipraven\u00e1 i zdrojov\u00e1 data tak, aby d\u00e1vala smysl pro dal\u0161\u00ed rozhodov\u00e1n\u00ed t\u00fdmu.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Ov\u011b\u0159\u00edte kvalitu dat, upozorn\u00edte na nesrovnalosti a pom\u016f\u017eete zp\u0159es\u0148ovat jejich interpretaci.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>P\u0159iprav\u00edte v\u00fdstupy, kter\u00e9 nebudou kon\u010dit u grafu, ale povedou k doporu\u010den\u00ed pro produkt, byznys nebo dal\u0161\u00ed t\u00fdmy.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Spolupracovat budete s lidmi z Reklamy, Produktu a datov\u00fdch t\u00fdm\u016f.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Budete p\u0159ipravovat\u00a0data pro intern\u00ed konverza\u010dn\u00ed analytiku\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Vyu\u017eijete AI jako praktick\u00fd n\u00e1stroj pro rychlej\u0161\u00ed pr\u00e1ci, ov\u011b\u0159ov\u00e1n\u00ed hypot\u00e9z a vy\u0161\u0161\u00ed produktivitu.\u00a0<\/li>\n<\/ul>\n<hr>\n<h2>Co budete pot\u0159ebovat\u00a0<\/h2>\n<ul>\n<li>Ovl\u00e1d\u00e1te SQL a um\u00edte si poradit s daty v rela\u010dn\u00edm prost\u0159ed\u00ed.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Orientujete se v datov\u00e9 analytice a rozum\u00edte tomu, \u017ee \u010d\u00edsla pot\u0159ebuj\u00ed kontext.\u00a0Ide\u00e1ln\u00ed je um\u011bt pracovat s marketingov\u00fdmi daty.<\/li>\n<\/ul>\n<ul>\n<li>P\u0159em\u00fd\u0161l\u00edte analyticky, kladete dobr\u00e9 ot\u00e1zky a nespokoj\u00edte se s prvn\u00ed odpov\u011bd\u00ed.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Dok\u00e1\u017eete validovat data a poznat, kdy v\u00fdsledek ned\u00e1v\u00e1 smysl.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>M\u00e1te cit pro obchodn\u00ed nebo produktov\u00fd dopad anal\u00fdzy, nejen pro samotn\u00fd v\u00fdpo\u010det.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Zn\u00e1te nebo se rychle zorientujete v n\u00e1stroj\u00edch jako Tableau, Snowflake, Keboola, Python, Git, Pandas a Jupyter notebook.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Um\u00edte srozumiteln\u011b vysv\u011btlit, co jste v datech na\u0161el a pro\u010d je to d\u016fle\u017eit\u00e9.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>AI berete jako n\u00e1stroj, kter\u00fd pom\u00e1h\u00e1 pracovat rychleji a chyt\u0159eji.\u00a0<\/li>\n<\/ul>\n<h2>Na co se m\u016f\u017eete t\u011b\u0161it\u00a0<\/h2>\n<ul>\n<li>Dostanete se k dat\u016fm z jedn\u00e9 z nejd\u016fle\u017eit\u011bj\u0161\u00edch reklamn\u00edch platforem v \u010cesku.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Uvid\u00edte zbl\u00edzka, jak se propojuje analytika, produkt a byznys v prost\u0159ed\u00ed velk\u00e9 \u010desk\u00e9 internetov\u00e9 slu\u017eby.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Pr\u00e1ci s daty se sna\u017e\u00edme organizovat podle princip\u016f Data Mesh\u00a0s d\u016frazem na jasn\u00e9 vlastnictv\u00ed dat, jejich kvalitu a dobrou pou\u017eitelnost nap\u0159\u00ed\u010d t\u00fdmy.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Nau\u010d\u00edte se p\u0159em\u00fd\u0161let nad reklamn\u00edmi daty v \u0161ir\u0161\u00edch souvislostech, ne jen p\u0159es metriky v reportu.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>\u010cek\u00e1 v\u00e1s prost\u0159ed\u00ed, ve kter\u00e9m m\u00e1 smysl p\u0159ich\u00e1zet s ot\u00e1zkami, pochybnostmi i vlastn\u00edmi hypot\u00e9zami.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Zapoj\u00edte se do t\u00fdmu, kde se AI bere prakticky, ne jako buzzword.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>\u010cek\u00e1 v\u00e1s neform\u00e1ln\u00ed atmosf\u00e9ra Seznamu, kde se v\u011bci \u0159e\u0161\u00ed nap\u0159\u00edmo.<\/li>\n<\/ul>\n<p>[job-video]<\/p>\n<h2>Jak prob\u00edh\u00e1 v\u00fdb\u011brko\u00a0<\/h2>\n<ul>\n<li>Jakmile obdr\u017e\u00edme va\u0161e CV, ozve se v\u00e1m do 3 pracovn\u00edch dn\u016f Ladislav z HR.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Pokud si sedneme v z\u00e1kladn\u00edch o\u010dek\u00e1v\u00e1n\u00edch, domluv\u00edme si 30minutov\u00fd Zoom s Ladislavem a mana\u017eerem t\u00fdmu.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Na Zoomu probereme va\u0161e zku\u0161enosti, motivaci, vztah k dat\u016fm a to, jak nad analytikou p\u0159em\u00fd\u0161l\u00edte.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>P\u0159ed osobn\u00edm setk\u00e1n\u00edm od n\u00e1s dostanete praktick\u00fd \u00fakol. \u00dakol bude zam\u011b\u0159en\u00fd hlavn\u011b na analytick\u00fd \u00fasudek, pr\u00e1ci s anom\u00e1liemi a schopnost vysv\u011btlit z\u00e1v\u011bry, ne na znalost konkr\u00e9tn\u00ed technologie zpam\u011bti. Na osobn\u00edm setk\u00e1n\u00ed \u00fakol odprezentujete a spole\u010dn\u011b projdeme, jak jste k \u0159e\u0161en\u00ed do\u0161el. Sou\u010d\u00e1st\u00ed osobn\u00edho setk\u00e1n\u00ed bude i hlub\u0161\u00ed diskuze s mana\u017eerem o t\u00fdmu, o\u010dek\u00e1v\u00e1n\u00edch a spolupr\u00e1ci.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Pokud si vz\u00e1jemn\u011b sedneme, tak se domluv\u00edme na dal\u0161\u00edm postupu. Dokumenty s n\u00e1mi podep\u00ed\u0161ete elektronicky a pak u\u017e v\u00e1s bude \u010dekat samotn\u00fd n\u00e1stup.\u00a0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Graf je jen za\u010d\u00e1tek. D\u016fle\u017eit\u011bj\u0161\u00ed je ot\u00e1zka, co se za n\u00edm opravdu d\u011bje. V Skliku budete hledat p\u0159\u00edb\u011bhy v datech: pro\u010d se zm\u011bnil v\u00fdkon, kde se ztr\u00e1c\u00ed p\u0159\u00edle\u017eitost, co m\u016f\u017ee produkt zlep\u0161it a jak m\u00e1 obchod reagovat. Pokud v\u00e1s bav\u00ed v\u00edc detektivn\u00ed pr\u00e1ce ne\u017e p\u0159episov\u00e1n\u00ed \u010d\u00edsel do reportu, budete tu spr\u00e1vn\u011b.\u00a0 Co budete d\u011blat\u00a0 Budete [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[239],"tags":[46,58],"location":[19],"technology":[75,52,210],"landing_category":[169,143],"class_list":["post-20787","post","type-post","status-publish","format-standard","hentry","category-it-a-technologie","tag-absolventi","tag-plny-uvazek"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/comments?post=20787"}],"version-history":[{"count":2,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20787\/revisions"}],"predecessor-version":[{"id":20793,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20787\/revisions\/20793"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/media?parent=20787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/categories?post=20787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/tags?post=20787"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/location?post=20787"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/technology?post=20787"},{"taxonomy":"landing_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/landing_category?post=20787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}