{"id":20714,"date":"2026-07-17T09:24:16","date_gmt":"2026-07-17T07:24:16","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/493820-product-owner-pro-reklamni-system\/"},"modified":"2026-07-20T16:10:27","modified_gmt":"2026-07-20T14:10:27","slug":"493820-product-owner-pro-reklamni-system","status":"publish","type":"post","link":"https:\/\/o-seznam.cz\/kariera\/493820-product-owner-pro-reklamni-system\/","title":{"rendered":"Product Manager reklamn\u00edho syst\u00e9mu"},"content":{"rendered":"<p>Zaj\u00edm\u00e1 v\u00e1s digit\u00e1ln\u00ed reklama, technologie a v\u00fdvoj online produkt\u016f? Hled\u00e1me \u010dlov\u011bka, kter\u00fd se zapoj\u00ed do rozvoje reklamn\u00edho syst\u00e9mu pro brandovou reklamu v Seznamu.<\/p>\n<p>Pozice je vhodn\u00e1 pro Product Ownera, produktov\u00e9ho specialistu nebo zku\u0161en\u00e9ho \u010dlov\u011bka z digit\u00e1ln\u00ed \u010di medi\u00e1ln\u00ed agentury, kter\u00fd se chce posunout od pr\u00e1ce s kampan\u011bmi k rozvoji samotn\u00e9ho reklamn\u00edho produktu.<\/p>\n<hr>\n<h2>Co budete d\u011blat<\/h2>\n<ul>\n<li>Postupn\u011b p\u0159evezmete konkr\u00e9tn\u00ed \u010d\u00e1sti reklamn\u00edho syst\u00e9mu zam\u011b\u0159en\u00e9ho na brandovou, video a audio reklamu.<\/li>\n<li>Budete rozpracov\u00e1vat produktov\u00e1 zad\u00e1n\u00ed, zji\u0161\u0165ovat pot\u0159ebn\u00e9 informace a navrhovat mo\u017en\u00e1 \u0159e\u0161en\u00ed.<\/li>\n<li>P\u0159iprav\u00edte zad\u00e1n\u00ed pro v\u00fdvoj a budete spolupracovat s v\u00fdvoj\u00e1\u0159i, analytiky, UX design\u00e9ry a obchodn\u00edmi t\u00fdmy.<\/li>\n<li>Budete sb\u00edrat a vyhodnocovat po\u017eadavky od intern\u00edch t\u00fdm\u016f, z\u00e1kazn\u00edk\u016f a inzerent\u016f.<\/li>\n<li>P\u0159evezmete odpov\u011bdnost za sv\u011b\u0159enou \u010d\u00e1st backlogu a budete sledovat postup realizace.<\/li>\n<li>Zapoj\u00edte se do testov\u00e1n\u00ed nov\u00fdch funkc\u00ed, pr\u00e1ce se zp\u011btnou vazbou a vyhodnocov\u00e1n\u00ed produktov\u00fdch metrik.<\/li>\n<li>Budete hledat nov\u00e9 mo\u017enosti vyu\u017eit\u00ed automatizace, AI a reklamn\u00edch technologi\u00ed.<\/li>\n<li>Nastoup\u00edte do rozjet\u00e9ho produktu. Jednotliv\u00e1 t\u00e9mata a odpov\u011bdnosti v\u00e1m bude zku\u0161en\u00fd produktov\u00fd mana\u017eer p\u0159ed\u00e1vat postupn\u011b podle va\u0161ich zku\u0161enost\u00ed. Va\u0161e n\u00e1vrhy budete konzultovat s kolegy z t\u00fdmu, kte\u0159\u00ed v\u00e1m poskytnou odbornou oponenturu a pomohou \u0159e\u0161en\u00ed posouvat d\u00e1l.<\/li>\n<\/ul>\n<hr>\n<h2>Co budete pot\u0159ebovat<\/h2>\n<ul>\n<li>Zku\u0161enost s digit\u00e1ln\u00ed reklamou, online produkty nebo prac\u00ed v digit\u00e1ln\u00ed \u010di medi\u00e1ln\u00ed agentu\u0159e.<\/li>\n<li>Schopnost p\u0159evz\u00edt konkr\u00e9tn\u00ed zad\u00e1n\u00ed, samostatn\u011b ho rozpracovat a dot\u00e1hnout.<\/li>\n<li>Z\u00e1jem o reklamn\u00ed technologie, reklamn\u00ed syst\u00e9my a produktov\u00e9 \u0159\u00edzen\u00ed.<\/li>\n<li>Dobr\u00e9 komunika\u010dn\u00ed schopnosti a schopnost z\u00edskat pot\u0159ebn\u00e9 informace od r\u016fzn\u00fdch koleg\u016f.<\/li>\n<li>Kreativn\u00ed p\u0159\u00edstup a chu\u0165 hledat v\u00edce variant \u0159e\u0161en\u00ed.<\/li>\n<li>Schopnost pracovat se zp\u011btnou vazbou a v\u011bcn\u011b obh\u00e1jit vlastn\u00ed n\u00e1vrh.<\/li>\n<li>Z\u00e1kladn\u00ed orientaci v datech a produktov\u00fdch metrik\u00e1ch.<\/li>\n<li>Chu\u0165 u\u010dit se a postupn\u011b p\u0159eb\u00edrat v\u011bt\u0161\u00ed odpov\u011bdnost.<\/li>\n<li>V\u00fdhodou pro v\u00e1s bude zku\u0161enost s PPC, programmatic nebo brandovou reklamou, reklamn\u00edmi platformami, video \u010di audio form\u00e1ty, prac\u00ed s v\u00fdvojov\u00fdm t\u00fdmem, spr\u00e1vou backlogu, SQL, BI n\u00e1stroji, automatizac\u00ed nebo AI.<\/li>\n<li>Neo\u010dek\u00e1v\u00e1me, \u017ee budete spl\u0148ovat v\u0161echno. D\u016fle\u017eit\u011bj\u0161\u00ed je pro n\u00e1s v\u00e1\u0161 zp\u016fsob p\u0159em\u00fd\u0161len\u00ed, znalost digit\u00e1ln\u00edho prost\u0159ed\u00ed a motivace posunout se sm\u011brem k produktov\u00e9 roli.<\/li>\n<\/ul>\n<h2>T\u011b\u0161it se m\u016f\u017eete na<\/h2>\n<ul>\n<li>Pr\u00e1ci na reklamn\u00edm syst\u00e9mu pro trh s velk\u00fdm dosahem.<\/li>\n<li>Postupn\u00e9 p\u0159eb\u00edr\u00e1n\u00ed jednotliv\u00fdch \u010d\u00e1st\u00ed produktu podle va\u0161ich zku\u0161enost\u00ed.<\/li>\n<li>Ka\u017edodenn\u00ed spolupr\u00e1ci se zku\u0161en\u00fdm produktov\u00fdm mana\u017eerem.<\/li>\n<li>Prostor p\u0159ich\u00e1zet s vlastn\u00edmi n\u00e1pady a ov\u011b\u0159ovat je v praxi.<\/li>\n<li>Odbornou zp\u011btnou vazbu od koleg\u016f z v\u00fdvoje, analytiky, UX a obchodu.<\/li>\n<li>Mo\u017enost proniknout hloub\u011bji do adtechu, dat, automatizace a AI.<\/li>\n<li>Prost\u0159ed\u00ed, ve kter\u00e9m se propojuje produktov\u00e9 p\u0159em\u00fd\u0161len\u00ed, technologie a kreativita.<\/li>\n<li>P\u0159\u00edle\u017eitost posunout se od pr\u00e1ce s reklamn\u00edmi kampan\u011bmi k v\u00fdvoji samotn\u00e9ho reklamn\u00edho produktu.<\/li>\n<\/ul>\n<h2>Jak prob\u00edh\u00e1 v\u00fdb\u011brko<\/h2>\n<ul>\n<li>Telefonick\u00fd \u00favodn\u00ed rozhovor s Terezou, p\u0159ibli\u017en\u011b na 10 minut<\/li>\n<li>Online setk\u00e1n\u00ed p\u0159es Zoom s Jakubem na 60 minut<\/li>\n<li>Dom\u00e1c\u00ed \u00fakol s t\u00fddenn\u00edm term\u00ednem na vypracov\u00e1n\u00ed, samotn\u00e9 vypracov\u00e1n\u00ed nezabere v\u00edce jak 8 hodin<\/li>\n<li>Osobn\u00ed setk\u00e1n\u00ed, p\u0159ibli\u017en\u011b 90 minut, a diskuze nad vypracovan\u00fdm \u0159e\u0161en\u00edm<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Zaj\u00edm\u00e1 v\u00e1s digit\u00e1ln\u00ed reklama, technologie a v\u00fdvoj online produkt\u016f? Hled\u00e1me \u010dlov\u011bka, kter\u00fd se zapoj\u00ed do rozvoje reklamn\u00edho syst\u00e9mu pro brandovou reklamu v Seznamu. Pozice je vhodn\u00e1 pro Product Ownera, produktov\u00e9ho specialistu nebo zku\u0161en\u00e9ho \u010dlov\u011bka z digit\u00e1ln\u00ed \u010di medi\u00e1ln\u00ed agentury, kter\u00fd se chce posunout od pr\u00e1ce s kampan\u011bmi k rozvoji samotn\u00e9ho reklamn\u00edho produktu. Co budete d\u011blat [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[239],"tags":[58],"location":[26,19],"technology":[99,210],"landing_category":[151,169,143,262],"class_list":["post-20714","post","type-post","status-publish","format-standard","hentry","category-it-a-technologie","tag-plny-uvazek"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/comments?post=20714"}],"version-history":[{"count":4,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20714\/revisions"}],"predecessor-version":[{"id":20718,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20714\/revisions\/20718"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/media?parent=20714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/categories?post=20714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/tags?post=20714"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/location?post=20714"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/technology?post=20714"},{"taxonomy":"landing_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/landing_category?post=20714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}