{"id":20589,"date":"2026-06-01T15:36:27","date_gmt":"2026-06-01T13:36:27","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/490514-specialista-ppc-kampani-a-reklamy-na-socialnich-sitich\/"},"modified":"2026-06-13T10:21:05","modified_gmt":"2026-06-13T08:21:05","slug":"490514-specialista-ppc-kampani-a-reklamy-na-socialnich-sitich","status":"publish","type":"post","link":"https:\/\/o-seznam.cz\/kariera\/490514-specialista-ppc-kampani-a-reklamy-na-socialnich-sitich\/","title":{"rendered":"Specialista PPC kampan\u00ed a reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch"},"content":{"rendered":"<p>Chcete d\u011blat kampan\u011b, kde se nehraje jen na \u201eboostov\u00e1n\u00ed post\u016f\u201c? L\u00e1k\u00e1 v\u00e1s poctiv\u00e1 v\u00fdkonnostn\u00ed pr\u00e1ce s pokro\u010dil\u00fdm vyhodnocov\u00e1n\u00edm a chytrou optimalizaci? V t\u00fdmu digit\u00e1ln\u00edho marketingu hled\u00e1me \u010dlov\u011bka, kter\u00fd u\u017e m\u00e1 n\u011bco za sebou, a neboj\u00ed se p\u0159evz\u00edt zodpov\u011bdnost za v\u00fdsledky. \u010cekaj\u00ed v\u00e1s v\u00fdkonnostn\u00ed e-commerce kampan\u011b pro <a class=\"is-style-link-external\" href=\"http:\/\/xn--zbo-tma83e.cz\" target=\"_blank\">Zbo\u017e\u00ed.cz<\/a>, brandov\u00e9 a r\u016fstov\u00e9 aktivity pro <a class=\"is-style-link-external\" href=\"http:\/\/Seznam.cz\" target=\"_blank\">Seznam.cz<\/a>, <a class=\"is-style-link-external\" href=\"http:\/\/Mapy.com\" target=\"_blank\">Mapy.com<\/a> a pr\u00e1ce s AI.<\/p>\n<hr>\n<h2>Co m\u016f\u017eete u n\u00e1s \u010dekat<\/h2>\n<ul>\n<li>P\u0159evezmete zodpov\u011bdnost za Social Ads kampan\u011b od strategie p\u0159es exekuci a\u017e po vyhodnocen\u00ed.<\/li>\n<li>Budete spravovat a optimalizovat kampan\u011b hlavn\u011b v Meta Ads (Facebook, Instagram), okrajov\u011b i na LinkedInu, X a dal\u0161\u00edch platform\u00e1ch.<\/li>\n<li>Zapoj\u00edte se tak\u00e9 do PPC aktivit v Google Ads a Skliku ve spolupr\u00e1ci s performance t\u00fdmem.<\/li>\n<li>Dostanete pod kontrolu pr\u00e1ci s rozpo\u010dty, KPI a m\u011b\u0159en\u00edm v\u00fdkonu kampan\u00ed.<\/li>\n<li>Budete spolupracovat s analytiky, v\u00fdvoj\u00e1\u0159i, brand mana\u017eery i content t\u00fdmem na kampan\u00edch pro velk\u00e9 slu\u017eby Seznamu.<\/li>\n<li>AI pro n\u00e1s nen\u00ed buzzword \u2014 vyu\u017eijete ji p\u0159i automatizaci, optimalizaci kampan\u00ed i hled\u00e1n\u00ed insight\u016f.<\/li>\n<\/ul>\n<hr>\n<h2>Co se v\u00e1m bude hodit<\/h2>\n<ul>\n<li>M\u00e1te n\u011bkolikaletou zku\u0161enost s Meta Ads a rozum\u00edte tomu, co ovliv\u0148uje v\u00fdkon kampan\u00ed.<\/li>\n<li>Um\u00edte pracovat s daty, vyhodnocovat v\u00fdsledky a hledat konkr\u00e9tn\u00ed p\u0159\u00edle\u017eitosti ke zlep\u0161en\u00ed.<\/li>\n<li>Orientujete se v m\u011b\u0159en\u00ed a implementaci (Pixel, CAPI, eventy, UTM, katalogy nebo DPA).<\/li>\n<li>P\u0159em\u00fd\u0161l\u00edte strategicky a v\u00edte, jak pracovat s publikem i r\u016fzn\u00fdmi optimaliza\u010dn\u00edmi c\u00edli.<\/li>\n<li>V\u00fdhodou je zku\u0161enost s e-commerce kampan\u011bmi, atribu\u010dn\u00edmi modely nebo PPC syst\u00e9my Google Ads a Sklik.<\/li>\n<li>Dok\u00e1\u017eete samostatn\u011b hledat informace, vzd\u011bl\u00e1v\u00e1te se a vyu\u017eijete angli\u010dtinu p\u0159i pr\u00e1ci s dokumentac\u00ed a platformami.<\/li>\n<\/ul>\n<p>[job-video]<\/p>\n<h2>Jak prob\u00edh\u00e1 v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed<\/h2>\n<ul>\n<li>Po zasl\u00e1n\u00ed CV se v\u00e1m do t\u0159\u00ed pracovn\u00edch dn\u016f ozve L\u00e1\u010fa a prob\u011bhne kr\u00e1tk\u00fd \u00favodn\u00ed telefon\u00e1t na 10-15 minut.<\/li>\n<li>Pokud si sedneme, \u010dek\u00e1 v\u00e1s online setk\u00e1n\u00ed na 30 minut zam\u011b\u0159en\u00e9 na p\u0159edstaven\u00ed role a vz\u00e1jemn\u00e1 o\u010dek\u00e1v\u00e1n\u00ed. Sou\u010d\u00e1st\u00ed procesu je praktick\u00fd \u00fakol, kter\u00fd si p\u0159iprav\u00edte mezi koly v\u00fdb\u011brka.<\/li>\n<li>Ve druh\u00e9m kole se osobn\u011b potk\u00e1te s t\u00fdmem, odprezentujete sv\u016fj \u00fakol a pobav\u00edte se odborn\u011b o sv\u00e9 praxi.<\/li>\n<li>Pokud si budeme vz\u00e1jemn\u011b sed\u011bt, po\u0161leme v\u00e1m nab\u00eddku a spole\u010dn\u011b dolad\u00edme n\u00e1stup. N\u00e1sleduje u\u017e jen online administrativa a v\u00e1\u0161 prvn\u00ed den v Seznamu.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Chcete d\u011blat kampan\u011b, kde se nehraje jen na \u201eboostov\u00e1n\u00ed post\u016f\u201c? L\u00e1k\u00e1 v\u00e1s poctiv\u00e1 v\u00fdkonnostn\u00ed pr\u00e1ce s pokro\u010dil\u00fdm vyhodnocov\u00e1n\u00edm a chytrou optimalizaci? V t\u00fdmu digit\u00e1ln\u00edho marketingu hled\u00e1me \u010dlov\u011bka, kter\u00fd u\u017e m\u00e1 n\u011bco za sebou, a neboj\u00ed se p\u0159evz\u00edt zodpov\u011bdnost za v\u00fdsledky. \u010cekaj\u00ed v\u00e1s v\u00fdkonnostn\u00ed e-commerce kampan\u011b pro Zbo\u017e\u00ed.cz, brandov\u00e9 a r\u016fstov\u00e9 aktivity pro Seznam.cz, Mapy.com a [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[241],"tags":[58],"location":[19],"technology":[],"landing_category":[171],"class_list":["post-20589","post","type-post","status-publish","format-standard","hentry","category-pr-marketing-a-media","tag-plny-uvazek"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/comments?post=20589"}],"version-history":[{"count":2,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20589\/revisions"}],"predecessor-version":[{"id":20593,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20589\/revisions\/20593"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/media?parent=20589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/categories?post=20589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/tags?post=20589"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/location?post=20589"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/technology?post=20589"},{"taxonomy":"landing_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/landing_category?post=20589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}