{"id":20556,"date":"2026-05-22T16:18:40","date_gmt":"2026-05-22T14:18:40","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/490012-trainee-online-marketing\/"},"modified":"2026-05-25T10:20:35","modified_gmt":"2026-05-25T08:20:35","slug":"490012-trainee-online-marketing","status":"publish","type":"post","link":"https:\/\/o-seznam.cz\/kariera\/490012-trainee-online-marketing\/","title":{"rendered":"Trainee Online Marketing"},"content":{"rendered":"<p>Hled\u00e1te odrazov\u00fd m\u016fstek pro svou kari\u00e9ru v digit\u00e1ln\u00edm sv\u011bt\u011b? Otev\u00edr\u00e1me dal\u0161\u00ed ro\u010dn\u00edk Trainee programu v online marketingu. Program je vhodn\u00fd zejm\u00e9na pro kandid\u00e1ty, kte\u0159\u00ed cht\u011bj\u00ed propojit sv\u00e9 studium s\u202fre\u00e1lnou prax\u00ed a z\u00edskat zku\u0161enosti od skute\u010dn\u00fdch profesion\u00e1l\u016f. Zjist\u00edte, jak funguje jedna z nejmodern\u011bj\u0161\u00edch technologick\u00fdch firem v republice, a od na\u0161ich specialist\u016f z\u00edsk\u00e1te praktick\u00e9 know-how p\u0159\u00edmo v t\u00fdmu Skliku. Nau\u010d\u00edte se pracovat s re\u00e1ln\u00fdmi daty, osvoj\u00edte si kl\u00ed\u010dov\u00e9 marketingov\u00e9 n\u00e1stroje v r\u00e1mci na\u0161ich workshop\u016f a dostanete p\u0159\u00edle\u017eitost pom\u00e1hat s p\u00e9\u010d\u00ed o skute\u010dn\u00e9 klienty.\u00a0<\/p>\n<hr>\n<h2>Co od v\u00e1s o\u010dek\u00e1v\u00e1me\u00a0<\/h2>\n<ul>\n<li>Z\u00e1jem o online marketing, chu\u0165 sledovat trendy a neust\u00e1le se rozv\u00edjet.\u00a0<\/li>\n<li>Pozice je\u202fvhodn\u00e1 zejm\u00e9na v\u202fkombinaci se studiem.\u00a0\u00a0<\/li>\n<li>Prostor v\u011bnovat se programu cca 20 hodin t\u00fddn\u011b v obvykl\u00fdch\u202fpracovn\u00edch hodin\u00e1ch. Rozlo\u017een\u00ed pr\u00e1ce je flexibiln\u00ed a rozvojov\u00fd program je nastaven\u00fd tak, abyste v pohod\u011b st\u00edhali nejen trainee program, ale i va\u0161e studium.\u00a0<\/li>\n<li>M\u00edt \u010das a chu\u0165 z\u00fa\u010dastnit se v\u00fdb\u011brov\u00e9ho \u0159\u00edzen\u00ed praktickou formou AC \u2013 Assessment centra.\u00a0<\/li>\n<li>Jeliko\u017e budete denn\u011b tvo\u0159it a ladit textov\u00fd obsah reklam pro \u010desk\u00e9 u\u017eivatele, neobejdete se bez bezchybn\u00e9 p\u00edsemn\u00e9 komunikace a stylistick\u00fdch dovednost\u00ed v \u010de\u0161tin\u011b.\u00a0<\/li>\n<\/ul>\n<hr>\n<h2>Co m\u016f\u017eete o\u010dek\u00e1vat vy\u00a0<\/h2>\n<ul>\n<li>\n<p>Trainee program za\u010d\u00edn\u00e1 v\u202fz\u00e1\u0159\u00ed a je na rok.<\/p>\n<\/li>\n<li>Z\u00edsk\u00e1te zku\u0161enost\u00ed v\u202ft\u00fdmu Sklik konzultace, \u010di Sklik optimalizace.<\/li>\n<li>Sklik konzultace \u2013 nau\u010d\u00edte se zakl\u00e1dat kampan\u011b v\u202freklamn\u00edm syst\u00e9mu Sklik, orientovat v\u202fjeho rozhran\u00ed a vyhodnocovat data. Tyto znalosti n\u00e1sledn\u011b budete vyu\u017e\u00edvat pro vytv\u00e1\u0159en\u00ed doporu\u010den\u00ed a anal\u00fdz pom\u00e1haj\u00edc\u00ed klient\u016fm a PPC agentur\u00e1m dosahovat marketingov\u00fdch c\u00edl\u016f. A to a\u0165 v\u202fsamotn\u00e9m Skliku tak inzerci\u202fSeznam N\u00e1kupy, tedy i Zbo\u017e\u00ed.cz. Sou\u010dasn\u011b se budete pod\u00edlet na zaj\u00edmav\u00fdch projektech a vyzkou\u0161\u00edte si i re\u00e1lnou sch\u016fzku s\u202fklientem a agenturou.\u00a0<\/li>\n<li>Sklik optimalizace \u2013 nau\u010d\u00edte se, jak vytvo\u0159it a n\u00e1sledn\u011b vyhodnotit kampan\u011b v Skliku. Budete se soust\u0159edit tak\u00e9 na pr\u00e1ci s obsahem reklamn\u00edch form\u00e1t\u016f a v\u00fdb\u011bru spr\u00e1vn\u00e9ho c\u00edlen\u00ed tak, aby inzerce dok\u00e1zala spr\u00e1v\u011b podpo\u0159it c\u00edle klienta, a\u0165 ji\u017e budou zam\u011b\u0159en\u00e9 na v\u00fdkon, podporu brandu nebo akvizici nov\u00fdch z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 se tak\u00e9 i d\u00edky va\u0161emu mentorovi nau\u010d\u00edte ch\u00e1pat data z reklamn\u00edch kampan\u00ed v souvislostech a ty n\u00e1sledn\u011b zpracov\u00e1vat do p\u0159ehled\u016f pro klienty.\u00a0<\/li>\n<li>V r\u00e1mci programu si pod veden\u00edm zku\u0161en\u00fdch koleg\u016f vyzkou\u0161\u00edte re\u00e1lnou pr\u00e1ci v dan\u00e9m t\u00fdmu a budete m\u00edt mo\u017enost zapojit se do intern\u00edch tr\u00e9nink\u016f s c\u00edlem rozv\u00edjet sv\u00e9 schopnosti a dovednosti jako jsou prezentace a komunikace, time management, pr\u00e1ce s analytick\u00fdmi n\u00e1stroji, t\u00fdmov\u00e1 spolupr\u00e1ce a mnoho dal\u0161\u00edho.\u00a0<\/li>\n<li>P\u0159i \u00fasp\u011b\u0161n\u00e9m dokon\u010den\u00ed trainee programu v\u00fdrazn\u011b zv\u00fd\u0161\u00edte \u0161anci, \u017ee dostanete nab\u00eddku st\u00e1t se juniorn\u00edm Seznam\u00e1kem na hlavn\u00ed pracovn\u00ed pom\u011br.<\/li>\n<\/ul>\n<h2>Jak bude prob\u00edhat v\u00fdb\u011brko?\u00a0<\/h2>\n<ul>\n<li>\n<p>K\u00e1\u0165a z\u202fHR si pozorn\u011b projde ve\u0161ker\u00e9 v\u00e1mi zaslan\u00e9 podklady jako \u017eivotopis a motiva\u010dn\u00ed dopis.\u00a0<\/p>\n<\/li>\n<li>V\u202fr\u00e1mci telefonick\u00e9ho rozhovoru si spole\u010dn\u011b projdeme z\u00e1kladn\u00ed informace, va\u0161i i na\u0161i p\u0159edstavu o roli, va\u0161i motivaci a budete m\u00edt prostor zeptat se na cokoli, co v\u00e1s zaj\u00edm\u00e1.\u00a0<\/li>\n<li>Pokud se na\u0161e o\u010dek\u00e1v\u00e1n\u00ed potkaj\u00ed, setk\u00e1me se u n\u00e1s na centr\u00e1le v\u202fr\u00e1mci v\u00fdb\u011brka s\u202fdal\u0161\u00edmi kandid\u00e1ty.\u00a0<\/li>\n<li>A kdy\u017e to v\u0161echno do sebe zapadne, budeme kolegov\u00e9. Dokumenty s n\u00e1mi podep\u00ed\u0161ete elektronicky a u\u017e v\u00e1s \u010dek\u00e1 samotn\u00fd n\u00e1stup a za\u0161kolen\u00ed.\u202f\u00a0<\/li>\n<\/ul>\n<p>[job-video]<\/p>\n<p>[job-video]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hled\u00e1te odrazov\u00fd m\u016fstek pro svou kari\u00e9ru v digit\u00e1ln\u00edm sv\u011bt\u011b? Otev\u00edr\u00e1me dal\u0161\u00ed ro\u010dn\u00edk Trainee programu v online marketingu. Program je vhodn\u00fd zejm\u00e9na pro kandid\u00e1ty, kte\u0159\u00ed cht\u011bj\u00ed propojit sv\u00e9 studium s\u202fre\u00e1lnou prax\u00ed a z\u00edskat zku\u0161enosti od skute\u010dn\u00fdch profesion\u00e1l\u016f. Zjist\u00edte, jak funguje jedna z nejmodern\u011bj\u0161\u00edch technologick\u00fdch firem v republice, a od na\u0161ich specialist\u016f z\u00edsk\u00e1te praktick\u00e9 know-how p\u0159\u00edmo v [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[244],"tags":[254,51],"location":[19],"technology":[],"landing_category":[143,174],"class_list":["post-20556","post","type-post","status-publish","format-standard","hentry","category-trainee-a-studenti","tag-brigada","tag-dpp"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/comments?post=20556"}],"version-history":[{"count":1,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20556\/revisions"}],"predecessor-version":[{"id":20557,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20556\/revisions\/20557"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/media?parent=20556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/categories?post=20556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/tags?post=20556"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/location?post=20556"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/technology?post=20556"},{"taxonomy":"landing_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/landing_category?post=20556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}