{"id":20531,"date":"2026-05-18T14:44:04","date_gmt":"2026-05-18T12:44:04","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/489656-digital-marketing-strategist-pro-mobilni-aplikace\/"},"modified":"2026-05-22T11:11:29","modified_gmt":"2026-05-22T09:11:29","slug":"489656-digital-marketing-strategist-pro-mobilni-aplikace","status":"publish","type":"post","link":"https:\/\/o-seznam.cz\/kariera\/489656-digital-marketing-strategist-pro-mobilni-aplikace\/","title":{"rendered":"Digital Marketing Strategist pro mobiln\u00ed aplikace"},"content":{"rendered":"<p>Chcete b\u00fdt u expanze <a class=\"is-style-link-external\" href=\"http:\/\/Mapy.com\" target=\"_blank\">Mapy.com<\/a> na zahrani\u010dn\u00ed trhy? Nebo v\u00e1s l\u00e1k\u00e1 vylep\u0161ovat v\u00fdsledky aplikace <a class=\"is-style-link-external\" href=\"http:\/\/Seznam.cz\" target=\"_blank\">Seznam.cz<\/a> na \u010desk\u00e9m trhu? Pokud m\u00e1te cit pro marketingov\u00e9 strategie, mobiln\u00ed aplikace a data, pak jste n\u00e1\u0161 \u010dlov\u011bk! Hled\u00e1me performance strat\u00e9ga, kter\u00fd se postar\u00e1 o marketing na\u0161ich kl\u00ed\u010dov\u00fdch mobiln\u00edch aplikac\u00ed.<\/p>\n<hr>\n<h2>Co m\u016f\u017eete u n\u00e1s \u010dekat<\/h2>\n<ul>\n<li>Odpov\u011bdnost za tvorbu a realizaci digit\u00e1ln\u00edch strategi\u00ed prim\u00e1rn\u011b pro mobiln\u00ed aplikace <a class=\"is-style-link-external\" href=\"http:\/\/Mapy.com\" target=\"_blank\">Mapy.com<\/a> a <a class=\"is-style-link-external\" href=\"http:\/\/Seznam.cz\" target=\"_blank\">Seznam.cz<\/a> a sekund\u00e1rn\u011b pro dal\u0161\u00ed slu\u017eby Seznamu.<\/li>\n<li>Pl\u00e1nov\u00e1n\u00ed a \u0159\u00edzen\u00ed marketingov\u00fdch kampan\u00ed nap\u0159\u00ed\u010d kan\u00e1ly jako display, search, video, social, email nebo push notifikace.<\/li>\n<li>Pr\u00e1ci s rozpo\u010dty a medi\u00e1ln\u00edm pl\u00e1nem v\u010detn\u011b nastavov\u00e1n\u00ed optim\u00e1ln\u00edho rozlo\u017een\u00ed investic ve spolupr\u00e1ci se specialisty na jednotliv\u00e9 kan\u00e1ly.<\/li>\n<li>Marketing mobiln\u00edch aplikac\u00ed postaven\u00fd na datech a n\u00e1stroj\u00edch mobiln\u00edho ekosyst\u00e9mu jako AppsFlyer, GA4, Google Firebase, Google Cloud nebo OneSignal.<\/li>\n<li>Prostor pro automatizaci, optimalizaci kampan\u00ed, pr\u00e1ci s dynamick\u00fdmi kreativami, experimenty a smyslupln\u00fd reporting.<\/li>\n<li>Anal\u00fdzu dopad\u016f kampan\u00ed s d\u016frazem na ROI, lifetime value u\u017eivatel\u016f i brandov\u00e9 ukazatele a \u0159e\u0161en\u00ed atribu\u010dn\u00edch v\u00fdzev.<\/li>\n<li>\u00dazkou spolupr\u00e1ci s kolegy z digit\u00e1ln\u00edho marketingu, analytiky, brand mana\u017eery, kreativn\u00edm t\u00fdmem i extern\u00edmi experty podle pot\u0159eby.<\/li>\n<\/ul>\n<hr>\n<h2>Co se v\u00e1m bude hodit<\/h2>\n<ul>\n<li>Zku\u0161enost s performance marketingem mobiln\u00edch aplikac\u00ed z agentury nebo z in house prost\u0159ed\u00ed.<\/li>\n<li>Siln\u00e9 analytick\u00e9 my\u0161len\u00ed a schopnost \u010d\u00edst data a p\u0159ev\u00e1d\u011bt je do konkr\u00e9tn\u00edch krok\u016f.<\/li>\n<li>Zku\u0161enost s pl\u00e1nov\u00e1n\u00edm a \u0159\u00edzen\u00edm digit\u00e1ln\u00edch kampan\u00ed nap\u0159\u00ed\u010d v\u00edce kan\u00e1ly.<\/li>\n<li>Chu\u0165 inovovat, automatizovat a hledat nov\u00e9 cesty, jak z kampan\u00ed dostat maximum.<\/li>\n<li>P\u0159ehled o digit\u00e1ln\u00edm marketingu jako celku a schopnost spolupracovat se specialisty na dosa\u017een\u00ed spole\u010dn\u00e9ho c\u00edle.<\/li>\n<\/ul>\n<h2>Jak bude prob\u00edhat v\u00fdb\u011brko<\/h2>\n<ul>\n<li>Jakmile k n\u00e1m doraz\u00ed va\u0161e CV, pe\u010dliv\u011b ho projdeme a Kl\u00e1ra se s v\u00e1mi spoj\u00ed nejpozd\u011bji do 3 pracovn\u00edch dn\u016f. V p\u0159\u00edpad\u011b shody si kr\u00e1tce zavol\u00e1me.<\/li>\n<li>Pokud to bude d\u00e1vat smysl, nav\u00e1\u017ee zhruba t\u0159icetiminutov\u00e9 online setk\u00e1n\u00ed. Jeho c\u00edlem bude vz\u00e1jemn\u00e9 p\u0159edstaven\u00ed, vysv\u011btlen\u00ed kontextu role a slad\u011bn\u00ed o\u010dek\u00e1v\u00e1n\u00ed z obou stran.<\/li>\n<li>Sou\u010d\u00e1st\u00ed v\u00fdb\u011brka je tak\u00e9 \u00fakol, kter\u00fd dostanete po prvn\u00edm kole a kter\u00fd si p\u0159iprav\u00edte na n\u00e1sledn\u00e9 osobn\u00ed setk\u00e1n\u00ed.<\/li>\n<li>Druh\u00e9 kolo prob\u011bhne osobn\u011b a setk\u00e1te se p\u0159i n\u011bm s Kl\u00e1rou a Jardou. Nejprve p\u0159ijde na \u0159adu prezentace \u00fakolu a n\u00e1sledn\u00e1 diskuze nad va\u0161\u00edm p\u0159\u00edstupem, na co\u017e si vyhrad\u00edme zhruba \u010dty\u0159icet p\u011bt minut. Pot\u00e9 nav\u00e1\u017ee odborn\u011bj\u0161\u00ed rozhovor o va\u0161ich zku\u0161enostech, konkr\u00e9tn\u00ed n\u00e1plni pr\u00e1ce a tom, jak by mohla na\u0161e spolupr\u00e1ce vypadat, kter\u00fd potrv\u00e1 p\u0159ibli\u017en\u011b dal\u0161\u00edch \u010dty\u0159icet p\u011bt minut. Celkem tedy po\u010d\u00edtejte s \u010dasem okolo jedn\u00e9 a p\u016fl hodiny.<\/li>\n<li>Pokud se shodneme, \u017ee si sed\u00edme, obdr\u017e\u00edte od n\u00e1s nab\u00eddku. N\u00e1sledn\u011b v\u00e1s \u010dek\u00e1 kr\u00e1tk\u00fd online dotazn\u00edk a elektronick\u00e9 podeps\u00e1n\u00ed dokument\u016f a pot\u00e9 u\u017e se budeme t\u011b\u0161it na v\u00e1\u0161 prvn\u00ed den u n\u00e1s.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Chcete b\u00fdt u expanze Mapy.com na zahrani\u010dn\u00ed trhy? Nebo v\u00e1s l\u00e1k\u00e1 vylep\u0161ovat v\u00fdsledky aplikace Seznam.cz na \u010desk\u00e9m trhu? Pokud m\u00e1te cit pro marketingov\u00e9 strategie, mobiln\u00ed aplikace a data, pak jste n\u00e1\u0161 \u010dlov\u011bk! Hled\u00e1me performance strat\u00e9ga, kter\u00fd se postar\u00e1 o marketing na\u0161ich kl\u00ed\u010dov\u00fdch mobiln\u00edch aplikac\u00ed. Co m\u016f\u017eete u n\u00e1s \u010dekat Odpov\u011bdnost za tvorbu a realizaci digit\u00e1ln\u00edch [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[241],"tags":[58,51],"location":[19],"technology":[],"landing_category":[171,143],"class_list":["post-20531","post","type-post","status-publish","format-standard","hentry","category-pr-marketing-a-media","tag-plny-uvazek","tag-dpp"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/comments?post=20531"}],"version-history":[{"count":2,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20531\/revisions"}],"predecessor-version":[{"id":20534,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20531\/revisions\/20534"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/media?parent=20531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/categories?post=20531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/tags?post=20531"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/location?post=20531"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/technology?post=20531"},{"taxonomy":"landing_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/landing_category?post=20531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}