{"id":20501,"date":"2026-05-15T09:08:11","date_gmt":"2026-05-15T07:08:11","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/489427-produktovy-manazer-pro-brandovou-reklamu\/"},"modified":"2026-07-07T09:51:01","modified_gmt":"2026-07-07T07:51:01","slug":"489427-produktovy-manazer-pro-brandovou-reklamu","status":"publish","type":"post","link":"https:\/\/o-seznam.cz\/kariera\/489427-produktovy-manazer-pro-brandovou-reklamu\/","title":{"rendered":"Produktov\u00fd mana\u017eer pro brandovou reklamu"},"content":{"rendered":"<p>Pom\u016f\u017eete n\u00e1m posunout brandovou reklamu na dal\u0161\u00ed \u00farove\u0148. Budete st\u00e1t u rozvoje reklamn\u00edch form\u00e1t\u016f pro branding, video a audio a hledat cesty, jak je d\u011blat technicky chyt\u0159e, u\u017eivatelsky srozumiteln\u011b a s jasnou hodnotou pro inzerenty i u\u017eivatele.<\/p>\n<p>Hled\u00e1me produktov\u00e9ho mana\u017eera, kter\u00fd m\u00e1 bl\u00edzko k technologi\u00edm, um\u00ed pracovat s daty a chce m\u00edt re\u00e1ln\u00fd dopad na podobu reklamn\u00edho produktu. \u010cek\u00e1 v\u00e1s role, ve kter\u00e9 se potk\u00e1v\u00e1 produktov\u00e9 my\u0161len\u00ed, spolupr\u00e1ce s v\u00fdvojem, UX i prostor pro vyu\u017eit\u00ed automatizace a modern\u00edch AI n\u00e1stroj\u016f.<\/p>\n<hr>\n<h2>Co budete d\u011blat<\/h2>\n<ul>\n<li>Budete rozv\u00edjet reklamn\u00ed form\u00e1ty pro branding, video a audio a povedete jejich v\u00fdvoj od prvn\u00edho n\u00e1padu p\u0159es validaci a\u017e po spu\u0161t\u011bn\u00ed a dal\u0161\u00ed iterace.<\/li>\n<li>Sou\u010d\u00e1st\u00ed va\u0161\u00ed pr\u00e1ce bude tak\u00e9 zlep\u0161ov\u00e1n\u00ed cel\u00e9ho inzerentsk\u00e9ho procesu \u2013 od zad\u00e1n\u00ed objedn\u00e1vky p\u0159es schvalov\u00e1n\u00ed kreativ a\u017e po reporting brandov\u00fdch metrik.<\/li>\n<li>Budete \u00fazce spolupracovat s v\u00fdvoj\u00e1\u0159i, analytiky, design\u00e9ry i obchodem. \u010cek\u00e1 v\u00e1s prioritizace roadmapy, spr\u00e1va backlogu a dohled nad kvalitou \u0159e\u0161en\u00ed z pohledu v\u00fdkonu, viewability, attention metrik nebo neplatn\u00e9ho provozu.<\/li>\n<li>Zapoj\u00edte se do zlep\u0161ov\u00e1n\u00ed n\u00e1stroj\u016f a workflow pro inzerenty a partnery, v\u010detn\u011b API, dokumentace nebo migrac\u00ed.<\/li>\n<li>Budete hledat p\u0159\u00edle\u017eitosti pro vyu\u017eit\u00ed automatizace, dat, machine learningu a AI n\u00e1stroj\u016f v produktu i intern\u00edch procesech.<\/li>\n<\/ul>\n<hr>\n<h2>Co budete pot\u0159ebovat<\/h2>\n<ul>\n<li>M\u00e1te zku\u0161enost s <strong>produktov\u00fdm<\/strong> \u0159\u00edzen\u00edm, ide\u00e1ln\u011b v oblasti digit\u00e1ln\u00edch produkt\u016f, <strong>reklamn\u00edch<\/strong> syst\u00e9m\u016f nebo <strong>SaaS<\/strong>.<\/li>\n<li>Um\u00edte p\u0159em\u00fd\u0161let nad produktem v \u0161ir\u0161\u00edch souvislostech, ale z\u00e1rove\u0148 se neztrat\u00edte v detailu workflow, technick\u00fdch omezen\u00ed ani metrik.<\/li>\n<li>Rozhodujete se na z\u00e1klad\u011b <strong>dat<\/strong>, um\u00edte si kl\u00e1st spr\u00e1vn\u00e9 ot\u00e1zky a navrhovat experimenty.<\/li>\n<li>Rozum\u00edte tomu, jak vznik\u00e1 digit\u00e1ln\u00ed produkt ve spolupr\u00e1ci s v\u00fdvojem. Jste technicky zv\u00eddav\u00fd zaj\u00edm\u00e1te se o modern\u00ed zp\u016fsoby produktov\u00e9 pr\u00e1ce v\u010detn\u011b vyu\u017eit\u00ed <strong>automatizace<\/strong>, machine learningu, jazykov\u00fdch model\u016f a AI n\u00e1stroj\u016f pro n\u00e1vrh, prototypov\u00e1n\u00ed nebo spolupr\u00e1ci s v\u00fdvojov\u00fdm t\u00fdmem.<\/li>\n<li>Dok\u00e1\u017eete efektivn\u011b komunikovat s v\u00fdvoj\u00e1\u0159i, analytiky, design\u00e9ry i obchodem, p\u0159evz\u00edt odpov\u011bdnost za sv\u011b\u0159enou oblast a dotahovat v\u011bci do konce.<\/li>\n<li>Sou\u010d\u00e1st\u00ed va\u0161\u00ed v\u00fdbavy jsou tak\u00e9 analytick\u00e9 dovednosti v\u010detn\u011b z\u00e1kladn\u00ed znalosti SQL a pr\u00e1ce v BI n\u00e1stroj\u00edch, jako jsou Tableau nebo Superset.<\/li>\n<li>V\u00fdhodou bude orientace v reklamn\u00edch technologi\u00edch, nap\u0159\u00edklad v oblasti c\u00edlen\u00ed, m\u011b\u0159en\u00ed, viewability nebo aukc\u00ed. Hodit se v\u00e1m m\u016f\u017ee tak\u00e9 zku\u0161enost s PPC nebo programatick\u00fdmi platformami, nap\u0159\u00edklad Google Ads, DV360, Sklik \u010di Xandr, p\u0159\u00edpadn\u011b zku\u0161enost s UX nebo n\u00e1vrhem rozhran\u00ed.<\/li>\n<\/ul>\n<h2>Na co se m\u016f\u017eete t\u011b\u0161it<\/h2>\n<ul>\n<li>Z\u00edsk\u00e1te velk\u00fd prostor pro samostatnost, odpov\u011bdnost a rozhodov\u00e1n\u00ed s re\u00e1ln\u00fdm dopadem na produkt, kter\u00fd <strong>ovliv\u0148uje tis\u00edce kampan\u00ed<\/strong> i ka\u017edodenn\u00ed zku\u0161enost inzerent\u016f.<\/li>\n<li>Budete pracovat na t\u00e9matu, kde se propojuje produktov\u00e9 \u0159\u00edzen\u00ed, technologie, data, UX a byznys. Nejde tedy jen o spr\u00e1vu existuj\u00edc\u00edch form\u00e1t\u016f, ale o hled\u00e1n\u00ed nov\u00fdch cest, jak brandovou reklamu rozv\u00edjet technicky chyt\u0159eji a u\u017eivatelsky srozumiteln\u011bji.<\/li>\n<li>\u010cekaj\u00ed v\u00e1s technick\u00e9 i produktov\u00e9 v\u00fdzvy \u2013 od kvality reklamn\u00edho z\u00e1sahu p\u0159es m\u011b\u0159en\u00ed a\u017e po automatizaci a vyu\u017eit\u00ed AI n\u00e1stroj\u016f v produktu i intern\u00edch procesech.<\/li>\n<li>Budete sou\u010d\u00e1st\u00ed t\u00fdmu, kde se propojuje technick\u00e1 odbornost s byznysov\u00fdm p\u0159em\u00fd\u0161len\u00edm a kde budete m\u00edt mo\u017enost ovliv\u0148ovat podobu reklamn\u00edch produkt\u016f od prvn\u00edho n\u00e1padu a\u017e po jejich re\u00e1ln\u00e9 pou\u017e\u00edv\u00e1n\u00ed inzerenty.<\/li>\n<\/ul>\n<h2>Jak prob\u00edh\u00e1 v\u00fdb\u011brko<\/h2>\n<ul>\n<li>Telefonick\u00fd \u00favodn\u00ed rozhovor s HR, p\u0159ibli\u017en\u011b 10 minut<\/li>\n<li>Online setk\u00e1n\u00ed p\u0159es Zoom s hiring mana\u017eerem, p\u0159ibli\u017en\u011b 60 minut<\/li>\n<li>Dom\u00e1c\u00ed \u00fakol s t\u00fddenn\u00edm term\u00ednem na vypracov\u00e1n\u00ed<\/li>\n<li>Osobn\u00ed setk\u00e1n\u00ed, p\u0159ibli\u017en\u011b 90 minut, a diskuze nad vypracovan\u00fdm \u00fakolem<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pom\u016f\u017eete n\u00e1m posunout brandovou reklamu na dal\u0161\u00ed \u00farove\u0148. Budete st\u00e1t u rozvoje reklamn\u00edch form\u00e1t\u016f pro branding, video a audio a hledat cesty, jak je d\u011blat technicky chyt\u0159e, u\u017eivatelsky srozumiteln\u011b a s jasnou hodnotou pro inzerenty i u\u017eivatele. Hled\u00e1me produktov\u00e9ho mana\u017eera, kter\u00fd m\u00e1 bl\u00edzko k technologi\u00edm, um\u00ed pracovat s daty a chce m\u00edt re\u00e1ln\u00fd dopad na [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[239,241],"tags":[58],"location":[26,19],"technology":[99,210],"landing_category":[151,169,143,262],"class_list":["post-20501","post","type-post","status-publish","format-standard","hentry","category-it-a-technologie","category-pr-marketing-a-media","tag-plny-uvazek"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/comments?post=20501"}],"version-history":[{"count":3,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20501\/revisions"}],"predecessor-version":[{"id":20671,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20501\/revisions\/20671"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/media?parent=20501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/categories?post=20501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/tags?post=20501"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/location?post=20501"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/technology?post=20501"},{"taxonomy":"landing_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/landing_category?post=20501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}