{"id":20428,"date":"2026-04-13T09:16:07","date_gmt":"2026-04-13T07:16:07","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/487291-specialista-spravy-rtb\/"},"modified":"2026-07-27T09:11:30","modified_gmt":"2026-07-27T07:11:30","slug":"487291-specialista-spravy-rtb","status":"publish","type":"post","link":"https:\/\/o-seznam.cz\/kariera\/487291-specialista-spravy-rtb\/","title":{"rendered":"Specialista spr\u00e1vy RTB"},"content":{"rendered":"<p>Za ka\u017edou dob\u0159e nastavenou kampan\u00ed jsou data, technologie a \u010dlov\u011bk, kter\u00fd jim rozum\u00ed. Do t\u00fdmu proto moment\u00e1ln\u011b hled\u00e1me zku\u0161en\u00e9ho RTB specialistu, kter\u00fd dok\u00e1\u017ee propojit analytick\u00e9 my\u0161len\u00ed s citem pro v\u00fdkon kampan\u00ed a hledat cesty, jak z reklamn\u00edch platforem dostat maximum. Budete d\u016fle\u017eit\u00fdm partnerem pro konzultanty i klientsk\u00e9 t\u00fdmy, proto\u017ee pr\u00e1v\u011b vy budete rozum\u011bt tomu, co se v datech skute\u010dn\u011b d\u011bje.<\/p>\n<hr>\n<h2>Co od v\u00e1s o\u010dek\u00e1v\u00e1me<\/h2>\n<ul>\n<li>Zku\u0161enost s programatickou reklamou a RTB, ide\u00e1ln\u011b alespo\u0148 3 roky.<\/li>\n<li>Praxi se spr\u00e1vou a optimalizac\u00ed kampan\u00ed v n\u011bkter\u00e9 DSP platform\u011b, ide\u00e1ln\u011b Adform nebo DV360.<\/li>\n<li>Dobrou orientaci v RTB ekosyst\u00e9mu a chu\u0165 d\u00e1l rozv\u00edjet znalost jeho fungov\u00e1n\u00ed.<\/li>\n<li>Dobrou znalost MS Excelu, nap\u0159\u00edklad kontingen\u010dn\u00ed tabulky a pr\u00e1ci s v\u011bt\u0161\u00edm mno\u017estv\u00edm dat.<\/li>\n<li>Schopnost vyhodnocovat v\u00fdsledky, hledat souvislosti v datech a navrhovat konkr\u00e9tn\u00ed kroky ke zlep\u0161en\u00ed kampan\u00ed.<\/li>\n<li>Samostatnost, proaktivn\u00ed p\u0159\u00edstup a schopnost p\u0159evz\u00edt zodpov\u011bdnost za sv\u00e1 rozhodnut\u00ed.<\/li>\n<li>T\u00fdmov\u00e9ho ducha. I kdy\u017e v\u011bt\u0161inu \u010dasu pracujete s daty, d\u011bl\u00e1te to pro t\u00fdm.<\/li>\n<li>Angli\u010dtinu vyu\u017eijete p\u0159i komunikaci se zahrani\u010dn\u00edmi klienty.<\/li>\n<\/ul>\n<hr>\n<h2>Co m\u016f\u017eete o\u010dek\u00e1vat vy<\/h2>\n<ul>\n<li>\n<p>Budete spravovat a optimalizovat RTB kampan\u011b v DSP platform\u00e1ch Adform a DV360.<\/p>\n<\/li>\n<li>\u010cek\u00e1 v\u00e1s pr\u00e1ce s daty, vyhodnocov\u00e1n\u00ed v\u00fdkonnosti, hled\u00e1n\u00ed souvislost\u00ed a p\u0159\u00edprava report\u016f.<\/li>\n<li>Budete \u00fazce spolupracovat s konzultanty, kte\u0159\u00ed komunikuj\u00ed s klienty. Vy budete ten, kdo zn\u00e1 syst\u00e9my do hloubky a rozum\u00ed \u010d\u00edsl\u016fm.<\/li>\n<li>Dostanete prostor navrhovat nov\u00e9 p\u0159\u00edstupy k optimalizaci, testovat mo\u017enosti reklamn\u00edch platforem a p\u0159ich\u00e1zet s n\u00e1pady na zlep\u0161en\u00ed kampan\u00ed.<\/li>\n<li>Zapoj\u00edte se do realizace Brand Lift\u016f ve spolupr\u00e1ci s Brand studiem.<\/li>\n<li>Budete komunikovat s dal\u0161\u00edmi odd\u011blen\u00edmi p\u0159i p\u0159\u00edprav\u011b a realizaci kampan\u00ed.<\/li>\n<li>Nahl\u00e9dnete do cel\u00e9ho reklamn\u00edho ekosyst\u00e9mu od DSP a\u017e po SSP stranu.<\/li>\n<li>Z\u00edsk\u00e1te hlub\u0161\u00ed know-how nejen ve spr\u00e1v\u011b kampan\u00ed, ale i v tom, jak funguje nab\u00eddkov\u00e1 strana publishera.<\/li>\n<li>Budete sou\u010d\u00e1st\u00ed p\u0159\u00e1telsk\u00e9ho t\u00fdmu odborn\u00edk\u016f, kte\u0159\u00ed si p\u0159ed\u00e1vaj\u00ed zku\u0161enosti a pom\u00e1haj\u00ed si r\u016fst.\n<p>[job-video]<\/li>\n<\/ul>\n<h2>Jak bude prob\u00edhat v\u00fdb\u011brko<\/h2>\n<ul>\n<li>Jakmile obdr\u017e\u00edme va\u0161e CV, ozve se v\u00e1m do 3 pracovn\u00edch dn\u016f Ladislav z HR.<\/li>\n<li>Spole\u010dn\u011b absolvujete 10\u201315minutov\u00fd telefon\u00e1t, ve kter\u00e9m proberete z\u00e1kladn\u00ed informace o pozici, va\u0161e zku\u0161enosti a vz\u00e1jemn\u00e1 o\u010dek\u00e1v\u00e1n\u00ed.<\/li>\n<li>Pokud se na\u0161e p\u0159edstavy potkaj\u00ed, domluv\u00edme se na osobn\u00edm setk\u00e1n\u00ed na pra\u017esk\u00e9 centr\u00e1le.<\/li>\n<li>Na sch\u016fzce se potk\u00e1te se sv\u00fdm budouc\u00edm nad\u0159\u00edzen\u00fdm, se kter\u00fdmi budete denn\u011b spolupracovat. Projdete spolu va\u0161e zku\u0161enosti, p\u0159\u00edstup ke kampan\u00edm, pr\u00e1ci s daty i konkr\u00e9tn\u00ed situace z praxe.<\/li>\n<li>Pokud si vz\u00e1jemn\u011b sedneme, tak se domluv\u00edme na dal\u0161\u00edm postupu. Dokumenty s n\u00e1mi podep\u00ed\u0161ete elektronicky a pak u\u017e v\u00e1s bude \u010dekat samotn\u00fd n\u00e1stup.<\/li>\n<\/ul>\n<p>Pozice se otev\u00edr\u00e1 s n\u00e1stupn\u00edm dnem nejd\u0159\u00edve 1. \u0159\u00edjna 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Za ka\u017edou dob\u0159e nastavenou kampan\u00ed jsou data, technologie a \u010dlov\u011bk, kter\u00fd jim rozum\u00ed. Do t\u00fdmu proto moment\u00e1ln\u011b hled\u00e1me zku\u0161en\u00e9ho RTB specialistu, kter\u00fd dok\u00e1\u017ee propojit analytick\u00e9 my\u0161len\u00ed s citem pro v\u00fdkon kampan\u00ed a hledat cesty, jak z reklamn\u00edch platforem dostat maximum. Budete d\u016fle\u017eit\u00fdm partnerem pro konzultanty i klientsk\u00e9 t\u00fdmy, proto\u017ee pr\u00e1v\u011b vy budete rozum\u011bt tomu, co [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[243,241],"tags":[46,58],"location":[19],"technology":[],"landing_category":[173,171,143],"class_list":["post-20428","post","type-post","status-publish","format-standard","hentry","category-odborni-specialiste","category-pr-marketing-a-media","tag-absolventi","tag-plny-uvazek"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/comments?post=20428"}],"version-history":[{"count":4,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20428\/revisions"}],"predecessor-version":[{"id":20734,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20428\/revisions\/20734"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/media?parent=20428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/categories?post=20428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/tags?post=20428"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/location?post=20428"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/technology?post=20428"},{"taxonomy":"landing_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/landing_category?post=20428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}