{"id":20428,"date":"2026-04-13T09:16:07","date_gmt":"2026-04-13T07:16:07","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/487291-specialista-spravy-rtb\/"},"modified":"2026-04-15T18:10:35","modified_gmt":"2026-04-15T16:10:35","slug":"487291-specialista-spravy-rtb","status":"publish","type":"post","link":"https:\/\/o-seznam.cz\/kariera\/487291-specialista-spravy-rtb\/","title":{"rendered":"Specialista spr\u00e1vy RTB"},"content":{"rendered":"<p>Bav\u00ed v\u00e1s data, online reklama a r\u00e1di hled\u00e1te souvislosti v \u010d\u00edslech. Do na\u0161eho t\u00fdmu hled\u00e1me RTB specialistu, kter\u00fd se pono\u0159\u00ed do sv\u011bta RTB kampan\u00ed a bude n\u00e1m pom\u00e1hat hledat cesty, jak s nimi pracovat chyt\u0159eji. Nemus\u00edte m\u00edt v\u0161echno za sebou. D\u016fle\u017eit\u00e1 je chu\u0165 u\u010dit se a odvaha pustit se do nov\u00fdch v\u011bc\u00ed.<\/p>\n<hr>\n<h2>Co od v\u00e1s o\u010dek\u00e1v\u00e1me<\/h2>\n<ul>\n<li>Z\u00e1jem o pr\u00e1ci s daty a chu\u0165 poznat sv\u011bt RTB syst\u00e9m\u016f.<\/li>\n<li>Zku\u0161enosti s n\u011bkterou DSP platformou je v\u00fdhodou. Pokud ji zat\u00edm nem\u00e1te, v\u0161echno v\u00e1s nau\u010d\u00edme.<\/li>\n<li>Dobr\u00e9 znalosti MS Excelu, nap\u0159\u00edklad kontingen\u010dn\u00ed tabulky a pr\u00e1ce s v\u011bt\u0161\u00edm mno\u017estv\u00edm dat.<\/li>\n<li>Ochotu u\u010dit se, p\u0159em\u00fd\u0161let nad v\u00fdsledky a zlep\u0161ovat kampan\u011b na z\u00e1klad\u011b tvrd\u00fdch dat.<\/li>\n<li>Proaktivn\u00ed p\u0159\u00edstup, samostatnost a schopnost p\u0159evz\u00edt zodpov\u011bdnost za sv\u00e1 rozhodnut\u00ed.<\/li>\n<li>T\u00fdmov\u00e9ho ducha. I kdy\u017e v\u011bt\u0161inu \u010dasu pracujete s daty, d\u011bl\u00e1te to pro t\u00fdm.<\/li>\n<li>Angli\u010dtinu vyu\u017eijete p\u0159i komunikaci se zahrani\u010dn\u00edmi klienty.<\/li>\n<\/ul>\n<hr>\n<h2>Co m\u016f\u017eete o\u010dek\u00e1vat vy<\/h2>\n<ul>\n<li>\n<p>Budete spravovat a optimalizovat RTB kampan\u011b v DSP platform\u00e1ch Adform a DV360.<\/p>\n<\/li>\n<li>Pr\u00e1ci s daty, vyhodnocov\u00e1n\u00ed v\u00fdkonnosti, hled\u00e1n\u00ed souvislost\u00ed a tvo\u0159en\u00ed report\u016f.<\/li>\n<li>\u00dazkou spolupr\u00e1ci s konzultanty, kte\u0159\u00ed komunikuj\u00ed s klienty. Vy budete ten, kdo zn\u00e1 syst\u00e9my do hloubky a rozum\u00ed \u010d\u00edsl\u016fm.<\/li>\n<li>Navrhov\u00e1n\u00ed nov\u00fdch p\u0159\u00edstup\u016f k optimalizaci, testov\u00e1n\u00ed mo\u017enosti RTB platforem a p\u0159ich\u00e1zet s n\u00e1pady na vylep\u0161en\u00ed kampan\u00ed.<\/li>\n<li>Pomoc s realizac\u00ed Brand Lift\u016f ve spolupr\u00e1ci s Brand studiem.<\/li>\n<li>Komunikace s ostatn\u00edmi odd\u011blen\u00edmi v r\u00e1mci popt\u00e1vky RTB kampan\u00ed.<\/li>\n<li>Mo\u017enost nahl\u00e9dnout do cel\u00e9ho RTB ekosyst\u00e9mu od DSP a\u017e po SSP stranu.<\/li>\n<li>Z\u00edsk\u00e1te hlubok\u00e9 know-how nejen ve spr\u00e1v\u011b kampan\u00ed, ale i v tom, jak funguje nab\u00eddkov\u00e1 strana publishera.<\/li>\n<li>P\u0159\u00e1telsk\u00fd t\u00fdm pln\u00fd odborn\u00edk\u016f, kte\u0159\u00ed v\u00e1m pomohou r\u016fst.\n<p>[job-video]<\/li>\n<\/ul>\n<h2>Jak bude prob\u00edhat v\u00fdb\u011brko<\/h2>\n<ul>\n<li>Jakmile obdr\u017e\u00edme va\u0161e CV, ozve se v\u00e1m do 3 pracovn\u00edch dn\u016f Ladislav z HR, se kter\u00fdm absolvujete 10 &#8211; 15 minutov\u00fd telefon\u00e1t, kde spole\u010dn\u011b proberete z\u00e1kladn\u00ed informace o dan\u00e9 pozici.<\/li>\n<li>Pokud se budou shodovat va\u0161e i na\u0161e p\u0159edstavy, prob\u011bhne pot\u00e9 osobn\u00ed setk\u00e1n\u00ed na na\u0161\u00ed pra\u017esk\u00e9 centr\u00e1le, kde se potk\u00e1te se sv\u00fdmi nad\u0159\u00edzen\u00fdmi, se kter\u00fdmi budete denn\u011b spolupracovat<\/li>\n<li>Je to shoda? V\u00edtejte na palub\u011b! Dokumenty s n\u00e1mi podep\u00ed\u0161ete elektronicky a u\u017e v\u00e1s pouze \u010dek\u00e1 samotn\u00fd n\u00e1stup.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Bav\u00ed v\u00e1s data, online reklama a r\u00e1di hled\u00e1te souvislosti v \u010d\u00edslech. Do na\u0161eho t\u00fdmu hled\u00e1me RTB specialistu, kter\u00fd se pono\u0159\u00ed do sv\u011bta RTB kampan\u00ed a bude n\u00e1m pom\u00e1hat hledat cesty, jak s nimi pracovat chyt\u0159eji. Nemus\u00edte m\u00edt v\u0161echno za sebou. D\u016fle\u017eit\u00e1 je chu\u0165 u\u010dit se a odvaha pustit se do nov\u00fdch v\u011bc\u00ed. Co od v\u00e1s [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[243,241],"tags":[46,58],"location":[19],"technology":[],"landing_category":[173,171,143],"class_list":["post-20428","post","type-post","status-publish","format-standard","hentry","category-odborni-specialiste","category-pr-marketing-a-media","tag-absolventi","tag-plny-uvazek"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/comments?post=20428"}],"version-history":[{"count":3,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20428\/revisions"}],"predecessor-version":[{"id":20431,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20428\/revisions\/20431"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/media?parent=20428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/categories?post=20428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/tags?post=20428"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/location?post=20428"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/technology?post=20428"},{"taxonomy":"landing_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/landing_category?post=20428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}