{"id":20335,"date":"2026-03-06T14:42:36","date_gmt":"2026-03-06T13:42:36","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/484977-senior-social-ads-ppc-specialist\/"},"modified":"2026-04-22T12:20:58","modified_gmt":"2026-04-22T10:20:58","slug":"484977-senior-social-ads-ppc-specialist","status":"publish","type":"post","link":"https:\/\/o-seznam.cz\/kariera\/484977-senior-social-ads-ppc-specialist\/","title":{"rendered":"Senior Social Ads &amp; PPC specialist"},"content":{"rendered":"<p>Chcete d\u011blat kampan\u011b, kde se nehraje jen na \u201eboostov\u00e1n\u00ed post\u016f\u201c? L\u00e1k\u00e1 v\u00e1s poctiv\u00e1 v\u00fdkonnostn\u00ed pr\u00e1ce s pokro\u010dil\u00fdm vyhodnocov\u00e1n\u00edm a chytrou optimalizaci? V t\u00fdmu digit\u00e1ln\u00edho marketingu hled\u00e1me \u010dlov\u011bka, kter\u00fd u\u017e m\u00e1 n\u011bco za sebou, a neboj\u00ed se p\u0159evz\u00edt zodpov\u011bdnost za v\u00fdsledky. \u010cekaj\u00ed v\u00e1s v\u00fdkonnostn\u00ed e-commerce kampan\u011b pro <a class=\"is-style-link-external\" href=\"http:\/\/xn--zbo-tma83e.cz\" target=\"_blank\">Zbo\u017e\u00ed.cz<\/a>, brandov\u00e9 a r\u016fstov\u00e9 aktivity pro <a class=\"is-style-link-external\" href=\"http:\/\/Seznam.cz\" target=\"_blank\">Seznam.cz<\/a>, <a class=\"is-style-link-external\" href=\"http:\/\/Mapy.com\" target=\"_blank\">Mapy.com<\/a> a pr\u00e1ce s AI.<\/p>\n<hr>\n<h2>Co m\u016f\u017eete u n\u00e1s \u010dekat<\/h2>\n<ul>\n<li>Stane se z v\u00e1s kl\u00ed\u010dov\u00fd odborn\u00edk na Social Ads v r\u00e1mci marketingov\u00e9ho t\u00fdmu. Vezmete si na starost cel\u00fd proces od strategie a\u017e po exekuci a vyhodnocen\u00ed kampan\u00ed pro na\u0161e slu\u017eby a produkty.<\/li>\n<li>\u010cek\u00e1 v\u00e1s spr\u00e1va a optimalizace placen\u00fdch kampan\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Nej\u010dast\u011bji p\u016fjde o Meta, tedy Facebook a Instagram, a dopl\u0148kov\u011b o LinkedIn, X a dal\u0161\u00ed platformy.<\/li>\n<li>V rozumn\u00e9m rozsahu nav\u00e1\u017eete spolupr\u00e1ci s kolegy z performance t\u00fdmu a dostanete p\u0159\u00edle\u017eitost s\u00e1hnout si i na tradi\u010dn\u00ed PPC, jako jsou Google Ads a Sklik.<\/li>\n<li>Z\u00edsk\u00e1te plnou zodpov\u011bdnost za pr\u00e1ci s rozpo\u010dty a za nastaven\u00ed i pln\u011bn\u00ed KPIs. P\u016fjde nap\u0159\u00edklad o CPA, ROAS nebo brandov\u00e9 metriky typu reach, frequency \u010di view through. Sou\u010d\u00e1st\u00ed je tak\u00e9 kontrola alokace nap\u0159\u00ed\u010d kan\u00e1ly.<\/li>\n<li>Dostanete pod kontrolu m\u011b\u0159en\u00ed a implementa\u010dn\u00ed nastaven\u00ed v\u010detn\u011b doporu\u010den\u00fdch postup\u016f pro Pixel, CAPI, konverzn\u00ed ud\u00e1losti, katalogy, DPA, UTM a z\u00e1kladn\u00ed datov\u00e9 toky. Na v\u0161em budete spolupracovat s analytikem a v\u00fdvoj\u00e1\u0159i.<\/li>\n<li>Budete navrhovat segmentaci a pr\u00e1ci s publikem tak, aby p\u0159esn\u011b odpov\u00eddala marketingov\u00e9 strategii. P\u016fjde nap\u0159\u00edklad o remarketing, z\u00e1jmov\u00e9 \u010di z\u00e1m\u011brov\u00e9 publikum nebo pr\u00e1ci se z\u00e1kaznick\u00fdmi seznamy.<\/li>\n<li>Spolupr\u00e1ce s obsahov\u00fdm t\u00fdmem a brand mana\u017eery bude va\u0161\u00edm p\u0159irozen\u00fdm rytmem. P\u0159inesete doporu\u010den\u00ed, insighty a budete spole\u010dn\u011b ladit zad\u00e1n\u00ed, form\u00e1ty i messaging. Tvorba obsahu ani grafiky mezi va\u0161e \u00fakoly pat\u0159it nebude.<\/li>\n<li>O\u010dek\u00e1vat m\u016f\u017eete pravideln\u00e9 reportov\u00e1n\u00ed, vyhodnocov\u00e1n\u00ed v\u00fdkonu a p\u0159in\u00e1\u0161en\u00ed konkr\u00e9tn\u00edch n\u00e1vrh\u016f. Experimentov\u00e1n\u00ed, testov\u00e1n\u00ed hypot\u00e9z a jejich vyhodnocov\u00e1n\u00ed bude b\u011b\u017enou sou\u010d\u00e1st\u00ed pr\u00e1ce.<\/li>\n<li>AI bude va\u0161\u00edm ka\u017edodenn\u00edm pomocn\u00edkem. Vyu\u017eijete ji pro n\u00e1vrhy pokro\u010dil\u00fdch automatizac\u00ed a pravidel, rychlej\u0161\u00ed tvorbu variant kreativ a text\u016f, hled\u00e1n\u00ed insight\u016f i pro samotnou optimalizaci kampan\u00ed. U n\u00e1s m\u00e1 AI zelenou a dostanete prostor se v n\u00ed rozv\u00edjet.<\/li>\n<\/ul>\n<hr>\n<h2>Co se v\u00e1m bude hodit<\/h2>\n<ul>\n<li>M\u00e1te praktickou zku\u0161enost s Meta Ads (Business Manager\/Ads Manager) a v\u00edte, \u017ee v\u00fdkon d\u011bl\u00e1 struktura, sign\u00e1ly, \u010dist\u00e1 data a pr\u00e1ce s kreativitou.<\/li>\n<li>M\u00e1te strategick\u00e9 uva\u017eov\u00e1n\u00ed, um\u00edte pracovat s publiky, v\u00edte, kam sm\u011b\u0159uj\u00ed aktu\u00e1ln\u00ed trendy ve v\u00fdvoji algoritm\u016f reklamn\u00edch syst\u00e9m\u016f.<\/li>\n<li>Zvl\u00e1dnete m\u011b\u0159ic\u00ed z\u00e1klady a kontrolu nastaven\u00ed: Pixel a CAPI, eventy, deduplikace, UTM, katalogy\/DPA\u2026 nemus\u00edte um\u011bt hned v\u0161e, d\u016fle\u017eit\u00e9 je rozum\u011bt, na co si d\u00e1t pozor, a kdy zapojit analytika\/v\u00fdvoj.<\/li>\n<li>Um\u00edte \u010d\u00edst v\u00fdsledky z dat, hledat p\u0159\u00ed\u010diny a navrhnout konkr\u00e9tn\u00ed kroky. V\u00edte, \u017ee cel\u00e1 pravda nikdy nele\u017e\u00ed v reklamn\u00edch syst\u00e9mech, kde m\u016f\u017eou b\u00fdt data zna\u010dn\u011b zkreslen\u00e1.<\/li>\n<li>Rozum\u00edte v\u00fdhod\u00e1m optimalizace na r\u016fzn\u00e9 c\u00edle. V\u00edte, kdy v\u00e1s m\u016f\u017ee optimalizace na \u0161patnou metriku sv\u00e1d\u011bt z cesty.<\/li>\n<li>V\u00fdhodou je zku\u0161enost s e-commerce (kampan\u011b s feedem, ROAS optimalizace) a orientace v atribu\u010dn\u00edch principech (view-through vs. click-through, 1\/7\/28 dn\u00ed, incrementality mindset).<\/li>\n<li>Z\u00e1kladn\u011b se orientujete v Google Ads a Skliku (pokro\u010dilej\u0161\u00ed znalost je plus).<\/li>\n<li>Domluv\u00edte se anglicky p\u0159i pr\u00e1ci s dokumentac\u00ed a rozhran\u00edmi platforem, neboj\u00edte se samostatn\u011b si dohled\u00e1vat informace, r\u00e1di se vzd\u011bl\u00e1te a pracujete na sob\u011b.<\/li>\n<\/ul>\n<h2>Jak prob\u00edh\u00e1 v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed<\/h2>\n<ul>\n<li>Jakmile k n\u00e1m doraz\u00ed va\u0161e CV, ozve se v\u00e1m L\u00e1\u010fa nejpozd\u011bji do t\u0159\u00ed pracovn\u00edch dn\u016f a kr\u00e1tce v\u00e1m zavol\u00e1. Telefon\u00e1t trv\u00e1 p\u0159ibli\u017en\u011b deset a\u017e patn\u00e1ct minut a spole\u010dn\u011b projdete z\u00e1kladn\u00ed informace, va\u0161i motivaci i p\u0159edstavu o roli a dostanete prostor na sv\u00e9 dotazy.<\/li>\n<li>Pokud si budeme d\u00e1vat smysl, nav\u00e1\u017ee p\u0159ibli\u017en\u011b t\u0159icetiminutov\u00e9 online setk\u00e1n\u00ed, jeho\u017e c\u00edlem bude vz\u00e1jemn\u00e9 p\u0159edstaven\u00ed, vysv\u011btlen\u00ed kontextu role a slad\u011bn\u00ed o\u010dek\u00e1v\u00e1n\u00ed z obou stran.<\/li>\n<li>Sou\u010d\u00e1st\u00ed v\u00fdb\u011brov\u00e9ho \u0159\u00edzen\u00ed je tak\u00e9 \u00fakol, kter\u00fd dostanete po prvn\u00edm kole a kter\u00fd si p\u0159iprav\u00edte na pokra\u010dov\u00e1n\u00ed procesu.<\/li>\n<li>Druh\u00e9 kolo prob\u011bhne osobn\u011b a setk\u00e1te se p\u0159i n\u011bm s \u010dleny t\u00fdmu, se kter\u00fdmi budete \u00fazce spolupracovat. Nejprve p\u0159ijde na \u0159adu prezentace \u00fakolu a n\u00e1sledn\u00e1 diskuze nad va\u0161\u00edm p\u0159\u00edstupem, na co\u017e si vyhrad\u00edme zhruba \u010dty\u0159icet p\u011bt minut. Pot\u00e9 nav\u00e1\u017ee odborn\u011bj\u0161\u00ed rozhovor o va\u0161ich zku\u0161enostech, konkr\u00e9tn\u00ed n\u00e1plni pr\u00e1ce a tom, jak by mohla na\u0161e spolupr\u00e1ce vypadat, kter\u00fd potrv\u00e1 p\u0159ibli\u017en\u011b dal\u0161\u00edch \u010dty\u0159icet p\u011bt minut. Celkem tedy po\u010d\u00edtejte s \u010dasem okolo jedn\u00e9 a p\u016fl hodiny.<\/li>\n<li>Pokud se shodneme, \u017ee si sed\u00edme, obdr\u017e\u00edte od n\u00e1s nab\u00eddku. N\u00e1sledn\u011b v\u00e1s \u010dek\u00e1 kr\u00e1tk\u00fd online dotazn\u00edk a elektronick\u00e9 podeps\u00e1n\u00ed dokument\u016f a pot\u00e9 u\u017e se budeme t\u011b\u0161it na v\u00e1\u0161 prvn\u00ed den u n\u00e1s.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Chcete d\u011blat kampan\u011b, kde se nehraje jen na \u201eboostov\u00e1n\u00ed post\u016f\u201c? L\u00e1k\u00e1 v\u00e1s poctiv\u00e1 v\u00fdkonnostn\u00ed pr\u00e1ce s pokro\u010dil\u00fdm vyhodnocov\u00e1n\u00edm a chytrou optimalizaci? V t\u00fdmu digit\u00e1ln\u00edho marketingu hled\u00e1me \u010dlov\u011bka, kter\u00fd u\u017e m\u00e1 n\u011bco za sebou, a neboj\u00ed se p\u0159evz\u00edt zodpov\u011bdnost za v\u00fdsledky. \u010cekaj\u00ed v\u00e1s v\u00fdkonnostn\u00ed e-commerce kampan\u011b pro Zbo\u017e\u00ed.cz, brandov\u00e9 a r\u016fstov\u00e9 aktivity pro Seznam.cz, Mapy.com a [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[241],"tags":[58],"location":[19],"technology":[],"landing_category":[171],"class_list":["post-20335","post","type-post","status-publish","format-standard","hentry","category-pr-marketing-a-media","tag-plny-uvazek"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/comments?post=20335"}],"version-history":[{"count":2,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20335\/revisions"}],"predecessor-version":[{"id":20347,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/20335\/revisions\/20347"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/media?parent=20335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/categories?post=20335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/tags?post=20335"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/location?post=20335"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/technology?post=20335"},{"taxonomy":"landing_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/landing_category?post=20335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}