{"id":19652,"date":"2025-10-27T08:46:10","date_gmt":"2025-10-27T07:46:10","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/477817-vedouci-datoveho-tymu-marketingu\/"},"modified":"2026-06-12T11:49:33","modified_gmt":"2026-06-12T09:49:33","slug":"477817-vedouci-datoveho-tymu-marketingu","status":"publish","type":"post","link":"https:\/\/o-seznam.cz\/kariera\/477817-vedouci-datoveho-tymu-marketingu\/","title":{"rendered":"Vedouc\u00ed datov\u00e9ho t\u00fdmu marketingu"},"content":{"rendered":"<p>Chceme, aby marketing Seznamu st\u00e1l na datech, kter\u00e1 jsou \u010dist\u00e1, spolehliv\u00e1 a srozumiteln\u00e1. Hled\u00e1me zku\u0161en\u00e9ho analytika, kter\u00fd posune zp\u016fsob, jak nad marketingov\u00fdmi daty p\u0159em\u00fd\u0161l\u00edme a jak s nimi pracujeme. \u010cek\u00e1 v\u00e1s kombinace leadershipu, datov\u00e9 architektury a hands on analytick\u00e9 pr\u00e1ce na opravdu vysok\u00e9 \u00farovni.<\/p>\n<hr>\n<h2>Co m\u016f\u017eete u n\u00e1s \u010dekat<\/h2>\n<ul>\n<li>Povedete mal\u00fd, ale zku\u0161en\u00fd datov\u00fd t\u00fdm dvou analytik\u016f. Budete se pod\u00edlet na jejich rozvoji, pl\u00e1nov\u00e1n\u00ed kapacit i priorit a pom\u00e1hat budovat datovou kulturu v marketingu Seznamu.<\/li>\n<li>Budete profesionalizovat pr\u00e1ci s daty v n\u00e1stroj\u00edch Keboola, Snowflake a Tableau. Nastav\u00edte best practices, struktury projekt\u016f, governance i automatizace.<\/li>\n<li>Navrhnete a budete dohl\u00ed\u017eet na datovou architekturu marketingov\u00fdch dat od zdrojov\u00fdch syst\u00e9m\u016f p\u0159es transformace a\u017e po reportingov\u00e9 vrstvy.<\/li>\n<li>Spoluvytvo\u0159\u00edte a rozvinete analytick\u00e9 modely pro vyhodnocov\u00e1n\u00ed marketingov\u00e9 v\u00fdkonnosti, jako jsou ROI, LTV, atribu\u010dn\u00ed modely, inkrement\u00e1ln\u00ed anal\u00fdzy nebo experimenty.<\/li>\n<li>Budete koordinovat datov\u00e9 integrace a orchestrace mezi intern\u00edmi syst\u00e9my Seznamu, Keboolou a vizualiza\u010dn\u00edmi n\u00e1stroji(Tableau \/ Good Data \/ Looker Studio).<\/li>\n<li>Propoj\u00edte strategickou pr\u00e1ci na datov\u00e9 koncepci, roadmap\u011b a projektech s praktick\u00fdm zapojen\u00edm do anal\u00fdz, transformac\u00ed a pr\u00e1ce s daty(v Keboole, SQL, Python nebo R).<\/li>\n<li>Budete \u00fazce spolupracovat s kolegy z marketingu, dal\u0161\u00edmi analytick\u00fdmi t\u00fdmy i stakeholdery nap\u0159\u00ed\u010d firmou a pom\u00e1hat p\u0159ev\u00e1d\u011bt byznysov\u00e9 ot\u00e1zky do smyslupln\u00fdch datov\u00fdch zad\u00e1n\u00ed.<\/li>\n<li>Z\u00edsk\u00e1te re\u00e1ln\u00fd vliv na to, jak marketingov\u00e1 data v Seznamu funguj\u00ed, a p\u0159\u00edstup k rozs\u00e1hl\u00fdm dat\u016fm z prost\u0159ed\u00ed jedni\u010dky \u010desk\u00e9ho internetu v otev\u0159en\u00e9 a f\u00e9rov\u00e9 firemn\u00ed kultu\u0159e.<\/li>\n<\/ul>\n<hr>\n<h2>Co se v\u00e1m bude hodit<\/h2>\n<ul>\n<li>M\u00e1te zku\u0161enosti z oblasti datov\u00e9 analytiky a pr\u00e1ce se Snowflake nebo BigQuery a datov\u00fdmi pipelines v Keboole.<\/li>\n<li>Orientujete se v BI n\u00e1stroj\u00edch, ide\u00e1ln\u011b v Tableau, a rozum\u00edte datov\u00e9 modelaci, transformac\u00edm i princip\u016fm datov\u00e9 kvality.<\/li>\n<li>Ovl\u00e1d\u00e1te SQL na pokro\u010dil\u00e9 \u00farovni a m\u00e1te dobr\u00fd p\u0159ehled o datov\u00e9 architektu\u0159e a vazb\u00e1ch mezi jednotliv\u00fdmi vrstvami.<\/li>\n<li>Rozum\u00edte marketingov\u00fdm dat\u016fm, v\u00fdkonnostn\u00edm metrik\u00e1m, atribu\u010dn\u00ed logice, LTV, funnel\u016fm, segmentaci i experiment\u016fm.<\/li>\n<li>Dok\u00e1\u017eete srozumiteln\u011b komunikovat s kolegy mimo datov\u00fd sv\u011bt a vysv\u011btlovat komplexn\u00ed t\u00e9mata jednodu\u0161e a prakticky.<\/li>\n<li>M\u00e1te zku\u0161enost s \u0159\u00edzen\u00edm datov\u00fdch projekt\u016f od zad\u00e1n\u00ed a\u017e po prezentaci v\u00fdsledk\u016f.<\/li>\n<li>M\u00e1te zku\u0161enost s veden\u00edm lid\u00ed, a\u0165 u\u017e form\u00e1ln\u011b nebo v roli seniorn\u00edho mentora, a um\u00edte v\u00e9st t\u00fdm bez mikromanagementu.<\/li>\n<\/ul>\n<h2>Jak prob\u00edh\u00e1 v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed<\/h2>\n<ul>\n<li>Jakmile k n\u00e1m doraz\u00ed va\u0161e CV, ozve se v\u00e1m L\u00e1\u010fa nejpozd\u011bji do t\u0159\u00ed pracovn\u00edch dn\u016f a kr\u00e1tce v\u00e1m zavol\u00e1. Telefon\u00e1t trv\u00e1 p\u0159ibli\u017en\u011b 10 a\u017e 15 minut a spole\u010dn\u011b p\u0159i n\u011bm projdete z\u00e1kladn\u00ed informace, va\u0161i motivaci i p\u0159edstavu o roli a dostanete prostor na sv\u00e9 ot\u00e1zky.<\/li>\n<li>Pokud si budeme d\u00e1vat smysl, nav\u00e1\u017ee zhruba t\u0159icetiminutov\u00e9 online setk\u00e1n\u00ed s Jaroslavem. Setk\u00e1n\u00ed bude hlavn\u011b o vz\u00e1jemn\u00e9m sezn\u00e1men\u00ed, p\u0159edstaven\u00ed kontextu role, t\u00fdmu a slad\u011bn\u00ed o\u010dek\u00e1v\u00e1n\u00ed z obou stran.<\/li>\n<li>Pokud prvn\u00ed kolo dopadne dob\u0159e, domluv\u00edme se na druh\u00e9m kole, kter\u00e9 prob\u011bhne formou osobn\u00edho setk\u00e1n\u00ed. Jeho sou\u010d\u00e1st\u00ed je i \u00fakol, kter\u00fd si p\u0159iprav\u00edte p\u0159edem.<\/li>\n<li>Druh\u00e9 kolo prob\u011bhne osobn\u011b za \u00fa\u010dasti Jaroslava, Michala Buzka (Chief Data &amp; Analytics Officer), a dal\u0161\u00edho kolegy z t\u00fdmu. Setk\u00e1n\u00ed bude rozd\u011blen\u00e9 na prezentaci \u00fakolu a n\u00e1slednou diskuzi nad \u0159e\u0161en\u00edm a p\u0159\u00edstupem, na co\u017e si vyhrad\u00edme zhruba 45 minut, a pot\u00e9 na odborn\u011bj\u0161\u00ed rozhovor o va\u0161ich konkr\u00e9tn\u00edch zku\u0161enostech, n\u00e1plni pr\u00e1ce a o tom, jak by spolupr\u00e1ce mohla vypadat, op\u011bt p\u0159ibli\u017en\u011b 45 minut. Celkov\u011b tedy po\u010d\u00edtejte s \u010dasem okolo jedn\u00e9 a p\u016fl hodiny, kde bude samoz\u0159ejm\u011b prostor i na va\u0161e dotazy.<\/li>\n<li>Ve chv\u00edli, kdy si potvrd\u00edme, \u017ee si vz\u00e1jemn\u011b sed\u00edme a chceme spolupr\u00e1ci zah\u00e1jit, dostanete od n\u00e1s nab\u00eddku. N\u00e1sledn\u011b v\u00e1s \u010dek\u00e1 u\u017e jen kr\u00e1tk\u00fd online dotazn\u00edk a elektronick\u00e9 vy\u0159\u00edzen\u00ed dokument\u016f a pak u\u017e se budeme t\u011b\u0161it na v\u00e1\u0161 prvn\u00ed den u n\u00e1s.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Chceme, aby marketing Seznamu st\u00e1l na datech, kter\u00e1 jsou \u010dist\u00e1, spolehliv\u00e1 a srozumiteln\u00e1. Hled\u00e1me zku\u0161en\u00e9ho analytika, kter\u00fd posune zp\u016fsob, jak nad marketingov\u00fdmi daty p\u0159em\u00fd\u0161l\u00edme a jak s nimi pracujeme. \u010cek\u00e1 v\u00e1s kombinace leadershipu, datov\u00e9 architektury a hands on analytick\u00e9 pr\u00e1ce na opravdu vysok\u00e9 \u00farovni. Co m\u016f\u017eete u n\u00e1s \u010dekat Povedete mal\u00fd, ale zku\u0161en\u00fd datov\u00fd t\u00fdm [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[241],"tags":[58],"location":[19],"technology":[],"landing_category":[171,143],"class_list":["post-19652","post","type-post","status-publish","format-standard","hentry","category-pr-marketing-a-media","tag-plny-uvazek"],"acf":[],"_links":{"self":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/19652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/comments?post=19652"}],"version-history":[{"count":7,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/19652\/revisions"}],"predecessor-version":[{"id":20348,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/posts\/19652\/revisions\/20348"}],"wp:attachment":[{"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/media?parent=19652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/categories?post=19652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/tags?post=19652"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/location?post=19652"},{"taxonomy":"technology","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/technology?post=19652"},{"taxonomy":"landing_category","embeddable":true,"href":"https:\/\/o-seznam.cz\/kariera\/wp-json\/wp\/v2\/landing_category?post=19652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}