{"id":19109,"date":"2025-06-05T11:10:04","date_gmt":"2025-06-05T09:10:04","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/?page_id=19109"},"modified":"2025-07-03T12:27:08","modified_gmt":"2025-07-03T10:27:08","slug":"kreativni-tymy","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/kariera\/kreativni-tymy\/","title":{"rendered":"Pr\u00e1ce v kreativn\u00edch t\u00fdmech"},"content":{"rendered":"\n
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Mezi pr\u00e1zdnou str\u00e1nkou a kampan\u00ed, kter\u00e1 funguje, jsme my \u2013 kreativci ze Seznamu. 
Tvo\u0159\u00edme si v\u0161echno sami, od n\u00e1padu po v\u00fdstup. A proto\u017ee Seznam m\u00e1 spoustu slu\u017eeb, je pestr\u00e1 i na\u0161e pr\u00e1ce. Pracujeme pro Mapy, Zbo\u017e\u00ed, Vyhled\u00e1v\u00e1n\u00ed, Seznam Zpr\u00e1vy, Stream, Obchod i dal\u0161\u00ed zna\u010dky, kde jsou skv\u011bl\u00e9 vizu\u00e1ly, copy nebo animace pot\u0159eba. Na\u0161i kreativci nejsou jen v marketingu, potk\u00e1te je i v redakc\u00edch nebo v\u202fBrand Studiu. V\u0161ude tam, kde vznik\u00e1 origin\u00e1ln\u00ed obsah a kde dobr\u00e9 n\u00e1pady d\u011blaj\u00ed rozd\u00edl. Chcete na tom pracovat s n\u00e1mi? Poj\u010fte tvo\u0159it tam, kde n\u00e1pady nez\u016fst\u00e1vaj\u00ed na pap\u00ed\u0159e.  <\/p>\n<\/div>\n\n\n\n

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1 voln\u00e1 pozice <\/h2>\n
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V\u0161echny pozice jsou vhodn\u00e9 pro mu\u017ee i \u017eeny.<\/p>\n<\/div>\n<\/div>\n

Redaktor dom\u00e1c\u00ed rubriky<\/h2>\n

\n\t\t\tPraha<\/span>\n\t\t\u2022<\/span>\n\t\tPro mu\u017ee i \u017eeny \u2022<\/span> Absolventi \u2022<\/span> Pln\u00fd \u00favazek<\/p>\n<\/a>\n<\/div>\n\n\n\n

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Uk\u00e1zat v\u0161echny pozice<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Jak to chod\u00ed v t\u00fdmech<\/h2>\n\n\n\n
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Tvo\u0159\u00edme pro online i offline sv\u011bt, pracujeme s r\u016fzn\u00fdmi m\u00e9dii \u2013 a kdy\u017e m\u00e1 AI co nab\u00eddnout, um\u00edme ji vyu\u017e\u00edt. N\u00e1pady vznikaj\u00ed v dob\u0159e nastaven\u00e9m procesu: v\u0161echno za\u010d\u00edn\u00e1 zad\u00e1n\u00edm \u2013 u intern\u00edch projekt\u016f ho p\u0159in\u00e1\u0161\u00ed Brand Manager, u extern\u00edch Account Manager. Traffic Manager podle kapacit sestav\u00ed t\u00fdm a projekt se rozj\u00ed\u017ed\u00ed. Do hry vstupuj\u00ed Idea Make\u0159i, Cop\u00edci, Grafici i Motion Design\u00e9\u0159i. V\u0161ichni v\u00ed, kdo m\u00e1 co d\u011blat a pro\u010d. Hotov\u00e9 v\u00fdstupy pak putuj\u00ed ke Strat\u00e9g\u016fm a specialist\u016fm, kte\u0159\u00ed je pos\u00edlaj\u00ed do sv\u011bta.<\/p>\n<\/div>\n\n\n\n

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\u010cast\u00e9 dotazy<\/h2>\n\n\n\n
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\n\t\n\t\t\t\tCo d\u011bl\u00e1 Brand Manager a co je to brief?<\/strong>\n\t\t\t<\/summary>\n\t
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Brand manager zastupuje zadavatele projektu \u2013 je u toho od za\u010d\u00e1tku a hl\u00edd\u00e1, aby v\u0161e d\u00e1valo smysl z pohledu zna\u010dky. Sep\u00ed\u0161e brief, tedy stru\u010dn\u00e9 zad\u00e1n\u00ed, kde je jasn\u011b dan\u00e9, co se m\u00e1 vytvo\u0159it, pro koho, s jak\u00fdm c\u00edlem, deadlinem a rozpo\u010dtem. Brief je z\u00e1klad, bez kter\u00e9ho se \u017e\u00e1dn\u00fd dobr\u00fd n\u00e1pad nerozjede.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\tCo m\u00e1 na starosti Idea Maker?<\/strong>\n\t\t\t<\/summary>\n\t
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Hled\u00e1 spr\u00e1vn\u00fd insight \u2013 tedy ten n\u00e1pad, kter\u00fd kampani sedne a oslov\u00ed c\u00edlovku. Bez n\u011bj to nejde rozjet. Ze siln\u00e9 idey pak vych\u00e1z\u00ed cel\u00fd kreativn\u00ed koncept, v\u010detn\u011b kl\u00ed\u010dov\u00e9ho vizu\u00e1lu, tone of voice nebo claimu. Idea Maker tak nastavuje sm\u011br, d\u00edky kter\u00e9mu kampa\u0148 dr\u017e\u00ed pohromad\u011b nap\u0159\u00ed\u010d cel\u00fdm media mixem, a p\u0159itom z\u016fst\u00e1v\u00e1 srozumiteln\u00e1 a relevantn\u00ed.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\tCo se d\u011bje s hotovou kreativitou?<\/strong>\n\t\t\t<\/summary>\n\t
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Na z\u00e1v\u011br ji p\u0159eb\u00edraj\u00ed strat\u00e9gov\u00e9 a specialist\u00e9 \u2013 na PPC, obsahovou reklamu, soci\u00e1ln\u00ed s\u00edt\u011b a dal\u0161\u00ed kan\u00e1ly. Spole\u010dn\u011b vol\u00ed mediamix, kampa\u0148 nasazuj\u00ed, pr\u016fb\u011b\u017en\u011b optimalizuj\u00ed a na konci vyhodnocuj\u00ed.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\tJak funguj\u00ed grafick\u00e9 t\u00fdmy?<\/strong>\n\t\t\t<\/summary>\n\t
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V na\u0161ich t\u00fdmech najdete nejen grafiky, ale i anim\u00e1tory a ilustr\u00e1tory. Grafici navrhuj\u00ed vizu\u00e1ly pro online i offline form\u00e1ty. Motion design\u00e9\u0159i je rozh\u00fdb\u00e1vaj\u00ed \u2013 vytv\u00e1\u0159ej\u00ed animace, spoty, videa pro s\u00edt\u011b i dal\u0161\u00ed form\u00e1ty, kde se pohyb st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed sd\u011blen\u00ed. Jejich pr\u00e1ce je vid\u011bt nap\u0159\u00ed\u010d kampan\u011bmi a jsou to pr\u00e1v\u011b oni, kdo d\u00e1v\u00e1 zna\u010dk\u00e1m v\u00fdraz i tv\u00e1\u0159.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\tJak pracuj\u00ed Copywrite\u0159i?<\/strong>\n\t\t\t<\/summary>\n\t
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Navrhuj\u00ed slogany, headliny, texty do kampan\u00ed i web\u016f. Vym\u00fd\u0161l\u00ed, lad\u00ed, \u0161krtaj\u00ed \u2013 dokud to nezn\u00ed tak, jak m\u00e1. A hlavn\u011b tak, aby to fungovalo. Jejich pr\u00e1ce zahrnuje i psan\u00ed a \u00fapravy reklamn\u00edch text\u016f, webov\u00e9ho obsahu, tiskov\u00fdch materi\u00e1l\u016f a dal\u0161\u00edch komunika\u010dn\u00edch v\u00fdstup\u016f.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\tJak u n\u00e1s funguje Traffic Manager?<\/strong>\n\t\t\t<\/summary>\n\t
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Hl\u00edd\u00e1 kapacity a skl\u00e1d\u00e1 t\u00fdm podle toho, co projekt pot\u0159ebuje. Kdy\u017e je t\u00fdm pohromad\u011b, rozd\u011bluje pr\u00e1ci, nastavuje priority a lad\u00ed \u010dasov\u00fd pl\u00e1n tak, aby se v\u0161echno rozb\u011bhlo hladce a ve spr\u00e1vn\u00e9m po\u0159ad\u00ed. Traffic Manager dohl\u00ed\u017e\u00ed, aby m\u011bl ka\u017ed\u00fd k dispozici to, co pot\u0159ebuje \u2013 od informac\u00ed po \u010das, a projekt mohl postupovat bez zbyte\u010dn\u00fdch z\u00e1sek\u016f.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\tKde v\u0161ude v Seznamu pracuj\u00ed kreativci?<\/strong>\n\t\t\t<\/summary>\n\t
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Kreativn\u00ed t\u00fdmy nejsou jen sou\u010d\u00e1st\u00ed marketingu. Najdete je t\u0159eba i v\u202fredakc\u00edch Seznam Zpr\u00e1vy, Gar\u00e1\u017e.cz nebo Pro\u017eeny.cz, kde se pod\u00edlej\u00ed na tvorb\u011b \u010dl\u00e1nk\u016f, vide\u00ed a dal\u0161\u00edho obsahu. P\u016fsob\u00ed tak\u00e9 v Brand Studiu, kter\u00e9 vytv\u00e1\u0159\u00ed komer\u010dn\u00ed obsah formou nativn\u00ed reklamy, tedy obsahu, kter\u00fd p\u0159irozen\u011b zapad\u00e1 mezi b\u011b\u017en\u00e9 \u010dl\u00e1nky a videa, ale z\u00e1rove\u0148 slou\u017e\u00ed marketingov\u00fdm c\u00edl\u016fm klient\u016f.<\/p>\n<\/div><\/details>\n<\/div><\/div>\n\n<\/div>\n\n\n\n

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Pro\u010d do toho j\u00edt s n\u00e1mi<\/h2>\n\n\n\n
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\u010cesk\u00e1 internetov\u00e1 jedni\u010dka<\/strong><\/p>\n\n\n\n

Na vln\u00e1ch internetu jedeme u\u017e od roku 1996, tak\u017ee n\u011bjak\u00e1 ta bou\u0159e n\u00e1s nerozh\u00e1z\u00ed. M\u00e1me pevnou pozici i v dob\u011b siln\u00e9 konkurence a stabiln\u00ed m\u00edsto nab\u00edz\u00edme i v\u00e1m.<\/p>\n<\/div>\n\n\n\n

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Slu\u017eby, kter\u00e9 pom\u00e1haj\u00ed<\/strong><\/p>\n\n\n\n

Z jedn\u00e9 domovsk\u00e9 str\u00e1nky jsme se po\u0159\u00e1dn\u011b rozrostli. Dnes m\u00e1me na triku \u0159adu obl\u00edben\u00fdch slu\u017eeb, kter\u00e9 denn\u011b uleh\u010duj\u00ed \u017eivot milion\u016fm lid\u00ed na \u010desk\u00e9m internetu.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Inovace, AI a jedine\u010dn\u00e9 technologie<\/strong><\/p>\n\n\n\n

Inovujeme technologie tak, aby byl \u010desk\u00fd internet st\u00e1le bezpe\u010dn\u00fdm m\u00edstem. A um\u00edme rozvinout i v\u00e1\u0161 potenci\u00e1l, proto\u017ee na lidech n\u00e1m z\u00e1le\u017e\u00ed a\u017e na prvn\u00edm m\u00edst\u011b.<\/p>\n<\/div>\n\n\n\n

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Nez\u00e1visl\u00e1 m\u00e9dia<\/strong><\/p>\n\n\n\n

Nevlastn\u00ed n\u00e1s \u017e\u00e1dn\u00fd politik ani magn\u00e1t, za na\u0161\u00edm zpravodajstv\u00edm a publicistikou stoj\u00ed tvrd\u00e1 a poctiv\u00e1 pr\u00e1ce nez\u00e1visl\u00fdch novin\u00e1\u0159\u016f a prof\u00edk\u016f medi\u00e1ln\u00edho sv\u011bta.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Korpor\u00e1t s neform\u00e1ln\u00edm prost\u0159ed\u00edm<\/strong><\/p>\n\n\n\n

Pravidla respektujeme, ale nehrot\u00edme. Zakl\u00e1d\u00e1me si na up\u0159\u00edmn\u00e9 komunikaci a pom\u00e1h\u00e1me si. A r\u00e1di se potk\u00e1v\u00e1me i ve fitku nebo v hospod\u011b.<\/p>\n<\/div>\n\n\n\n

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Onboarding a zp\u011btn\u00e1 vazba<\/strong><\/p>\n\n\n\n

A\u0165 u\u017e nastoup\u00edte na jakoukoliv pozici, \u010dek\u00e1 v\u00e1s kompletn\u00ed za\u0161kolen\u00ed, p\u0159\u00e1telsk\u00fd p\u0159\u00edstup a pomocn\u00e9 ruce na\u0161ich skv\u011bl\u00fdch tren\u00e9r\u016f.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Uk\u00e1zat v\u0161echny pozice<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Na co se m\u016f\u017eete t\u011b\u0161it<\/h2>\n\n\n
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\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tTechnika na p\u0159\u00e1n\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
Apple, Linux nebo Windows? V\u0161echno m\u00e1me a k dispozici d\u00e1me. A pokud u\u017e jste zvykl\u00ed na sv\u00e9 vymazlen\u00e9 mil\u00e1\u010dky, pracujte klidn\u011b na vlastn\u00edm za\u0159\u00edzen\u00ed a my v\u00e1m budeme finan\u010dn\u011b p\u0159isp\u00edvat.<\/div><\/details>\n\n
\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tDovolen\u00e1 o t\u00fdden del\u0161\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
Dovolen\u00e9 nen\u00ed nikdy dost. Proto v\u00e1m ke standardn\u00edm 4 t\u00fddn\u016fm dovolen\u00e9 p\u0159id\u00e1me je\u0161t\u011b dal\u0161\u00ed t\u00fdden.<\/div><\/details>\n\n
\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tDny volna nav\u00edc<\/strong>\n\t\t\t<\/summary>\n\t
K dovolen\u00e9 je\u0161t\u011b dal\u0161\u00edch 5 dn\u016f? No fakt. A\u0165 u\u017e chcete t\u0159eba jen leno\u0161it nebo v\u00e1s hezk\u00e9 po\u010das\u00ed naopak \u017eene ven, u\u017eijte si volno podle va\u0161ich p\u0159edstav.<\/div><\/details>\n\n
\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tHome office lze dohodnout<\/strong>\n\t\t\t<\/summary>\n\t
V kancel\u00e1\u0159i bychom v\u00e1s p\u0159eci jen r\u00e1di ob\u010das potkali, a\u0165 se nediv\u00edme, kde jste se u n\u00e1s vzali. Ale \u017ee jde n\u011bkdy pr\u00e1ce l\u00edp od ruky z dom\u00e1c\u00edho prost\u0159ed\u00ed, tomu taky rozum\u00edme. Domluvte se s nad\u0159\u00edzen\u00fdm a jist\u011b najdete dobr\u00fd kompromis.<\/div><\/details>\n\n
\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tIntern\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
U n\u00e1s se nudit nebudete. Osobn\u00edmu i profesn\u00edmu rozvoji fand\u00edme a nab\u00edz\u00edme nekone\u010dn\u011b p\u0159\u00edle\u017eitost\u00ed k seberozvoji a vzd\u011bl\u00e1v\u00e1n\u00ed, v\u010detn\u011b pomoci od profesion\u00e1ln\u00edch tren\u00e9r\u016f.<\/div><\/details>\n\n
\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tKonference<\/strong>\n\t\t\t<\/summary>\n\t
Na\u010derpejte nov\u00e9 inspirace a trendy, a to bu\u010f v publiku nebo rovnou na p\u00f3diu.<\/div><\/details>\n\n
\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tPet friendly<\/strong>\n\t\t\t<\/summary>\n\t
\u017de je maskot Seznamu pes, nen\u00ed \u00fapln\u00e1 n\u00e1hoda. \u010cty\u0159noh\u00e9 kolegy v\u00edt\u00e1me, dokonce s n\u00e1mi chod\u00ed i na porady.<\/div><\/details>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n\n
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Prvn\u00ed dny v Seznamu<\/h2>\n\n\n\n

Koukn\u011bte, jak vypad\u00e1 prvn\u00ed den, a\u0165 se va\u0161e cesta na vysn\u011bnou pozici obejde bez zbyte\u010dn\u00fdch \u0161kobrtnut\u00ed.<\/p>\n\n\n\n

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\n\t\n\t\t\t\t\t1<\/span><\/span>\n\t\t\t\tV\u00edtejte na palub\u011b aneb Pre-onboarding<\/strong>\n\t\t\t<\/summary>\n\t
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Skv\u011ble, pl\u00e1cli jsme si na spolupr\u00e1ci. N\u00e1stupn\u00ed dokumenty podep\u00ed\u0161ete elektronicky klidn\u011b je\u0161t\u011b p\u0159ed n\u00e1stupem. \u017d\u00e1dn\u00e9 pap\u00edrov\u00e1n\u00ed, \u0161et\u0159\u00edme p\u0159\u00edrodu. A kdy\u017e budete cht\u00edt, m\u016f\u017eeme se rovnou domluvit na kafe s n\u011bk\u00fdm z t\u00fdmu, a\u0165 se nalad\u00edte na na\u0161i atmosf\u00e9ru.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t2<\/span><\/span>\n\t\t\t\tHur\u00e1, v\u00e1\u0161 prvn\u00ed den v Seznamu<\/strong>\n\t\t\t<\/summary>\n\t
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Ka\u017ed\u00fd za\u010d\u00e1tek m\u011bs\u00edce v\u00edt\u00e1me v\u0161echny nov\u00e1\u010dky u n\u00e1s na centr\u00e1le v Praze. Vy\u0159e\u0161\u00edme pot\u0159ebnou administrativu, p\u0159ed\u00e1me v\u00e1m techniku, sezn\u00e1m\u00edme v\u00e1s s kolegy a nakonec v\u00e1s provedeme po na\u0161em labyrintu.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t3<\/span><\/span>\n\t\t\t\tAdaptace aneb j\u00e9\u00e9\u00e9, funguje to!<\/strong>\n\t\t\t<\/summary>\n\t
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Na za\u010d\u00e1tku to vypad\u00e1 mo\u017en\u00e1 trochu chaoticky, ale nebojte, m\u00e1me promakan\u00fd syst\u00e9m \u0161kolen\u00ed pro ka\u017edou pozici, tak\u017ee co neum\u00edte, r\u00e1di nau\u010d\u00edme.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t4<\/span><\/span>\n\t\t\t\tUm\u00edte v\u0161e levou zadn\u00ed? Pak je tu intern\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Po rozpa\u010dit\u00e9m za\u010d\u00e1tku jste u\u017e prof\u00edci v oboru, gratulujeme. A proto\u017ee um\u011bt v\u0161echno je nuda, n\u00e1\u0161 t\u00fdm tren\u00e9r\u016f v\u00e1m r\u00e1d porad\u00ed s dal\u0161\u00edm rozvojem. A nab\u00eddka je nekone\u010dn\u011b bohat\u00e1, vybrat si m\u016f\u017eete z na\u0161eho e-learningu nebo \u0161kolen\u00ed p\u0159\u00edmo na m\u00edru.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n<\/div>\n\n\n\n

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Kde n\u00e1s najdete<\/h2>\n\n\n
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\n\t\"Mapa\n\t<\/span><\/span>