{"id":15155,"date":"2024-05-30T14:13:16","date_gmt":"2024-05-30T12:13:16","guid":{"rendered":"https:\/\/o-seznam.cz\/kariera\/?page_id=15155"},"modified":"2025-11-14T14:59:42","modified_gmt":"2025-11-14T13:59:42","slug":"sklik","status":"publish","type":"page","link":"https:\/\/o-seznam.cz\/kariera\/sklik\/","title":{"rendered":"Pr\u00e1ce v Skliku"},"content":{"rendered":"\n
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Sklik nen\u00ed jen reklamn\u00ed platformou, jsou to dve\u0159e do sv\u011bta online reklamy. Sklik je toti\u017e n\u00e1stroj, kter\u00fd umo\u017e\u0148uje na\u0161im klient\u016fm vytv\u00e1\u0159et, spravovat a optimalizovat sv\u00e9 reklamn\u00ed kampan\u011b, aby efektivn\u011b dosahovali sv\u00fdch marketingov\u00fdch c\u00edl\u016f. Na\u0161i kolegov\u00e9 z Skliku pak napom\u00e1haj\u00ed cel\u00e9mu marketingov\u00e9mu procesu a hlavn\u011b na\u0161im klient\u016fm, kter\u00fdm jsou s radami k dispozici. A proto\u017ee \u0159e\u0161\u00ed tvorbu kampan\u00ed, anal\u00fdzu dat nebo i strategii, potk\u00e1te zde r\u016fzn\u00e9 typy pozic nap\u0159\u00ed\u010d v\u0161emi divizemi.<\/p>\n<\/div>\n\n\n\n

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Hmm, zrovna te\u010f m\u00e1me tyhle \u017eidle obsazen\u00e9<\/h2><\/div>

Mrkn\u011bte ale na dal\u0161\u00ed skv\u011bl\u00e9 pozice, to by v tom byl \u010dert, abychom pro v\u00e1s nic nena\u0161li.<\/p><\/div>\n\n\n\n

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Uk\u00e1zat v\u0161echny pozice<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Jak to chod\u00ed v t\u00fdmu<\/h2>\n\n\n\n
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T\u00fdm Skliku pat\u0159\u00ed k jednomu z nejv\u011bt\u0161\u00edch v Seznamu a m\u00e1 skoro dv\u011b stovky \u010dlen\u016f, v\u010detn\u011b brig\u00e1dn\u00edk\u016f a externist\u016f. Jedn\u00e1 se p\u0159edev\u0161\u00edm o pozice jako Specialista Sklik, Konzultant Sklik, Teamleader Sklik, Mana\u017eer Sklik nebo Administr\u00e1tor Sklik. A proto\u017ee o tyhle prof\u00edky je z\u00e1jem, m\u00e1me z\u00e1jem roz\u0161i\u0159ovat t\u00fdm i my v Seznamu, tak\u017ee pozice Sklik Specialisty nebo Sklik Konzultanta u n\u00e1s pom\u011brn\u011b \u010dasto otev\u00edr\u00e1me, mrk, mrk. A pokud jste absolvent nebo chcete odstartovat zbrusu novou kari\u00e9ru v online marketingu, pozice Specialisty Skliku je p\u0159esn\u011b pro v\u00e1s. Mnoho na\u0161ich koleg\u016f na t\u00e9to pozici za\u010d\u00ednali a postupn\u011b se vypracovali na Seniora, Teamleadera nebo dokonce vedouc\u00ed mana\u017eerskou pozici. Aktu\u00e1ln\u011b najdete tento t\u00fdm na n\u011bkolika na\u0161ich pobo\u010dk\u00e1ch po \u010cesku, zejm\u00e9na pak v Praze, Brn\u011b nebo Ostrav\u011b.<\/p>\n<\/div>\n\n\n\n

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Kolegov\u00e9 \u0159\u00edkaj\u00ed<\/h2>\n\n\n
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Mat\u011bj Lopata<\/strong><\/p>\n\t\t\t

Mana\u017eer t\u00fdmu Sklik<\/p>\n\t\t<\/div>\n\n\t\t

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\n\t\t\t\tV Seznamu jsem zodpov\u011bdn\u00fd za veden\u00ed dynamick\u00e9ho t\u00fdmu odborn\u00edk\u016f, kte\u0159\u00ed se zam\u011b\u0159uj\u00ed na vytv\u00e1\u0159en\u00ed a spr\u00e1vu PPC kampan\u00ed v syst\u00e9mu Sklik pro \u0161irok\u00e9 spektrum klient\u016f Seznamu. N\u00e1\u0161 t\u00fdm, krom\u011b specialist\u016f, zahrnuje \u010dty\u0159i teamleadery, kte\u0159\u00ed se sv\u00fdmi t\u00fdmy specialist\u016f denn\u011b pracuj\u00ed na dosa\u017een\u00ed maxim\u00e1ln\u00ed efektivity v kampan\u00edch na\u0161ich klient\u016f a poskytujeme jim komplexn\u00ed podporu v oblasti PPC reklamy. Na\u0161e pr\u00e1ce zahrnuje nejenom p\u0159\u00edmou spr\u00e1vu kampan\u00ed, ale tak\u00e9 \u00fazkou spolupr\u00e1ci s obchodn\u00edmi t\u00fdmy. Zaji\u0161\u0165ujeme, aby obchodn\u00edci a jejich mana\u017ee\u0159i m\u011bli k dispozici v\u0161echny pot\u0159ebn\u00e9 informace a podporu k efektivn\u00edmu vyu\u017e\u00edv\u00e1n\u00ed syst\u00e9mu Sklik. Krom\u011b toho se aktivn\u011b pod\u00edl\u00edme na rozvoji a vzd\u011bl\u00e1v\u00e1n\u00ed nov\u00fdch obchodn\u00edk\u016f, aby byli schopni nejen pln\u011b vyu\u017e\u00edt, ale i posouvat hranice potenci\u00e1lu na\u0161ich slu\u017eeb.\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n \n\n \n
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Barbora V\u00e1\u0148ov\u00e1<\/strong><\/p>\n\t\t\t

Konzultant Sklik senior<\/p>\n\t\t<\/div>\n\n\t\t

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\n\t\t\t\tV Seznamu pracuji od roku 2016, kdy jsem nastupovala jako specialista na Profi spr\u00e1vu Skliku. D\u00edky ka\u017edodenn\u00ed pr\u00e1ci s kampan\u011bmi jsem zjistila, \u017ee marketing je obor, ve kter\u00e9m chci pracovat a posouvat se v n\u011bm. Z\u00e1rove\u0148 tomu velmi pom\u00e1h\u00e1 neform\u00e1ln\u00ed atmosf\u00e9ra a p\u0159\u00e1telsk\u00fd kolektiv, kter\u00fd v Seznamu je. V sou\u010dasnou chv\u00edli jsem na pozici Konzultant Skliku. Na m\u00e9 pr\u00e1ci se mi l\u00edb\u00ed, \u017ee je velmi r\u016fznorod\u00e1. Hlavn\u00ed n\u00e1pln\u00ed je p\u00e9\u010de o Certifikovan\u00e9 agentury a koncov\u00e9 klienty, ale ned\u00edlnou sou\u010d\u00e1st\u00ed je i Hodinov\u00e1 spr\u00e1va nebo edukace trhu, a to prost\u0159ednictv\u00edm \u0161kolen\u00ed nebo nat\u00e1\u010den\u00ed vide\u00ed. \t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n \n\n \n
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Jakub Loula<\/strong><\/p>\n\t\t\t

Teamleader Sklik<\/p>\n\t\t<\/div>\n\n\t\t

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\n\t\t\t\tV Seznamu jsem u\u017e v\u00edce jak 9 let. Za\u010d\u00ednal jsem na pozici PPC specialisty, kde jsem spravoval kampan\u011b Skliku na\u0161im nejv\u011bt\u0161\u00edm klient\u016fm, n\u00e1sledn\u011b jsem z\u00edskan\u00e9 zku\u0161enost\u00ed vyu\u017eil na pozici pozici Konzultanta v\u00fdkonnostn\u00ed reklamy, kde jsem pom\u00e1hal klient\u016fm a agentur\u00e1m k tomu, aby ze sv\u00fdch kampan\u00ed z\u00edskali maximum. A nyn\u00ed vedu t\u00fdm na\u0161ich konzultant\u016f Skliku a Zbo\u017e\u00ed.cz.\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n <\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u010cast\u00e9 dotazy<\/h2>\n\n\n\n
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\n\t\n\t\t\t\tBudu na pozici vyu\u017e\u00edvat anglick\u00fd jazyk?<\/strong>\n\t\t\t<\/summary>\n\t
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Sp\u00ed\u0161e ne, ale m\u00e1me v portfoliu i zahrani\u010dn\u00ed klienty, s kter\u00fdmi je ob\u010das pot\u0159eba komunikovat v angli\u010dtin\u011b. Ale nem\u011bjte obavy, pokud nejste \u201eenglish speaking person\u201c. Na v\u0161e se d\u00e1 p\u0159ipravit a v\u011bt\u0161inou se jedn\u00e1 o e-mailovou komunikaci nebo online call.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\tJezd\u00ed osobn\u011b kolegov\u00e9 na sch\u016fzky za klienty?<\/strong>\n\t\t\t<\/summary>\n\t
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Z\u00e1le\u017e\u00ed na tom, zda pracuj\u00ed v roli specialisty, anebo konzultanta. Ob\u010dasn\u00e9 v\u00fdjezdy, nap\u0159\u00edklad p\u0159i prezentaci novinek, jsou nutn\u00e9. P\u0159\u00edpadn\u011b se klienti cht\u011bj\u00ed potk\u00e1vat p\u0159es Zoom.<\/p>\n<\/div><\/details>\n\n

\n\t\n\t\t\t\tS jak\u00fdmi dal\u0161\u00edmi n\u00e1stroji krom\u011b Skliku kolegov\u00e9 pracuj\u00ed?<\/strong>\n\t\t\t<\/summary>\n\t
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Mimo jin\u00e9 je to Google Analytics, Dotidot a p\u0159\u00edpadn\u011b produktov\u00e9 feedy.<\/p>\n\n\n\n

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Pro\u010d do toho j\u00edt s n\u00e1mi<\/h2>\n\n\n\n
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\u010cesk\u00e1 internetov\u00e1 jedni\u010dka<\/strong><\/p>\n\n\n\n

Na vln\u00e1ch internetu jedeme u\u017e od roku 1996, tak\u017ee n\u011bjak\u00e1 ta bou\u0159e n\u00e1s nerozh\u00e1z\u00ed. M\u00e1me pevnou pozici i v dob\u011b siln\u00e9 konkurence a stabiln\u00ed m\u00edsto nab\u00edz\u00edme i v\u00e1m.<\/p>\n<\/div>\n\n\n\n

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Slu\u017eby, kter\u00e9 pom\u00e1haj\u00ed<\/strong><\/p>\n\n\n\n

Z jedn\u00e9 domovsk\u00e9 str\u00e1nky jsme se po\u0159\u00e1dn\u011b rozrostli. Dnes m\u00e1me na triku \u0159adu obl\u00edben\u00fdch slu\u017eeb, kter\u00e9 denn\u011b uleh\u010duj\u00ed \u017eivot milion\u016fm lid\u00ed na \u010desk\u00e9m internetu.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Inovace, AI a jedine\u010dn\u00e9 technologie<\/strong><\/p>\n\n\n\n

Inovujeme technologie tak, aby byl \u010desk\u00fd internet st\u00e1le bezpe\u010dn\u00fdm m\u00edstem. A um\u00edme rozvinout i v\u00e1\u0161 potenci\u00e1l, proto\u017ee na lidech n\u00e1m z\u00e1le\u017e\u00ed a\u017e na prvn\u00edm m\u00edst\u011b.<\/p>\n<\/div>\n\n\n\n

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Nez\u00e1visl\u00e1 m\u00e9dia<\/strong><\/p>\n\n\n\n

Nevlastn\u00ed n\u00e1s \u017e\u00e1dn\u00fd politik ani magn\u00e1t, za na\u0161\u00edm zpravodajstv\u00edm a publicistikou stoj\u00ed tvrd\u00e1 a poctiv\u00e1 pr\u00e1ce nez\u00e1visl\u00fdch novin\u00e1\u0159\u016f a prof\u00edk\u016f medi\u00e1ln\u00edho sv\u011bta.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Korpor\u00e1t s neform\u00e1ln\u00edm prost\u0159ed\u00edm<\/strong><\/p>\n\n\n\n

Pravidla respektujeme, ale nehrot\u00edme. Zakl\u00e1d\u00e1me si na up\u0159\u00edmn\u00e9 komunikaci a pom\u00e1h\u00e1me si. A r\u00e1di se potk\u00e1v\u00e1me i ve fitku nebo v hospod\u011b.<\/p>\n<\/div>\n\n\n\n

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Onboarding a zp\u011btn\u00e1 vazba<\/strong><\/p>\n\n\n\n

A\u0165 u\u017e nastoup\u00edte na jakoukoliv pozici, \u010dek\u00e1 v\u00e1s kompletn\u00ed za\u0161kolen\u00ed, p\u0159\u00e1telsk\u00fd p\u0159\u00edstup a pomocn\u00e9 ruce na\u0161ich skv\u011bl\u00fdch tren\u00e9r\u016f.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Uk\u00e1zat v\u0161echny pozice<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Na co se m\u016f\u017eete t\u011b\u0161it<\/h2>\n\n\n
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\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tDovolen\u00e1 o t\u00fdden del\u0161\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
Dovolen\u00e9 nen\u00ed nikdy dost. Proto v\u00e1m ke standardn\u00edm 4 t\u00fddn\u016fm dovolen\u00e9 p\u0159id\u00e1me je\u0161t\u011b dal\u0161\u00ed t\u00fdden.<\/div><\/details>\n\n
\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tHome office lze dohodnout<\/strong>\n\t\t\t<\/summary>\n\t
V kancel\u00e1\u0159i bychom v\u00e1s p\u0159eci jen r\u00e1di ob\u010das potkali, a\u0165 se nediv\u00edme, kde jste se u n\u00e1s vzali. Ale \u017ee jde n\u011bkdy pr\u00e1ce l\u00edp od ruky z dom\u00e1c\u00edho prost\u0159ed\u00ed, tomu taky rozum\u00edme. Domluvte se s nad\u0159\u00edzen\u00fdm a jist\u011b najdete dobr\u00fd kompromis.<\/div><\/details>\n\n
\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tBudget pro voln\u00fd \u010das<\/strong>\n\t\t\t<\/summary>\n\t
Vym\u011bnit body za kulturu, zdrav\u00ed, sport, dovolenou nebo extra volno? Beze v\u0161eho.<\/div><\/details>\n\n
\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tIntern\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
U n\u00e1s se nudit nebudete. Osobn\u00edmu i profesn\u00edmu rozvoji fand\u00edme a nab\u00edz\u00edme nekone\u010dn\u011b p\u0159\u00edle\u017eitost\u00ed k seberozvoji a vzd\u011bl\u00e1v\u00e1n\u00ed, v\u010detn\u011b pomoci od profesion\u00e1ln\u00edch tren\u00e9r\u016f.<\/div><\/details>\n\n
\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tKonference<\/strong>\n\t\t\t<\/summary>\n\t
Na\u010derpejte nov\u00e9 inspirace a trendy, a to bu\u010f v publiku nebo rovnou na p\u00f3diu.<\/div><\/details>\n\n
\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tFand\u00edme rodin\u00e1m<\/strong>\n\t\t\t<\/summary>\n\t
Zkombinovat pr\u00e1ci a rodinu je d\u016fle\u017eit\u00e9, proto jsme zalo\u017eili firemn\u00ed \u0161kolku Sezn\u00e1mek, aby si byly d\u011bti i rodi\u010de v\u017edycky nabl\u00edzku.<\/div><\/details>\n\n
\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tSportu zdar<\/strong>\n\t\t\t<\/summary>\n\t
V Praze a Brn\u011b si m\u016f\u017eete d\u00e1t do t\u011bla v na\u0161\u00ed posilovn\u011b, ve velk\u00fdch pobo\u010dk\u00e1ch i na hodin\u00e1ch j\u00f3gy.<\/div><\/details>\n\n
\n\t\n\t\t\t\t\t\"\"<\/span>\n\t\t\t\tPet friendly<\/strong>\n\t\t\t<\/summary>\n\t
\u017de je maskot Seznamu pes, nen\u00ed \u00fapln\u00e1 n\u00e1hoda. \u010cty\u0159noh\u00e9 kolegy v\u00edt\u00e1me, dokonce s n\u00e1mi chod\u00ed i na porady.<\/div><\/details>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n\n
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Prvn\u00ed dny v Seznamu<\/h2>\n\n\n\n

Koukn\u011bte, jak vypad\u00e1 prvn\u00ed den, a\u0165 se va\u0161e cesta na vysn\u011bnou pozici obejde bez zbyte\u010dn\u00fdch \u0161kobrtnut\u00ed.<\/p>\n\n\n\n

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\n\t\n\t\t\t\t\t1<\/span><\/span>\n\t\t\t\tV\u00edtejte na palub\u011b aneb Pre-onboarding<\/strong>\n\t\t\t<\/summary>\n\t
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Skv\u011ble, pl\u00e1cli jsme si na spolupr\u00e1ci. N\u00e1stupn\u00ed dokumenty podep\u00ed\u0161ete elektronicky klidn\u011b je\u0161t\u011b p\u0159ed n\u00e1stupem. \u017d\u00e1dn\u00e9 pap\u00edrov\u00e1n\u00ed, \u0161et\u0159\u00edme p\u0159\u00edrodu. A kdy\u017e budete cht\u00edt, m\u016f\u017eeme se rovnou domluvit na kafe s n\u011bk\u00fdm z t\u00fdmu, a\u0165 se nalad\u00edte na na\u0161i atmosf\u00e9ru.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t2<\/span><\/span>\n\t\t\t\tHur\u00e1, v\u00e1\u0161 prvn\u00ed den v Seznamu<\/strong>\n\t\t\t<\/summary>\n\t
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Ka\u017ed\u00fd za\u010d\u00e1tek m\u011bs\u00edce v\u00edt\u00e1me v\u0161echny nov\u00e1\u010dky u n\u00e1s na centr\u00e1le v Praze. Vy\u0159e\u0161\u00edme pot\u0159ebnou administrativu, p\u0159ed\u00e1me v\u00e1m techniku, sezn\u00e1m\u00edme v\u00e1s s kolegy a nakonec v\u00e1s provedeme po na\u0161em labyrintu.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t3<\/span><\/span>\n\t\t\t\tAdaptace aneb j\u00e9\u00e9\u00e9, funguje to!<\/strong>\n\t\t\t<\/summary>\n\t
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Na za\u010d\u00e1tku to vypad\u00e1 mo\u017en\u00e1 trochu chaoticky, ale nebojte, m\u00e1me promakan\u00fd syst\u00e9m \u0161kolen\u00ed pro ka\u017edou pozici, tak\u017ee co neum\u00edte, r\u00e1di nau\u010d\u00edme.<\/p>\n\n<\/div><\/details>\n\n\n\n

\n\t\n\t\t\t\t\t4<\/span><\/span>\n\t\t\t\tUm\u00edte v\u0161e levou zadn\u00ed? Pak je tu intern\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed<\/strong>\n\t\t\t<\/summary>\n\t
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Po rozpa\u010dit\u00e9m za\u010d\u00e1tku jste u\u017e prof\u00edci v oboru, gratulujeme. A proto\u017ee um\u011bt v\u0161echno je nuda, n\u00e1\u0161 t\u00fdm tren\u00e9r\u016f v\u00e1m r\u00e1d porad\u00ed s dal\u0161\u00edm rozvojem. A nab\u00eddka je nekone\u010dn\u011b bohat\u00e1, vybrat si m\u016f\u017eete z na\u0161eho e-learningu nebo \u0161kolen\u00ed p\u0159\u00edmo na m\u00edru.<\/p>\n\n<\/div><\/details>\n\n<\/div><\/div>\n\n<\/div>\n<\/div>\n\n\n\n

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Kde n\u00e1s najdete<\/h2>\n\n\n
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\n\t\"Mapa\n\t<\/span><\/span><\/span>